2ergo: Difference between revisions

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{{Short description|Communications company}}

{{Infobox_Company

{{use British English|date=April 2013}}

|company_name = 2ergo Group plc

{{Use dmy dates|date=January 2020}}

|company_logo =

{{Infobox company

|company_type = [[Public company|Public]] ({{Aim|RGO}})

|name = 2ergo Group plc

|foundation = [[Manchester]], [[England]]<br>([[1999]])

|logo =2ergo (company) logo.jpg

|type = Private company

|foundation = [[Manchester]], England<br />(1999)

|location_city = [[Manchester]]

|location_country = [[England]]

|industry = [[Mobile phone]], [[Marketing]]

|key_people =

|homepage = [http://www.2ergo.com www.2ergo.com]

}}

'''2ergo''' iswas a provider of mobile-phone marketing and messaging services.<ref>http{{cite web|last=Thompson |first=Sarah |url=https://www.bloomberg.com/apps/news?pid=20601102&sid=aNxf24AUeFDs&refer=uk |title=U.K. Stocks Increase; Yell and British Airways Pace the Advance |publisher=Bloomberg |date=29 January 2007 |access-date=2 March 2014}}</ref> FormedFounded in 1999, it is based in [[Salford Quays]], near [[Manchester]], [[England]]UK.<ref>{{cite web|author=Kevin Feddy |url=http://www.manchestereveningnews.co.uk/news/business/s/1081960_2ergo_to_move_to_digital_world_centre_in_salford_quays |title=2ergo to move to Digital World Centre in Salford Quays |publisher=Manchester Evening News |date=19 April 2010 |access-date=2 March 2014}}</ref><ref>{{cite web|url=http://www.thebusinessdesk.com/northwest/news/12484-2ergo-dials-chinese-link.html?news_section=4158 |title=Deals/Restructuring / 2ergo dials Chinese link |publisher=Thebusinessdesk.com |date=2 June 2009 |access-date=2 March 2014}}</ref> In April 2014, it was taken over by Eagle Eye, and is now a division of Eagle Eye.<ref>{{cite web|last1=Lepitak|first1=Stephen|title=Eagle Eye Group acquires 2ergo mobile coupon service in £4.5m deal|url=http://www.thedrum.com/news/2014/03/21/eagle-eye-group-acquires-2ergo-mobile-coupon-service-45m-deal|website=The Drum}}</ref>

==Mobile websites and publishing==

On 18 September 2009 2ergo were fined £80,000 by [[PhonepayPlus]], regulator for premium rate phone-paid services, for sending misleading unsolicited marketing text messages. This was the 17th such complaint upheld where 2ergo was the service provider.<ref>http://www.mediaregulation.co.uk/2009/10/more-phonepayplus-adjudications.html</ref><ref>http://www.guardian.co.uk/money/2009/oct/24/utext-text-messages</ref>

2ergo created mobile websites has developed mobile websites for brands including [[FOX News]], [[AT&T]], [[NBC Universal]], [[Yahoo!]], [[Australian Broadcasting Corporation (ABC)]], Rightmove and Uno Medios.

The company produced smartphone applications for brands such as FOX Business, the Guardian (a UK national newspaper) and Rightmove, the largest real estate website in the UK.<ref>{{cite web|last=Andrews |first=Robert |url=https://www.theguardian.com/media/pda/2010/feb/15/apple-ipad-app-2ergo |title=App developer 2ergo is working on first iPad projects for four clients &#124; Media |work=The Guardian|date=15 February 2010 |access-date=2 March 2014}}</ref>

'''HISTORY'''

2ergo is an international provider of software solutions for mobile phone and Smartphone marketing, business communications, mobile websites, mobile entertainment, mobile news and mobile banking.

