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{{short description|Position in television}}
In [[radio]] or [[television]] broadcasting, A '''director of network programming''', shortly '''program director''' or '''director of programming''', also called '''president of TV entertainment''', '''senior vice president for TV programming''' or '''vice president of program scheduling''', is a tv executive that typically selects the programs to air and plans the broadcasting schedule, deciding what [[radio program]] or [[TV program]] will be broadcast and when..<ref>Dave Ross, ''[https://entertainment.howstuffworks.com/networks-television-schedule.htm Who puts together a television network schedule?]'', 15 August 2008, HowStuffWorks.com</ref>▼
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A program director's selections are based upon expertise in the media as well as knowledge of the target [[demographic]]. In some countries, the program director in commercial broadcasting is of even greater importance, since he makes a decisive decision about the economic success of the broadcasters. In so-called "private television", the most important program directors were or are often the managing directors of the station, such as [[Les Moonves]] for CBS in the United States or [[Anke Schäferkordt]] for RTL in Germany.
In a broadcasting network, there might be a separation between the news department and the programming department, in which case there is a [[news director]] overseeing the news department, and the director of programming has no say.<ref>Lynne Gross, Brian Gross, Philippe (2012) ''[https://books.google.com/books?id=qJ7cAwAAQBAJ&pg=PA44 Programming for TV, Radio & The Internet: Strategy, Development & Evaluation]''</ref>
== See also ==
* [[Dayparting]]
* [[Full-service radio]]
== References ==
{{Reflist}}
{{Broadcasting}}
{{TV production}}
[[Category:Broadcasting occupations]]
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