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{{Short description|Communications company}}
{{use British English|date=April 2013}}
|company_name = 2ergo Group plc▼
{{Use dmy dates|date=January 2020}}
{{Infobox company
|foundation = [[Manchester]], [[England]]<br>([[1999]])▼
|logo =2ergo (company) logo.jpg
|type = Private company
|location_city = [[Manchester]]
|location_country =
|industry =
|key_people =
|homepage = [http://www.2ergo.com www.2ergo.com]
}}
'''2ergo'''
2ergo
The company
▲==Mobile Websites and Publishing==
In November 2011, 2ergo announced it was closing the smartphone application part of the business in the UK. It announced 30 job cuts across this section.<ref>{{cite web|title=2ergo Powers AT&T Campaign|url=http://www.mobilemarketingmagazine.co.uk/content/2ergo-powers-att-campaign-0 |access-date=3 December 2010 |url-status=dead |archive-url=https://web.archive.org/web/20110206062720/http://mobilemarketingmagazine.co.uk/content/2ergo-powers-att-campaign-0 |archive-date=6 February 2011 }}</ref><ref>{{cite web|url=http://menmedia.co.uk/manchestereveningnews/news/business/s/1466185_2ergo-to-cut-30-jobs |title=2ergo to cut 30 jobs - Manchester Evening News |publisher=Menmedia.co.uk |date=28 November 2011 |access-date=2 March 2014}}</ref>
▲2ergo creates mobile websites has developed mobile websites for brands including FOX News, AT&T, NBC Universal, Yahoo!, Australian Broadcasting Corporation (ABC), Rightmove and Uno Medios.
▲The company has produced Smartphone applications for brands such as FOX Business, the Guardian (a UK national newspaper) and Rightmove, the largest real estate website in the UK.<ref>http://www.guardian.co.uk/media/pda/2010/feb/15/apple-ipad-app-2ergo</ref>
==Awards==
'''The Revolution Awards'''
In April 2010 2ergo was recognised for creativity and innovative, winning the "Best Use of Mobile" award for the Rightmove iPhone application.<ref>{{cite web|url=http://www.revolutionawards.com/ |archive-url=https://archive.today/20120911234221/http://www.revolutionawards.com/ |url-status=usurped |archive-date=11 September 2012 |title=Welcome to Brand Republic Digital Awards | Brand Republic Digital Awards |publisher=Revolutionawards.com |access-date=2 March 2014}}</ref>
'''MMA 2009 Global Awards – Finalist'''
'''Mobile Advertising and Marketing Awards (MAMA)'''
'''Mobile Star Awards – Winner'''
▲MMA 2009 Global Awards – Finalist The Mobile Marketing Association awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes. 2ergo was recognized for "Best Mobile Campaign - Messaging" in Latin America and "Best Mobile Campaign - Cross Media Integration" in India.<ref>http://mobithinking.com/blog/mma-global-awards-finalists</ref>
'''Deloitte Technology Fast 50 Winner'''
▲Mobile Advertising and Marketing Awards (MAMA) – Gold and Silver Awards The Mobile Advertising and Marketing Awards recognizes technologies, innovations and campaigns that moved the industry forward last year. 2ergo won a Gold Award for “Best Integrated and Cross-Platform Strategy Utilizing Mobile Marketing” for the Army National Guard “Warrior” campaign and a Silver Award for Mobile Site Builder in the "Best creativity or innovation in mobile marketing or advertising" category.<ref>http://mobithinking.com/blog/mobile-advertising-and-marketing-awards-winners-include-turkcell-admob</ref>
'''Salford Business Awards'''
==Text messages complaints==
▲Mobile Star Awards – Winner, Gold Star The Mobile Star Awards recognize the top mobile products, success stories and visionaries as chosen by readers of Mobile Village's free e-newsletter Go Mobile. 2ergo was honored for its mobile website builder. Read the press release. Webby Awards – Official Honoree Of the more than 8,000 entries submitted to the 12th Annual Webby Awards, fewer than 15% were distinguished as an Official Honoree. This honor signifies an outstanding caliber of work.<ref>http://www.prlog.org/10142812-2ergo-wins-mobile-star-award-for-swift-mobile-website-publishing-solution.html</ref>