2ergo is currently the largest commercial provider of mobile news in the USA, and the only provider of secure mobile phone money transfers that are both PIN protected and encrypted. Product portfolio includes a suite of interactive messaging, mobile internet and publishing, Smartphone applications, mobile ticketing and coupons, mobile security and secure payment solutions. 2ergo also provides complete Smartphone application development services, and offers fully managed services to develop and execute mobile marketing and communications campaigns worldwide. Patented solutions are used by global businesses, top brands, marketing agencies, publishers and mobile network operators to take advantage of integrated mobile communications to increase sales, enhance customer experiences, mobilise business processes and reduce costs. Brands including O2, Yahoo!, FOX News, National Geographic Channel, Rightmove, Australian Broadcasting Corporation (ABC) and AT&T have worked with 2ergo.

In November 2011, 2ergo announced it was closing the smartphone application part of the business in the UK. It announced 30 job cuts across this section.<ref>{{cite web|title=2ergo Powers AT&T Campaign|url=http://www.mobilemarketingmagazine.co.uk/content/2ergo-powers-att-campaign-0 |access-date=3 December 2010 |url-status=dead |archive-url=https://web.archive.org/web/20110206062720/http://mobilemarketingmagazine.co.uk/content/2ergo-powers-att-campaign-0 |archive-date=6 February 2011 }}</ref><ref>{{cite web|url=http://menmedia.co.uk/manchestereveningnews/news/business/s/1466185_2ergo-to-cut-30-jobs |title=2ergo to cut 30 jobs - Manchester Evening News |publisher=Menmedia.co.uk |date=28 November 2011 |access-date=2 March 2014}}</ref>

'''Smartphone Applications Development Solutions''' 2ergo has produced some of the most popular, successful, and high profile Smartphone applications for top brands such as FOX Business, the Guardian, a UK national newspaper and for Rightmove, the largest real estate website in the UK. Their Smartphone design and development framework is completely scalability with seamless integration with client content. In addition to in-house development resources, 2ergo manages complex mobile solutions and offers services including Smartphone concept design, commercial consultancy and dedicated project management.

Features include custom design and in-house development, 2ergo module library (2ergo’s proprietary library of software modules) mobile streaming and on-demand video, mobile advertising and monetisation options (there are various ways to monetise your Smartphone application if you choose to do so), integration with mobile services (Smartphone applications are just one piece of an overall mobile marketing and communications solution), application launch support and promotion and Smartphone Apps Analytics and Reporting. 2ergo’s real-time reporting tools are used to understand consumer behaviour and gain actionable insight. Clients can receive daily, weekly and monthly reports on page views, visitors, popular pages and multi-media and all data is exportable.

==Awards==

'''Mobile Websites and Publishing''' 2ergo pioneered the first working mobile website in the United States in 2000, and since then has developed award-winning mobile websites for influential brands including FOX News, AT&T, NBC Universal, Yahoo!, Australian Broadcasting Corporation (ABC), Rightmove and Uno Medios. In 2009, 2ergo partnered with global marketing and advertising agency Ogilvy & Mather to mobilise the ‘Hopenhagen’ initiative, helping millions of people participate in the landmark climate change movement via mobile. 2ergo has worked with the top five broadcast companies in the US including CBS, NBC, News Corp (FOX), Univision and Disney. 2ergo is now the biggest commercial provider of mobile news in the USA.

'''The Revolution Awards'''

In April 2010 2ergo was recognised for creativity and innovative, winning the "Best Use of Mobile" award for the Rightmove iPhone application.<ref>{{cite web|url=http://www.revolutionawards.com/ |archive-url=https://archive.today/20120911234221/http://www.revolutionawards.com/ |url-status=usurped |archive-date=11 September 2012 |title=Welcome to Brand Republic Digital Awards &#124; Brand Republic Digital Awards |publisher=Revolutionawards.com |access-date=2 March 2014}}</ref>

Mobile Site Builder is a fully-featured mobile publishing and content management solution used by brands and agencies to quickly and easily create a mobile web presence, either by 2ergo’s site building tools or through a managed service team using in-house creative, technical and production facilities. Their mobile site builder technology integrates with existing content management (CMS) systems and enables content repurposing to ensure mobile websites render elegantly on all mobile devices. Video transcoding and hosting service enables device-optimized and downloadable videos.

