Digital reference: Difference between revisions

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Adding local short description: "Library reference method", overriding Wikidata description "service by which a library reference service is conducted online, and the reference transaction is a computer-mediated communication"
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Providing remote-based services for patrons has been a steady practice of libraries over the years. For example, before the widespread use of chat software, reference questions were often answered via phone, fax, email and audio conferencing. Email is the oldest type of virtual reference service used by libraries.<ref name="Kern" /> Library services in America and the UK are just now gaining visibility in their use of virtual reference services using chat software. However, a survey in America revealed that by 2001 over 200 libraries were using chat reference services.<ref name="Chow">{{cite book |last=Chowdhury |first=G.G. |title=Librarianship: an introduction |place=London |publisher=Facet |year=2008|display-authors=etal.}}</ref>
The rapid global proliferation of information technology (IT) often leaves libraries at a disadvantage in terms of keeping their services current. However, libraries are always striving to understand their user demographics in order to provide the best possible services.<ref name="Chow" /><ref name="Bro">{{cite book |last=Brophy |first=P. |title=The library in the twenty-first century |edition=2nd |place=London |publisher=Facet |year=2007}}</ref> Therefore, libraries continue to take notes from current [[cyber-culture]] and are continually incorporating a diversified range of interactive technologies in their service repertoires. Virtual reference represents only one small part of a larger library mission to meet the needs of a new generation, sometimes referred to as the "Google Generation", of users who have grown up with the internet.<ref name="Row">{{cite journal |last=Rowlands |first=I. |title=The Google generation: the information behaviour of the researcher of the future |journal=ASLIB Proceedings |volume=60 |issue=4 |pages=290–310 |year=2008 |url=http://www.emeraldinsight.com/journals.htm?articleid=1733495&show=abstract |doi=10.1108/00012530810887953|url-access=subscription }}</ref> For instance, virtual reference may be used in conjunction with embedded [[Web 2.0]] (online social media such as [[Facebook]], [[YouTube]], [[blogs]], [[del.icio.us]], [[Flickr]], etc.) applications in a library's suite of online services.<ref name="Xiao">{{cite journal |last=Xiao |first=N. |title=Web 2.0 as catalyst: Virtually reaching out to users and connecting them to library resources and services |journal=Issues in Science and Technology Librarianship |volume=55 |issue=Fall |year=2008 |url=http://www.istl.org/08-fall/article2.html}}</ref> As technological innovations continue, libraries will be watching to find new, more personalized ways of interacting with remote reference users.
 
The range of cost-per-transaction of reference interactions has been found to be large, due to the differences in librarian salaries and infrastructural costs required by reference interviews.<ref>Murfin, Marjorie E. "Cost Analysis of Library Reference Services," Advances in Library Administration and Organization, 11, 1993, pp. 1–36.</ref><ref>Eakin, Lorraine, & Pomerantz, Jeffrey. "[https://dx.doi.org/10.1353/pla.0.0035 Virtual Reference, Real Money: Modeling Costs in Virtual Reference Services]," portal: Libraries and the Academy, 9, 2009, pp. 133-164.</ref>
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*Accept imperfection in conversations without spending time to go back and make corrections. Most words are recognizable through context.
*Become familiar with and use accepted IM abbreviations such as LOL (Laugh Out Loud).
*Don't panic. While speed is important it is more important to not feel rushed.
 
At times, IM becomes challenging because of lack of non-verbal cues such as eye contact, and the perceived time pressure. Moreover, formulating the question online without the give and take of nonverbal cues and face to face conversation presents an added obstacle. In addition, to provide effective reference service through IM, it is important to meet higher level of information literacy standards. These standards include evaluating the information and its source, synthesizing the information to create new ideas or products, and understanding the societal, legal, and economic issues surrounding its use.<ref>Desai, Christina M. & Graves, Stephanie J. "Instruction via Instant Messaging reference: what’s happening?", The Electronic Library 24 (2) ( 2006): 174-189.</ref>
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# Virtual reference queries are sometimes followed-up with telephone, fax, in-person and regular mail interactions, even though these modes of communication are not considered virtual."<ref name="MARS">{{cite journal |author=MARS Digital Reference Guidelines Ad Hoc Committee |year=2004 |title=Guidelines for Implementing and Maintaining Virtual Reference Services |journal=Reference and User Services Quarterly |volume=44 |issue=1 |pages=9–14 |url=http://www.ala.org/ala/mgrps/divs/rusa/resources/guidelines/virtrefguidelines.cfm}}</ref>
 
