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{{Short description|BBC children's TV series (1976–1982)}}
{{Infobox television
|
| genre = [[Children's television series|Children's]]
|
| theme_music_composer = {{Unbulleted list|[[Mike Batt]]
▲| starring = [[Noel Edmonds]]<br>[[Keith Chegwin]]<br>[[John Craven]]<br>[[Maggie Philbin]] <small>(series 3–6)</small>
| country = United Kingdom▼
▲| theme_music_composer = [[Mike Batt]] <small>(series 1–5)</small><br>[[BA Robertson]] <small>(series 6)</small>
| language = English▼
▲| country = United Kingdom
| num_series = 6▼
▲| language = English
| num_episodes = 146▼
▲| num_series = 6
| ___location = [[Television Centre, London|BBC Television Centre]]<ref>{{Cite web|url=http://www.tvstudiohistory.co.uk/tv%20centre%20history.htm|title=BBC TV Centre|access-date=1 August 2021}}</ref>
▲| num_episodes = 146
| runtime = 150–180 minutes
| channel = [[BBC One
| first_aired = {{Start date|1976|10|2|df=y}}
|
}}
'''''Multi-Coloured Swap Shop''''', more commonly known simply as '''''Swap Shop''''',
The show rivalled the growing success of rival broadcaster [[ITV (TV network)|ITV]]'s ''[[Tiswas]]'', though the latter was initially only broadcast in the [[Associated TeleVision|ATV]] region in the [[English Midlands|Midlands]] and, at the time of ''Multi-Coloured Swap Shop''{{'}}s inception, had yet to be taken up by other ITV franchises around the country.
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The show was hosted by [[Noel Edmonds]] with [[Keith Chegwin]], [[John Craven]] and, from 1978, [[Maggie Philbin]].
Also featured was Posh Paws, a stuffed toy dinosaur. Edmonds once explained that his name was actually spelt "Pohs Paws", because that is ''Swap Shop'' backwards
Another person named was "Eric" (Ilett), the often-referred-to but never-seen technician whose job was to lower a plastic globe containing postcards sent in by viewers as answers to competitions.
The content of the programme included music, visits from public figures, competitions, and cartoons. There was also coverage of news and issues relevant to children, presented by John Craven, building on his profile as the presenter of ''[[Newsround|John Craven's Newsround]]''. {{citation needed|date=December 2017}} Craven had a stuffed toy lamb as an inpromptu sidekick, known simply as "Lamb".<ref>{{cite web | url=https://www.bbc.co.uk/cult/classic/swapshop/trivia.shtml | title=BBC - Cult - Classic TV - Swap Shop }}</ref>
The cornerstone, however, was the "Swaporama" element, hosted by Chegwin, who was very rarely in the studio. An outside broadcast unit would travel to different locations throughout the UK where children could swap their belongings with others. This proved to be one of the most popular aspects of the show, often achieving gatherings of more than 2,000 children.{{citation needed|date=December 2017}}
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Generally, the primary purpose of the BBC OB unit was to [[Broadcasting|broadcast]] a sporting event at that Swaporama venue later that day. This allowed ''Swap Shop'' to use the same unit and save programming costs which would otherwise be prohibitive.{{citation needed|date=December 2017}}
Edmonds, Chegwin and Philbin briefly formed a pop group called [[Brown Sauce (band)|Brown Sauce]] in December 1981 and released a single called "I Wanna be a Winner". The song peaked at number 15 in the [[UK Singles Chart]] and stayed in the Top 40 for a total of nine weeks.<ref>{{cite book|title=British Hit Singles & Albums|edition=19th|year=2006|publisher=Guinness World Records Limited|
===Telephone number===
The telephone number for the show from the second series onward was 01 811 8055.<ref>{{cite web|url=http://www.saturdaymornings.co.uk/page.sm?ref=plradiotimes1977feature&s=Y|title=Calling Up Swap Shop|publisher=Saturday Mornings
The number was well known and remembered by children<ref>{{cite book|title=Wiffle Lever to Full!|first=Bob|last=Fischer|publisher=Hachette UK|
==History==
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This first ever question for the live audience was, 'Where will the next Olympic games be held (1980)?'. Moscow was the answer.
Spin-off programmes were created to widen the appeal of ''Multi-Coloured Swap Shop:''
''Swap Shop'' is poorly represented in the BBC archive. For some time it was believed that either the programmes were never routinely recorded in the first place, or they [[Wiping#BBC|had been wiped]] on the orders of the BBC's Archive Selector Adam Lee in 1993. The truth, as related by ex-''[[Blue Peter]]'' editor [[Richard Marson]] on the archive television forum ''The Mausoleum Club'' in 2006, is that almost every edition of ''Swap Shop'' was recorded in full every week onto two 90-minute [[2 inch Quadruplex videotape|Quad tapes]]. These tapes were held by the BBC until the late 1980s, at which time the Deputy Head of Children's Television, Roy Thompson, allowed many of them to be wiped and sold to Australia as recycled stock. Although Quad tape was considered obsolete in the UK, Australia was still using it extensively at that time, and as the ''Swap Shop'' tapes had no physical splices in them, they were considered ideal for reuse.<ref>{{cite web|url=http://www.mausoleumclubforum.org.uk/xmb/viewthread.php?tid=13855&page=1|title=Junked BBC Childrens Shows|publisher=The Mausoleum Club Forum|date=2006}}</ref>▼
* On Boxing Day 1976, ''Swap of the Pops'' was broadcast on BBC1, featuring pre-recorded performances by pop acts of the era, linked by Noel Edmonds.
