Cheekd: Difference between revisions

Revision as of 06:29, 24 February 2017

Latest revision as of 05:05, 2 July 2025

(40 intermediate revisions by 23 users not shown)

Line 1:

{{Short description|Dating app based in New York City}}

[[File:You got cheek'd!.jpg|thumb|Cheek'd card]]'''Cheek’d''' is a dating and social networking website based in [[New York City]]. It was founded in 2010 by Lori Cheek.

[[File:You got cheek'd!.jpg|300px|thumb|Cheekd card]]

'''Cheekd''' is a [[dating app]] based in [[New York City]]. It was founded in 2010 by Lori Cheek.<ref>[http://honoluluweekly.com/city-wise/2010/08/getting-cheeky/ "Getting cheeky" - Honolulu Weekly]</ref><ref>{{cite news|title=Online-Dating: Visitenkarten für die Liebe (Business Cards for Love)|url=http://www.zeit.de/lebensart/partnerschaft/2010-08/dating-cards-flirten|newspaper=Die Zeit|date=4 August 2010 |access-date=22 May 2018|language=de}}</ref>

==History==

Each Cheek'd card includes a "quip", web address, and online code.<ref name=architect>{{cite news |author=[[Stephanie Rosenbloom]] |coauthors= |title=The New Dating Tools: A Card and a Wink |url=https://www.nytimes.com/2010/07/22/fashion/22date.html?src=me&ref=general |work=[[New York Times]] |date=July 21, 2010 |accessdate=2010-07-23 }}</ref>

The service debuted with the name "Cheek'd". Founder Lori Cheek appeared on the television program, [[Shark Tank]] in February 2014, but did not succeed in obtaining funding from any of the five judges. She said Cheek’d only had 1000 subscribers at that time.<ref name="shark" />

Subscribers get a set of 50 [[business cards]] that can be given out once someone catches their eye.<ref name=trends>{{cite news |author= |coauthors= |title=Latest dating trends include Web-based calling cards and GPS-powered apps

|url=http://www.nydailynews.com/lifestyle/2010/07/24/2010-07-24_latest_dating_trends_include_webbased_calling_cards_and_gpspowered_apps.html#ixzz0wdT7LZiO |work=[[New York Daily News]] |date=July 23, 2010 |accessdate=2010-08-15 | first=Paulina | last=Reso}}</ref><ref>[http://en.terra.com/dating-relationships/news/cheekd_and_flipme_introduce_dating_cards/hof10740 "Cheek'd and FlipMe! Introduce Dating Cards" - Terra USA]</ref> Each card has an interesting phrase like "I am totally cooler than your date" or "feel free to stalk me" and an URL to the subscriber's account at the website.<ref name=architect/><ref name=trends/> Recipients of the cards can then look up the profile of the Cheek'd user with the information provided on the card.<ref>{{cite news|author=Jenny Block |title=Fox on Sex: The Art of Flirting|url=http://www.foxnews.com/story/0,2933,598671,00.html?test=faces|accessdate=2010-o8-14|publisher=Fox News|date=August 5, 2010|quote=A company called Cheek’d has come up with an interesting marriage of old school flirting and newfangled technology. Founder Lori Cheek has created a set of subtle, black, business-sized cards that say things like, “i dare you,” “i can break ice with this little card,” “you never know” and “my dog likes your dog.” }}</ref> The intent of the concept is to expand subscriber's dating opportunities beyond the pool of people registered with an online dating service.<ref>[http://honoluluweekly.com/city-wise/2010/08/getting-cheeky/ "Getting cheeky" - Honolulu Weekly]</ref><ref>[http://translate.google.com/translate?js=y&prev=_t&hl=en&ie=UTF-8&layout=1&eotf=1&u=http://www.zeit.de/lebensart/partnerschaft/2010-08/dating-cards-flirten&sl=auto&tl=en "Business cards for love" - Zeit Online]</ref>

===Business card model===

Cheek is a former architecture student from University of Kentucky.

