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{{infobox television | show_name = NBA on CBS
| image = [[Image:1746308024.jpg|190px|The NBA on CBS logo]]
| format = [[Sports]]
| runtime = 150 minutes+
| starring = [[Brent Musburger]]<br/>[[Dick Stockton]]<br/>[[Tommy Heinsohn]]<br/>[[Hubie Brown]]<br/>[[Pat O'Brien (television)|Pat O'Brien]]
| country = {{USA}}
| network = [[CBS]] (1973–)
| first_aired = [[1973-74 NBA season|1973]]
| last_aired = [[1989-90 NBA season|1990]]
}}
The '''''NBA on CBS''''' was a weekly presentation of [[National Basketball Association]] games on [[CBS Sports]]. The ''NBA on CBS'' ran from the [[1973-74 NBA season|1973-1974 NBA season]] (when CBS succeeded [[ABC Sports]] as the official American television broadcaster of the NBA) until the [[1989-90 NBA season|1989-1990 NBA season]] (when CBS was succeeded by [[NBC Sports]]). From [[1986-87 NBA season|1986]] to its final year in [[1989-90 NBA season|1990]], CBS paid about [[United States dollar|$]]47 million per year for their NBA coverage.
==Tape delay and playoff scheduling==
From [[1974-75 NBA season|1975]]-[[1978-79 NBA season|1979]] CBS aired all [[NBA Finals]] games [[Live television|live]] (usually during the afternoon). Starting in [[1981-82 NBA season|1982]], CBS resumed live coverage of all NBA Finals games. During this era, CBS aired weeknight playoff games from earlier rounds on [[Tape delay (broadcasting)|tape delay]] at 11:30 p.m. [[North American Eastern Standard Time Zone|Eastern Time]] (airing games live when the game site was in the [[Pacific Standard Time Zone|Pacific Time Zone]]). CBS continued this practice until at least the mid-1980s.
===
{| class="wikitable" align="left"
|+'''CBS scheduling tote boards'''
|width="35" | '''Game'''
|width="35" |'''Day'''
|width="50" |'''Date'''
|width="120" |'''Status'''
|-
|style="background:#efefef;font-size:11px;font-weight:normal;text-align:center;line-height:110%" colspan="4"| '''1979 NBA Final'''
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:center;line-height:110%" | 1
|style="background:#efefef;font-size:11px;font-weight:normal;text-align:left;line-height:110%" | Sun.
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |[[May 20]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |Live
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:center;line-height:110%" | 2
|style="background:#efefef;font-size:11px;font-weight:normal;text-align:left;line-height:110%" | Thu.
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |[[May 24]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |Tape Delay
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:center;line-height:110%" | 3
|style="background:#efefef;font-size:11px;font-weight:normal;text-align:left;line-height:110%" | Sun.
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |[[May 27]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |Live
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:center;line-height:110%" | 4
|style="background:#efefef;font-size:11px;font-weight:normal;text-align:left;line-height:110%" | Tue.
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |[[May 29]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |Live to EDT/[[Central Daylight Time Zone|CDT]], Tape Delay to [[Mountain Time Zone|MDT]]/PDT (11:30 p.m. EDT start)
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:center;line-height:110%" | 5
|style="background:#efefef;font-size:11px;font-weight:normal;text-align:left;line-height:110%" | Fri.
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |[[June 1]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |Live (9 p.m. EDT start)
|-
|style="background:#efefef;font-size:11px;font-weight:normal;text-align:center;line-height:110%" colspan="4"| '''1980 Eastern Conference Final'''
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:center;line-height:110%" | 1
|style="background:#efefef;font-size:11px;font-weight:normal;text-align:left;line-height:110%" | Fri.
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |[[April 18]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |No broadcast
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:center;line-height:110%" | 2
|style="background:#efefef;font-size:11px;font-weight:normal;text-align:left;line-height:110%" | Sun.
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |[[April 20]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |Live
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:center;line-height:110%" | 3
|style="background:#efefef;font-size:11px;font-weight:normal;text-align:left;line-height:110%" | Wed.
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |[[April 23]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |No broadcast
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:center;line-height:110%" | 4
|style="background:#efefef;font-size:11px;font-weight:normal;text-align:left;line-height:110%" | Thu.