On 18 September 2009, 2ergo were fined £80,000 by [[PhonepayPlus]], regulator for premium rate phone-paid services, for sending misleading unsolicited marketing text messages. This was the 17th such complaint upheld where 2ergo was the service provider.<ref>[http://www.mediaregulation.co.uk/2009/10/more-phonepayplus-adjudications.html] {{webarchive|url=https://web.archive.org/web/20120314214105/http://www.mediaregulation.co.uk/2009/10/more-phonepayplus-adjudications.html|date=14 March 2012}}</ref><ref>
In June 2011, 2ergo announced they had put a hold on some of their SMS messaging services due to PhonePayplus Regulations. This resulted in the company issuing a profit warning.<ref>{{cite web|url=http://menmedia.co.uk/manchestereveningnews/news/business/s/1423567_update-2ergos-share-price-hit-by-new-regulations |title=UPDATE: 2ergo's share price hit by new regulations - Manchester Evening News |publisher=Menmedia.co.uk |date=14 June 2011 |access-date=2 March 2014}}</ref>
==2011 Losses==
▲Deloitte Technology Fast 50 Winner The Fast 50 programme honours business growth, technological innovation and UK entrepreneurial spirit and is one of the UK’s foremost technology award programmes. The Fast 50 award ranks the country’s 50 fastest-growing technology companies based on percentage growth over five years.<ref>http://www.mobilemarketingmagazine.com/content/2ergo-make-deloitte-fast-50?quicktabs_</ref>
In the year to 31 August 2011 2ergo announced pre-tax losses of 2.8 million from 800,000 in 2010. The company blamed this on 'the rapid evolution of the market and changes in industry regulation.<ref>{{cite web|url=http://menmedia.co.uk/manchestereveningnews/news/s/1466679_2ergo-losses-widen-to-28m |title=2ergo losses widen to £2.8m - Manchester Evening News |publisher=Menmedia.co.uk |date=1 December 2011 |access-date=2 March 2014}}</ref>
==2012 Profit warning and sale of overseas businesses==
▲Salford Business Awards – Winner Held in conjunction with Salford City Council, The University of Salford and the Chapel Street Business Group, the Salford Business Awards creates a platform to promote the city, its businesses and their growing successes. 2ergo was selected as the winner of the "Innovation Award".<ref>http://87.106.22.153/?OBH=69&ID=116</ref>
In February 2012 the company issued a [[profit warning]] and stated they had sold their overseas businesses, 2ergo Americas, 2ergo Australia and 2ergo India. The company said this would help stabilise the business by reducing monthly outgoings by £250,000. They have now focussed their business on a new application, Podifi, which is a mobile [[contactless payment]] and loyalty device.<ref>{{cite web|url=http://menmedia.co.uk/manchestereveningnews/news/business/deals/s/1486672_2ergo-issues-profits-warning-after-24m-sale |title=2ergo issues profits warning after £2.4m sale - Manchester Evening News |publisher=Menmedia.co.uk |date=27 February 2012 |access-date=2 March 2014}}</ref>
▲On 18 September 2009 2ergo were fined £80,000 by [[PhonepayPlus]], regulator for premium rate phone-paid services, for sending misleading unsolicited marketing text messages. This was the 17th such complaint upheld where 2ergo was the service provider.<ref>http://www.mediaregulation.co.uk/2009/10/more-phonepayplus-adjudications.html</ref><ref>http://www.guardian.co.uk/money/2009/oct/24/utext-text-messages</ref>
==References==
{{
[[Category:1999 establishments in England]]
[[Category:Companies based in Manchester]]
[[Category:Telecommunications companies established in 1999]]
[[Category:Mobile software]]
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