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{{More citations needed|date=May 2022}}
'''Partner development''' is a [[Customer satisfaction|customer-centric]] approach to [[business development]]. It draws from the [[Steven Gary Blank#Customer Development|customer development framework]]{{Broken anchor|date=2024-07-19|bot=User:Cewbot/log/20201008/configuration|target_link=Steven Gary Blank#Customer Development|reason=Anchor "Steven Gary Blank#Customer Development" links to a specific web page: "Customer development". The anchor (Customer Development) [[Special:Diff/428448740|has been deleted]].}} popularized by [[Steve Blank]].<ref>Steve Blank, "Why the Lean Start-Up Changes Everything," ''Harvard Business Review'', May 2013. Retrieved 10 December 2018 from https://hbr.org/2013/05/why-the-lean-start-up-changes-everything</ref>▼
▲'''Partner development''' is a [[Customer satisfaction|customer-centric]] approach to [[business development]]. It draws from the [[Steven Gary Blank#Customer Development|customer development framework]] popularized by [[Steve Blank]].<ref>Steve Blank, "Why the Lean Start-Up Changes Everything," ''Harvard Business Review'', May 2013. Retrieved 10 December 2018 from https://hbr.org/2013/05/why-the-lean-start-up-changes-everything</ref>
Partner Development is a process by which a firm seeking to form partnerships approach potential partners in advance to reduce the [[risk#Business risk|risk]] of providing the wrong things. The process has firms ask a structured set of questions in the form of polling, open-ended feedback and with a mindset towards solving real problems for them.
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