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |[[April 24]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |No broadcast
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:center;line-height:110%" | 5
|style="background:#efefef;font-size:11px;font-weight:normal;text-align:left;line-height:110%" | Sun.
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |[[April 27]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |Live
|-
|style="background:#efefef;font-size:11px;font-weight:normal;text-align:center;line-height:110%" colspan="4"| '''1980 Western Conference Final'''
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:center;line-height:110%" | 1
|style="background:#efefef;font-size:11px;font-weight:normal;text-align:left;line-height:110%" | Tue.
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |[[April 22]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |No broadcast
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:center;line-height:110%" | 2
|style="background:#efefef;font-size:11px;font-weight:normal;text-align:left;line-height:110%" | Wed.
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |[[April 23]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |Live to EDT/CDT, Tape Delay elsewhere
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:center;line-height:110%" | 3
|style="background:#efefef;font-size:11px;font-weight:normal;text-align:left;line-height:110%" | Fri.
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |[[April 25]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |Live to EDT/CDT, Tape Delay elsewhere
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:center;line-height:110%" | 4
|style="background:#efefef;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |Sun.
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |[[April 27]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |Live
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:center;line-height:110%" | 5
|style="background:#efefef;font-size:11px;font-weight:normal;text-align:left;line-height:110%" | Wed.
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |[[April 30]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |Live to EDT/CDT, Tape Delay elsewhere
|-
|style="background:#efefef;font-size:11px;font-weight:normal;text-align:center;line-height:110%" colspan="4"| '''1980 NBA Final'''
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:center;line-height:110%" |1
|style="background:#efefef;font-size:11px;font-weight:normal;text-align:left;line-height:110%" | Sun.
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |[[May 4]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |Live
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:center;line-height:110%" | 2
|style="background:#efefef;font-size:11px;font-weight:normal;text-align:left;line-height:110%" | Wed.
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |[[May 7]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |Live to EDT/CDT, Tape Delay elsewhere
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:center;line-height:110%" | 3
|style="background:#efefef;font-size:11px;font-weight:normal;text-align:left;line-height:110%" | Sat.
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |[[May 10]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |Live
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:center;line-height:110%" | 4
|style="background:#efefef;font-size:11px;font-weight:normal;text-align:left;line-height:110%" | Sun.
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |[[May 11]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |Live
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:center;line-height:110%" | 5
|style="background:#efefef;font-size:11px;font-weight:normal;text-align:left;line-height:110%" | Wed.
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |[[May 14]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |Live to EDT/CDT, Tape Delay elsewhere
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:center;line-height:110%" | 6
|style="background:#efefef;font-size:11px;font-weight:normal;text-align:left;line-height:110%" | Fri.
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |[[May 16]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%" |Affiliates had choice to show live or tape delay
|}
===1979===
In [[1978-79 NBA season|1979]], Games 2 and 5 of the Eastern Conference Final were televised live, while Game 7 was broadcast on tape delay. Games 3 and 6 of the Western Conference Final aired live, while Games 2, 5 and 7 were televised via tape delay. Games 6 and 7 of the [[1979 NBA Finals]] would have been televised live (at 3:30 p.m. on a Sunday and then 9:00 p.m. on the following Tuesday), but were unnecessary.
===1980===
By [[1979-80 NBA season|1979-1980]], CBS' NBA [[Nielsen Ratings|ratings]] had bottomed. CBS felt that wasn't worth it to them to pre-empt their Friday night lineup (the smash hit ''[[Dallas (TV series)|Dallas]]'' in particular) during May [[Nielsen Ratings#.22Sweeps.22|sweeps]] to show an NBA Finals game. The consensus was that a basketball game in [[prime time]] would have drawn fewer viewers. As a result, CBS used to regularly run NBA games in the 11:30 [[p.m.]] time slot (then occupied by ''[[The CBS Late Movie]]''). For the [[1980 NBA Finals|1980]] and [[1981 NBA Finals]], CBS scheduled Games 3 and 4 on back-to-back days (Saturday and Sunday) to avoid an extra tape delay game. When it came time for CBS to broadcast Game 6 (on Friday, [[May 16]]) of the 1980 Finals, they gave their affiliates the option of either airing the game live or on tape delay. If the affiliate choice to air the game later that night, then [[prime time]] viewing would consist of reruns of ''[[The Incredible Hulk (1978 TV series)|The Incredible Hulk]]'', ''[[The Dukes of Hazzard]]'', and ''Dallas''.