'''MMA 2009 Global Awards – Finalist'''

Alternatively 2ergo can custom build an engaging and feature-rich sites to manage updates, or a fully managed service which designs sites, re-formats mobile content, manages updates and adds mobile billing functionality. 2ergo offers rich application layers for creating and managing custom mobile websites. Clients can track customer usage, key metrics and evaluate return-on-investment with analytics and reporting system. Rich analytics relay in-depth consumer insight including popular handsets, unique visitors, page views, and data capture fields for ongoing site optimisation. Exportable data reports can be created for daily, weekly and monthly results. 2ergo’s unique SMS click-through tracking technology tracks the effectiveness of mobile messaging campaigns. Mobile Site Builder also offers easy integration with third party tracking tools such as Omniture, Google, Hitbox and AdMob.

The Mobile Marketing Association awards recognise companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes. 2ergo was recognised for "Best Mobile Campaign – Messaging" in Latin America and "Best Mobile Campaign – Cross Media Integration" in India.<ref>{{cite web |url=http://mobithinking.com/blog/mma-global-awards-finalists |title=An abundance of global brands among the MMA Awards finalists (with links to campaigns) |publisher=mobiThinking |access-date=2 March 2014 |archive-url=https://web.archive.org/web/20140720183034/http://mobithinking.com/blog/mma-global-awards-finalists |archive-date=20 July 2014 |url-status=dead }}</ref>

'''Mobile Advertising and Marketing Awards (MAMA)'''

Gold and Silver Awards The Mobile Advertising and Marketing Awards recognises technologies, innovations and campaigns that moved the industry forward last year. 2ergo won a Gold Award for "Best Integrated and Cross-Platform Strategy Utilizing Mobile Marketing" for the Army National Guard "Warrior" campaign and a Silver Award for Mobile Site Builder in the "Best creativity or innovation in mobile marketing or advertising" category.<ref>{{cite web|url=http://mobithinking.com/blog/mobile-advertising-and-marketing-awards-winners-include-turkcell-admob |title=Mobile Advertising and Marketing Awards, winners include Turkcell, AdMob… |publisher=mobiThinking |access-date=2 March 2014}}</ref>

'''Mobile Star Awards – Winner'''

'''Mobile Ticketing, Coupons and Loyalty Solutions''' 2ergo offers VoucherNet – a mobile ticketing, coupon and customer loyalty solutions platform. VoucherNet is the platform behind the record-breaking Orange Wednesday’s cinema campaign in the UK. Launched in 2004, Orange Wednesdays gives Orange customers the chance to receive ‘two-for-one’ cinema tickets every Wednesday. It is regarded as one of the most successful mobile marketing campaigns in the world, having been enjoyed millions of times since launch.

Gold Star The Mobile Star Awards recognise the top mobile products, success stories and visionaries as chosen by readers of Mobile Village's free e-newsletter Go Mobile. 2ergo was honoured for its mobile website builder. Read the press release. Webby Awards – Official Honoree of the more than 8,000 entries submitted to the 12th Annual Webby Awards, fewer than 15% were distinguished as an Official Honoree. This honour signifies an outstanding calibre of work.<ref>{{cite web|url=http://www.prlog.org/10142812-2ergo-wins-mobile-star-award-for-swift-mobile-website-publishing-solution.html |title=2ergo Wins Mobile Star Award for Swift Mobile Website Publishing Solution |publisher=PRLog |date=18 November 2008 |access-date=2 March 2014}}</ref>

'''Deloitte Technology Fast 50 Winner'''

