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{{Short description|Principles to describe the practical behavior of colourscolors}}
{{Distinguish|colourimetrycolorimetry}}
{{Other uses}}
{{Use American English|date=August 2016}}
[[File:GoetheFarbkreis.jpg|right|thumb|[[Johann Wolfgang von Goethe]]'s colourcolor wheel from his 1810 ''[[Theory of Colours]]'']]
'''ColourColor theory''', or more specifically '''traditional colourcolor theory''', is a historical body of knowledge describing the behavior of colourscolors, namely in [[colourcolor mixing]], [[colourcolor contrast]] effects, [[colourcolor harmony]], [[colourcolor scheme]]s and [[colourcolor symbolism]].<ref name="Handprint1">{{cite web |last1=MacEvoy |first1=Bruce |title=ColourColor Theory |url=https://handprint.com/HP/WCL/wcolor.html |website=Handprint |access-date=8 February 2024}}</ref> Modern colourcolor theory is generally referred to as [[colourcolor science]]. While there is no clear distinction in scope, traditional colourcolor theory tends to be more subjective and have artistic applications, while colourcolor science tends to be more objective and have functional applications, such as in chemistry, astronomy or [[colourcolor reproduction]]. ColourColor theory dates back at least as far as [[Aristotle]]'s treatise ''[[On ColoursColors]]'' and [[Bharata (sage)|Bharata]]'s [[Natya_Shastra|''Nāṭya Shāstra'']]. A formalisationformalization of "colourcolor theory" began in the 18th century, initially within a partisan controversy over [[Isaac Newton]]'s theory of colourcolor (''[[Opticks]]'', 1704) and the nature of primary colourscolors. By the end of the 19th century, a schism had formed between traditional colourcolor theory and colourcolor science.
