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** Understanding how the opening a new ___location would impact existing nearby locations
* [[Subway (restaurant)|Subway]] ran a promotion that lowered the price of its foot-long sandwiches to $5. Before deciding to launch the promotion nationally, Subway ran a test that compared locations offering the $5 foot-long sandwiches to a group of similar [[Scientific control|control]] restaurants that were not offering the promotion.<ref name="hbr" />
* [[Kraft Foods]], a manufacturer and distributor of packaged foods, uses testing to optimize the placement of its products on grocery store shelves:<ref>{{cite web
| last = Angrisani
| first = Carol
| url = http://subscribers.supermarketnews.com/Grocery_Center_Store_Brands/coffee_aisle_revamp_1222/
| title = Coffee Aisle Revamp Lifts Sales
| publisher = Supermarket News
| date = December 22, 2008
| access-date = September 22, 2009
}}</ref>
** Determining the effect of a coffee aisle re-design on sales of premium coffees
** Measuring the impact on product sales of a change to in-store sales representatives' responsibilities
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