===Later years===
[[Image:Cbsnba.jpg|right|thumb|CBS' time/score graphic during a late-[[1980s|eighties]] regular season game.]]
The NBA responded to CBS' actions by moving the regular season later, resulting in the NBA Finals ending after sweeps ended (the NBA had experimented in [[1979-80 NBA season|1979-1980]] and [[1980-81 NBA season|1980-1981]] with ending the regular season at the end of March, thereby ensuring that the Finals were played in early to mid-May; starting in [[1981-82 NBA season|1981-1982]], a late April regular season finale was held, resulting in the finals starting in late May and stretching into June). While CBS would stop using tape delay after the [[1981 NBA Finals]], many first round playoff games were not nationally televised (a practice that didn't begin until [[1995 NBA Playoffs|1995]]). During this era, CBS typically provided regional coverage of two games in a late Sunday afternoon time slot during the first three weekends of the playoffs. In [[1989 NBA Playoffs|1989]] alone, only 13 of the 24 Games 1-3 in Round 1 appeared on [[NBA on TBS|TBS]] or [[CBS]]. For example, none of the four games from the [[Seattle SuperSonics|Seattle]]-[[Houston Rockets|Houston]] first round series appeared on national television.
Another interesting fact is that Game 5 of the [[1989 NBA Playoffs|1989 playoff series]] between [[Chicago Bulls|Chicago]] and [[Cleveland Cavaliers|Cleveland]] (featuring [[Michael Jordan]]'s now famous game winning, last second [[The Shot|shot]] over [[Craig Ehlo]]) wasn't nationally televised. For instance, CBS affiliates in [[List of television stations in Virginia|Virginia]] elected to show the first game of a second round series between Seattle and the [[Los Angeles Lakers|Lakers]]. Meanwhile, many CBS affiliates on the [[West Coast of the United States|West Coast]] such as [[KCBS-TV|Los Angeles]] and [[KPIX-TV|San Francisco]] got a chance to see at least a portion of the Chicago-Cleveland game. In Los Angeles, the hometown Lakers finished their game (started at the same time as the Chicago-Cleveland game) just in time for CBS to switch to Chicago-Cleveland, where as it happened Jordan made his game winner. The [[Portland Oregonian]] criticized CBS for its decision to show the Game 1 of the second round Seattle-Lakers series in [[KOIN|Portland]] rather than that game. Further, CBS only broadcast the fifth game of the first round series between [[Atlanta Hawks|Atlanta]] and [[Milwaukee Bucks|Milwaukee]] nationally. The nationally televised Atlanta-Milwaukee game went on the air at 1:00 p.m. Eastern Time while the regionally televised Chicago-Cleveland and Seattle/L.A. Lakers games went on the air at 3:30 p.m. Eastern Time. Perhaps even more confusing, both Game 5 sites (Chicago at [[Coliseum at Richfield|Cleveland]] and Atlanta at [[Omni Coliseum|Atlanta]]) were in the [[Coliseum at Richfield|Eastern Time Zone]], so differing local start times were not a factor. Previously, CBS aired Game 2 of the Chicago-Cleveland series nationally while relegating Game 2 of the Atlanta-Milwaukee series to TBS. CBS used its number one announcing team, [[Dick Stockton]] and [[Hubie Brown]] to call that game.
