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[[File:Cycle of Research and Development.svg|thumb|upright=1.8|Cycle of research and development]]
[[File:Spending on research and development as share of GDP, OWID.svg|thumb|upright=1.8|Spending on research and development as share of GDP (2015)]]
'''Research and development''' ('''R&D''' or '''R+D'''),<ref>{{Cite web|url=https://www.europarl.europa.eu/factsheets/en/sheet/66/policy-for-research-and-technological-development|title = Policy for research and technological development | Fact Sheets on the European Union | European Parliament| date=31 March 2023 }}</ref> known in some countries as '''[[OKB|experiment and design]]''', is the set of innovative activities undertaken by corporations or governments in developing new services or products.<ref name="cbo">{{cite web |title=Research and Development in the Pharmaceutical Industry |url=https://www.cbo.gov/publication/57126 |publisher=US Congressional Budget Office |access-date=29 August 2024 |date=April 2021}}</ref><ref>{{cite book |title=A Dictionary of Aviation |first=David W. |last=Wragg |isbn=9780850451634 |edition=first |publisher=Osprey |year=1973 |page=223}}</ref><ref name="investopedia">{{Cite news|url=http://www.investopedia.com/terms/r/randd.asp|title=Research And Development – R&D|author=Investopedia Staff|date=2003-11-25|work=Investopedia|access-date=2017-12-12|language=en-US}}</ref> R&D constitutes the first stage of development of a potential new service or the production process.
Although R&D activities may differ across businesses, the primary goal of an R&D department is to [[new product development|develop new products]] and services.<ref name=cbo/><ref name="investopedia"/> R&D differs from the vast majority of corporate activities in that it is not intended to yield immediate profit, and generally carries greater risk and an uncertain [[return on investment]].<ref name=cbo/><ref>{{Cite journal|last1=Yiu|first1=L. M. Daphne|last2=Lam|first2=Hugo K. S.|last3=Yeung|first3=Andy C. L.|last4=Cheng|first4=T. C. E.|date=2020|title=Enhancing the Financial Returns of R&D Investments through Operations Management|url=https://onlinelibrary.wiley.com/doi/abs/10.1111/poms.13186|journal=Production and Operations Management|language=en|volume=29|issue=7|pages=1658–1678|doi=10.1111/poms.13186|s2cid=216529963|issn=1937-5956|hdl=10397/89881|hdl-access=free}}</ref> R&D is crucial for acquiring larger shares of the market through new products.<ref name="investopedia"/> ''R&D&I'' represents R&D with innovation.<ref>EUROPEAN COMMISSION https://ec.europa.eu/competition/state_aid/cases/220403/220403_758165_5_1.pdf</ref><ref>Expenses for university R&D&I increase moderately in Spain https://www.eurekalert.org/pub_releases/2021-07/ucid-efu072221.php</ref><ref>Research, Development and Innovation (R&D&I), [[Fundação Para a Ciência e Tecnologia]] https://www.fct.pt/dsi/idi/index.phtml.en {{Webarchive|url=https://web.archive.org/web/20220907114622/https://www.fct.pt/dsi/idi/index.phtml.en |date=2022-09-07 }}</ref>
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A system driven by [[marketing]] is one that puts the customer needs first, and produces goods that are known to sell.<ref>{{Cite news|url=https://hbr.org/1998/11/business-marketing-understand-what-customers-value|title=Business Marketing: Understand What Customers Value|last1=Anderson|first1=James C.|date=1998-11-01|work=Harvard Business Review|access-date=2019-02-06|last2=Narus|first2=James A.|issue=November–December 1998|issn=0017-8012}}</ref> [[Market research]] is carried out, which establishes the needs of consumers and the potential [[niche market]] of a new product. If the development is technology driven, R&D is directed toward developing products to meet the unmet needs.{{citation needed|date=March 2017}}
In general, research and development activities are conducted by
[[Statistics]] on organizations devoted to "R&D" may express the state of an [[Industry (economics)|industry]], the degree of [[competition]] or the lure of [[scientific progress|progress]].<ref>{{Cite book|url=https://books.google.com/books?id=fax-DwAAQBAJ&q=Statistics+on+organizations+devoted+to+%22R&pg=PT659|title=Biotechnology Fundamentals|last=Khan|first=Firdos Alam|date=2018-09-03|publisher=CRC Press|isbn=9781498723459|language=en}}</ref> Some common measures include: [[budget]]s, numbers of [[patent]]s or on rates of peer-reviewed [[publication]]s. Bank ratios are one of the best measures, because they are continuously maintained, public and reflect risk.
