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{{Short description|2013 song by Kanye West}}
{{good article}}
{{Infobox song
| name = I'm
| cover =
| alt =
| type =
| artist = [[Kanye West]]
| album = [[Yeezus]]
| released = June 18, 2013
| format =
| recorded = 2013
| studio = *[[Hôtel de Pourtalès|No Name Hotel]] (Paris)
*Gee Jam ([[Port Antonio|Port Antonio, Jamaica]])
*[[Real World Studios|Real World]] ([[Bath, Somerset|Bath, England]])
*[[Shangri-La (recording studio)|Shangri-La]] ([[Malibu, California|Malibu, CA]])
| genre = *[[Hip hop music|Hip hop]]
*[[dancehall]]
*[[Industrial music|industrial]]
*[[Trap music|trap]]
| length = {{Duration|m=3|s=54}}
| label = *[[Roc-A-Fella Records|Roc-A-Fella]]
*[[Def Jam Recordings|Def Jam]]
| writer = *Kanye West
*[[Justin Vernon]]
*[[Assassin (deejay)|Jeffrey Ethan Campbell]]
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*[[Carvin & Ivan|Carvin Haggins]]
*[[Kenny Lattimore]]
| producer = Kanye West
}}
"'''I'm
A [[Hip hop music|hip hop]], [[dancehall]], [[Industrial music|industrial]], and [[Trap music|trap]] track, "I'm in It" features prominent [[reggae]] elements and a sample of Lattimore's "Lately". Lyrically, West discusses a sexual fantasy of himself and [[Kim Kardashian]]. The song received polarized reviews from [[Music journalism|music critics]], who were divided in their feelings towards West's sexual lyrics. Some highlighted his fantasy and others criticized the inappropriateness, while a few critics praised the production. The song reached numbers 17 and 43 on the US ''[[Billboard (magazine)|Billboard]]'' [[Bubbling Under Hot 100 Singles]] and [[Hot R&B/Hip-Hop Songs]] charts, respectively. West performed
==Background and recording==
[[File:Justin Vernon at Jazz Fest 2012.jpg|thumb|left|"I'm in It" features a guest appearance from [[Justin Vernon]], who worked on different tracks for ''Yeezus'' and started writing for the song after a [[power outage]] by a campfire.|alt=[[Justin Vernon]] performing at the Jazz Fest 2012]]
Jamaican deejay [[Assassin (deejay)|Assassin]] commented that West decided to go in the direction of Jamaican culture on the album as he incorporated [[dancehall]] elements, benefitting the genre for continuing its combination with [[Hip hop music|hip hop]]. He felt that West's usage of dancehall and reggae influenced different artists of his styles, making front
After [[Bon Iver]] singer [[Justin Vernon]] collaborated with West on his fifth studio album ''[[My Beautiful Dark Twisted Fantasy]]'' in 2010, he developed a bond with the rapper and
West and the artists on his label [[GOOD Music]] repeatedly listened to English record producer [[Evian Christ]]'s ''Kings and Them'' during the recording sessions for ''[[Cruel Summer (GOOD Music album)|Cruel Summer]]'', their [[compilation album]] released in 2012. This led to him recruiting Evian Christ for ''Yeezus''; he later signed to GOOD Music on his major label debut.<ref>{{cite web | url=https://consequence.net/2013/12/evian-christ-signs-to-kanye-wests-g-o-o-d-music/ | title=Evian Christ signs to Kanye West's G.O.O.D. Music | website=[[Consequence (publication)|Consequence]] | date=December 16, 2013 | access-date=August 12, 2024 | last=Young | first=Alex | archive-date=September 25, 2024 | archive-url=https://web.archive.org/web/20240925014741/https://consequence.net/2013/12/evian-christ-signs-to-kanye-wests-g-o-o-d-music/ | url-status=live }}</ref> The producer was given two days to record material for West and crafted nine tracks in January 2013, one of which was selected for "I'm in It". The track started with "breathy sex sounds" over the [[Snare drum|snares]] for its sexual nature, going into overdrive with the emphasis after West contributed rapping.