Content deleted Content added
→External links: updated link to case study |
m Open access bot: url-access updated in citation with #oabot. |
||
(6 intermediate revisions by 6 users not shown) | |||
Line 1:
{{Refimprove|date=December 2008}}
'''Assumption-based planning''' in [[project management]] is a post-planning method that helps companies to deal with uncertainty. It is used to identify the most important assumptions in a
== Overview ==
Line 7:
Assumption-based planning methods include:
* Critical assumption planning (CAP) by D. Dunham & Co.<ref>{{Cite journal |last=Sykes |first=Hollister B. |last2=Dunham |first2=David |date=1995-11-01 |title=Critical assumption planning: A practical tool for managing business development risk |url=https://www.sciencedirect.com/science/article/pii/088390269500085M |journal=Journal of Business Venturing |volume=10 |issue=6 |pages=413–424 |doi=10.1016/0883-9026(95)00085-M |issn=0883-9026|url-access=subscription }}</ref>
* Assumption-based planning by [[RAND]] : raises the visibility of make-or-break uncertainties common to new ventures by forcing managers to admit what they
* Discovery-Driven Planning by [[Rita Gunther McGrath]] and Ian C. MacMillan.<ref>McGrath, R. G. & MacMillan, I. C. 1995. Discovery Driven Planning. Harvard Business Review, 73(4): 44-54.</ref><ref>McGrath, R. G. & MacMillan, I. C. 2009. Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity. Boston: Harvard Business Publishing</ref>
Line 14:
== Position in business planning process ==
Most business planning methods or books about
The identification of assumptions may lead to a change in the business plan, so advocates of assumption-based planning argue that it should be at the core of business planning.
==Types of assumption==
[[RAND]] defines an assumption as
=== Implicit and explicit assumptions ===
Explicit assumptions are fully revealed without vagueness, implication, or ambiguity—though in a plan, they often rely on [[implicit
{|
Line 28:
|-
| style="background-color: #CCC; border: 2px solid black" |
# Customers will buy our product because we think
# Customers will buy our product because
# Customers will agree with our perception that the product is great.
# The product will sell itself
Line 41:
|}
== Process
[[File:ABP_process.png|thumb|320px|Assumption-
The steps of
* Identify assumptions: Collect all assumptions implicit, explicit, primary and derivative, out of the (business) plan.
* Determine criticality: quantify assumptions as much as possible in order to determine which assumptions have the greatest (financial) impact.
Line 77:
===Test program design===
The assumptions must be tested. Sometimes good market research is enough,
other times a working prototype must be developed. The testing order for assumptions is critical in terms of testing cost. A major
To determine the best testing option, the test Effectiveness ratio (e)
Line 98:
In this step the actual testing of the assumptions takes place.
===Venture
When the results of one or more tests are known, it might be that resources must be re-allocated and business plans updated.
Line 107:
*[http://dgital.link/critical-assumption-planning Australian CAP Case Study]
[[Category:
|