2ergo: Difference between revisions

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{{Short description|Communications company}}

{{Infobox Company

{{use British English|date=April 2013}}

|company_name = 2ergo Group plc

{{Use dmy dates|date=January 2020}}

|company_logo =

{{Infobox Companycompany

|company_type = [[Public company|Public]] ({{Aim|RGO}})

|company_namename = 2ergo Group plc

|foundation = [[Manchester]], [[England]]<br>([[1999]])

|logo =2ergo (company) logo.jpg

|type = Private company

|foundation = [[Manchester]], [[England]]<br />([[1999]])

|location_city = [[Manchester]]

|location_country = [[England]]

|industry = [[Mobile phone]], [[Marketing]]

|key_people =

|homepage = [http://www.2ergo.com www.2ergo.com]

}}

'''2ergo''' iswas a provider of mobile-phone marketing and messaging services.<ref>http{{cite web|last=Thompson |first=Sarah |url=https://www.bloomberg.com/apps/news?pid=20601102&sid=aNxf24AUeFDs&refer=uk |title=U.K. Stocks Increase; Yell and British Airways Pace the Advance |publisher=Bloomberg |date=29 January 2007 |access-date=2 March 2014}}</ref> FormedFounded in 1999, it is based in [[Salford Quays]], near [[Manchester]], [[England]]UK.<ref>{{cite web|author=Kevin Feddy |url=http://www.manchestereveningnews.co.uk/news/business/s/1081960_2ergo_to_move_to_digital_world_centre_in_salford_quays |title=2ergo to move to Digital World Centre in Salford Quays |publisher=Manchester Evening News |date=19 April 2010 |access-date=2 March 2014}}</ref><ref>{{cite web|url=http://www.thebusinessdesk.com/northwest/news/12484-2ergo-dials-chinese-link.html?news_section=4158 |title=Deals/Restructuring / 2ergo dials Chinese link |publisher=Thebusinessdesk.com |date=2 June 2009 |access-date=2 March 2014}}</ref> In April 2014, it was taken over by Eagle Eye, and is now a division of Eagle Eye.<ref>{{cite web|last1=Lepitak|first1=Stephen|title=Eagle Eye Group acquires 2ergo mobile coupon service in £4.5m deal|url=http://www.thedrum.com/news/2014/03/21/eagle-eye-group-acquires-2ergo-mobile-coupon-service-45m-deal|website=The Drum}}</ref>

==Mobile Websiteswebsites and Publishingpublishing==

The company is an international provider of software solutions for mobile phone and Smartphone marketing, business communications, mobile websites, mobile entertainment, mobile news and mobile banking. Its services are used in mobile phone and smartphone marketing, interactive messaging, mobile internet and publishing, smartphone applications, mobile ticketing and coupons, mobile security and secure payment solutions.<ref>http://www.crunchbase.com/company/2ergo</ref>

2ergo createscreated mobile websites has developed mobile websites for brands including [[FOX News]], [[AT&T]], [[NBC Universal]], [[Yahoo!]], [[Australian Broadcasting Corporation (ABC)]], Rightmove and Uno Medios.

The company has produced Smartphonesmartphone applications for brands such as FOX Business, the Guardian (a UK national newspaper) and Rightmove, the largest real estate website in the UK.<ref>http{{cite web|last=Andrews |first=Robert |url=https://www.guardiantheguardian.co.ukcom/media/pda/2010/feb/15/apple-ipad-app-2ergo |title=App developer 2ergo is working on first iPad projects for four clients &#124; Media |work=The Guardian|date=15 February 2010 |access-date=2 March 2014}}</ref>

==Mobile Websites and Publishing==

In November 2011, 2ergo announced it was closing the smartphone application part of the business in the UK. It announced 30 job cuts across this section.<ref>{{cite web|title=2ergo Powers AT&T Campaign|url=http://www.mobilemarketingmagazine.co.uk/content/2ergo-powers-att-campaign-0 |access-date=3 December 2010 |url-status=dead |archive-url=https://web.archive.org/web/20110206062720/http://mobilemarketingmagazine.co.uk/content/2ergo-powers-att-campaign-0 |archive-date=6 February 2011 }}</ref><ref>{{cite web|url=http://menmedia.co.uk/manchestereveningnews/news/business/s/1466185_2ergo-to-cut-30-jobs |title=2ergo to cut 30 jobs - Manchester Evening News |publisher=Menmedia.co.uk |date=28 November 2011 |access-date=2 March 2014}}</ref>

2ergo creates mobile websites has developed mobile websites for brands including FOX News, AT&T, NBC Universal, Yahoo!, Australian Broadcasting Corporation (ABC), Rightmove and Uno Medios.