<ref name="sessions"/> Evian Christ did a double-take on a couple of West's lines at first, although felt that the rapper had to "go all the way" about sexual topics.<ref name="sessions"/> According to engineer [[Anthony Kilhoffer]], the song originated with a different [[Sampling (music)|sample]] and melody that West abandoned for a six-minute arrangement, until producer [[Rick Rubin]] edited it to flow in the structure of a three-minute composition. Dean recalled how everyone would "push things to be weirder" and he moved in a more musical direction, although West gravitated towards hip hop and he praised the final product that contrasts with "crazy guitar parts and all this stadium stuff".<ref name="sessions">{{cite web| url=https://pitchfork.com/features/article/9157-the-yeezus-sessions/| title=The ''Yeezus'' Sessions| website=[[Pitchfork (website)|Pitchfork]]| date=June 24, 2013| access-date=June 26, 2013| author=Dombal, Ryan| url-status=live| archive-url=https://web.archive.org/web/20130626203159/http://pitchfork.com/features/articles/9157-the-yeezus-sessions/| archive-date=June 26, 2013| df=mdy-all}}</ref> Producer [[Noah Goldstein]] recalled that West was fully responsible for the [[reggae]] voices, standing as the curator of the production.<ref name="sessions"/> The rapper produced "I'm in It", while Evian Christ and Dom $olo served as co-producers and additional production was contributed by Goldstein, [[Arca (musician)|Arca]], and Dean. West, Evian Christ, and Dean co-wrote it with Vernon, Assassin, [[Malik Yusef]], [[Cyhi the Prynce]], Sakiya Sandifer, and Elon Rutberg, while the duo [[Dre & Vidal]], [[Jill Scott (singer)|Jill Scott]], [[Carvin & Ivan|Carvin Haggins]], and singer [[Kenny Lattimore]] received songwriting credits due to the sample of "Lately".<ref name="linernotes"/>
==Composition and lyrics==
[[File:20140531 Dortmund RuhrRaggaeSummer 1320.jpg|thumb|During West's verses, he is accompanied by [[Assassin (deejay)|Assassin]] on certain lines. The deejay also contributes a verse, after having recorded different ones at Gee Jam Studios.|alt=[[Assassin (deejay)|Assassin]] sitting on stage as he performs in 2014]]
Musically, "I'm in It" is a hip hop,<ref name="sessions"/> dancehall,<ref name="Rob"/><ref name="Billboard"/><ref name="Dombal"/> [[Industrial music|industrial]], and [[Trap music|trap]] track, with elements of reggae,<ref name="HipHopDx">{{cite magazine |last1=Hunte |first1=Justin |title=Kanye West – ''Yeezus'' |url=https://hiphopdx.com/reviews/id.2095/title.kanye-west-yeezus |magazine=[[HipHopDX]] |access-date=August 6, 2024 |date=June 17, 2013 |archive-date=May 11, 2019 |archive-url=https://web.archive.org/web/20190511132617/https://hiphopdx.com/reviews/id.2095/title.kanye-west-yeezus |url-status=live }}</ref><ref name="Fly">{{cite magazine | url=https://mamacolive.com/thefly/reviews/album/1019299/kanye-west-yeezus/ | title=Kanye West – 'Yeezus' | magazine=[[The Fly (magazine)|The Fly]] | date=June 18, 2013 | access-date=August 6, 2024 | last=Denney | first=Alex | archive-url=https://web.archive.org/web/20130622030756/https://mamacolive.com/thefly/reviews/album/1019299/kanye-west-yeezus/ | archive-date=June 22, 2013 | url-status=dead }}</ref> [[techno]],<ref>{{cite magazine|author=Aaron, Charles|date=June 15, 2013|url=https://www.spin.com/2013/06/kanye-west-yeezus-first-review/|title=Kanye West's 'Yeezus': Our Impulsive Reviews|magazine=[[Spin (magazine)|Spin]]|___location=New York|access-date=August 6, 2024|url-status=live|archive-url=https://web.archive.org/web/20130618183905/https://www.spin.com/2013/06/kanye-west-yeezus-first-review/|archive-date=June 18, 2013}}</ref> and [[punk rock]].<ref name="allmusic"/> It features a sample of Lattimore's "Lately".<ref name="linernotes"/> The song contains screeching [[synthesizer]]s, percussion, and fast-paced snare drums.