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Line 1: {{Short description\|Gadget Flow is a New York City-based curated e-commerce marketplace launched in 2012 in Greece.}} {{Infobox company \| name = Gadget Flow Inc \| logo = Gadget Flow Logo.png \| logo_size = 200px \| logo_alt = Gadget ~~Flow~~flow ~~Logo~~logo \| logo_caption = Official Gadget ~~Flow~~flow ~~Logo~~logo \| type = [[~~Corporation\|~~C ~~Corp~~corporation]] \| industry = [[Online Retail]], [[Internet Marketing]] \| founded = {{Start date and age\|2012\|08\|15}} \| founders = Evan Varsamis, Cassie Ousta, Mike Chliounakis \| hq_location = [[~~Uniondale~~New York City, New York]], [[United States\|U.S.]] \| services = [[Online shopping]], [[Internet marketing]] \| area_served = Worldwide Line 15 ⟶ 16: }} '''Gadget Flow''' (also known as '''The Gadget Flow''') is a ~~New York-based~~ curated [[e-commerce]] marketplace based in New York City. It was launched in 2012 in [[Greece]] by Evan Varsamis, Cassie Ousta, and Mike Chliounakis.<ref name = CNNGreece>{{cite web \| url = http://www.cnn.gr/money/tech/story/44616/to-gadget-flow-paroysiazei-to-episimo-katastima-toy?v3?v3 \| title = Introducing the Official The Gadget Flow Shop \| date = 31 August 2016 \| publisher = CNN Greece\| access-date = 29 November 2016}}</ref><ref name = geektime>{{cite web \| url = http://www.geektime.com/2015/07/15/can-startups-survive-in-greece/ \| title = Can Startups Survive in Greece? \| publisher = Geek Time \| access-date = 29 November 2016 \| archive-date = 16 March 2017 \| archive-url = https://web.archive.org/web/20170316083131/https://www.geektime.com/2015/07/15/can-startups-survive-in-greece/ \| url-status = dead }}</ref><ref name = mysanantonio>{{cite web \| url = http://www.mysanantonio.com/news/article/What-Potential-Employers-Want-to-Know-Most-Is-Not-7940843.php \| title = What Potential Employers Want to Know Most is Not on Your Resume\| date = 24 May 2016\| publisher = My San Antonio \| access-date = 29 November 2016}}</ref> AtWith 22 million visits per month, it is among the largest product-search engines, ~~with~~emphasizing anproduct ~~emphasis~~research onfrom ~~researching~~platforms ~~products~~such ~~from~~as Amazon, [[Etsy]], [[Kickstarter]], IndieGogo, and other crowdfunding platforms.<ref name = adweek>{{cite web \| url = http://www.adweek.com/digital/what-pr-pros-can-learn-from-successful-organic-growth/ \| title = What PR Pros Can Learn From Successful Organic Growth\| date = 21 February 2017\| publisher = AdWeek \| access-date = 6 March 2017}}</ref><ref name = thenextweb>{{cite web \| url = https://thenextweb.com/insider/2016/10/28/gadget-flow-knows-want/ \| title = The Gadget Flow Knows What you Want \| date = 28 October 2016 \| publisher = The Next Web \| access-date = 29 November 2016}}</ref><ref name = huffingtonpost>{{cite web \| url = http://www.huffingtonpost.gr/2016/09/06/startup-greece-gadget-flow-_n_11870680.html \| title = The Gadget Flow presents the official shop \| date = 6 September 2016 \| publisher = Huffington Post \| access-date = 2 December 2016}}</ref><ref name = WIOnews>{{cite web \| url = http://www.wionews.com/edge/interview-a-product-discovery-platform-that-simplifies-online-product-exploration-6661/ \| title = A product discovery platform that simplifies online product exploration\| publisher = WIO News \| access-date = 4 December 2016}}</ref><ref name = forbes>{{cite web \| url = https://www.forbes.com/sites/cherylsnappconner/2016/12/20/how-gadget-flow-went-from-ground-floor-to-22m-viewers-a-month-no-vc-or-pr-agents-involved \| title = How Gadget Flow Went From Ground Floor To 22M Viewers A Month (No VC Or PR Agents Involved)\| ~~publisher~~work = Forbes magazine \| access-date = 6 March 2017}}</ref> == History == In 2012, Gadget Flow was founded in an apartment in [[Athens, Greece]] by college students Evan Varsamis, Cassie Ousta, and Mike Chliounakis as a design inspiration blog.