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TV Guide Magazine and Liberty Media established a joint venture in 1992 known as TV Guide On Screen to develop an EPG. The JV was led by video game veteran, Bruce Davis.<ref>On-Screen Guides: The Vanguard of Interactive Television, Red Herring, October 1993, page32</ref> Leading competitors to TV Guide On Screen included Prevue Guide and Starsight Telecast. The joint venture introduced an interactive program guide to the market in late 1995 in the General Instrument CFT2200 set top cable box.<ref> press release: TV Guide On Screen Preferred by 80% of Participants in Usability Study of Interactive Program Guides, May 1, 1995 </ref> Telecommunications Inc, owner of Liberty Media, acquired United Video Satellite Group, owner of Prevue Guide, in 1995. TV Guide On Screen and Prevue Guide were later merged. TV Guide On Screen for digital cable set top boxes premiered in the DigiCable series of set top boxes from General Instrument shortly thereafter. See wiki on TV Guide for subsequent developments.<ref>[[TV Guide]]</ref>{{Circular reference|date=May 2020}}
Scientific Atlanta introduced the 8600X Advanced analog Set-top box in 1993 that included an interactive electronic program guide, downloadable software, 2-way communications, and pause/FF/REW for VCR-like viewing. Millions were deployed by Time Warner and other customers. <ref>"Honoring the Past, Scientific Atlanta 1977-2000", "Time Warner Taps S-A for Interactive Analog Box", Multichannel News March 14, 1994</ref>
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