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[[DC Comics]] (which published under the names National and American at the time) received an overwhelming response to Superman and, in the months that followed, introduced [[Aquaman]], [[Hawkman]], [[The Flash]], [[Green Lantern]], [[Batman]], his sidekick [[Robin (Batman)|Robin]], and [[Wonder Woman]], the first female superhero and the only significant one for quite some time.
[[Image:Whiz2.JPG|thumb|left|175px|Captain Marvel, the most popular superhero of the 1940s. Art by [[C.C. Beck]].]]
Although, DC dominated the superhero market at this time, hundreds of superheroes were created by companies large and small. [[Marvel Comics]], then called Timely, found success with the [[Human Torch]] and [[Sub-Mariner]]. Cartoonist [[Will Eisner]]’s [[The Spirit]], featured in a newspaper insert, was also a hit. [[Quality Comics]] also found its own niche with its own characters, most notably with the surreal humor of [[Jack Cole (comic books artist)|Jack Cole]]'s [[Plastic Man]]. The era’s most popular superhero, however, was [[Fawcett Comics]]’ [[Captain Marvel (DC Comics)|Captain Marvel]], who even outsold Superman during the [[1940s]].
At this time, superheroes largely conformed to the model of lead characters in American popular fiction in the first half of the [[20th century]]. Hence, the typical superhero was a white, middle to upper class, heterosexual, professional, young-to-middle-aged man.
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