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'''Screen-Smart Device Interaction (SSI)''' <ref>"When Smart Devices Interact With Pervasive Screens: A Survey",
▲{{Orphan|date=September 2013}}
▲'''Screen-Smart Device Interaction (SSI)''' is fairly new technology developed as a sub-branch of [[Digital Signage]].
Screen-Smart device Interaction is a set of mobile, networking, signal processing, software and hardware technologies that allows users with [[mobile devices]] (typically cellphones) to connect (using [[QR code|QR]], [[URL]] or any other novel method) to a public screen and interact, control or acquire its content for emerging applications like effective outdoor advertising, event information distributions, out-of-home gaming, etc.<ref>"Convergence of Interactive Displays with Smart Mobile Devices for Effective Advertising: A survey", ▼
▲J. She, J. Crowcroft, H. Fu, F. Li, ACM Transactions on Multimedia Computing, Communications, and Applications (TOMCCAP) TOMCCAP
▲Volume 10, Issue 2, February 2014.
[http://dl.acm.org/citation.cfm?id=2557450]</ref> These technologies lets users in any venue use smart mobile devices to answer a poll/survey/quiz, win coupons and even participate in a game.▼
It differs from the [[Second screen]] configuration. The latter typically has the first screen being a big screen and the second screen being the smaller screen of a cellphone. Where the small screen cannot affect or control the big screen. The small screen is often used to provide supplementary data on the content of the big screen. In contrast, SSI is distinguished by the small screen being able to change the flow of information or content on the big screen.
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Interactive Digital Signage might be a growth engine for traditional digital signage. Interactive capabilities are gaining increasing attention by retailers, clinics, hotels/restaurants/bars, and other venues that provide service to a 'captive audience'.
[[Muzzley]] is a trend in present technology that lets a user in any connected network access the Digital Signage screen using the smartphone. In this scenario, the smartphone keeps adapting its interface according to the experience that the user is having. Muzzley integrates with all the major digital signage manufacturers as well as traditional applications made in standard developing languages as javascript, java, node.js, flash /
▲In general, Screen-Smart device Interaction is a set of mobile, networking, signal processing, software and hardware technologies that allows users with [[mobile devices]] (typically cellphones) to connect (using [[QR code|QR]], [[URL]] or any other novel method) to a public screen and interact, control or acquire its content for emerging applications like effective outdoor advertising, event information distributions, out-of-home gaming, etc.<ref>"Convergence of Interactive Displays with Smart Mobile Devices for Effective Advertising: A survey",
J. She, J. Crowcroft, H. Fu, F. Li, ACM Transactions on Multimedia Computing, Communications, and Applications (TOMCCAP) TOMCCAP
Volume 10, Issue 2, February 2014.
▲[http://dl.acm.org/citation.cfm?id=2557450]</ref> These technologies lets users in any venue use smart mobile devices to answer a poll/survey/quiz, win coupons and even participate in a game.
This Image is a schematic description of SSI implementation:
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<ref>[http://www.cayintech.com/digital_signage_solutions/QR_code_digital_signage.html Cayin - "Control digital signage"]</ref>
<ref>Crowdpurr - "Why should digital signage ... remain static when they can incorporate their audience in real-time?" [http://crowdpurr.com]</ref>
<ref>Enteractv - "prospects use their cellphone to control a display screen inside the window" [http://enteractv.com/product.html]</ref>
<ref>Kik - "turn your phone into a remote control for any screen with a browser" [
</ref>
<ref>Locbit - "turn internet connected devices into a mouse and allow you to turn any surface into a digital canvas" [http://locbit.com]</ref>
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<ref>[http://e27.co/game-changing-noisestreet-turns-any-screen-into-a-2-way-interactive-experience/ Noisestreet - "turns any screen into a 2-way interactive experience"]</ref>
<ref>[http://scala.com/explore/mobile-social/ Scala - "QR code demo"]</ref>
<ref>[http://cyphymedia.com/ - Cyber-physical Dragging Technologies"-]</ref>
<ref>http://cyphymedia.com/images/MusicVideo.mp4 CyPhy Media - "Collect Media With A Drag demos"
</ref>
<ref>Dimedis - "use the QR-Codes on the screen to directly control contents on the display" [http://dimedis.de]</ref>
<ref>[https://www.youtube.com/watch?v=exg5rHg6U7k - "Short video on Digital Signage Gaming"]</ref>
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<ref>[http://www.qr-screen.com/en/applications/real_estate Qr-screen - Interactive Narrowcasting with QR-codes]</ref>
<ref>Red Crystal - an interactive ‘session’ between your smart device and the screen on which you want to interact [http://redcrystal.com.au/what-is-red-crystal]
<ref>
<ref>Green Valley Media - scans the QR code, his mobile device will open an HTML page that will ... control your designated digital Signage
[http://digisignz.com/remote-touch/]
==References==
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