==Resurgence of the NBA==
Popular belief holds that the peak era of the ''NBA on CBS'' occurred from [[1983-84 NBA season|1984]] to [[1986-87 NBA season|1987]]. During this period, CBS' NBA coverage was the beneficiary of a new era in the league that would forever link two of the game's greatest players, [[Larry Bird]] and [[Magic Johnson]]. Bird and Johnson entered the NBA (coming off of playing against each other in the highest [[Nielsen Ratings|rated]] [[1979 NCAA Men's Division I Basketball Tournament#Final Four|NCAA Men's Division I Basketball Championship]] of all time), playing for the [[Boston Celtics]] and [[Los Angeles Lakers]], respectively. The [[Los Angeles Lakers|Lakers]] and [[Boston Celtics|Celtics]], two iconic teams in large television markets, rose to prominence during the period; many credit the theatrics of Bird and Johnson to boosting the overall popularity of the NBA (especially during the tape delay era of NBA telecasts). Within three years of Johnson and Bird entering the league, the NBA had a weekly ''Game of the Week'' on CBS, and [[Nielsen Ratings|ratings]] for Finals games approached [[World Series]] levels.
Prior to the Bird/Magic era, CBS used to televise approximately five to seven games regionally per week in a doubleheader format (1:45 p.m. and 4 p.m. [[North American Eastern Standard Time Zone|ET]]) on Sundays. [[Nielsen Ratings|ratings]] for regional were far outdrawn by [[NBC Sports|NBC's]] [[college basketball]] coverage and [[ESPN on ABC|ABC]]'s ''[[Superstars]]'' program. After ratings bottomed out in [[1979-80 NBA season|1980]] and [[1980-81 NBA season|1981]], coinciding with CBS airing tape delayed coverage, the network decided to scrap the regional telecasts. In its place CBS sold the marquee players and teams (i.e. ''[[Julius Erving]] and the [[Philadelphia 76ers]]'', ''[[Larry Bird]] and the [[Boston Celtics]]'', ''[[Magic Johnson]] and the [[Los Angeles Lakers]]'', etc.) for a "''Game of the Week''" broadcast.
==Announcers==
===Brent Musburger===
The most familiar voice to NBA fans during the seventeen years of the ''NBA on CBS'' was [[Brent Musburger]]. Musburger was involved in every NBA Final (either as a play-by-play man or as a host) from [[1975 NBA Finals|1975]] to [[1989 NBA Finals|1989]], and was the lead voice for NBA games on CBS for much of that period. From [[1975-76 NBA season|1975]] to [[1979-80 NBA season|1980]], Musburger worked with a variety of [[Color commentator|analysts]] for regular season games (including [[Billy Cunningham]], [[Mendy Rudolph]], [[Rod Hundley]], [[Oscar Robertson]], [[Steve Jones (basketball)|Steve Jones]], [[Tom Heinsohn]], and [[Rick Barry]]). The most memorable game Musburger called was Game 5 of the [[1976 NBA Finals]] (arguably, the greatest game in NBA history), with [[Rick Barry]] and sideline reporters [[Mendy Rudolph]] and [[Sonny Hill]]. In [[1988-89 NBA season|1989]], he and [[Bill Raftery]] were the number two team on [[1989 NBA Playoffs|playoff games]], working the [[NBA Conference Finals#Conference Finals 2|Western Conference Final]] games that were broadcast on CBS. In [[2004 NBA Playoffs|2004]], Musburger and Raftery worked NBA playoff games on [[NBA on ESPN|ESPN]].
===Dick Stockton===
[[Dick Stockton]] was the lead voice of the ''NBA on CBS'' from [[1981-82 NBA season|1981]] to [[1989-90 NBA season|1990]]. After CBS failed in an attempt to compete with the [[NBC Sports|NBC]] [[college basketball]] announcing team of [[Dick Enberg]], [[Billy Packer]] and [[Al McGuire]] with [[Gary Bender]], [[Rick Barry]] and [[Bill Russell]], Stockton became the voice of the NBA. Working with [[Tom Heinsohn]] (who was criticized by the media and viewers for being too biased to the [[Boston Celtics]], a team he once played for and later coached) from [[1983-84 NBA season|1983]] to [[1986-87 NBA season|1987]], Stockton called some of the most memorable NBA Finals in league history. In [[1984 NBA Finals|1984]], [[1985 NBA Finals|1985]] and [[1987 NBA Finals|1987]], the [[Los Angeles Lakers]] and [[Boston Celtics]] played each other in the NBA Finals, and Stockton's broadcasts became the then-highest [[Nielsen Ratings|rated]] in NBA history. Stockton would call the NBA Finals through the rest of the [[1980s]] and in [[1990 NBA Finals|1990]] as well, working the [[1988 NBA Finals]] with [[Billy Cunningham]] and the [[1989 NBA Finals|1989]] and [[1990 NBA Finals]] with [[Hubie Brown]] (after Cunningham left [[CBS Sports]] to accept a management job with the new [[Miami Heat]]).
