Partner development: Difference between revisions

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'''Partner development''' is a [[Customer satisfaction|customer-centric]] approach to [[business development]]. It draws from the [[Steven Gary Blank#Customer Development|customer development framework]]{{Broken anchor|date=2024-07-19|bot=User:Cewbot/log/20201008/configuration|target_link=Steven Gary Blank#Customer Development|reason=Anchor "Steven Gary Blank#Customer Development" links to a specific web page: "Customer development". The anchor (Customer Development) [[Special:Diff/428448740|has been deleted]].}} popularized by [[Steve Blank]].<ref>Steve Blank, "Why the Lean Start-Up Changes Everything," ''Harvard Business Review'', May 2013. Retrieved 10 December 2018 from https://hbr.org/2013/05/why-the-lean-start-up-changes-everything</ref>

'''Partner Development''' is a customer-centric approach to [[business development]].

Partner Development is a process by which a firm seeking to form partnerships approach potential partners in advance to reduce the [[risk#Business risk|risk]] of providing the wrong things. The process has firms ask a structured set of questions in the form of polling, open-ended feedback and with a mindset towards solving real problems for them.

Partner Development draws from the [[Steven_Gary_Blank#Customer_Development|customer development framework]], popularized by [[Steve Blank]].

The feedback that is collected through the Partner Development process is formulated into a set of requirements that form the business development go-to-market strategy. Once the requirements have been ratified, firms can ensure that what they build and provide to partners has been validated prior to resources being expended.

Partner Development is a process by which a firm seeking to form partnerships approach potential partners in advance to reduce the risk of providing the wrong things. The process has firms ask a structured set of questions in the form of polling, open-ended feedback and with a mindset towards solving real problems for them.

Partner Development can also solicit [[Letter of intent|Letters of Intent]] (LOIs) that determine a '[minimum viable product,'<ref>{{cite web | last=Ries | first=Eric | title=Case Study: Using an LOI to get customer feedback on a minimum viable product | website=Lessons Learned | date=2011-09-07 | url=http://www.startuplessonslearned.com/2009/10/case-study-using-loi-to-get-customer.html minimum| viable product],'access-date=2022-05-15}}</ref> where non-binding commitments by potential partners increase the assurance that partners will later agree to binding relationships. It also helps partners feel that they had a direct hand in forming a firm's go-to-market strategy.

The feedback that is collected through the Partner Development process is formulated into a set of requirements that form the business development go-to-market strategy. Once the requirements have been ratified, firms can ensure that what they build and provide to partners has been validated prior to resources being expended.

Partner Development is derived from many of the principles of the [Lean Startup Circle.<ref>{{cite web | title=Google Groups | website=Google Accounts | url=http://groups.google.com/group/lean-startup-circle?pli=1 Lean| Startup Circle].access-date=2022-05-15}}</ref>

Partner Development can also solicit Letters of Intent (LOIs) that determine a '[http://www.startuplessonslearned.com/2009/10/case-study-using-loi-to-get-customer.html minimum viable product],' where non-binding commitments by potential partners increase the assurance that partners will later agree to binding relationships. It also helps partners feel that they had a direct hand in forming a firm's go-to-market strategy.

==References==

Partner Development is derived from many of the principles of the [http://groups.google.com/group/lean-startup-circle?pli=1 Lean Startup Circle].

{{Reflist}}

[[Category:Strategic management]]

{{Uncategorized|date=September 2010}}