<ref name = Fortune>{{cite web \| url = http://www.fortunegreece.com/article/tris-ellines-mia-startup-ke-200-ekat-episkeptes/ \| title = 3 Greeks, One Startup, 200 Million Visits \| date = 19 February 2016 \| publisher = Fortune Magazine \| access-date = 29 November 2016}}</ref> Its first revenues came from banner advertising around published content on new products from Greek designers and artists on [[Amazon.com]] and Etsy.<ref name = Fortune /> The team added a “buy now” button after each product review, ~~that took the~~redirecting ~~visitor~~visitors to the artisan's website.<ref name = Fortune /><ref name = PCWorld>{{cite web \| url = https://www.pcmag.com/article2/0,2817,2426504,00.asp \| title = 5 Top Gadget Gift Sites\| publisher = PC World \| access-date = 29 November 2016}}</ref> In early 2013 the site's founders added digital advertising and social media services, but after seeing The Gadget Flow website traffic triple after a relaunch, they refocused on the core business.<ref name = thenextweb /><ref name = minutehack>{{cite web \| url = http://minutehack.com/interviews/how-we-supercharged-growth-without-raising-money \| title = How We Supercharged Growth Without Raising Money \| publisher = Minute Hack \| access-date = 29 November 2016}}</ref> The company drew attention from its exhibitions at tech events and conferences, including [[Web Summit]] Dublin held in November 2014 and The Next Web Conference NYC held in November 2015.<ref name = greekreporter>{{cite web \| url = http://eu.greekreporter.com/2014/11/09/exclusive-greek-startup-teams-at-web-summit-2014-video/ \| title = Exclusive Greek Startup Teams at Web Summit \| publisher = Greek Reporter\| access-date = 29 November 2016}}</ref><ref name = inc>{{cite web \| url = http://www.inc.com/molly-reynolds/how-digital-marketers-can-join-the-authenticity-movement.html \| title = How Digital Marketers Can Join the Authenticity Movement\| publisher = Inc. magazine \| access-date = 6 March 2017}}</ref> In 2014 the site launched [[iOS]] and [[Android (operating system)\|Android]] applications for product search;.<ref name = CNNGreece /> ~~product~~Product features include live video product reviews with interactive question-and-answer sessions.<ref name = thenextweb /><ref name = CNNGreece /> The company launched The Gadget Flow Shop in August 2016.<ref name = CNNGreece /><ref name = kathimerini>{{cite web \| url = http://www.kathimerini.gr/872759/article/texnologia/gadgets/to-gadget-flow-paroysiazei-to-epishmo-katasthma-toy \| title = The Gadget Flow Presents the Official Shop \| date = 30 August 2016 \|publisher = Kathimerini \| access-date = 29 November 2016}}</ref><ref name = lifo>{{cite web \| url = http://www.lifo.gr/market/marketnews/112396 \| title = The Gadget Flow presents the official store\| date = 31 August 2016\| publisher = LIFO \| access-date = 29 November 2016}}</ref> In 2018 Gadget Flow launched the first episode of its podcast about marketing, [[crowdfunding]], and product placement.<ref>{{Cite web\|last=\|first=\|title=Gadget Flow Podcasts\|url=https://player.fm/podcasts/Gadget-Flow~~\|url-status=live~~\|access-date=2021-02-22\|website=player.fm\|date=26 March 2020\|language=en}}</ref><ref>{{Cite web\|title=The Gadhet Flow Episodes\|url=https://podcast.thegadgetflow.com/episodes~~\|url-status=live~~\|access-date=2021-02-22\|website=podcast.thegadgetflow.com}}</ref> In 2023, Gadget Flow was acquired by The Crowdfunding Formula.{{cn\|date=December 2023}} == Leadership == Gadget Flow is managed by CEO Astghik Azaryan. Gadget Flow is managed by CEO Evan Varsamis.