===Other personalities===
CBS employed many NBA greats during its seventeen years as the lead network carrier; [[Bill Russell]] was an analyst for several years, mainly in the [[1970s]] and early 1980s. [[Elgin Baylor]] was an analyst during CBS' inaugural year in [[1973-74 NBA season|1973-1974]], and was fired during that year's playoffs due to what CBS considered a lackluster performance. He was replaced by another NBA great, [[Rick Barry]], who held a fairly consistent role with CBS through the 1970s and early 1980s, including calling several NBA Finals. [[Steve Jones (basketball)|Steve "Snapper" Jones]], best known from the ''[[NBA on NBC]]'', was part of CBS' broadcast teams, partnering with [[Don Criqui]] in [[1975-76 NBA season|1975-1976]] and [[1976-77 NBA season|1976-1977]].
During Game 5 of the [[1981 NBA Finals]], CBS analyst [[Rick Barry]] made this comment when CBS posted an old photo of colleague [[Bill Russell]]'s on the [[Basketball at the 1956 Summer Olympics|1956 Olympic team]]:
{{cquote|''Who’s the guy in the back row with the big watermelon smile?''<ref>[http://www.flakmag.com/sports/cook040614.html Kick Out the Sports!]</ref><ref>[http://www.barstoolsports.com/article/sportscasters_gone_wild/434/ Sportscasters Gone Wild]</ref>}}
Barry's comments were considered to be racially insensitive (Bill Russell is [[African American]]) and CBS did not renew Barry for the [[1981-82 NBA season|subsequent season]].
CBS often used the same analysts for both the [[NBA Playoffs]] and [[NCAA Men's Division I Basketball Championship|NCAA Tournament]]. [[Tom Heinsohn]], [[Billy Cunningham]], and [[Hubie Brown]] all worked NCAA Regionals during years when also serving as the lead NBA analyst for CBS. [[Billy Packer]] worked NBA playoff games in [[1987 NBA Playoffs|1987]] and [[1988 NBA Playoffs|1988]] while he was the CBS' lead college basketball analyst.
While [[Brent Musburger]] did host most of CBS' NBA Finals pregame and halftime programs, [[Pat O'Brien (television)|Pat O'Brien]] hosted a pregame show during the earlier rounds of the playoffs called ''The Basketball Show''. O'Brien, working with analyst [[Bill Raftery]], also hosted the ''The [[Prudential Financial|Prudential]] At The Half''. When Musburger left CBS Sports in [[1990#April|April 1990]], O'Brien took over the [[1990 NBA Finals|NBA Finals]] (the last that CBS did) hosting duties full-time. In [[1989 NBA Finals|1989]], Pat O'Brien filled-in for Brent Musburger (who was busy covering the [[1989 College World Series|College World Series]] for CBS) as the NBA Finals anchor for Game 2.
===List of broadcasters===
{{details|List of NBA Finals broadcasters}}
[[Image:Musburgernbacbs.jpg|left|thumb|[[Brent Musburger]], prior to Game 7 of the [[1988 NBA Finals]].]]
