|
'''2ergo''' is a provider of mobile-phone marketing and messaging services.<ref>http://www.bloomberg.com/apps/news?pid=20601102&sid=aNxf24AUeFDs&refer=uk</ref> Formed in 1999, it is based in [[Salford Quays]], near [[Manchester]], [[England]].<ref>http://www.manchestereveningnews.co.uk/news/business/s/1081960_2ergo_to_move_to_digital_world_centre_in_salford_quays</ref><ref>http://www.thebusinessdesk.com/northwest/news/12484-2ergo-dials-chinese-link.html?news_section=4158</ref>
'''2ergo''' is an international provider of software solutions for mobile phone and Smartphone marketing, business communications, mobile websites, mobile entertainment, mobile news and mobile banking.
2ergo is currently the largest commercial provider of mobile news in the USA, and the only provider of secure mobile phone money transfers that are both PIN protected and encrypted. Product portfolio includes a suite of interactive messaging, mobile internet and publishing, Smartphone applications, mobile ticketing and coupons, mobile security and secure payment solutions. 2ergo also provides complete Smartphone application development services, and offers fully managed services to develop and execute mobile marketing and communications campaigns worldwide. Patented solutions are used by global businesses, top brands, marketing agencies, publishers and mobile network operators to take advantage of integrated mobile communications to increase sales, enhance customer experiences, mobilise business processes and reduce costs. Brands including O2, Yahoo!, FOX News, National Geographic Channel, Rightmove, Australian Broadcasting Corporation (ABC) and AT&T have worked with 2ergo.
'''Smartphone Applications Development Solutions''' 2ergo has produced some of the most popular, successful, and high profile Smartphone applications for top brands such as FOX Business, the Guardian, a UK national newspaper and for Rightmove, the largest real estate website in the UK. Their Smartphone design and development framework is completely scalability with seamless integration with client content. In addition to in-house development resources, 2ergo manages complex mobile solutions and offers services including Smartphone concept design, commercial consultancy and dedicated project management.
Features include custom design and in-house development, 2ergo module library mobile streaming and on-demand video, mobile advertising and monetisation options (there are various ways to monetise your Smartphone application if you choose to do so), integration with mobile services (Smartphone applications are just one piece of an overall mobile marketing and communications solution), application launch support and promotion and Smartphone Apps Analytics and Reporting. 2ergo’s real-time reporting tools are used to understand consumer behaviour and gain actionable insight. Clients can receive daily, weekly and monthly reports on page views, visitors, popular pages and multi-media and all data is exportable.
'''Mobile Websites and Publishing'''
2ergo pioneered the first working mobile website in the United States in 2000, and since then has developed award-winning mobile websites for influential brands including FOX News, AT&T, NBC Universal, Yahoo!, Australian Broadcasting Corporation (ABC), Rightmove and Uno Medios. In 2009, 2ergo partnered with global marketing and advertising agency Ogilvy & Mather to mobilise the ‘Hopenhagen’ initiative, helping millions of people participate in the landmark climate change movement via mobile. 2ergo has worked with the top five broadcast companies in the US including CBS, NBC, News Corp (FOX), Univision and Disney. 2ergo is now the biggest commercial provider of mobile news in the USA.
Mobile Site Builder is a fully-featured mobile publishing and content management solution used by brands and agencies to quickly and easily create a mobile web presence, either by 2ergo’s site building tools or through a managed service team using in-house creative, technical and production facilities. Their mobile site builder technology integrates with existing content management (CMS) systems and enables content repurposing to ensure mobile websites render elegantly on all mobile devices. Video transcoding and hosting service enables device-optimized and downloadable videos.
Alternatively 2ergo custom builds sites to manage updates, or a fully managed service which designs sites, re-formats mobile content, manages updates and adds mobile billing functionality. Rich analytics relay in-depth consumer insight including popular handsets, unique visitors, page views, and data capture fields for ongoing site optimisation. Exportable data reports can be created for daily, weekly and monthly results. 2ergo’s SMS click-through tracking technology tracks the effectiveness of mobile messaging campaigns. Mobile Site Builder also offers easy integration with third party tracking tools such as Omniture, Google, Hitbox and AdMob.
