Kwality Wall's: Difference between revisions

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{{Short description|Indian food company}}

{{cleanup-date|August 2005}}

{{more citations needed|date=September 2020}}

[[Ice cream]] has come a long way from the first scoops of fresh mounted [[ice]] served with [[honey]] and [[fruit]]s in the 1 A.D. to the ultra-indulgent flavours of today. In India, the pioneer of this technology was the Kwality Ice Cream Company which in [[1956]] imported ice cream [[machinery]] for the production and marketing of ice cream on a commercial scale. In view of the tremendous growth potential in the ice cream [[market]] the group entered into a Strategic Alliance Agreement with Hindustan Lever in [[1995]] and there has been no looking back since then.The global brand leader - Walls, joined hands with the [[India]]n brand leader Kwality and formed an umbrella brand "Kwality Walls" for the Indian market, and brands like Gaylord-Milkfood acquired by Hindustan Lever were phased out, to promote Kwality Walls.

{{Use dmy dates|date=January 2019}}

{{Use Indian English|date=January 2019}}

{{Infobox company

| name = Kwality Wall's

| logo = [[File:Kwality Walls logo.svg|frameless|class=skin-invert]]

| type = [[Subsidiary]]

| slogan =

| foundation = {{start date and age|1956}}

| ___location = [[Mumbai]], [[Maharashtra]], India

| industry = [[Food]]

| products = Frozen desserts

| key_people =

| net_income =

| num_employees =

| parent = [[Hindustan Unilever Limited]]

| homepage = {{URL|kwalitywalls.in}}

}}

'''Kwality Wall's''' is an [[India|Indian multinational]] frozen desserts brand owned by the Indian consumer goods company [[Hindustan Unilever]]. It is a major producer and distributor of frozen dessert products in [[India]], [[Bangladesh]], [[Bhutan]], [[Brunei]], [[Myanmar]], [[Nepal]], [[Sri Lanka]], [[Thailand]], [[Singapore]] and [[Malaysia]]. In [[Pakistan]] and [[Bangladesh]], it's called only as "Wall's".

==History==

Kwality Wall's is a company of [[Hindustan Unilever]],<ref>{{Cite web |title=Kwality Wall's hits Rs 1000 crore mark |url=https://www.telegraphindia.com/business/kwality-walls-hits-rs-1000-crore-mark/cid/1888748 |access-date=2022-10-12 |website=www.telegraphindia.com}}</ref> the arm of [[Unilever]] in India. It is an amalgamated brand name created out of two previously separate independent companies that Unilever took over: Kwality of [[India]] and [[Wall's (ice cream)|Wall's]] of [[United Kingdom]].

Kwality, the original Indian company, was founded in 1956, and was the first in the region to import machinery for the mass production and sale of ice cream on a commercial scale. In 1995, in view of the growth potential of the frozen confections market, Kwality entered into an agreement with Lever, and has since been known by its current umbrella name. At the same time, other brands acquired by Hindustan Unilever, such as Gaylord-Milkfood, were phased out in favour of promoting the Kwality Wall's brand. This arrangement allows for local production and sale of Wall's products that are popular in its home market, such as the [[Cornetto (ice cream)|Cornetto]] cone, and to create local variations on others, such as the Feast Jaljeera Blast. Kwality Wall's was ranked 464th among India's most trusted brands according to the Brand Trust Report 2012, a study conducted by Trust Research Advisory. In the Brand Trust Report 2013, Kwality Wall's was ranked 632nd among India's most trusted brands and subsequently, according to the Brand Trust Report 2014, Kwality Wall's was ranked 382nd among India's most trusted brands.<ref>{{Cite web|url=http://www.trustadvisory.info/allindia_2014.html |title=India's Most Trusted Brands 2014 |publisher=Trust Research Advisory |url-status=dead |archiveurl=https://web.archive.org/web/20150502221904/http://www.trustadvisory.info/allindia_2014.html |archivedate=2015-05-02 }}</ref>

In August 2013, Kwality Wall's extended to [[Bangladesh]], [[Bhutan]], [[Brunei]] and [[Nepal]].

==Logo==

The logo used for Kwality Wall's is a slight variation from that used by the other [[Heartbrand]] products, in that there are two distinct hearts in the Kwality Wall’s logo (with the inner heart being closed but the outer heart having a gap), rather than a single stroke forming both hearts.<ref>{{Cite web |title=Kwality Wall's {{!}} Unilever |url=https://www.hul.co.in/brands/ice-cream/kwality-walls/ |access-date=30 June 2024 |website=Hindustan Unilever Limited}}</ref> The original Heartbrand logo is used on the Kwality Wall's India website,<ref>{{Cite web |title=Welcome to Kwality Wall's! {{!}} Kwality Wall's India |url=https://www.kwalitywalls.in/home.html |access-date=30 June 2024 |website=Kwality Wall's India}}</ref> but the logo variant is used on products.<ref>https://www.kwalitywalls.in/p/divine-chocolate.html/08901030513374 {{Bare URL inline|date=August 2024}}</ref><ref>https://www.kwalitywalls.in/p/darkly-divine-chocolate-sensation.html/08901030735325 {{Bare URL inline|date=August 2024}}</ref>

==See also==

* [[List of frozen dessert brands]]

==References==

{{Reflist}}

==External links==

*[https://www.hul.co.in/brands/food-and-drink/kwality-walls.html Kwality Wall's] at Hindustan Unilever Limited

{{Unilever}}

{{Heartbrand}}

[[Category:Confectionery companies of India]]

[[Category:Unilever brands]]

[[Category:Ice cream brands]]

[[Category:Manufacturing companies based in Mumbai]]

[[Category:Food and drink companies based in Mumbai]]

[[Category:Food and drink companies established in 1956]]

[[Category:Brand name frozen desserts]]

[[Category:1956 establishments in Bombay State]]

{{india-company-stub}}

{{food-company-stub}}