<ref>{{Cite web\|title=Evan Varsamis\|url=https://yec.co/members/profile/Evan-Varsamis-CEO-Gadget-Flow-Inc/2cf49837-46d2-41f7-8f03-a0fde1960410\|access-date=2021-02-22\|website=YEC\|language=en}}</ref> Other key executives are: * ~~Cassie~~Mike ~~Ousta~~Chliounakis (Chief ~~Commercial~~Operating Officer)<ref name=":0">{{Cite web\|last=Graft\|first=Brian de\|date=2016-10-28\|title=The Gadget Flow knows what you want\|url=https://thenextweb.com/insider/2016/10/28/gadget-flow-knows-want/\|access-date=2021-02-22\|website=The Next Web\|language=en-us}}</ref> * Mike Chliounakis (Chief Operating Officer)<ref name=":0" /> * John Antoniou (Chief Technology Officer)<ref>{{Cite web\|title=About Us – Meet the Gadget Flow Team\|url=https://thegadgetflow.com/about-us/\|access-date=2021-02-22\|website=Gadget Flow\|language=en-US}}</ref> Line 41 ⟶ 43: Gadget Flow assists customers to discover, buy and save on products.<ref>{{Cite web\|last=Graft\|first=Brian de\|date=2016-10-28\|title=The Gadget Flow knows what you want\|url=https://thenextweb.com/insider/2016/10/28/gadget-flow-knows-want/\|access-date=2021-03-02\|website=The Next Web\|language=en-us}}</ref> The company advertises brands and businesses to their targeting community.<ref>{{Cite web\|title=Gadget Flow - We Curate You Discover - The Shorty Awards\|url=http://shortyawards.com/2nd-socialgood/gadget-flow\|access-date=2021-03-02\|website=shortyawards.com}}</ref> As of 2017, [[Huffington Post]] reported that the site had featured over 6,000 products, with Gadget Flow topping its list of smart shopping apps.<ref>{{cite web\|title=Gadgets Official Shop\|url=https://epicgadgets.de/\|access-date=13 July 2015}}</ref><ref name="huffingtonpost2">{{cite web\|title=6,000 Companies Come to Life... How Gadget Flow's Revolutionizing How You Discover Products\|url=http://www.huffingtonpost.com/entry/6000-companies-come-to-life-how-gadget-flow-revolutionizing_us_58b4557ee4b0658fc20f983f\|access-date=6 March 2017\|work=The Huffington Post\|date=27 February 2017 }}</ref><ref name="huffingtonpost3">{{cite web\|title=5 Smart Shopping Apps Taking the Retail World by Storm\|date=29 September 2017 \|url=https://www.huffingtonpost.com/entry/5-smart-shopping-apps-taking-the-retail-world-by-storm_us_59cdb1eae4b0f58902e5cb18\|access-date=24 January 2018\|publisher=Huffington Post}}</ref> In Fall 2017, news outlets reported that Gadget Flow enabled Apple's ARKit and [[simultaneous localization and mapping]] technology to show products in augmented reality.<ref name="trendhunter">{{cite web\|title=Augmented Reality Marketplaces\|url=https://www.trendhunter.com/trends/gadget-flow\|access-date=24 January 2018\|publisher=Trend Hunter}}</ref> Line 48 ⟶ 50: In October 2016 ''The Next Web'' named The Gadget Flow one of the most promising tech startups of 2016.<ref name="thenextweb" /> In 2017 ''Entrepreneur'' magazine listed the site as a "secret weapon" to [[crowdfunding]] success.<ref name="entrepreneur">{{cite web\|title=3 Secret Weapons to Make Your Crowdfunding Campaign a Resounding Success\|date=17 February 2017 \|url=https://www.entrepreneur.com/article/287742\|access-date=6 March 2017\|publisher=Entrepreneur magazine}}</ref><ref name="inc3">{{cite web\|title=Does Your Product Have To Be Unique To Be Successful?\|url=https://www.inc.com/rahul-varshneya/does-your-product-have-to-be-unique-to-be-successful.html\|access-date=24 January 2018\|publisher=Inc.}}</ref> Gadget Flow was named one of the "Best Entrepreneurial Companies in America" by [[Entrepreneur (magazine)\|''Entrepreneur magazine''<nowiki/>'s]] 2017 Entrepreneur 360 list.<ref>{{Cite web\|title=The Best Entrepreneurial Companies in America\|url=https://www.entrepreneur.com/360\|access-date=2020-03-12\|website=Entrepreneur\|language=en}}</ref> == References ==▼ {{reflist\|30em}}▼ ==External links== [https://thegadgetflow.com/ Official Website] [https://thegadgetflow.com/blog Blog] ▲== References == ▲{{reflist\|30em}} [[Category:American companies established in 2012]]