Decision-matrix method: Difference between revisions

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{{Short description|Pugh concept selection}}
The '''decision-matrix method''', also '''Pugh method''' or '''Pugh Conceptconcept Selectionselection''', invented by [[Stuart Pugh]],<ref name="concept">S. Pugh (1981) Concept selection: a method that works. In: Hubka, V. (ed.), Review of design methodology. Proceedings international conference on engineering design, March 1981, Rome. Zürich: Heurista, 1981, blz. 497 – 506.</ref>, is a qualitative technique used to rank the multi-dimensional options of an option set. It is frequently used in [[engineering]] for making design decisions but can also be used to rank investment options, vendor options, product options or any other set of multidimensional entities.
==Definition==
A basic [[decision matrix]] consists of establishing a set of criteria and a group of potential candidate designs. One of these is a reference candidate design. The other designs are then compared to this reference design and being ranked as better, worse, or same based on each criterion. The number of times "better" and "worse" appeared for each design is then displayed, but not summed up.
 
A weighted decision matrix operates in the same way as the basic decision matrix but introduces the concept of weighting the criteria in order of importance. The resultant scores better reflect the importance to the decision maker of the criteria involved. The more important the criteriacriterion the higher the weighting it should be given.<ref>{{cite Eachweb of|title=What theis potentiala optionsweighted aredecision scoredmatrix? and|url=https://www.weighteddecision.com/what-is-a-weighted-decision-matrix/ also|website=Weighted multipliedDecision by|date=9 theOctober weighting2012 given|access-date=26 toMay each of the criteria in order to produce a result.2022}}</ref>
A basic [[decision matrix]] consists of establishing a set of criteria options which are scored and summed to gain a total score which can then be ranked. Importantly, it is not weighted to allow a quick selection process.
 
==Advantages==
A weighted decision matrix operates in the same way as the basic decision matrix but introduces the concept of weighting the criteria in order of importance. The resultant scores better reflect the importance to the decision maker of the criteria involved. The more important the criteria the higher the weighting it should be given. Each of the potential options are scored and also multiplied by the weighting given to each of the criteria in order to produce a result.
The advantage of the decision-making matrix is that subjectiveit opinionsencourages aboutself-reflection oneamongst alternativethe versusmembers anotherof a design team to analyze each candidate with a minimized bias (for team members can be madebiased towards certain designs, such as moretheir objectiveown). Another advantage of this method is that sensitivity studies can be performed. An example of this might be to see how much your opinion would have to change in order for a lower ranked alternative to outrank a competing alternative.
 
==Disadvantages==
The advantage of the decision-making matrix is that subjective opinions about one alternative versus another can be made more objective. Another advantage of this method is that sensitivity studies can be performed. An example of this might be to see how much your opinion would have to change in order for a lower ranked alternative to outrank a competing alternative.
However, there are some important disadvantages of the Decisiondecision-matrix method:
 
However, there are some important disadvantages of the Decision-matrix method:
* The list of criteria options is arbitrary. There is no way to know a priori if the list is complete; it is likely that important criteria are missing.
* Conversely, it is possible that less important criteria are included, causing decision makers to be distracted and biased in their choice of options.
* Scoring methods, even with weighting, tend to equalize all the requirements. But a few requirements are "must haves". If enough minor criteria are listed, it is possible for them to add up and select an option that misses a "must have" requirement.
* The values assigned to each option are guesses, not based on any quantitative measurements. In fact the entire decision matrix can create the impression of being scientific, even though it requires no quantitative measurements of anything at all.
==Morphological analysis==
[[Morphological analysis (problem-solving)|Morphological analysis]] is another form of a decision matrix employing a multi-dimensional configuration space linked by way of logical relationships.
 
==Software based on this theory==
* [https://rationalize.io/ Rationalize.io] is a web app which takes one through the decision-making process using Pugh's Decision-matrix method.
* [https://ruminate.io/ Ruminate.io] another web app which allows you to build and save Pugh's Decision-matrix.
 
==See also==
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== References ==
<references/>
{{Decision theory}}
 
[[Category:Decision analysis]]