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{{Short description|BBC children's
{{Use dmy dates|date=February 2021}}
{{Infobox television
| image = Multi-Coloured Swap Shop Titles.jpg
| genre = [[Children's television series|Children's]]
| presenter = {{Unbulleted list|[[Noel Edmonds]]|[[Keith Chegwin]]|[[John Craven]]|[[Maggie Philbin]] (series 3–6)}}
| theme_music_composer = {{Unbulleted list|[[Mike Batt]] (series 1–5)|[[BA Robertson]] (series 6)}}
| country = United Kingdom
| language = English
| num_series = 6
| num_episodes = 146
| ___location = [[Television Centre, London|BBC Television Centre]]<ref>{{Cite web|url=http://www.tvstudiohistory.co.uk/tv%20centre%20history.htm|title=BBC TV Centre|
| runtime = 150–180 minutes
| channel = [[BBC One]]
| first_aired = {{Start date|1976|10|2|df=y}}
|
}}
'''''Multi-Coloured Swap Shop''''', more commonly known simply as '''''Swap Shop''''', is a British [[children's television series]] that aired on [[BBC One|BBC1]] from 2 October 1976 to 27 March 1982. It was
The show rivalled the growing success of rival broadcaster [[ITV (TV network)|ITV]]'s ''[[Tiswas]]'', though the latter was initially only broadcast in the [[Associated TeleVision|ATV]] region in the [[English Midlands|Midlands]] and, at the time of ''Multi-Coloured Swap Shop''{{'}}s inception, had yet to be taken up by other ITV franchises around the country.
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Another person named was "Eric" (Ilett), the often-referred-to but never-seen technician whose job was to lower a plastic globe containing postcards sent in by viewers as answers to competitions.
The content of the programme included music, visits from public figures, competitions, and cartoons. There was also coverage of news and issues relevant to children, presented by John Craven, building on his profile as the presenter of ''[[Newsround|John Craven's Newsround]]''. {{citation needed|date=December 2017}} Craven had a stuffed toy lamb as an inpromptu sidekick, known simply as "Lamb".<ref>{{cite web | url=https://www.bbc.co.uk/cult/classic/swapshop/trivia.shtml | title=BBC - Cult - Classic TV - Swap Shop }}</ref>
The cornerstone, however, was the "Swaporama" element, hosted by Chegwin, who was very rarely in the studio. An outside broadcast unit would travel to different locations throughout the UK where children could swap their belongings with others. This proved to be one of the most popular aspects of the show, often achieving gatherings of more than 2,000 children.{{citation needed|date=December 2017}}
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===Telephone number===
The telephone number for the show from the second series onward was 01 811 8055.<ref>{{cite web|url=http://www.saturdaymornings.co.uk/page.sm?ref=plradiotimes1977feature&s=Y|title=Calling Up Swap Shop|publisher=Saturday Mornings – A celebration of BBC Saturday Morning television since 1976|access-date=24 August 2012|archive-date=6 November 2013|archive-url=https://web.archive.org/web/20131106095543/http://www.saturdaymornings.co.uk/page.sm?ref=plradiotimes1977feature&s=Y|url-status=dead}}</ref><ref>{{cite web|url=http://www.saturdaymornings.co.uk/page.sm?ref=plgiveusacall&s=Y|title=Give Us A Call On...|publisher=Saturday Mornings|access-date=24 August 2012|archive-date=6 November 2013|archive-url=https://web.archive.org/web/20131106095545/http://www.saturdaymornings.co.uk/page.sm?ref=plgiveusacall&s=Y|url-status=dead}}</ref> The first series had a different number, 01 288 8055, before being changed to the number retained throughout the rest of the show's run, and retained for its successor, ''[[Saturday Superstore]]''.<ref>{{cite web|url=http://news.bbc.co.uk/1/hi/uk/2561459.stm|title=118: Who you gonna call?|work=BBC News|date=10 December 2002|access-date=4 November 2016}}</ref>
The number was well known and remembered by children<ref>{{cite book|title=Wiffle Lever to Full!|first=Bob|last=Fischer|publisher=Hachette UK|page=69|year=2009|isbn=978-1-848-94329-2}}</ref> and was groundbreaking for the BBC, who previously had received viewer feedback mainly by letter.<ref>{{cite web|url=https://www.bbc.co.uk/blogs/bbcinternet/2010/12/interacting_with_listeners_at_bbc_audio_and_music.html|title=Interacting with listeners at BBC Audio & Music|publisher=BBC|first=Jem|last=Stone|access-date=4 November 2016}}</ref>
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* ''The Multi Coloured Music Show'' was shown on BBC1 on 26 May 1979, a programme similar to ''Swap of the Pops'' where Edmonds introduced some of the most popular music from the previous series of ''Swap Shop''.