In the United States, a typical ratio of research and development for an industrial company is about 3.5% of revenues; this measure is called "[[R&D intensity]]".<ref>{{
Generally such firms prosper only in markets whose customers have extreme high technology needs, like certain prescription drugs or special chemicals, [[scientific instrument]]s, and [[safety-critical system]]s in medicine, [[aeronautics]] or [[military weapons]]. {{citation needed|date=March 2017}}The extreme needs justify the high risk of failure and consequently high gross margins from 60% to 90% of revenues.{{citation needed|date=March 2017}} That is, [[gross profit]]s will be as much as 90% of the sales cost, with manufacturing costing only 10% of the product price, because so many individual projects yield no exploitable product. Most industrial companies get 40% revenues only.{{citation needed|date=March 2017}}
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==Business R&D==
[[File:Mercedes Benz Research Development North America (13896037060).jpg|thumb|Mercedes Benz Research Development North America (13896037060)]]
Research and development are very difficult to manage, since the defining feature of research is that the researchers do not know in advance exactly how to accomplish the desired result. As a result, "higher R&D spending does not guarantee more creativity, higher profit or a greater market share".<ref>{{cite web|title=Aerospace and Defense: Inventing and Selling the Next Generation|url=http://csis.org/files/publication/090520_diig_aerospace.pdf|website=Center for Strategic and International Studies|publisher=Center for Strategic and International Studies, International Security Program|access-date=6 August 2017|pages=1|language=en|date=December 5, 2009|archive-date=28 July 2011|archive-url=https://web.archive.org/web/20110728100600/http://csis.org/files/publication/090520_diig_aerospace.pdf|url-status=dead}}</ref> Research is the most risky financing area because both the development of an invention and its successful realization carries uncertainty including the profitability of the invention. One way entrepreneurs can reduce these uncertainties is to buy the licence for a franchise, so that the [[know-how]] is already incorporated in the licence.<ref name="auto">{{Cite web|url=https://investor-partner.co.uk/|archive-url=https://web.archive.
===Benefit by sector===
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===United States===
{{See also|Federally funded research and development centers}}
Former President [[Barack Obama]] requested $147.696 billion for research and development in [[Fiscal year|FY]]2012, 21% of which was destined to fund basic research.<ref>{{Cite book|url=https://fas.org/sgp/crs/misc/R41098.pdf|title=Federal Research and Development Funding: FY2011|publisher=Library of Congress, Congressional Research Service|year=2011|editor-last=Sargent|editor-first=John F Jr|oclc=1097445714}}</ref> According to National Science Foundation in U.S., in 2015, R&D expenditures performed by federal government and local governments are 54 and 0.6 billions of dollars.<ref>{{Cite web|url=https://www.nsf.gov/statistics/2018/nsb20181/assets/1038/research-and-development-u-s-trends-and-international-comparisons.pdf|title=Research and Development: U.S. Trends and International Comparisons, National Science Foundation.}}</ref> The federal research and development budget for fiscal year 2020 was $156 billion, 41.4% of which was for the Department of Defense ([[United States Department of Defense|DOD]]).<ref>{{Cite web|date=17 December 2020|title=Federal Research and Development (R&D) Funding: FY2021|url=https://crsreports.congress.gov/product/pdf/R/R46341|access-date=20 February 2021}}</ref> DOD's total research, development, test, and evaluation budget was roughly $108.5 billion.<ref>{{Cite web|date=February 2020|title=RDT&E Programs (R-1)|url=https://comptroller.defense.gov/Portals/45/Documents/defbudget/fy2021/fy2021_r1.pdf|access-date=20 February 2021|website=Office of the Undersecretary of Defense (Comptroller)}}</ref><gallery mode="packed" heights="120">