<ref name="outline"/><ref name="Paste">{{cite magazine |last1=Reed |first1=Ryan |title=Kanye West: ''Yeezus'' |url=https://www.pastemagazine.com/music/kanye-west/kanye-west-yeezus |magazine=[[Paste (magazine)|Paste]] |access-date=August 7, 2024 |date=June 18, 2013 |archive-date=February 23, 2024 |archive-url=https://web.archive.org/web/20240223233113/https://www.pastemagazine.com/music/kanye-west/kanye-west-yeezus |url-status=live }}</ref> It features dog bark sounds, which are incorporated low into the mix.<ref>{{cite web|last=Sawdey|first=Evan|url=http://www.popmatters.com/pm/review/172614-kanye-west-yeezus/|title=Kanye West: ''Yeezus''|website=[[PopMatters]]|date=June 17, 2013|access-date=August 7, 2024|archive-url=https://web.archive.org/web/20130626214932/http://www.popmatters.com/pm/review/172614-kanye-west-yeezus/|archive-date=June 26, 2013|url-status=dead}}</ref> The song also includes "Oh" vocals, as crafted by Tammy Infusino and [[Ken Lewis (musician)|Ken Lewis]].<ref name="linernotes"/> It features a [[Pulse (music)|pulse]]
In the lyrics of "I'm in It", West details a sexual fantasy of a night with his then-wife [[Kim Kardashian]].<ref name="outline">{{cite web | url=https://theoutline.com/post/6160/kanye-west-i-love-it-too-horny?zd=1&zi=2daxmlpq | title=Kanye West is too horny for his own good | publisher=[[The Outline (website)|The Outline]] | date=September 10, 2018 | access-date=December 16, 2018 | author=Gordon, Jeremy | archive-url=https://web.archive.org/web/20181216163500/https://theoutline.com/post/6160/kanye-west-i-love-it-too-horny?zd=1&zi=2daxmlpq | archive-date=December 16, 2018 | url-status=live }}</ref><ref name="Lat">{{cite news|last=Roberts|first=Randall|title=Review: Kanye West's wildly experimental, narcissistic 'Yeezus'|url=https://www.latimes.com/entertainment/music/posts/la-et-ms-review-kanye-wests-wildly-experimental-narcissistic-yeezus-20130617-story.html|newspaper=[[Los Angeles Times]]|access-date=August 7, 2024|date=June 17, 2013|archive-date=November 3, 2023|archive-url=https://web.archive.org/web/20231103150300/https://www.latimes.com/entertainment/music/posts/la-et-ms-review-kanye-wests-wildly-experimental-narcissistic-yeezus-20130617-story.html|url-status=live}}</ref> The highly explicit content was noted by numerous publications,<ref name="rreviews">{{cite web| url=https://www.rapreviews.com/archive/2013_06F_yeezus.html| title=Feature for June 18, 2013 - Kanye West's 'Yeezus'| website=RapReviews| date=June 18, 2013| access-date=August 7, 2024| last=Padania| first=Jesal "Jay Soul"| archive-date=August 7, 2024| archive-url=https://web.archive.org/web/20240807205632/https://www.rapreviews.com/archive/2013_06F_yeezus.html| url-status=live}}</ref> with ''[[Pitchfork (website)|Pitchfork]]'' and ''[[The Daily Telegraph]]'' seeing it as [[XXX rating|XXX-rated]].<ref name="Dombal"/><ref name="DT">{{cite news|last=Brown|first=Helen|date=June 19, 2013|url=https://www.telegraph.co.uk/culture/music/cdreviews/10130246/Kanye-West-Yeezus-review.html|title=Kanye West, ''Yeezus'', review|newspaper=[[The Daily Telegraph]]|___location=London|url-access=subscription|access-date=August 7, 2024|url-status=live|archive-url=https://web.archive.org/web/20140309111712/http://www.telegraph.co.uk/culture/music/cdreviews/10130246/Kanye-West-Yeezus-review.html|archive-date=March 9, 2014}}</ref> West proclaims "Thank God almighty, free at last" in reference to Kardashian unveiling her breasts, alluding to [[Martin Luther King Jr.]]'s [[I Have a Dream|1963 speech]].<ref name="outline" /><ref name="Lat"/><ref name="av club">{{cite news |last1=Rytlewski |first1=Evan |title=Kanye West: ''Yeezus'' |url=https://
==Release and reception==