''Swap Shop'' is poorly represented in the BBC archive. For some time it was believed that either the programmes were never routinely recorded in the first place, or they [[Lost television broadcast#Wiping|had been wiped]] on the orders of the BBC's Archive Selector Adam Lee in 1993. The truth, as related by ex-''[[Blue Peter]]'' editor [[Richard Marson]] on the archive television forum ''The Mausoleum Club'' in 2006, is that almost every edition of ''Swap Shop'' was recorded in full every week onto two 90-minute [[2-inch Quadruplex videotape|Quad tapes]]. These tapes were held by the BBC until the late 1980s, at which time the Deputy Head of Children's Television, Roy Thompson, allowed many of them to be wiped and sold to Australia as recycled stock. Although Quad tape was considered obsolete in the UK, Australia was still using it extensively at that time, and as the ''Swap Shop'' tapes had no physical splices in them, they were considered ideal for reuse.<ref>{{cite web|url=http://www.mausoleumclubforum.org.uk/xmb/viewthread.php?tid=13855&page=1|title=Junked BBC
As a consequence of this action, many of the clips used in the retrospective ''It Started With Swap Shop'' and as extras on some DVD releases of other BBC shows had to be taken from domestic video recordings that had survived in private hands. Amongst the editions wiped were those featuring appearances by [[Blondie (band)|Blondie]], [[XTC]], ''[[Trumpton]]'' creator [[Gordon Murray (puppeteer)|Gordon Murray]], and numerous cast and crew members of ''[[Doctor Who]]''.
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The 130-minute programme was recorded in front of a studio audience at [[BBC Television Centre]] on 15 December 2006 and was broadcast on [[BBC Two]] on Thursday 28 December 2006 at 9.00pm with a shortened repeat (110 minutes) on Sunday 31 December 2006 at 6.10pm, again on [[BBC Two]]. The shortened version of the programme was broadcast on [[BBC Four]] on 28 May 2007 at 7.00pm as part of the channel's ''Children's Television on Trial'' season.
