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[[Category:Film production]]
Genre and the tried and true aspects of storytelling are fundamental to the appraisal of a script. Accordingly, good analysis and coverage try to place scripts within those confines, aspects of which have traditions dating back to the Greeks and earlier. However, new methods of storytelling and execution (for example "300," "Beowulf, and others") are of interest and encouraged. Although the movie industry is justly criticized for turning out the same old cliches again and again, this is due in part to the proven success of well established storytelling and genre conventions. It has been observed that the only difference between a cliche and a classic is that one is poorly executed while the other is brilliantly done, and clearly, the movie industry turns out compelling and meaningful movies each year - some of which become classics. Studios may understandably be inclined to turn away from ideas because of a reluctance to experiment with hundred million dollar production budgets and consider it wiser to choose scripts that use proven storytelling techniques. However, the artists and visionaries in the industry continually look for new ideas and are willing to take risks on scripts that capture their imagination. Screenwriters working outside established conventions may find the practices of standard coverage to be an impediment and attempt to get interest by verbal pitch or other presentation to visionary filmmakers.
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