{| width=75%
|- valign ="top"
|width=20%|
*[[Elgin Baylor]]
*[[Gary Bender]]
*[[Rick Barry]]
*[[Tim Brant]]
*[[Hubie Brown]]
*[[James Brown (TV personality)|James Brown]]
*[[Quinn Buckner]]
*[[Wayne Cody]]
*[[Doug Collins]]
*[[Bob Costas]]
*[[Don Criqui]]
*[[Irv Cross]]
*[[Billy Cunningham]]
|width=20%|
*[[Terry Dischinger]]
*[[Eddie Doucette]]
*[[Len Elmore]]
*[[Keith Erickson]]
*[[Frank Glieber]]
*[[Jim Gray (sportscaster)|Jim Gray]]
*[[Jerry Gross]]
*[[Greg Gumbel]]
*[[John Havlicek]]
*[[Tom Heinsohn]]
*[[Sonny Hill]]
*[[Rod Hundley]]
*[[Steve Jones (basketball)|Steve "Snapper" Jones]]
|width=20%|
*[[Sonny Jurgensen]]
*[[Jim Karvellas]]
*[[Jim Kelly (sportscaster)|Jim Kelly]]
*[[Stu Lantz]]
*[[Kevin Loughery]]
*[[Verne Lundquist]]
*[[Pete Maravich]]
*[[Jon McGlocklin]]
*[[Brent Musburger]]
*[[Andy Musser]]
*[[Jim Nantz]]
*[[Pat O'Brien (television)|Pat O'Brien]]
*[[Billy Packer]]
*[[Bill Raftery]]
|width=20%|
*[[Cal Ramsey]]
*[[Oscar Robertson]]
*[[Mendy Rudolph]]
*[[Bill Russell (basketball)|Bill Russell]]
*[[Cazzie Russell]]
*[[Tim Ryan (sportscaster)|Tim Ryan]]
*[[Lynn Shackelford]]
*[[Larry Steele]]
*[[Dick Stockton]]
*[[Pat Summerall]]
*[[Lesley Visser]]
*[[Jerry West]]
*[[Lenny Wilkens]]
|}
===Announcing teams===
{| class="wikitable" align="right"
|+'''CBS NBA Final announcers'''
|'''Year'''
|'''Play-by-Play'''
|'''Color'''
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[http://www.nba.com/history/finals/19891990.html 1990]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Dick Stockton]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Hubie Brown]]
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[http://www.nba.com/history/finals/19881989.html 1989]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Dick Stockton]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Hubie Brown]]
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[http://www.nba.com/history/finals/19871988.html 1988]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Dick Stockton]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Billy Cunningham]]
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[http://www.nba.com/history/finals/19861987.html 1987]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Dick Stockton]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Tom Heinsohn]]
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[http://www.nba.com/history/finals/19851986.html 1986]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Dick Stockton]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Tom Heinsohn]]
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[http://www.nba.com/history/finals/19841985.html 1985]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Dick Stockton]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Tom Heinsohn]]
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[http://www.nba.com/history/finals/19831984.html 1984]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Dick Stockton]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Tom Heinsohn]]
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[http://www.nba.com/history/finals/19821983.html 1983]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Dick Stockton]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Bill Russell (basketball)|Bill Russell]] and [[Kevin Loughery]]
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[http://www.nba.com/history/finals/19811982.html 1982]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Dick Stockton]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Bill Russell (basketball)|Bill Russell]]
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[http://www.nba.com/history/finals/19801981.html 1981]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Gary Bender]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Bill Russell (basketball)|Bill Russell]] and [[Rick Barry]]
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[http://www.nba.com/history/finals/19791980.html 1980]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Brent Musburger]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Rod Hundley]] and [[Bill Russell (basketball)|Bill Russell]]
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[http://www.nba.com/history/finals/19781979.html 1979]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Brent Musburger]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Rick Barry]] and [[Rod Hundley]]
