|
|homepage = [http://www.2ergo.com www.2ergo.com]
}}
'''2ergo''' was formed in 1999, based in Salford Quays, near Manchester, England.[2][3] In April 2009, 2ergo aquired Broca PLC, followed by acquisitions of Wapfly Technologies Pty Ltd in May 2009 and of AMT (Active Media Technologies) in July 2009.
'''2ergo''' is an international provider of software solutions for mobile phone and Smartphone marketing, business communications, mobile websites, mobile entertainment, mobile news and mobile banking. 2ergo is an international provider of software solutions for mobile phone and smartphone marketing, interactive messaging, mobile internet and publishing, smartphone applications, mobile ticketing and coupons, mobile security and secure payment solutions
Currently, 2ergo is the largest commercial provider of mobile news in the USA, and the only provider of secure mobile phone money transfers that are both PIN protected and encrypted.
Their Multiserve platform uses a unique set of mobile technologies to seamlessly integrate voice, data, text, email, video and mobile internet channels. This enables 2ergo to develop and launch a wide range of integrated and innovative products and services for mobile marketing, mobile business communications, mobile CRM, mobile entertainment, media and news. These solutions are targeted to retail, FMCG and brands, media, entertainment, sports and SME verticals.
'''Mobile Websites and Publishing''' 2ergo pioneered the first working mobile website in the United States in 2000, and since then has developed award-winning mobile websites for brands including FOX News, AT&T, NBC Universal, Yahoo!, Australian Broadcasting Corporation (ABC), Rightmove and Uno Medios. In 2009, 2ergo partnered with global marketing and advertising agency Ogilvy & Mather to mobilise the ‘Hopenhagen’ initiative, helping millions of people participate in the landmark climate change movement via mobile. 2ergo has worked with the top five broadcast companies in the US including CBS, NBC, News Corp (FOX), Univision and Disney. 2ergo is now the biggest commercial provider of mobile news in the USA.
'''Smartphone Applications Development Solutions''' 2ergo has produced Smartphone applications for brands such as FOX Business, the Guardian (a UK national newspaper) and Rightmove, the largest real estate website in the UK.
'''Mobile Site Builder''' is a mobile publishing and content management solution. Their mobile site builder technology integrates with existing content management (CMS) systems and enables content repurposing to ensure mobile websites render elegantly on all mobile devices. Video transcoding and hosting service enables device-optimized and downloadable videos.
Alternatively 2ergo custom builds sites to manage updates, or a fully managed service which designs sites, re-formats mobile content, manages updates and adds mobile billing functionality. Analytics relay consumer insight including popular handsets, unique visitors, page views, and data capture fields for ongoing site optimisation. 2ergo’s SMS click-through tracking technology tracks the effectiveness of mobile messaging campaigns. Mobile Site Builder also offers integration with third party tracking tools such as Omniture, Google, Hitbox and AdMob.
'''Mobile Ticketing, Coupons and Loyalty Solutions''' 2ergo offers VoucherNet – a mobile ticketing, coupon and customer loyalty solutions platform. VoucherNet is the platform behind the record-breaking Orange Wednesday’s cinema campaign in the UK. Launched in 2004, Orange Wednesdays gives Orange customers the chance to receive ‘two-for-one’ cinema tickets every Wednesday. It is regarded as one of the most successful mobile marketing campaigns in the world, having been used millions of times since launch. VoucherNet enables mobile distributed coupons, vouchers and tickets to virtually any mobile phone. They can then be redeemed, managed, tracked and reported on via retail outlet EPOS systems, hand held devices, portable scanners or behind-the-till GPRS enabled units. Here are statistics on mobile redemption:
• Over 300 million global consumers will use a mobile phone coupon by 2014 (Juniper)
• Mobile coupons will generate $6 billion (£4bn) in global redemption values by 2014 (Juniper)
• Mobile coupon redemption rates often exceed 50% (Exposure2)
• Paper coupons typically have a redemption rate of only 0.2-2%
• Over 2 billion mobile tickets were sold in 2009 (Juniper)
• By 2014 there will be 15 billion mobile ticket transactions globally (Juniper)
• Over 400 million mobile subscribers worldwide will use a mobile phone for ticketing by 2013
• Total mobile ticketing transaction value will reach $92 billion by 2013
'''Mobile Security and Advanced Messaging Solutions''' 2ergo’s Secure Advanced Message Service is an innovative, secure protocol standard that introduces end-to-end security, resilience and protection through mobile phones.
'''Awards'''
The Revolution Awards - In April 2010 2ergo won the “Best Use of Mobile” award for the Righmove iPhone application.
MMA 2009 Global Awards – Finalist The Mobile Marketing Association awards recognized 2ergo for "Best Mobile Campaign - Messaging" in Latin America and "Best Mobile Campaign - Cross Media Integration" in India.
GSMA 2009 Mobile Innovation Global Award Competition – Finalist 2ergo's Broca product for SMS-based data capture, Acquire, was recognized as a finalist in the "Most Innovative Mobile Application in a Vertical Market" category.
Mobile Excellence Awards – Winner 2ergo won in the "Best Mobile Innovator" category.
Mobile Advertising and Marketing Awards (MAMA) – Gold and Silver Awards 2ergo won a Gold Award for “Best Integrated and Cross-Platform Strategy Utilizing Mobile Marketing” for the Army National Guard “Warrior” campaign and a Silver Award for Mobile Site Builder in the "Best creativity or innovation in mobile marketing or advertising" category.
Mobile Star Awards – Winner, Gold Star 2ergo was honored for its mobile website builder. Read the press release.
Webby Awards – Official Honoree Of the more than 8,000 entries
Deloitte Technology Fast 50 Winner The Fast 50
Upshot 50 Marketing Technology Leaders – Winner
Salford Business Awards – Winner 2ergo was selected as the winner of the "Innovation Award".
2007 Mobile Messaging Awards – Shortlist
The 15th Annual Communicator Awards – Award of Distinction 2ergo was honored for a print piece in support of a mobile campaign to Hispanic marketing agencies
'''Locations'''
'''United Kingdom''' Global Head Office 2ergo Ltd Digital World Centre, 4th Floor 1 Lowry Plaza The Quays, Salford Manchester M50 3UB United Kingdom London 2ergo Ltd The Media Centre 19 Bolsover Street Fitzrovia London W1W 5NA United Kingdom
'''North America''' Washington DC 2ergo Americas Inc. 2020 14th St North, Suite 500 Arlington, VA 22201 United States of America
'''Latin America''' Buenos Aires Malabia 2162 - PB - "B" Capital Federal - Bs As 1425 Argentina
'''Asia Pacific''' Sydney 2ergo Australia Pty Ltd Suite 203 13-15 Wentworth Avenue Surry Hills Sydney 2010 Australia India New Delhi A-61, Sector - 57 Noida - 201301 UP, India Mumbai 2nd Floor, Unit 204 Oberoi Chambers-II New Link Rd, Andheri (W) Mumbai 400053 India
'''2ergo''' is a provider of mobile-phone marketing and messaging services.<ref>http://www.bloomberg.com/apps/news?pid=20601102&sid=aNxf24AUeFDs&refer=uk</ref> Formed in 1999, it is based in [[Salford Quays]], near [[Manchester]], [[England]].<ref>http://www.manchestereveningnews.co.uk/news/business/s/1081960_2ergo_to_move_to_digital_world_centre_in_salford_quays</ref><ref>http://www.thebusinessdesk.com/northwest/news/12484-2ergo-dials-chinese-link.html?news_section=4158</ref>
| 