==Annuals==
''Swap Shop'' was so popular that during its run
The publishing dates for the books were as follows:
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! Series !! Start date !! End date !! Episodes
|-
| '''1''' || 2 October 1976<ref>{{cite web |url=http://genome.ch.bbc.co.uk/6068045961764ddaae5101c30f64668f |title=Multi-Coloured Swap Shop – BBC One London – 2 October 1976 |date=2 October 1976 |publisher=[[BBC Genome Project]] |access-date=5 March 2016}}</ref> || 26 February 1977<ref>{{cite web |url=http://genome.ch.bbc.co.uk/46c2819c66264c13b96d4ecf45ab14f2 |title=Multi-Coloured Swap Shop – BBC One London – 26 February 1977 |date=26 February 1977 |publisher=[[BBC Genome Project]] |access-date=5 March 2016}}</ref> || 21
|-
| '''2''' || 8 October 1977<ref>{{cite web |url=http://genome.ch.bbc.co.uk/00fb33aad7794298a1d510c9dc54e803 |title=Multi-Coloured Swap Shop – BBC One London – 8 October 1977 |date=8 October 1977 |publisher=[[BBC Genome Project]] |access-date=5 March 2016}}</ref> || 25 March 1978<ref>{{cite web |url=http://genome.ch.bbc.co.uk/5af3f9a199dd4f27accbbe8cd8ae840d |title=Multi-Coloured Swap Shop – BBC One London – 23 March 1978 |date=25 March 1978 |publisher=[[BBC Genome Project]] |access-date=5 March 2016}}</ref> || 24
|-
| '''3''' || 30 September 1978<ref>{{cite web |url=http://genome.ch.bbc.co.uk/49ac6f3859714cfe89644a19e9f9e564 |title=Multi-Coloured Swap Shop – BBC One London – 30 September 1978 |date=30 September 1978 |publisher=[[BBC Genome Project]] |access-date=5 March 2016}}</ref> || 24 March 1979<ref>{{cite web |url=http://genome.ch.bbc.co.uk/5dc2c05daccd4beb9fb8ee903d58294e |title=Multi-Coloured Swap Shop – BBC One London – 24 March 1979 |date=24 March 1979 |publisher=[[BBC Genome Project]] |access-date=5 March 2016}}</ref> || 26
|-
| '''4''' || 29 September 1979<ref>{{cite web |url=http://genome.ch.bbc.co.uk/43db5cb60b104728ad5c664afc9d0e52 |title=Multi-Coloured Swap Shop – BBC One London – 29 September 1979 |date=29 September 1979 |publisher=[[BBC Genome Project]] |access-date=5 March 2016}}</ref> || 22 March 1980<ref>{{cite web |url=http://genome.ch.bbc.co.uk/6dc300161331427092ca3d48147c8b14 |title=Multi-Coloured Swap Shop – BBC One London – 22 March 1980 |date=22 March 1980 |publisher=[[BBC Genome Project]] |access-date=5 March 2016}}</ref> || 26
|-
| '''5''' || 27 September 1980<ref>{{cite web |url=http://genome.ch.bbc.co.uk/8d1b5224bcff49879fedd0b712cee9cb |title=Multi-Coloured Swap Shop – BBC One London – 27 September 1980 |date=27 September 1980 |publisher=[[BBC Genome Project]] |access-date=5 March 2016}}</ref> || 28 March 1981<ref>{{cite web |url=http://genome.ch.bbc.co.uk/6bedba5c189d4fdabd660f9b9b5085d6 |title=Multi-Coloured Swap Shop – BBC One London – 28 March 1981 |date=28 March 1981 |publisher=[[BBC Genome Project]] |access-date=5 March 2016}}</ref> || 27
|-
| '''6''' || 3 October 1981<ref>{{cite web |url=http://genome.ch.bbc.co.uk/5f6f4ca355c54d47acb9b405f2d02987 |title=Swap Shop – BBC One London – 3 October 1981 |date=3 October 1981 |publisher=[[BBC Genome Project]] |access-date=5 March 2016}}</ref> || 27 March 1982<ref>{{cite web |url=http://genome.ch.bbc.co.uk/bf32ea5d939941d08115e2c6cb16b49d |title=Swap Shop – BBC One London – 27 March 1982 |date=27 March 1982 |publisher=[[BBC Genome Project]] |access-date=5 March 2016}}</ref> || 25
|}
Out of the 146 episodes that were made in total, 41 survive. These are
Due to industrial action by the ABS union at the BBC over Thursday 21 and Friday 22 December 1978, the edition which should have aired on Saturday 23 December 1978 was not transmitted.
==References==
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*{{IMDb title|0236914}}
*{{Screenonline TV title|442768}}
*[https://www.saturdaymornings.co.uk/show/sw ''Swap Shop''] at Saturday Mornings
*[http://www.paulmorris.co.uk/satkids/swapshop.htm ''Swap Shop''] on Paul Morris' SatKids
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[[Category:1982 British television series endings]]
[[Category:Lost BBC episodes]]
[[Category:British English-language television shows]]
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