File:The Jet Propulsion Laboratory (9416811752).jpg|The Jet Propulsion Laboratory, California
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===European Union===
Europe is lagging behind in R&D investments from the past two decades.{{According to whom|date=July 2024}} The target of 3% of [[Gross domestic product|gross domestic product (GDP)]] was meant to be reached by 2020, but the current amount is below this target. This also causes a [[digital divide]] among countries since only a few [[Member state of the European Union|EU Member States]] have R&D spending.<ref name=":133">{{Cite web
Research and innovation in Europe are financially supported by the programme [[Horizon 2020]], which is open to participation worldwide.<ref>{{cite web|url=http://europa.eu/rapid/press-release_MEMO-13-1085_en.htm|title=European Commission – PRESS RELEASES – Press release – Horizon 2020 – the EU's new research and innovation programme|website=europa.eu}}</ref>
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A notable example is the [[European environmental research and innovation policy]], based on the [[Europe 2020]] strategy which will run from 2014 to 2020,<ref>{{Cite web|url=http://europa.eu/rapid/press-release_MEMO-11-848_en.htm?locale=en|title=European Commission – PRESS RELEASES – Press release – Horizon 2020: Commission proposes €80 billion investment in research and innovation, to boost growth and jobs|website=europa.eu|language=en|access-date=2017-12-12}}</ref> a multidisciplinary effort to provide safe, economically feasible, environmentally sound and socially acceptable solutions along the entire value chain of human activities.<ref>{{Cite web|url=http://eur-lex.europa.eu/legal-content/en/TXT/?uri=CELEX:02013R1291-20150704|title=EUR-Lex – 02013R1291-20150704 – EN – EUR-Lex|website=eur-lex.europa.eu|language=en|access-date=2017-03-16}}</ref>
Firms that have embraced advanced digital technology devote a greater proportion of their investment efforts to R&D. Firms who engaged in digitisation during the pandemic report spending a big portion of their expenditure in 2020 on software, data, IT infrastructure, and website operations.<ref name=":34">{{Cite book
As of 2023, European enterprises account for 18% of the world's top 2 500 R&D corporations, but just 10% of new entrants, compared to 45% in the United States and 32% in China.<ref>{{Cite book
As of 2024, the electronics sector leads in R&D investment, with 28% of its total investment dedicated to it. This is followed by textiles (19%), digital (18%), and aerospace (15%). Other sectors allocate less than 10% of their total investment to R&D.<ref name=":204">{{Cite book
While 17% of the world’s top R&D investors are based in the European Union, they accounted for only 1% of acquisitions involving EU-based companies between 2013 and 2023.<ref>{{Cite web |title=The 2023 EU Industrial R&D Investment Scoreboard
File:Secop R&D Center in Gleisdorf Austria.jpg|Secop R&D Center in Gleisdorf Austria
File:IBM Germany Research & Development Client Center 03.jpg|IBM Germany Research & Development
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In 2015, research and development constituted an average 2.2% of the [[global GDP]] according to the [[UNESCO Institute for Statistics]].<ref>{{Cite web|url=https://data.worldbank.org/indicator/GB.XPD.RSDV.GD.ZS|title=Research and development expenditure (% of GDP) {{!}} Data|website=data.worldbank.org|language=en-us|access-date=2017-12-12}}</ref>
By 2018, research and development constituted an average 1.79% of the [[global GDP]] according to the
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