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* 20% from developmental relationships
* 10% from coursework and training
This Model was created by [[Morgan McCall]], [[Michael M. Lombardo]], and [[Robert A. Eichinger]]
<blockquote>Development generally begins with a realization of current or future need and the motivation to do something about it. This might come from feedback, a mistake, watching other people’s reactions, failing or not being up to a task – in other words, from experience. The odds are that development will be about 70% from on-the-job experiences - working on tasks and problems; about 20% from feedback and working around good and bad examples of the need; and 10% from courses and reading.</blockquote>
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Criticisms of the hypothesis include:
* A lack of supporting [[empirical evidence]]. <ref>{{cite journal|last1=Clardy|first1=Alan|title=70-20-10 and the Dominance of Informal Learning: A Fact in Search of Evidence|url=https://journals.sagepub.com/doi/full/10.1177/1534484318759399|journal=Human Resource Development Review|year=2018 |volume=17 |issue=2 |pages=153–178 |doi=10.1177/1534484318759399 |s2cid=148964020 |url-access=subscription }}</ref>
*The use of perfectly even numbers. <ref>{{cite web|last1=Thalheimer|first1=Will|title=People remember 10%, 20%...Oh Really?|url=https://www.worklearning.com/2006/05/01/people_remember/|website=Work-Learning Research|date=May 2006 |access-date=28 October 2019}}</ref>
* The nature of the [[Survey_(human_research)|survey]] (i.e. Asking already successful managers to reflect on their experiences.) <ref name=Jefferson>{{cite web|last1=Jefferson|first1=Andrew|last2=Roy|first2=Pollock|title=70:20:10: Where Is the Evidence?|url=https://www.td.org/Publications/Blogs/Science-of-Learning-Blog/2014/07/70-20-10-Where-Is-the-Evidence|website=Association for Talent Development|access-date=20 May 2016}}</ref>
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