Test and learn: Difference between revisions

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* Retailers testing merchandising layouts across their door base

* The UK government, through research projects such as the College for Teaching and Learning's Close the Gap: Test and learn <ref>{{Cite web | url=https://www.gov.uk/government/publications/closing-the-gap-test-and-learn | title=Closing the gap: Test and learn}}</ref>

* [[Amazon (company)|Amazon]] frequently employs the Test and Learn methodology to determine the effectiveness of different homepage layouts, product recommendation algorithms, and pricing strategies.<ref>{{Cite web |date=2020-08-20 |title=Using A/B testing to measure the efficacy of recommendations generated by Amazon Personalize {{!}} AWS Machine Learning Blog |url=https://aws.amazon.com/blogs/machine-learning/using-a-b-testing-to-measure-the-efficacy-of-recommendations-generated-by-amazon-personalize/ |access-date=2023-07-26 |website=aws.amazon.com |language=en-US}}</ref><ref>{{Cite web |title=PFLB Platform - Exploring Test and Learn: A Scientific Examination of Predictive Business Strategies |url=https://platform.pflb.us/ |access-date=2023-07-26 |website=platform.pflb.us |language=en}}</ref>

* [[Netflix]] often employs the Test and Learn methodology for its algorithms, user interface, and even content creation.<ref>{{Cite journal |last=van Es |first=Karin |date=2022-09-26 |title=Netflix & Big Data: The Strategic Ambivalence of an Entertainment Company |url=http://journals.sagepub.com/doi/10.1177/15274764221125745 |journal=Television & New Media |language=en |pages=152747642211257 |doi=10.1177/15274764221125745 |issn=1527-4764|doi-access=free }}</ref>

== Test and learn in practice ==

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* Test and learn is also methodically used online to test impact of various web page layouts on user behavior. Tools such as [[Google]] Website Analyzer provide every site with the ability to test various elements and their effect on user engagement.

*[[Pat McFadden]], the UK government's [[Chancellor of the Duchy of Lancaster]], announced on 9 December 2024 that the government would be using a "test and learn" approach to understanding and resolving [[public service]] design and delivery dilemmas.<ref>[[Cabinet Office]], [https://www.gov.uk/government/news/pat-mcfadden-vows-to-make-the-state-more-like-a-start-up-as-he-deploys-reform-teams-across-country Pat McFadden vows to make the state "more like a start up" as he deploys reform teams across country], published on 9 December 2024</ref>

==Test and learn software==

There are a variety of [[Computer software|software]] tools available today to support systematic testing within an organization. However, there is currently no one software package that covers all types of tests, and in some cases significant knowledge of statistics is still required for effective analysis.<ref name="hbr" />

Many companies, including [[Capital One]] and [[eBay]], have developed experiment management software within the company. Alternatives to internal solutions include broad [[statistical analysis]] software tools such as [[SAS Institute|SAS]] or test and learn focused software from [[Applied Predictive Technologies]], Trial Run and MarketDial. There are also a variety of more narrowly tailored products, focused on particular problems or fields. In [[web analytics]], for example, firms such as [[Omniture]], [[WebTrends]], and [[Google]] have created specialized software.<ref name="hbr" />

== Criticism ==

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==References==

{{Reflist}}

{{DEFAULTSORT:Test And Learn}}