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Upon its release, "How It Is (Wap, Bap ...)" was met with generally negative reviews from contemporary [[Music journalism|music critics]]. The main points of criticism were the lyrics, the voice and pronunciation of the singer, as well as the use of [[Auto-Tune]]. Nicolas Heine, writing for German online magazine ''[[:de:Dance-Charts|Dance-Charts]]'', criticized the song as flat and childish, while comparing it to advertising jingles. Heine concluded that the song's success was the only positive aspect, mostly attributed to it being unoffensive.<ref>Nicolas Heine: [http://www.dance-charts.de/201705058614/musikvideo-bibi-h-how-it-is-wap-bap ''Top oder Flop? Musikvideo » Bibi H - How It Is (Wap Bap).''] In: ''Dance-Charts''</ref> Carsten Heidböhmer from ''[[Stern (magazine)|Stern]]'' similarly gave a negative review of the song, pointing out the chorus as obtrusive and the concept of the lyrics trite. Heidböhmer jokingly noted that "How It Is (Wap, Bap ...)" has "the potential to become the most unpopular song of all time.".<ref name="stern" /> Beyond the widely negative feedback from critics, "How It Is (Wap, Bap ...)" was also accused of plagiarizing "[[The Show (Lenka song)|The Show]]" (2008) by Australian singer [[Lenka]]. Multiple publications have noted the rhythm, melody and notes as being very similar.<ref>[https://www.n-joy.de/entertainment/Alles-nur-geklaut-Bibis-Song-klingt-wie-Lenka,bibisbeautypalace102.html ''Alles nur geklaut? Bibis Song klingt wie Lenka.''] In: ''[[N-Joy]]''</ref><ref>[https://www.tz.de/stars/abgekupfert-vorwuerfe-gegen-bibi-heinicke-von-bibisbeautypalace-wegen-song-how-it-is-zr-8271442.html ''Schwere Vorwüfe gegen Bibi von BibisBeautyPalace.''] In: ''TZ''</ref><ref>[http://www.kronehit.at/news/vorwuerfe-bibis-song-ist-geklaut ''Vorwürfe: Bibis Song ist geklaut.''] In: ''Kronehit''</ref>
 
The promotional campaign of the song also aroused criticism. While critics believed the announcement that additional CDs would only be produced if there was a high number of pre-orders was untrue, it was also assumed to be an agenda for higher profit.<ref>[https://noiseywww.vice.com/de/article/bibisbeautypalace-versetzt-popmusik-den-todestoss-und-das-internet-sendet-fluche-aus/ ''BibisBeautyPalace versetzt Popmusik den Todesstoß und das Internet sendet Flüche aus''] auf ''Noisey''</ref> Additionally, the reason for the release of the song was questioned due to the lack of Heinicke's singing abilities.<ref>[https://www.kreiszeitung.de/laeuft/bibi-song-how-it-is-8259937.html ''Ein Kommentar zu #bibissong: Achtung! Bibi singt.''] In: ''Kreiszeitung''</ref> 2 days after the release, Heinicke prominently responded to the reproaches and the criticism, appearing surprised by the massive attention in one of her [[Video blog|vlog]]s. She further emphasized that not everybody had to like the song and that everybody should judge it for themselves.<ref>[http://www.fr.de/kultur/netz-tv-kritik-medien/netz/bibis-song-ich-haett-gerne-noch-mehr-geld-a-1274370 ''Bibis Song: „Ich hätt' gerne noch mehr Geld“.''] In: ''Frankfurter Rundschau''</ref><ref>[http://www.rp-online.de/digitales/internet/youtube-star-bibi-mein-song-muss-nicht-jedem-gefallen-aid-1.6804599 ''YouTube-Star Bibi: "Mein Song muss nicht jedem gefallen".''] In: ''RP Online''</ref>
 
=== Further reaction ===