The company has produced Smartphone applications for brands such as FOX Business, the Guardian (a UK national newspaper) and Rightmove, the largest real estate website in the UK.<ref>http://www.guardian.co.uk/media/pda/2010/feb/15/apple-ipad-app-2ergo</ref>

==Smartphone Applications Development Solutions==

2ergo has produced Smartphone applications for brands such as FOX Business, the Guardian (a UK national newspaper) and Rightmove, the largest real estate website in the UK.

Mobile Site Builder is a mobile publishing and content management solution. 2ergo's mobile site builder technology integrates with existing content management (CMS) systems and enables content repurposing to ensure mobile websites render elegantly on all mobile devices. Video transcoding and hosting service enables device-optimized and downloadable videos.<ref>http://www.mobilemarketingmagazine.co.uk/content/2ergo-powers-att-campaign-0</ref>

==Awards==

'''The Revolution Awards'''

In April 2010 2ergo was recognizedrecognised for creativity and innovative, winning the “Best"Best Use of Mobile”Mobile" award for the RighmoveRightmove iPhone application.<ref>{{cite web|url=http://www.revolutionawards.com/ |archive-url=https://archive.today/20120911234221/http://www.revolutionawards.com/ |url-status=usurped |archive-date=11 September 2012 |title=Welcome to Brand Republic Digital Awards &#124; Brand Republic Digital Awards |publisher=Revolutionawards.com |access-date=2 March 2014}}</ref>

'''MMA 2009 Global Awards – Finalist'''

The Mobile Marketing Association awards recognizerecognise companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes. 2ergo was recognizedrecognised for "Best Mobile Campaign -– Messaging" in Latin America and "Best Mobile Campaign -– Cross Media Integration" in India.<ref>{{cite web |url=http://mobithinking.com/blog/mma-global-awards-finalists |title=An abundance of global brands among the MMA Awards finalists (with links to campaigns) |publisher=mobiThinking |access-date=2 March 2014 |archive-url=https://web.archive.org/web/20140720183034/http://mobithinking.com/blog/mma-global-awards-finalists |archive-date=20 July 2014 |url-status=dead }}</ref>

'''Mobile Advertising and Marketing Awards (MAMA)'''

Gold and Silver Awards The Mobile Advertising and Marketing Awards recognizesrecognises technologies, innovations and campaigns that moved the industry forward last year. 2ergo won a Gold Award for “Best"Best Integrated and Cross-Platform Strategy Utilizing Mobile Marketing”Marketing" for the Army National Guard “Warrior”"Warrior" campaign and a Silver Award for Mobile Site Builder in the "Best creativity or innovation in mobile marketing or advertising" category.<ref>{{cite web|url=http://mobithinking.com/blog/mobile-advertising-and-marketing-awards-winners-include-turkcell-admob |title=Mobile Advertising and Marketing Awards, winners include Turkcell, AdMob… |publisher=mobiThinking |access-date=2 March 2014}}</ref>

'''Mobile Star Awards – Winner'''

Gold Star The Mobile Star Awards recognizerecognise the top mobile products, success stories and visionaries as chosen by readers of Mobile Village's free e-newsletter Go Mobile. 2ergo was honoredhonoured for its mobile website builder. Read the press release. Webby Awards – Official Honoree Ofof the more than 8,000 entries submitted to the 12th Annual Webby Awards, fewer than 15% were distinguished as an Official Honoree. This honorhonour signifies an outstanding calibercalibre of work.<ref>{{cite web|url=http://www.prlog.org/10142812-2ergo-wins-mobile-star-award-for-swift-mobile-website-publishing-solution.html |title=2ergo Wins Mobile Star Award for Swift Mobile Website Publishing Solution |publisher=PRLog |date=18 November 2008 |access-date=2 March 2014}}</ref>

'''Deloitte Technology Fast 50 Winner'''

