2ergo: Difference between revisions

Revision as of 17:57, 20 August 2021

Revision as of 19:46, 31 August 2021

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'''2ergo''' was a provider of mobile-phone marketing and messaging services.<ref>{{cite web|last=Thompson |first=Sarah |url=https://www.bloomberg.com/apps/news?pid=20601102&sid=aNxf24AUeFDs&refer=uk |title=U.K. Stocks Increase; Yell and British Airways Pace the Advance |publisher=Bloomberg |date=29 January 2007 |access-date=2 March 2014}}</ref> Formed in 1999, it is based in [[Salford Quays]], near [[Manchester]], England.<ref>{{cite web|author=Kevin Feddy |url=http://www.manchestereveningnews.co.uk/news/business/s/1081960_2ergo_to_move_to_digital_world_centre_in_salford_quays |title=2ergo to move to Digital World Centre in Salford Quays |publisher=Manchester Evening News |date=19 April 2010 |access-date=2 March 2014}}</ref><ref>{{cite web|url=http://www.thebusinessdesk.com/northwest/news/12484-2ergo-dials-chinese-link.html?news_section=4158 |title=Deals/Restructuring / 2ergo dials Chinese link |publisher=Thebusinessdesk.com |date=2 June 2009 |access-date=2 March 2014}}</ref> In April 2014, it was taken over by Eagle Eye, and is now a division of Eagle Eye.<ref>{{cite web|last1=Lepitak|first1=Stephen|title=Eagle Eye Group acquires 2ergo mobile coupon service in £4.5m deal|url=http://www.thedrum.com/news/2014/03/21/eagle-eye-group-acquires-2ergo-mobile-coupon-service-45m-deal|website=The Drum}}</ref>

The company was an international provider of software for mobile phone marketing, business communications, mobile websites, mobile entertainment, mobile news and mobile banking. Its services were used in mobile phone, interactive messaging, mobile internet and publishing, smartphone applications, mobile ticketing and coupons, mobile security and secure payment.<ref>{{cite web|url=http://www.crunchbase.com/company/2ergo |title=2ergo &#124; CrunchBase Profile |publisher=Crunchbase.com |access-date=2 March 2014}}</ref>

==Mobile websites and publishing==

2ergo createscreated mobile websites has developed mobile websites for brands including [[FOX News]], [[AT&T]], [[NBC Universal]], [[Yahoo!]], [[Australian Broadcasting Corporation (ABC)]], Rightmove and Uno Medios.

The company has produced smartphone applications for brands such as FOX Business, the Guardian (a UK national newspaper) and Rightmove, the largest real estate website in the UK.<ref>{{cite web|last=Andrews |first=Robert |url=https://www.theguardian.com/media/pda/2010/feb/15/apple-ipad-app-2ergo |title=App developer 2ergo is working on first iPad projects for four clients &#124; Media |work=The Guardian|date=15 February 2010 |access-date=2 March 2014}}</ref>

==Smartphone application development==

2ergo has produced smartphone applications for brands such as FOX Business, [[the Guardian]] (a UK national newspaper) and [[Rightmove]], the largest real estate website in the UK.

The company has produced smartphone applications for brands such as FOX Business, the Guardian (a UK national newspaper) and Rightmove, the largest real estate website in the UK.<ref>{{cite web|last=Andrews |first=Robert |url=https://www.theguardian.com/media/pda/2010/feb/15/apple-ipad-app-2ergo |title=App developer 2ergo is working on first iPad projects for four clients &#124; Media |work=The Guardian|date=15 February 2010 |access-date=2 March 2014}}</ref>

Mobile Site Builder is a mobile publishing and content management application. 2ergo's mobile site builder technology integrates with existing Content Management Systems(CMS) and enables content repurposing to ensure mobile websites render elegantly on all mobile devices. Video transcoding and hosting service enables device-optimized and downloadable videos.

In November 2011, 2ergo announced it was closing the smartphone application part of the business in the UK. It announced 30 job cuts across this section.<ref>{{cite web|title=2ergo Powers AT&T Campaign|url=http://www.mobilemarketingmagazine.co.uk/content/2ergo-powers-att-campaign-0 |access-date=3 December 2010 |url-status=dead |archive-url=https://web.archive.org/web/20110206062720/http://mobilemarketingmagazine.co.uk/content/2ergo-powers-att-campaign-0 |archive-date=6 February 2011 }}</ref><ref>{{cite web|url=http://menmedia.co.uk/manchestereveningnews/news/business/s/1466185_2ergo-to-cut-30-jobs |title=2ergo to cut 30 jobs - Manchester Evening News |publisher=Menmedia.co.uk |date=28 November 2011 |access-date=2 March 2014}}</ref>