* The first ''Swap Shop Star Awards'' were shown in March 1978, in which special awards ('Erics') were given to sportspeople, actors and other celebrities, as voted for by viewers of ''Multi-Coloured Swap Shop''. The programme returned for subsequent editions in 1979, 1980, 1981 and 1982.
* A live outside broadcast, ''Noel Edmonds presents Multi-Coloured Swap Shop's Rock Garden Party'', was shown in May 1978 with Edmonds presenting numerous musical acts performing at the Jubilee Gardens on London's South Bank.
* ''The Multi Coloured Music Show'' was shown on BBC1 on 26 May 1979, a programme similar to ''Swap of the Pops'' where Edmonds introduced some of the most popular music from the previous series of ''Swap Shop''.
▲''Swap Shop'' is poorly represented in the BBC archive. For some time it was believed that either the programmes were never routinely recorded in the first place, or they [[
As a consequence of this action, many of the clips used in the retrospective ''It Started With Swap Shop'' and as extras on some DVD releases of other BBC shows had to be taken from domestic video recordings that had survived in private hands. Amongst the editions wiped were those featuring appearances by [[Blondie (band)|Blondie]], [[XTC]], ''[[Trumpton]]'' creator [[Gordon Murray (puppeteer)|Gordon Murray]], and numerous cast and crew members of ''[[Doctor Who]]''.
Noel Edmonds, Keith Chegwin and John Craven reunited in 1999 for a parody of ''Swap Shop'' transmitted at the end of the last ever episode of ''[[Noel's House Party]]''. In the skit, Edmonds
On 20 December 2007, the BBC announced that ''Swap Shop'' was returning to [[BBC Two]] for a 13-week run.<ref>{{cite web|url=http://news.bbc.co.uk/1/hi/entertainment/7154363.stm|title=Basil Brush brings back Swap Shop|date=20 December 2007|
== ''Noel Edmonds presents Multi-Coloured Swap Shop's Rock Garden Party'' ==
''Noel Edmonds presents Multi-Coloured Swap Shop's Rock Garden Party'' was broadcast live on BBC1 at 5pm on Monday 29 May 1978, Spring Bank Holiday Monday in the UK. The title of the programme, as listed on [https://genome.ch.bbc.co.uk/f3e951cddc1b4f1283a2c1449c191901 BBC Genome], is different to that which appeared in the programme's opening titles - ''Multi-Coloured Swap Shop Presents Noel Edmonds Rock Garden Party''.
Readers of the ''[[Radio Times]]'' were informed that there would be entertainment at 'a garden in Central London', however the ___location remained a mystery prior to broadcast. The open-air concert, presented by Edmonds, was in fact the [[Jubilee Gardens, Lambeth|Jubilee Gardens]] on London's South Bank, near to the modern-day site of the [[London Eye]].
Performing on stage (though not singing live) were [[Showaddywaddy]], [[Darts (band)|Darts]], [[The Goodies]] and [[Patti Boulaye]]. In between each of the performed songs, young members of the audience were invited on stage to play party games in order to win prizes.
==''It Started With Swap Shop''==
A special programme celebrating the 30th anniversary of BBC children's Saturday morning shows was recorded in December 2006. The show, called ''It Started With Swap Shop'', was made by [[Noel Edmonds]]' Unique TV company. Highlights of the programme saw the original presenting team reunited, other presenters from its successor shows ''[[Saturday Superstore]]'', ''[[Going Live!]]'' and ''[[Live & Kicking]]'' make an appearance and celebrity fans came along to 'make a swap'.<ref>{{cite web|url=http://www.saturdaymornings.co.uk/itstarted/|title=It Started With... Swap Shop|publisher=Saturday Mornings
The 130
==Annuals==
''Swap Shop'' was so popular that during its run
The publishing dates for the books were as follows:
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==Transmissions==
{| class="wikitable" style="text-align:center;"
|-
! Series !! Start date !! End date !! Episodes
|-
| '''1''' || 2 October 1976<ref>{{cite web |url=http://genome.ch.bbc.co.uk/6068045961764ddaae5101c30f64668f |title=Multi-Coloured Swap Shop
|-
|
|-
| '''3'''
|-
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|-
|
|-
|
|}
Out of the 146 episodes that were made in total, 41 survive.
Due to industrial action by the ABS union at the BBC over Thursday 21 and Friday 22 December 1978, the edition which should have aired on Saturday 23 December 1978 was not transmitted.
==References==
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==External links==
*
*{{IMDb title|0236914}}
*{{Screenonline TV title|442768}}
*[https://www.saturdaymornings.co.uk/show/sw ''Swap Shop''] at Saturday Mornings
*[http://www.paulmorris.co.uk/satkids/swapshop.htm ''Swap Shop''] on Paul Morris' SatKids
{{British Saturday morning television}}
▲{{Use dmy dates|date=December 2012}}
[[Category:BBC children's television shows]]
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[[Category:1982 British television series endings]]
[[Category:Lost BBC episodes]]
[[Category:British English-language television shows]]
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