Test and learn: Difference between revisions

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Latest revision as of 09:57, 17 January 2025

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* Retailers testing merchandising layouts across their door base

* The UK government, through research projects such as the College for Teaching and Learning's Close the Gap: Test and learn <ref>{{Cite web | url=https://www.gov.uk/government/publications/closing-the-gap-test-and-learn | title=Closing the gap: Test and learn}}</ref>

* Online retailer[[Amazon (company)|Amazon]] frequently employs the Test and Learn methodology to determine the effectiveness of different homepage layouts, product recommendation algorithms, and pricing strategies. Using A/B testing, Amazon evaluates the performance of various strategies, which helps the company to make data-driven decisions.<ref>{{Cite web |date=2020-08-20 |title=Using A/B testing to measure the efficacy of recommendations generated by Amazon Personalize {{!}} AWS Machine Learning Blog |url=https://aws.amazon.com/blogs/machine-learning/using-a-b-testing-to-measure-the-efficacy-of-recommendations-generated-by-amazon-personalize/ |access-date=2023-07-26 |website=aws.amazon.com |language=en-US}}</ref><ref>{{Cite web |title=PFLB Platform - Exploring Test and Learn: A Scientific Examination of Predictive Business Strategies |url=https://platform.pflb.us/ |access-date=2023-07-26 |website=platform.pflb.us |language=en}}</ref>

* Streaming service [[Netflix, known for its data-driven decision making,]] often employs the Test and Learn methodology for its algorithms, user interface, and even content creation. For instance, Netflix has tested different thumbnail images for its shows to see which ones generate the most views.<ref>{{Cite journal |last=van Es |first=Karin |date=2022-09-26 |title=Netflix & Big Data: The Strategic Ambivalence of an Entertainment Company |url=http://journals.sagepub.com/doi/10.1177/15274764221125745 |journal=Television & New Media |language=en |pages=152747642211257 |doi=10.1177/15274764221125745 |issn=1527-4764|doi-access=free }}</ref>

== Test and learn in practice ==

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* Test and learn is also methodically used online to test impact of various web page layouts on user behavior. Tools such as [[Google]] Website Analyzer provide every site with the ability to test various elements and their effect on user engagement.

*[[Pat McFadden]], the UK government's [[Chancellor of the Duchy of Lancaster]], announced on 9 December 2024 that the government would be using a "test and learn" approach to understanding and resolving [[public service]] design and delivery dilemmas.<ref>[[Cabinet Office]], [https://www.gov.uk/government/news/pat-mcfadden-vows-to-make-the-state-more-like-a-start-up-as-he-deploys-reform-teams-across-country Pat McFadden vows to make the state "more like a start up" as he deploys reform teams across country], published on 9 December 2024</ref>

==Test and learn software==

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==References==

{{Reflist}}

{{DEFAULTSORT:Test And Learn}}