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[http://www.nba.com/history/finals/19771978.html 1978]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Brent Musburger]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Rick Barry]] and [[John Havlicek]]
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[http://www.nba.com/history/finals/19761977.html 1977]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Brent Musburger]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Rick Barry]] and [[Steve Jones (basketball)|Steve Jones]]
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[http://www.nba.com/history/finals/19751976.html 1976]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Brent Musburger]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Mendy Rudolph]] and [[Rick Barry]]
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[http://www.nba.com/history/finals/19741975.html 1975]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Brent Musburger]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Oscar Robertson]]
|-
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[http://www.nba.com/history/finals/19731974.html 1974]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Pat Summerall]]
|style="background:#F9F9F9;font-size:11px;font-weight:normal;text-align:left;line-height:110%"|[[Rick Barry]] and [[Rod Hundley]]
|}
{| width=60%
|- valign ="top"
|width=20%|
====[[1983-84 NBA season|1983-1984]]====
#[[Dick Stockton]] and [[Tom Heinsohn]]
#[[Brent Musburger]] and [[Kevin Loughery]]
#[[Gary Bender]] and [[Doug Collins]]
#[[Frank Glieber]] and [[James Brown (TV personality)|James Brown]]
|width=20%|
====[[1984-85 NBA season|1984-1985]]====
#[[Dick Stockton]] and [[Tom Heinsohn]]
#[[Brent Musburger]] and [[Hubie Brown]]
#[[Gary Bender]] and [[Doug Collins]]
#[[Frank Glieber]] and [[James Brown (TV personality)|James Brown]]<ref>Frank Glieber died of a heart attack after the second weekend of the playoffs and was replaced by [[Verne Lundquist]].</ref>
|}
{| width=60%
|- valign ="top"
|width=20%|
====[[1985-86 NBA season|1985-1986]]====
#[[Dick Stockton]] and [[Tom Heinsohn]]
#[[Brent Musburger]] and [[Billy Cunningham]]
#[[Gary Bender]] and [[Hubie Brown]]
#[[Jim Nantz]] and [[Doug Collins]]
|width=20%|
====[[1986-87 NBA season|1986-1987]]====
#[[Dick Stockton]] and [[Tom Heinsohn]]
#[[Brent Musburger]] and [[Billy Cunningham]]
#[[Verne Lundquist]] and [[Hubie Brown]]
#[[Tim Brant]] and [[Billy Packer]]
|}
{| width=60%
|- valign ="top"
|width=20%|
====[[1987-88 NBA season|1987-1988]]====
#[[Dick Stockton]] and [[Billy Cunningham]]
#[[Brent Musburger]] and [[Tom Heinsohn]]
#[[Verne Lundquist]] and [[Hubie Brown]]
#[[Tim Brant]] and [[Billy Packer]]
|width=20%|
====[[1988-89 NBA season|1988-1989]]====
#[[Dick Stockton]] and [[Hubie Brown]]
#[[Brent Musburger]] and [[Bill Raftery]]
#[[Verne Lundquist]] and [[Tom Heinsohn]]
#[[Greg Gumbel]] and [[Quinn Buckner]]
|}
{| width=60%
|- valign ="top"
|width=20%|
====[[1989-90 NBA season|1989-1990]]====
#[[Dick Stockton]] and [[Hubie Brown]]
#[[Verne Lundquist]] and [[Len Elmore]]<ref>Verne Lundquist and Len Elmore worked Game 7 of the [[Chicago Bulls]]-[[Detroit Pistons]] [[NBA Conference Finals|Eastern Conference Final]].</ref>
#[[James Brown (TV personality)|James Brown]] and [[Tom Heinsohn]]
#[[Greg Gumbel]] and [[Quinn Buckner]]
|}
==[[Theme music]]==
{{main|National_Basketball_Association_music#CBS_Sports}}
Through the [[1973-74 NBA season|1973]]-[[1975-76 NBA season|1976]] seasons, the theme music for the ''NBA on CBS'' actually had lyrics. By the [[1983 NBA Finals]], the opening sequence was set in a primitive, computer-generated montage of basketball action set inside a virtual arena. The sequence, created by [[Bill Feigenbaum]], is generally considered to be the most familiar theme music that the ''NBA on CBS'' used. The theme was revamped for the [[1989 NBA Finals]] and was used until the end of CBS' coverage in [[1989-90 NBA season|1990]].
==Memorable moments==
{{details|Notable National Basketball Association games televised by CBS}}
During its tenure as NBA network partner, CBS aired notable Finals series between the [[Lakers-Celtics rivalry|Los Angeles Lakers and Boston Celtics]], as well as both championships won by the "Bad Boy" era [[Detroit Pistons]].
==Ratings==
{{details|National_Basketball_Association_Nielsen_ratings#From_the_Beginning_.28CBS.29}}
[[Image:Nbacbsdetlal.jpg|right|thumb|Game 7 of the [[1988 NBA Finals]] was highest [[Nielsen Ratings|rated]] game in the history of the ''NBA on CBS''.]]