'''Mobile Ticketing, Coupons and Loyalty Solutions''' 2ergo offers VoucherNet – a mobile ticketing, coupon and customer loyalty solutions platform. VoucherNet is the platform behind the record-breaking Orange Wednesday’s cinema campaign in the UK. Launched in 2004, Orange Wednesdays gives Orange customers the chance to receive ‘two-for-one’ cinema tickets every Wednesday. It is regarded as one of the most successful mobile marketing campaigns in the world, having been enjoyed millions of times since launch. VoucherNet enables easily distributed digital coupons, vouchers and tickets to virtually any mobile phone. They can then be redeemed, managed, tracked and reported on via retail outlet EPOS systems, hand held devices, portable scanners or behind-the-till GPRS enabled units. It provides a multi-purpose end-to-end solution and allows different campaign mechanics and objectives to be achieved by one campaign management system. It also provides in-depth, real time, online reporting allowing clients to monitor who, where, when and how coupons are being redeemed or tickets are being used. VoucherNet is modular, scalable, flexible and driven by an online interface. This is an emerging mobile marketing tool which retailers are using increasingly. Here are statistics on mobile redemption:
• Over 300 million global consumers will use a mobile phone coupon by 2014 (Juniper)
• Mobile coupons will generate $6 billion (£4bn) in global redemption values by 2014 (Juniper)
• Mobile coupon redemption rates often exceed 50% (Exposure2)
• Paper coupons typically have a redemption rate of only 0.2-2%
• Over 2 billion mobile tickets were sold in 2009 (Juniper)
• By 2014 there will be 15 billion mobile ticket transactions globally (Juniper)
• Over 400 million mobile subscribers worldwide will use a mobile phone for ticketing by 2013
• Total mobile ticketing transaction value will reach $92 billion by 2013
'''Mobile Security and Advanced Messaging Solutions''' 2ergo’s Secure Advanced Message Service is an innovative, secure protocol standard that introduces end-to-end security, resilience and protection through mobile phones. It has been optimised to benefit from the immediacy and interactivity of SMS connectivity. Secure Advanced Message Service offers protection to mobile network operators, financial institutions and other service enterprises when communicating with individual mobile phone users. 2ergo’s enabling technology makes mCommerce a reality and provides security around mobile applications including ticketing, gaming, coupons, banking transactions, identity management and electoral voting.
'''Partner Programme''' The 2ergo Partner Programme enables companies to deliver mobile marketing solutions, entertainment and news content onto customers’ mobile phones, locally and globally. Unlike traditional reseller programs that offer a channel ready version of a product, the 2ergo programme is a true partnership, focused on leveraging 2ergo’s patented mobile technologies which deliver cutting edge solutions to partners’ clients. The programme includes tutorials on how to use the mobile channel effectively to deliver more value, and staying up-to-date with current mobile technology best practices. 2ergo works with some of the world’s most respected marketing and advertising agencies, including Ogilvy & Mather, BBH and McCann Erickson, as well as market research leader Kantar Operations. Business intelligence organisations such as Data Lateral and GroupM are also benefitting from working with 2ergo.
Locations
'''United Kingdom
Global Head Office'''
2ergo Ltd
Digital World Centre, 4th Floor
1 Lowry Plaza
The Quays, Salford
Manchester
M50 3UB
United Kingdom
London
2ergo Ltd
The Media Centre
19 Bolsover Street
Fitzrovia
London
W1W 5NA
United Kingdom
'''North America'''
Washington DC
2ergo Americas Inc.
2020 14th St North, Suite 500
Arlington, VA 22201
United States of America
'''Latin America'''
Buenos Aires
Malabia 2162 - PB - "B"
Capital Federal - Bs As
1425 Argentina
'''Asia Pacific'''
Sydney
2ergo Australia Pty Ltd
Suite 203
13-15 Wentworth Avenue
Surry Hills
Sydney 2010
Australia
India
New Delhi
A-61, Sector - 57
Noida - 201301
UP, India
Mumbai
2nd Floor, Unit 204
Oberoi Chambers-II
New Link Rd, Andheri(W)
Mumbai 400053
India
|