"I'm In It" was included as the sixth track on West's sixth studio album, ''Yeezus'', released on June 18, 2013, through his labels [[Def Jam Recordings|Def Jam]] and [[Roc-A-Fella Records|Roc-A-Fella]].<ref name="allmusic">{{cite web|last=Jeffries|first=David|url=http://www.allmusic.com/album/yeezus-mw0002554883|title=''Yeezus'' – Kanye West|publisher=[[AllMusic]]|access-date=June 19, 2013|url-status=live|archive-url=https://web.archive.org/web/20130621043546/http://www.allmusic.com/album/yeezus-mw0002554883|archive-date=June 21, 2013|df=mdy-all}}</ref><ref>{{cite magazine | url=https://faroutmagazine.co.uk/kanye-west-album-yeezus-originally-titled-thank-god-for-drugs/ | title=Kanye West's 'Yeezus' was originally titled 'Thank God for Drugs' | magazine=[[Far Out (magazine)|Far Out]] | date=January 5, 2020 | access-date=December 8, 2024 | archive-url=https://web.archive.org/web/20201128000512/https://faroutmagazine.co.uk/kanye-west-album-yeezus-originally-titled-thank-god-for-drugs/ | archive-date=November 28, 2020 | url-status=live }}</ref> The song was met with polarized reviews from [[Music journalism|music critics]], with split asessments of the sexual content. Ryan Reed from ''[[Paste (magazine)|Paste]]'' identified West and Vernon as the album's best collaboration, labeling the song a "disturbing sex rap" backed by snares as West references Kardashian's breasts and goes "for condoms like a ninja".<ref name="Paste"/> Writing for [[AllMusic]], David Jeffries was taken aback by the song's "punkish, irresponsible blast-femy" as West articulates his dreams at his loudest during the sexual lyrics.<ref name="allmusic"/> The staff of [[Billboard (magazine)|''Billboard'']] noted that West "mangles his voice and flips to beast mode" for the content, beginning at a slow pace and transitioning into "a dancehall romp".<ref name="Billboard">{{cite magazine | url=https://www.billboard.com/articles/review/1567053/kanye-west-yeezus-track-by-track-review | title=Kanye West, 'Yeezus': Track-by-Track review | magazine=[[Billboard (magazine)|Billboard]] | date=June 14, 2013 | access-date=June 23, 2018 | archive-url=https://web.archive.org/web/20180624122000/https://www.billboard.com/articles/review/1567053/kanye-west-yeezus-track-by-track-review | archive-date=June 24, 2018 | url-status=live }}</ref> Ryan Dombal of ''Pitchfork'' noted the song's heavy explicitness and that it sounds like "a dancehall orgasm mired in quicksand", making West's similar songs such as "[[Slow Jamz]]" (2003) seem like [[Disney]] theme songs, while he considered the sweet and sour line to come across as oafishness.<ref name="Dombal">{{cite web | first=Dombal | last=Ryan | url=https://pitchfork.com/reviews/albums/18172-kanye-west-yeezus/ | title=Kanye West: ''Yeezus'' Album Review | website=Pitchfork | date=June 18, 2013 | access-date=September 20, 2018 | archive-url=https://web.archive.org/web/20180920195431/https://pitchfork.com/reviews/albums/18172-kanye-west-yeezus/ | archive-date=September 20, 2018 | url-status=live }}</ref> ''[[HipHopDX]]'' reviewer Justin Hunte thought that the song's club-appropriate sexual lyrics, reggae influences, and "Swag-hili" line make it "quickly embed itself Indian-style into the eardrum".<ref name="HipHopDx"/> Jon Dolan of ''[[Rolling Stone]]'' wrote that the song resembles the soundtrack of "a [[snuff film]] for [[Cylons]]" and said that in the lyrics, West "sounds at once righteous and evil".<ref>{{cite magazine |last1=Dolan |first1=Jon |title=Kanye West, 'Yeezus' |url=https://www.rollingstone.com/music/music-album-reviews/yeezus-94536/ |magazine=[[Rolling Stone]] |url-access=limited |access-date=June 16, 2019 |date=June 14, 2013 |archive-url=https://web.archive.org/web/20181210202622/https://www.rollingstone.com/music/music-album-reviews/yeezus-94536/ |archive-date=December 10, 2018 |url-status=live }}</ref> At ''[[PopMatters]]'', David Amidon was interested in certain lyrics from West and found imagining him asleep with his nightlight on to be fun, while he stated Assassin goes "in and out of the beat like a [[Piracy|pirate ship]] on the high seas".<ref name="Pm"/> However, Amidon believed that listeners will take time to appreciate the song and West should have articulated a response to [[Ray J]]'s "[[I Hit It First]]" without its incoherent last verse.<ref name="Pm"/>
