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{{Infobox laboratory
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|image =
|established = 2003
|research_field = [[Virtual Realityreality]]
|director = [http://comm.stanford.edu/faculty/bailenson/ Jeremy Bailenson]
|city = [[Stanford, California|Stanford]], CA[[United USAStates]]
|address = McClatchy Hall, Building 120 <br/>450 Serra Mall<br/>Stanford, CA 94309<br/>USA
|nickname = VHIL
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}}
 
The '''Virtual Human Interaction Lab''' ('''VHIL''') at [[Stanford University]]. It was founded in 2003 by Professor Jeremy Bailenson, associate professor of communication at Stanford University. The lab conducts research for the Communication Department.
 
==History==
Its founding director was Stanford professor Jeremy Bailenson.<ref name="Chronicle">Everett Cook, December 22, 2017 [https://www.sfchronicle.com/collegesports/article/Now-used-far-beyond-Stanford-virtual-reality-12451227.php Now used far beyond Stanford, virtual reality keeps growing at the Farm], ''[[San Francisco Chronicle]]''</ref> As of April 2014, it had an advanced [[virtual reality]] lab and setup,<ref name="NewYork">Farhad Manjoo, April 2, 2014 [https://www.nytimes.com/2014/04/03/technology/personaltech/virtual-reality-perfect-for-an-immersive-society.html If You Like Immersion, You’ll Love This Reality], ''[[The New York Times]]''</ref> which was used to teach visitors and students on various topics.<ref name="Nbc">Joe Rosato Jr., December 20, 2018 [https://www.nbcbayarea.com/news/local/Stanford-Takes-Students-on-Virtual-Undersea-Journey-503250741.html Stanford Takes Students on Virtual Undersea Journey], ''[[NBC]]''</ref> The company's VR software is "free to any interested organization."<ref name="Today">Marco della Cava, April 8, 2016 [https://www.usatoday.com/story/tech/news/2016/04/08/virtual-reality-tested-tool-confront-racism-sexism/82674406/ Virtual reality tested by NFL as tool to confront racism, sexism], ''[[USA Today]]''</ref> According to the ''[[Los Angeles Times]],'' it is at the "forefront" of the [virtual reality content] movement" in 2015, at which point Jeremy Bailenson remained the head of the organization.<ref name="Times">Steven Zeitchik, April 24, 2015 [https://www.latimes.com/entertainment/movies/moviesnow/la-et-mn-vr-watch-stanford-bailenson-zuckerburg-tribeca-20150424-story.html Title], ''[[Los Angeles Times]]''</ref>
 
==Faculty and research staff==
* Jeremy Bailenson, professor of communication, VHIL Founder
* Shawnee Baughman, Lab Manager, B.S. and M.S. in communication at Stanford University
 
==VR projects==
*'''The Crystal Reef''' (2016) - had it's world premierePremiered at the 2016 [[Tribeca Film Festival]] in 2016. It was later featured by ''[[TIME]]''. AIt is a 360-degree video VR experience, it is about effects of [[ocean acidification]].<ref name="Stanford">Stanford University [https://vhil.stanford.edu/the-crystal-reef/ The Crystal Reef], ''[[Stanford]]''</ref><ref name="Phys">Rob Jordan of Stanford University, November 30, 2018 [https://phys.org/news/2018-11-virtual-reality-powerful-environmental-tool.html Virtual reality could serve as powerful environmental education tool], ''[[Phys.org]]''</ref>
*'''The Stanford Ocean Acidification Experience''' (2016) - (SOAE)Also hadcalled it's'SOAE'', worldthe premiere"experience" premiered at the Tribeca 2016 Film Festival in 2016 (then-called ''The Crystal Reef: Interactive'') in conjunction with the 360 video. SOAE is an immersive VR experience, which allows users to become a scientist and interact with their environment. ''SOAE has'' been exhibited at the [[U.S.US Senate]] and the [[Palau National Congress]].<ref>{{Cite web|url=https://vhil.stanford.edu/soae/|title = The Stanford Ocean Acidification Experience}}</ref>
 