In January 2011 [[QuestionPoint]] and the ALA were in talks about offering a National Ask A Librarian service across the whole United States of America.<ref>{{Cite web | url=http://questionpoint.blogs.com/questionpoint_247_referen/2011/01/a-national-virtual-reference-service-for-the-us.html | title=A national virtual reference service for the U.S?}}</ref>
 
==Other countries==
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==External links==
* [httphttps://www.libsuccess.org/index.php?title=Online_Reference Online Reference Section of the Library Success Wiki]
* [http://www.ala.org/ala/rusa/rusaprotools/referenceguide/definitionsreference.htm Reference and User Services Association's Definitions of a Reference Transaction]
* [http://www.libsuccess.org/index.php?title=Online_Reference Online Reference Section of the Library Success Wiki]
* [http://liswiki.org/wiki/Chat_reference_libraries Chat reference libraries] at the Library and Information Science (LIS) Wiki - list of libraries providing chat reference services
* [httphttps://www.libsuccess.org/index.php?title=Library_Success:_A_Best_Practices_Wiki Library Success Best Practice Wiki] - provides a list of recommended IM chat client software
* [httphttps://www.ala.org/alatools/professionalresources/libfactsheets/alalibraryfactsheet19.cfmvirtual-reference-selected-annotated-bibliography Virtual Reference: A Selected Annotated Bibliography], ALA Library Factsheet 19. Last updated: November 2013.
 
===Software vendors===
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===Providers===
;Egypt
* [http://www.questionmart.org QuestionMART], published by Cybrarians: the Arabic Portal for Librarianship and Information.
;United States
* [[Ask a Librarian on duty]], Florida state's virtual reference service, provides live chat with co-browsing and email functions.
* [https://www.librarieshawaii.org/connect/staff/ask-a-librarian/ Ask a Librarian], Hawaii's statewide email reference service.
* [http://www.answerland.org/ Answerland], Oregon's statewide online chat and email reference service.
* [http://www.researchhelpnow.org Research Help Now], Michigan Virtual Reference Collaborative Service.
 
;Canada
* [http://www.askon.ca Ask Ontario] is a collaborative virtual reference service for Ontario's college and public libraries, coordinated by [http://www.ocls.ca Ontario Colleges Library Service].
* [http://spotdocs.scholarsportal.info/display/sp/Ask Ask a Librarian] is a collaborative virtual reference service for Ontario's university libraries, coordinated by the [http://spotdocs.scholarsportal.info/display/sp/Home Scholars Portal operations team].
 
;United Kingdom
* [httphttps://librarywww5.open.ac.uk/library/ Open University Library] LivePerson
* [http://www.questionpoint.org/crs/servlet/org.oclc.home.TFSRedirect?virtcategory=10836 Enquire] is the UK's national 24/7 online reference service, serving over 80 English and Scottish public libraries.
* [http://library.open.ac.uk Open University Library] LivePerson
* [http://www.tees.ac.uk/lis/chat/ University of Teesside Library & Information Services] - IM Reference
* [https://web.archive.org/web/20100925091720/http://nls.uk/info/readingrooms/askalibrarian.html Ask A Librarian (NLS)] provided by the National Library of Scotland
* [httphttps://www.askscotland.org.uk/ Ask Scotland], Scotland's online reference service staffed by librarians in Scotland.
* [https://web.archive.org/web/20120118194016/http://www.nls.uk/using-the-library/ask-a-librarian National Library of Scotland's 'Ask a Librarian' service]
* [httphttps://librarylibraries.wales.org/askcymru/enask-a-librarian/ Ask Cymrua Librarian], Welsh/English language virtual reference service
 
;Spain