Cheek'd offered two plans, paid and free. For $25, subscribers got a set of 50 [[business cards]] that could be given out once someone caught their eye.<ref name=trends>{{cite news |title=Latest dating trends include Web-based calling cards and GPS-powered apps|url=http://www.nydailynews.com/life-style/latest-dating-trends-include-web-based-calling-cards-gps-powered-apps-article-1.202481 |work=[[New York Daily News]] |date=July 23, 2010 |access-date=2010-08-15 | first=Paulina | last=Reso}}</ref> Each card had a phrase, an online code, and a URL to the subscriber's account.<ref name=trends/><ref name=architect>{{cite news |title=The New Dating Tools: A Card and a Wink |url=https://www.nytimes.com/2010/07/22/fashion/22date.html |work=[[The New York Times]] |date=July 21, 2010 |access-date=2010-07-23 }}</ref> Recipients could look up the giver's profile.<ref>{{cite news|author=Jenny Block |title=Fox on Sex: The Art of Flirting|url=http://www.foxnews.com/story/0,2933,598671,00.html|access-date=2010-08-14|publisher=Fox News|date=August 5, 2010}}</ref> In addition to purchasing cards, there was a $9.95 monthly membership fee.<ref name="shark">{{cite web|last1=Taylor|first1=Jordyn|title=Tech CEO Loses on 'Shark Tank', Is Visited by On-Set Therapist|url=http://observer.com/2014/03/tech-ceo-loses-on-shark-tank-is-visited-by-on-set-therapist/|website=Observer|access-date=22 May 2018|date=3 March 2014}}</ref>

===Smartphone app===

In 2015, the service's name changed from "Cheek'd" to "Cheekd". The new app used Bluetooth technology to alert users whenever a compatible user was within a 30-foot radius, instead of using cards.<ref name="observer">{{cite web|last1=Taylor|first1=Jordyn|title=After Brutal 'Shark Tank' Rejection, Tech CEO Reinvents Her Dating Business|url=http://observer.com/2015/02/after-brutal-shark-tank-rejection-tech-ceo-reinvents-her-dating-business/|website=Observer|access-date=22 May 2018|date=25 February 2015}}</ref>

==Patent lawsuit==

The original business card-based model for Cheekd had been claimed as a patented process by Lori Cheek, as {{US Patent|8543465}}. In September 2017, a complaint was filed, alleging that the idea was not original to Lori Cheek.<ref>{{cite web|last1=Crouch|first1=Dennis|title=Reversing the Patent on Reverse Online Dating |url=https://patentlyo.com/patent/2017/09/reversing-patent-reverse.html|website=Patently-O|access-date=22 May 2018|date=29 September 2017}}</ref>

Cheek responded, stating that the complaint was baseless, and a complete fabrication.<ref>{{cite web |last1=Crouch |first1=Dennis |title=Cheek Responds: The Whole Story|url=https://patentlyo.com/patent/2017/10/cheek-responds-whole.html|website=Patently-O|access-date=22 May 2018|date=4 October 2017}}</ref> The lawsuit ''Pirri v. Cheek'' was dismissed in a pre-trial conference in New York's Federal Court on April 5, 2018.<ref>{{cite web|last1=Conner|first1=Cheryl|title=PR Warfare: When An Enemy Targets Your Firm In The Press|url=https://www.forbes.com/sites/cherylsnappconner/2018/05/15/pr-warfare-when-an-enemy-targets-your-firm-in-the-press/#55b303085fc9|website=Forbes|access-date=23 May 2018|language=en|date=15 May 2018}}</ref>

==References==

Line 14 ⟶ 26:

*{{official website|http://cheekd.com}}

[[Category:Online dating services of the United States]]

[[Category:Virtual communities]]

[[Category:Online companies]]

[[Category:Internet properties established in 2010]]

[[Category:SocialMobile networking servicesapplications]]