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[[Underwriters]] and investors and corporations going for an [[initial public offering]] (IPO), issuers, are interested in their market value. There is always tension that results since the underwriters want to keep the price low while the companies want a high IPO price.
Underpricing may also be caused by investor over-reaction causing spikes on the initial days of trading. The IPO pricing process is similar to pricing new and unique products where there is sparse data on market demand, product acceptance, or competitive response. Besides, underpricing is also affected by the firm idiosyncratic factors such as its business model.<ref>{{cite journal|last=Morricone|first=Serena |author2=Federico Munari |author3=Raffaele Oriani |author4=Gaétan de Rassenfosse |title=Commercialization Strategy and IPO Underpricing|journal=Research Policy|year=2017|volume=46|issue=6|pages=1133–1141 |
The problem with developing algorithms to determine underpricing is dealing with [[Statistical noise|noisy]], complex, and unordered data sets. Additionally, people, environment, and various environmental conditions introduce irregularities in the data. To resolve these issues, researchers have found various techniques from [[artificial intelligence]] that [[normalization (statistics)|normalizes]] the data.
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===Rule-based system===
For example, Quintana<ref>{{cite journal|last=Quintana|first=David |author2=Cristóbal Luque |author3=Pedro Isasi|title=Evolutionary rule-based system for IPO underpricing prediction|journal=In Proceedings of the 2005
* Underwriter prestige – Is the underwriter prestigious in role of lead manager? 1 for true, 0 otherwise.
* Price range width – The width of the non-binding reference price range offered to potential customers during the roadshow. This width can be interpreted as a sign of uncertainty regarding the real value of the company and a therefore, as a factor that could influence the initial return.
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===Two-layered evolutionary forecasting===
Luque<ref>{{cite journal|last=Luque|first=Cristóbal|author2=David Quintana |author3=J. M. Valls |author4=Pedro Isasi |title=Two-layered evolutionary forecasting for IPO underpricing|journal=In Proceedings of the Eleventh
==Agent-based modelling==
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