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* Retailers testing merchandising layouts across their door base
* The UK government, through research projects such as the College for Teaching and Learning's Close the Gap: Test and learn <ref>{{Cite web | url=https://www.gov.uk/government/publications/closing-the-gap-test-and-learn | title=Closing the gap: Test and learn}}</ref>
* [[Amazon (company)|Amazon]] frequently employs the Test and Learn methodology to determine the effectiveness of different homepage layouts, product recommendation algorithms, and pricing strategies.<ref>{{Cite web |date=2020-08-20 |title=Using A/B testing to measure the efficacy of recommendations generated by Amazon Personalize {{!}} AWS Machine Learning Blog |url=https://aws.amazon.com/blogs/machine-learning/using-a-b-testing-to-measure-the-efficacy-of-recommendations-generated-by-amazon-personalize/ |access-date=2023-07-26 |website=aws.amazon.com |language=en-US}}</ref><ref>{{Cite web |title=PFLB Platform - Exploring Test and Learn: A Scientific Examination of Predictive Business Strategies |url=https://platform.pflb.us/ |access-date=2023-07-26 |website=platform.pflb.us |language=en}}</ref>
* [[Netflix]] often employs the Test and Learn methodology for its algorithms, user interface, and even content creation.<ref>{{Cite journal |last=van Es |first=Karin |date=2022-09-26 |title=Netflix & Big Data: The Strategic Ambivalence of an Entertainment Company |url=http://journals.sagepub.com/doi/10.1177/15274764221125745 |journal=Television & New Media |language=en |pages=152747642211257 |doi=10.1177/15274764221125745 |issn=1527-4764|doi-access=free }}</ref>
== Test and learn in practice ==
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* Test and learn is also methodically used online to test impact of various web page layouts on user behavior. Tools such as [[Google]] Website Analyzer provide every site with the ability to test various elements and their effect on user engagement.
*[[Pat McFadden]], the UK government's [[Chancellor of the Duchy of Lancaster]], announced on 9 December 2024 that the government would be using a "test and learn" approach to understanding and resolving [[public service]] design and delivery dilemmas.<ref>[[Cabinet Office]], [https://www.gov.uk/government/news/pat-mcfadden-vows-to-make-the-state-more-like-a-start-up-as-he-deploys-reform-teams-across-country Pat McFadden vows to make the state "more like a start up" as he deploys reform teams across country], published on 9 December 2024</ref>
==Test and learn software==
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==References==
{{Reflist}}
{{DEFAULTSORT:Test And Learn}}
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