VoucherNet enables easily distributed digital coupons, vouchers and tickets to virtually any mobile phone. They can then be redeemed, managed, tracked and reported on via retail outlet EPOS systems, hand held devices, portable scanners or behind-the-till GPRS enabled units. It provides a multi-purpose end-to-end solution and allows different campaign mechanics and objectives to be achieved by one campaign management system. It also provides in-depth, real time, online reporting allowing clients to monitor who, where, when and how coupons are being redeemed or tickets are being used. VoucherNet is modular, scalable, flexible and driven by an online interface. This is an emerging mobile marketing tool which retailers are using increasingly. Here are statistics on mobile redemption:

The Fast 50 programme honours business growth, technological innovation and UK entrepreneurial spirit and is one of the UK's foremost technology award programmes. The Fast 50 award ranks the country's 50 fastest-growing technology companies based on percentage growth over five years.<ref>{{cite web |url=http://www.mobilemarketingmagazine.com/content/2ergo-make-deloitte-fast-50?quicktabs_ |title=2ergo Make Deloitte Fast 50 |publisher=Mobile Marketing Magazine |date=24 November 2008 |access-date=2 March 2014 |archive-url=https://web.archive.org/web/20120315174120/http://www.mobilemarketingmagazine.com/content/2ergo-make-deloitte-fast-50?quicktabs_ |archive-date=15 March 2012 |url-status=dead |df=dmy-all }}</ref>

• Over 300 million global consumers will use a mobile phone coupon by 2014 (Juniper)

• Mobile coupons will generate $6 billion (£4bn) in global redemption values by 2014 (Juniper)

• Mobile coupon redemption rates often exceed 50% (Exposure2)

• Paper coupons typically have a redemption rate of only 0.2-2%

• Over 2 billion mobile tickets were sold in 2009 (Juniper)

• By 2014 there will be 15 billion mobile ticket transactions globally (Juniper)

• Over 400 million mobile subscribers worldwide will use a mobile phone for ticketing by 2013

• Total mobile ticketing transaction value will reach $92 billion by 2013

'''Salford Business Awards'''

'''Mobile Security and Advanced Messaging Solutions''' 2ergo’s Secure Advanced Message Service is an innovative, secure protocol standard that introduces end-to-end security, resilience and protection through mobile phones. It has been optimised to benefit from the immediacy and interactivity of SMS connectivity. Secure Advanced Message Service offers protection to mobile network operators, financial institutions and other service enterprises when communicating with individual mobile phone users. 2ergo’s enabling technology makes mCommerce a reality and provides security around mobile applications including ticketing, gaming, coupons, banking transactions, identity management and electoral voting.

Winner Held in conjunction with Salford City Council, The University of Salford and the Chapel Street Business Group, the Salford Business Awards creates a platform to promote the city, its businesses and their growing successes. 2ergo was selected as the winner of the "Innovation Award".<ref>{{cite web |url=http://87.106.22.153/?OBH=69&ID=116 |title=ENER-G - ENER-G shines at Salford Business Awards |website=87.106.22.153 |access-date=14 January 2022 |archive-url=https://web.archive.org/web/20110706052736/http://87.106.22.153/?OBH=69&ID=116 |archive-date=6 July 2011 |url-status=dead}}</ref>

==Text messages complaints==

'''Partner Programme''' The 2ergo Partner Programme enables companies to deliver mobile marketing solutions, entertainment and news content onto customers’ mobile phones, locally and globally. Unlike traditional reseller programs that offer a channel ready version of a product, the 2ergo programme is a true partnership, focused on leveraging 2ergo’s patented mobile technologies which deliver cutting edge solutions to partners’ clients. The programme includes tutorials on how to use the mobile channel effectively to deliver more value, and staying up-to-date with current mobile technology best practices. 2ergo works with some of the world’s most respected marketing and advertising agencies, including Ogilvy & Mather, BBH and McCann Erickson, as well as market research leader Kantar Operations. Business intelligence organisations such as Data Lateral and GroupM are also benefitting from working with 2ergo.