Providing a less enthusiastic review for ''[[The New York Times]]'', [[Jon Pareles]] stated that West enacts the black stereotype of "the insatiable superstud, callous and lewd", who uses women for sexual means.<ref name="nytreview">{{cite news| url=https://www.nytimes.com/2013/06/17/arts/music/yeezus-kanye-wests-raw-and-jolting-new-album.html| title=A Fighter Returns With Angrier Air Punches| newspaper=[[The New York Times]]| url-access=registration| date=June 16, 2013| access-date=August 9, 2024| last=Pareles| first=Jon| author-link=Jon Pareles| url-status=live| archive-url=https://web.archive.org/web/20130618023159/http://www.nytimes.com/2013/06/17/arts/music/yeezus-kanye-wests-raw-and-jolting-new-album.html| archive-date=June 18, 2013| df=mdy-all}}</ref> He noted that West adds "a little blasphemy" for a reaction, despite not seeing any achievement in being smarter than "hip-hop's many other raunchmongers".<ref name="nytreview"/> In the ''[[Los Angeles Times]]'', Randall Roberts was both surprised and impressed with West's reference to King's speech, although expressed that the song "could be called bawdy were it not so lyrically dark".<ref name="Lat"/> In a mixed review, Jesal "Jay Soul" Padania from ''RapReviews'' felt that the "quick-quick-slow dancefloor fuck song" is highly explicit to varying levels of success, criticizing how West's [[misogyny]] resembles fellow rapper [[Lil Wayne]]'s ''[[I Am Not a Human Being II]]'' (2013).<ref name="rreviews"/> Forrest Cardamenis of ''No Ripcord'' wrote off West's mixed messaging with his "racially-charged lyrics" as he sexually references King's speech and a [[Civil and political rights|civil rights]] sign, making a historical error as the [[Black Panther Party]]'s sign was instead a closed fist.<ref name="Ripcord">{{cite web |last=Cardamenis |first=Forrest |title=Kanye West: ''Yeezus'' |url=https://www.noripcord.com/reviews/music/kanye-west/yeezus |website=No Ripcord |access-date=August 8, 2024 |date=June 20, 2013 |archive-date=July 22, 2024 |archive-url=https://web.archive.org/web/20240722105725/https://www.noripcord.com/reviews/music/kanye-west/yeezus |url-status=live }}</ref> Referencing the latter line for ''[[NME]]'', Gavin Haynes questioned if there would be "a more sacrilegious moment in 2013" and he also found a lack of meaning in the title of "I'm in It".<ref>{{cite journal|last=Haynes|first=Gavin|date=July 2, 2013|url=https://www.nme.com/reviews/kanye-west/14541|title=Kanye West – 'Yeezus'|journal=[[NME]]|___location=London|access-date=August 9, 2024|archive-url=https://web.archive.org/web/20130705042851/http://www.nme.com/reviews/kanye-west/14541|archive-date=July 5, 2013|url-status=dead}}</ref> On a similar note, ''[[The Fly (magazine)|The Fly]]''{{'}}s Alex Denney called West misogynistic and hard to listen to as he seemingly places "the rap lexicon on the psychologist's sofa".<ref name="Fly"/> For the ''[[Chicago Tribune]]'', [[Greg Kot]] was irritated with West for his sweet and sour sauce line that takes part in "the kind of transgressive 'humor'" of artists of a lesser caliber.