*''Becoming Homeless: A Human Experience'' (2017) - Premiered at the 2017 Tribeca Film Festival,<ref>{{Cite web|url=http://vhil.stanford.edu/becominghomeless/|title=Becoming Homeless: A Human Experience}}</ref> it was originally developed for the lab's "Empathy At Scale" research project.<ref name="Kqed">Rachael Myrow, June 27, 2016 [https://www.kqed.org/arts/11744066/stanfords-virtual-reality-lab-cultivates-empathy-for-the-homeless Stanford's Virtual Reality Lab Cultivates Empathy for the Homeless], ''[[KQED Inc.|KQED]]''</ref>
*'''The Stanford Ocean Acidification Experience''' (2016) - (SOAE) had it's world premiere at the Tribeca Film Festival in 2016 (then-called ''The Crystal Reef: Interactive'') in conjunction with the 360 video. SOAE is an immersive VR experience, which allows users to become a scientist and interact with their environment. SOAE has been exhibited at the [[U.S. Senate]] and the [[Palau National Congress]].<ref>https://vhil.stanford.edu/soae/</ref>
*'''Coral Compass: Fighting Climate Change in Palau''' (2018) - world premiere at the Tribeca Film Festival in 2018. In this 360 experience, viewersViewers travel to Palau., Thelooking piece focuses onat how the leaders of Palaucountry is working with scientists to adapt to [[climate change]].<ref>{{Cite web|url=http://vhil.stanford.edu/coralcompass/|title = Coral Compass}}</ref>
 
*'''Becoming Homeless: A Human Experience''' (2017) - had it's world premiere at the Tribeca Film Festival in 2017. It was originally developed for the Lab's Empathy At Scale research project.<ref>http://vhil.stanford.edu/becominghomeless/</ref>
 
*'''Coral Compass: Fighting Climate Change in Palau''' (2018) - world premiere at the Tribeca Film Festival in 2018. In this 360 experience, viewers travel to Palau. The piece focuses on how the leaders of Palau is working with scientists to adapt to climate change.<ref>http://vhil.stanford.edu/coralcompass/</ref>
 
==Research==
===Current ===
*Digital anonymity - in 2010, the group was studying how digital media users who anonymize themselves via their avatars may be perceived differently from media users who use avatars that resemble their physical world selves.<ref name="Avatar">[http://news.stanford.edu/news/2010/february22/avatar-behavior-study-022510.html/ Avatar Behavior Study]</ref>
 
*Mediators and mimicry - researching how [[online dispute resolution]] (ODR) may help mediators strike a delicate balance between developing rapport and maintaining impartiality.
*Out-of-body experience - studies self-presence, or an out-of-body experience.
 
*Out-of-body experience - studies self-presence, or an out-of-body experience.
 
*Augmented perspective taking - researching how immersion and interactivity can enhance the ability to understand other minds and how the virtual experience can influence our attitudes and behaviors.
 
*Self-endorsing - researches how using the self as the source of persuasive messages can influence attitudes and behaviors in various persuasive contexts.
 
*Automatic facial feature detection and analyses - this methodology uses just a small webcam and computer software to predict an individual's errors and performance quality based only on facial features that are tracked and logged automatically.
 
===Former topics===
The lab has studied topics such as:
*[[Proteus effect]]
*[[Transformed social interaction]]
*Facial Identity Capture<ref>[http://vhil.stanford.edu/pubs/2005/identity-capture.html/ Identity Capture]</ref> and Presidential Candidate Preference - it was found that by morphing a subject's face in a 40:60 ratio with that of John Kerry and George W. Bush, the subject was more likely to prefer the candidate that shared their features. This study has implications concerning the use of a voter's image and overall face morphing during national elections to sway a voter's decision.
*Virtual aging's affecteffect on financial decisions<ref name="Abc">{{cite web |title=Virtual Reality Study Encourages Subjects to Save for the Future |website=[http[ABC News (United States)|ABC News]] |url=https://abcnews.go.com/Technology/virtual-reality-study-encourages-subjects-save-future/story?id=12358259/ Virtual Reality Encourages Subject to Save for the Future]}}</ref>
*Eye witness testimony and virtual police lineups - In collaboration with the [[Research Center for Virtual Environments and Behavior]], the [[National Science Foundation]], and the [[Federal Judicial Center]], VHIL examined the capabilities of pointing out witnesses during a police lineup while in a virtual environment.
*Diversity simulation - allowing participants to experience another race or gender
 
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== External links ==
*[http://www.stanfordvr.com/ Virtual Human Interaction Lab]
 
[[Category:Stanford University]]