On 18 September 2009, 2ergo were fined £80,000 by [[PhonepayPlus]], regulator for premium rate phone-paid services, for sending misleading unsolicited marketing text messages. This was the 17th such complaint upheld where 2ergo was the service provider.<ref>[http://www.mediaregulation.co.uk/2009/10/more-phonepayplus-adjudications.html] {{webarchive|url=https://web.archive.org/web/20120314214105/http://www.mediaregulation.co.uk/2009/10/more-phonepayplus-adjudications.html|date=14 March 2012}}</ref><ref>{{cite web|author=Steve Playle |url=https://www.theguardian.com/money/2009/oct/24/utext-text-messages |title=UText messages take advantage of my 13-year-old daughter &#124; Money |work=The Guardian|date=23 October 2009 |access-date=2 March 2014}}</ref>

In June 2011, 2ergo announced they had put a hold on some of their SMS messaging services due to PhonePayplus Regulations. This resulted in the company issuing a profit warning.<ref>{{cite web|url=http://menmedia.co.uk/manchestereveningnews/news/business/s/1423567_update-2ergos-share-price-hit-by-new-regulations |title=UPDATE: 2ergo's share price hit by new regulations - Manchester Evening News |publisher=Menmedia.co.uk |date=14 June 2011 |access-date=2 March 2014}}</ref>

==2011 Losses==

'''Awards'''

In the year to 31 August 2011 2ergo announced pre-tax losses of 2.8 million from 800,000 in 2010. The company blamed this on 'the rapid evolution of the market and changes in industry regulation.<ref>{{cite web|url=http://menmedia.co.uk/manchestereveningnews/news/s/1466679_2ergo-losses-widen-to-28m |title=2ergo losses widen to £2.8m - Manchester Evening News |publisher=Menmedia.co.uk |date=1 December 2011 |access-date=2 March 2014}}</ref>

'''The Revolution Awards - Winner'''For 13 years Revolution magazine has presented the digital marketing world in common sense marketing terms, encouraging exploration, discovery and motivation by marketing teams. Throughout that time the Revolution Awards have consistently celebrated excellence, effectiveness and innovation. In April 2010 2ergo was recognised for creativity and innovative, winning the “Best Use of Mobile” award for the Righmove iPhone application.

''' MMA 2009 Global Awards – Finalist'''The Mobile Marketing Association awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes. 2ergo was recognized for "Best Mobile Campaign - Messaging" in Latin America and "Best Mobile Campaign - Cross Media Integration" in India.

''' GSMA 2009 Mobile Innovation Global Award Competition – Finalist'''The GSMA Global Mobile Awards are the premier international showcase of product, service and creative excellence for the mobile industry. 2ergo's Broca product for SMS-based data capture, Acquire, was recognized as a finalist in the "Most Innovative Mobile Application in a Vertical Market" category.

'''Mobile Excellence Awards – Winner'''Designed to recognize all walks of the mobile ecosystem and to celebrate the best in mobile media, technology, marketing and entertainment, the Mobile Excellence Awards selects winners based on strategic initiatives & objectives, impact of technology used, creativity, ease of use, execution and proven market success. 2ergo won in the "Best Mobile Innovator" category. Read the press release.

==2012 Profit warning and sale of overseas businesses==

In February 2012 the company issued a [[profit warning]] and stated they had sold their overseas businesses, 2ergo Americas, 2ergo Australia and 2ergo India. The company said this would help stabilise the business by reducing monthly outgoings by £250,000. They have now focussed their business on a new application, Podifi, which is a mobile [[contactless payment]] and loyalty device.<ref>{{cite web|url=http://menmedia.co.uk/manchestereveningnews/news/business/deals/s/1486672_2ergo-issues-profits-warning-after-24m-sale |title=2ergo issues profits warning after £2.4m sale - Manchester Evening News |publisher=Menmedia.co.uk |date=27 February 2012 |access-date=2 March 2014}}</ref>

'''Mobile Advertising and Marketing Awards (MAMA) – Gold and Silver Awards'''The Mobile Advertising and Marketing Awards recognises technologies, innovations and campaigns that moved the industry forward last year. 2ergo won a Gold Award for “Best Integrated and Cross-Platform Strategy Utilising Mobile Marketing” for the Army National Guard “Warrior” campaign and a Silver Award for Mobile Site Builder in the "Best creativity or innovation in mobile marketing or advertising" category.