<ref name="Tribune">{{cite news|last=Kot|first=Greg|author-link=Greg Kot|title=Kanye West's 'Yeezus' an uneasy listen|url=http://articles.chicagotribune.com/2013-06-17/entertainment/chi-kanye-west-yeezus-review-20130616_1_kanye-wests-gospel-record-saul-williams|newspaper=[[Chicago Tribune]]|access-date=August 8, 2024|date=June 17, 2013|archive-url=https://web.archive.org/web/20130622051211/http://articles.chicagotribune.com/2013-06-17/entertainment/chi-kanye-west-yeezus-review-20130616_1_kanye-wests-gospel-record-saul-williams|archive-date=June 22, 2013|url-status=live}}</ref> Gary Suarez of ''[[The Quietus]]'' thought that West went too far with the line, which he called the "most tasteless joke" on ''Yeezus''.<ref name=Quietus/>
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West incorporated five spelled-out segments into [[The Yeezus Tour]] (2013–14), performing "I'm in It" during the third segment "Falling".<ref name="wtta">{{cite web|last=Polk|first=Leilani|url=https://www.cltampa.com/music/a-look-back-at-kanye-wests-yeezus-tour-avant-hop-extravaganza-at-tampa-bay-times-forum-12270955|title=A look back at Kanye West's 'Yeezus Tour' avant-hop extravaganza at Tampa Bay Times Forum|publisher=[[WTTA]]|access-date=August 12, 2024|date=December 5, 2013|archive-date=February 11, 2023|archive-url=https://web.archive.org/web/20230211170221/https://www.cltampa.com/music/a-look-back-at-kanye-wests-yeezus-tour-avant-hop-extravaganza-at-tampa-bay-times-forum-12270955|url-status=live}}</ref><ref>{{cite magazine | url=https://www.complex.com/music/a/foster-kamer/kanye-west-yeezus-concert-review-brooklyn-new-york | title=Live Review: Kanye West as Yeezus Christ Superstar in Brooklyn | magazine=Complex | date=November 20, 2013 | access-date=August 12, 2024 | last=Kamer | first=Foster | archive-date=February 27, 2024 | archive-url=https://web.archive.org/web/20240227171650/https://www.complex.com/music/a/foster-kamer/kanye-west-yeezus-concert-review-brooklyn-new-york | url-status=live }}</ref> He wore a [[tunic]] made from spare green military material with a large number of pockets for the performance, while men in body suits walked around him.<ref name="wtta"/><ref>{{cite magazine | url=https://www.complex.com/pigeons-and-planes/a/pigeons/kanye-west-yeezus-concert | title=Yeezus in Concert: Watch Every Song From Kanye West's New Album Performed Live | magazine=Complex | date=October 29, 2013 | access-date=August 12, 2024 | archive-date=September 6, 2023 | archive-url=https://web.archive.org/web/20230906034154/https://www.complex.com/pigeons-and-planes/a/pigeons/kanye-west-yeezus-concert | url-status=live }}</ref>
Within the same week of the album's release, a remix of the song was released by DMNDZ. A trap remix, it adds prominent [[Roland TR-808|808s]] and [[hi-hat]]s. Faceasaurus Rex also shared their "Swaghili Remix", based in the same genre with heavy bass.<ref>{{cite web | url=https://www.complex.com/music/2013/06/kanye-west-yeezus-remixes/ | title=The 'Yeezus' Remixes Are Here | magazine=Complex | date=June 16, 2013 | access-date=November 3, 2018 | author=Khal | archive-url=https://web.archive.org/web/20190415220659/https://www.complex.com/music/2013/06/kanye-west-yeezus-remixes/ | archive-date=April 15, 2019 | url-status=live }}</ref> [[Tinashe]] premiered her track "Vulnerable" in November 2013, featuring a verse from rapper [[Travis Scott]] that [[Interpolation (popular music)|interpolates]] "I'm in It".<ref>{{cite magazine | url=https://www.vice.com/en/article
==Credits and personnel==
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==Charts==
{| class="wikitable sortable plainrowheaders" style="text-align:center"
|+Chart performance for "I'm in It"▼
|-
! scope="col"| Chart (2013)
! scope="col"| Peak<br />position
▲|+Chart performance for "I'm in It"
|-
{{
|-
{{single chart|Billboardrandbhiphop|43|artist=Kanye West|rowheader=true|access-date=June 23, 2018}}
|