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*define their significance, and
*divide material into paradigmatic classes and identify the codes to which the signifiers belong ([[Roland Barthes]]).
The initial assumption is that the communication to be analysed represents both a cognitive use of the sign system and a statement that refers to the values of the addresser. The purpose of the test is therefore to illuminate the addresser's intention in using the code in this particular way. It works through a process of substitution, assessing the extent to which a change in the signifier leads to a change in the signified. The first step, therefore, is to exclude one signifier from the material to be analysed. This is a test of redundancy: to identify what meaning is lost (if any) by omitting that sign. It will be relatively unusual to find that one sign is completely superfluous, but more common to find that the contribution of the one sign to the whole meaning is relatively weak. The weakness or strength of its contribution can be calibrated more exactly by placing alternate (synonymous and antonymous) signs in the context. This will enable the analyst to make a
==The process==
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*Syntagmatic transformations
**[[addition]];
**[[wikt:deletion|deletion]]
==An example==
{{Original research section|date=September 2023}}
Take the phrase:
:the man hit the '''boy'''.
Now substitute "boy" with "baby", "girl", "child", "pansy", "thief". Each of these alternatives affects the implication of the phrase. A "man" rather than a father or parent randomly striking a baby or girl might be considered sexist and a crime. If the boy was a thief, this would explain
If we now contextualise the image in a school, seminary, prison, training gym or home environment different sets of meanings emerge depending on the presence or absence of other signifiers demonstrating the relationship between the protagonists, the time the image was created (a Victorian image of corporal punishment in a school would have a different significance from a more recent image of judicial caning in Britain, Canada or Singapore), the nature of the activity (e.g. a boxing training session or a game of tennis in which the blow is struck accidentally, etc.), the presence or absence of other people, etc.. The values are therefore added or subtracted according to the presence or absence of other signifiers.
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