CBS' NBA ratings were extremely low during the early part of the [[1980s|eighties]]. Ratings fell to a level where, as mentioned before, CBS began airing games in tape delay. The [[1981 NBA Finals]] set the standard for futility, with a 6.7 average rating. The mark was the lowest in NBA history, until the [[2003 NBA Finals]] averaged a 6.5 on [[The NBA on ABC|ABC]]. With the rebirth of the [[Lakers-Celtics rivalry]], ratings improved, especially in the three NBA Finals the two teams played in. CBS' highest rated NBA game (and the only NBA game that scored a 20 plus rating for the network) was Game 7 of the [[1988 NBA Finals]]. By the end of its coverage, CBS' NBA ratings had been mostly respectable, with the lowest rated Final after [[1982 NBA Finals|1982]] scoring a 12.3 (three times). That mark is higher than any NBA Final since [[1998 NBA Finals|1998]].
==Slam dunk contest==
During the [[1976-77 NBA season|1976-77 season]], the NBA's first after merging with the [[American Basketball Association|ABA]], CBS held a [[NBA Slam Dunk Contest|slam dunk contest]] that ran during halftime of the ''Game of the Week'' telecasts. [[Don Criqui]] was the host of this particular competition. The final, which pitted [[Larry McNeill]] of the [[Golden State Warriors]] against eventual winner [[Darnell Hillman|Darnell "Dr. Dunk" Hillman]] of the [[Indiana Pacers]], took place during the [[1977 NBA Finals]]. CBS, anxious for star power, gave big names of that era ([[Julius Erving]], [[George Gervin]], and [[David Thompson (basketball)|David Thompson]]) the opportunity to be eliminated three times.<ref>[http://63.240.105.137/pacers/news/hillman_dunkers_050920.html Dr. Dunk Rates His Competition]</ref><ref>[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/02/18/SPGAVBD9P51.DTL&type=tvradio Enjoying 'Mile High' should be a slam dunk]</ref>
==Statistics==
{{NBAonCBS}}
==See also==
*''[[NBA on ABC]]''
*''[[NBA on NBC]]''
*''[[NBA on TNT]]''
*''[[NBA on ESPN]]
**''[[NBA Wednesday]]''
**''[[NBA Friday]]''
*[[List of NBA Eastern Conference Final broadcasters]]
*[[List of NBA Western Conference Final broadcasters]]
*[[List of NBA Finals broadcasters]]
*[[Lakers-Celtics rivalry]]
==References==
<div class="references-small">
<references/>
</div>
==External links==
*[http://www-unix.oit.umass.edu/~ahmintz/sports-video.htm Aaron Mintz' Trade and Swap! - Sports Games, Shows & Highlight Films]
*[http://www.insidehoops.com/nba-tv-contracts.shtml InsideHoops - NBA TV Contracts]*[http://www.sportsline.com/nba NBA - CBS SportsLine.com]
*[http://www.80stvthemes.com/ra/51999/CBSNBA.ra CBS NBA Basketball (1982, Video) - No voice over.]
**[http://www.80stvthemes.com/ra/51999/CBSNBAVO.ra CBS NBA Basketball (1982, Video) - With voice over provided by Brent Musburger.]
*[http://www.ilovewavs.com/TV/Sports/TV%20Theme%20-%20CBS,%20NBA.wav TV Theme - CBS, NBA.wav]
*[http://www.kamen.com/video/kamen_cbs_nba.mov CBS TV Spot: NBA Playoffs]
*[http://www.americantelevisionpreservation.com/TV_Vault/CBS_NBA_85_montage.mpg CBS NBA 1985 Montage]
</div>
{{start box}}
{{succession box|before=[[NBA on ABC|ABC]]| title=NBA network broadcast partner| years=[[1973-74 NBA season|1973]] - [[1989-90 NBA season|1990]]| after=[[NBA on NBC|NBC]]}}
{{end box}}
{{NBAMedia}}
[[Category:1973 television program debuts|NBA on CBS, The]]
[[Category:1970s American television series|NBA on CBS, The]]
[[Category:1980s American television series|NBA on CBS, The]]
[[Category:1990s American television series|NBA on CBS, The]]
[[Category:CBS network shows|NBA on CBS, The]]
[[Category:CBS Sports|NBA on CBS, The]]
[[Category:National Basketball Association on television|CBS]]
[[Category:1990 television program series endings|NBA on CBS, The]]
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