The Fast 50 programme honours business growth, technological innovation and UK entrepreneurial spirit and is one of the UK’sUK's foremost technology award programmes. The Fast 50 award ranks the country’scountry's 50 fastest-growing technology companies based on percentage growth over five years.<ref>{{cite web |url=http://www.mobilemarketingmagazine.com/content/2ergo-make-deloitte-fast-50?quicktabs_ |title=2ergo Make Deloitte Fast 50 |publisher=Mobile Marketing Magazine |date=24 November 2008 |access-date=2 March 2014 |archive-url=https://web.archive.org/web/20120315174120/http://www.mobilemarketingmagazine.com/content/2ergo-make-deloitte-fast-50?quicktabs_ |archive-date=15 March 2012 |url-status=dead |df=dmy-all }}</ref>

'''Salford Business Awards'''

Winner Held in conjunction with Salford City Council, The University of Salford and the Chapel Street Business Group, the Salford Business Awards creates a platform to promote the city, its businesses and their growing successes. 2ergo was selected as the winner of the "Innovation Award".<ref>{{cite web |url=http://87.106.22.153/?OBH=69&ID=116 |title=ENER-G - ENER-G shines at Salford Business Awards |website=87.106.22.153 |access-date=14 January 2022 |archive-url=https://web.archive.org/web/20110706052736/http://87.106.22.153/?OBH=69&ID=116 |archive-date=6 July 2011 |url-status=dead}}</ref>

==Text messages complaints==

On 18 September 2009, 2ergo were fined £80,000 by [[PhonepayPlus]], regulator for premium rate phone-paid services, for sending misleading unsolicited marketing text messages. This was the 17th such complaint upheld where 2ergo was the service provider.<ref>[http://www.mediaregulation.co.uk/2009/10/more-phonepayplus-adjudications.html] {{webarchive|url=https://web.archive.org/web/20120314214105/http://www.mediaregulation.co.uk/2009/10/more-phonepayplus-adjudications.html|date=14 March 2012}}</ref><ref>http{{cite web|author=Steve Playle |url=https://www.guardiantheguardian.co.ukcom/money/2009/oct/24/utext-text-messages |title=UText messages take advantage of my 13-year-old daughter &#124; Money |work=The Guardian|date=23 October 2009 |access-date=2 March 2014}}</ref>

In June 2011, 2ergo announced they had put a hold on some of their SMS messaging services due to PhonePayplus Regulations. This resulted in the company issuing a profit warning.<ref>{{cite web|url=http://menmedia.co.uk/manchestereveningnews/news/business/s/1423567_update-2ergos-share-price-hit-by-new-regulations |title=UPDATE: 2ergo's share price hit by new regulations - Manchester Evening News |publisher=Menmedia.co.uk |date=14 June 2011 |access-date=2 March 2014}}</ref>

==External links==

* [http://www.2ergo.com 2ergo Official Website]

==2011 Losses==

* [http://www.phonepayplus.org.uk/output/Search-adjudications-1.aspx PhonePayPlus adjudications]

In the year to 31 August 2011 2ergo announced pre-tax losses of 2.8 million from 800,000 in 2010. The company blamed this on 'the rapid evolution of the market and changes in industry regulation.<ref>{{cite web|url=http://menmedia.co.uk/manchestereveningnews/news/s/1466679_2ergo-losses-widen-to-28m |title=2ergo losses widen to £2.8m - Manchester Evening News |publisher=Menmedia.co.uk |date=1 December 2011 |access-date=2 March 2014}}</ref>

==2012 Profit warning and sale of overseas businesses==

In February 2012 the company issued a [[profit warning]] and stated they had sold their overseas businesses, 2ergo Americas, 2ergo Australia and 2ergo India. The company said this would help stabilise the business by reducing monthly outgoings by £250,000. They have now focussed their business on a new application, Podifi, which is a mobile [[contactless payment]] and loyalty device.<ref>{{cite web|url=http://menmedia.co.uk/manchestereveningnews/news/business/deals/s/1486672_2ergo-issues-profits-warning-after-24m-sale |title=2ergo issues profits warning after £2.4m sale - Manchester Evening News |publisher=Menmedia.co.uk |date=27 February 2012 |access-date=2 March 2014}}</ref>

==References==

{{reflistReflist}}

[[Category:Companies listed on the Alternative Investment Market| ]]

[[Category:Companies based in Manchester]]

[[Category:Companies established in 1999]]

[[Category:1999 establishments in England]]

[[Category:Companies based in Manchester]]

[[Category:CompaniesTelecommunications companies established in 1999]]

[[Category:Mobile software]]