'''Mobile Star Awards – Winner, Gold Star'''The Mobile Star Awards recognize the top mobile products, success stories and visionaries as chosen by readers of MobileVillage's free e-newsletter Go Mobile. 2ergo was honored for its mobile website builder. Read the press release.

'''Webby Awards – Official Honoree'''Of the more than 8,000 entries submitted to the 12th Annual Webby Awards, fewer than 15% were distinguished as an Official Honoree. This honor signifies an outstanding caliber of work. 2ergo was honored for creating the FOX Business mobile website at http://m.foxbusiness.com. Read the press release.

'''Deloitte Technology Fast 50 – Winner''' The Fast 50 programme honours business growth, technological innovation and UK entrepreneurial spirit and is one of the UK’s foremost technology award programmes. The Fast 50 award ranks the country’s 50 fastest-growing technology companies based on percentage growth over five years. Read the press release.

'''Upshot 50 Marketing Technology Leaders – Winner'''The Upshot50 are the marketing technology providers who are truly reshaping the world of marketing. Recognized for offering the most innovative, powerful and useful marketing tools and technologies, these companies are empowering marketers to embrace the complex, multi-media, multi-channel, real-time world we live in. Read the press release.

'''Salford Business Awards – Winner'''Held in conjunction with Salford City Council, The University of Salford and the Chapel Street Business Group, the Salford Business Awards creates a platform to promote the city, its businesses and their growing successes. 2ergo was selected as the winner of the "Innovation Award".

'''2007 Mobile Messaging Awards – Shortlist'''Sponsored by 160 Characters, the Mobile Messaging Awards cover six categores across SMS, MMS, IM, email, and voice messaging. Secure Advanced Message Service (SAMS), created by 2ergo's Broca, was shortlisted in the "Innovation in Messaging" category and recognized by the judges as having the potential to make a difference.

'''The 15th Annual Communicator Awards – Award of Distinction'''The Communicator Awards is the leading international awards program honoring creative excellence for communications professionals. Founded over a decade ago, the annual competition honors the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. 2ergo was honored for a print piece in support of a mobile campaign to Hispanic marketing agencies

'''Locations'''

'''United Kingdom

Global Head Office'''

2ergo Ltd

Digital World Centre, 4th Floor

1 Lowry Plaza

The Quays, Salford

Manchester

M50 3UB

United Kingdom

London

2ergo Ltd

The Media Centre

19 Bolsover Street

Fitzrovia

London

W1W 5NA

United Kingdom

'''North America'''

Washington DC

2ergo Americas Inc.

2020 14th St North, Suite 500

Arlington, VA 22201

United States of America

'''Latin America'''

Buenos Aires

Malabia 2162 - PB - "B"

Capital Federal - Bs As

1425 Argentina

T: [phone]

'''Asia Pacific'''

Sydney

2ergo Australia Pty Ltd

Suite 203

13-15 Wentworth Avenue

Surry Hills

Sydney 2010

Australia

India

New Delhi

A-61, Sector - 57

Noida - 201301

UP, India

Mumbai

2nd Floor, Unit 204

Oberoi Chambers-II

New Link Rd, Andheri(W)

Mumbai 400053

India

==External links==

* [http://www.2ergo.com 2ergo Official Website]<br />

==References==

{{reflistReflist}}

[[Category:Companies listed on the Alternative Investment Market| ]]

[[Category:1999 establishments in England]]

{{UK-company-stub}}

[[Category:Companies based in Manchester]]

[[Category:Telecommunications companies established in 1999]]

[[Category:Mobile software]]