Children's programming on CBS: Difference between revisions

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{{short description|Historical summary of children's programs aired by CBS}}
[[File:CBS Eyemark.svg|thumb|175x175px|CBS Eyemark]]
In regard to children's television programming, [[CBS]] has aired mostly animated series, such as the original versions of ''[[Scooby-Doo]]'', ''[[Fat Albert and the Cosby Kids]]'', ''[[Muppet Babies (1984 TV series)|Jim Henson's Muppet Babies]]'', ''[[Garfield and Friends]]'' and the [[Teenage Mutant Ninja Turtles (1987 TV series)|1987 incarnation of ''Teenage Mutant Ninja Turtles'']].<ref>{{Cite book|title=Kids' TV Grows Up: The Path from Howdy Doody to SpongeBob|last=Holz|first=Jo|publisher=McFarland|year=2017|isbn=978-1-4766-6874-1|___location=Jefferson, NC}}</ref> This article outlines the history of children's television programming on CBS including the various blocks and notable programs that have aired throughout the television network's history.
 
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In September 1993, the block was rebranded as ''CBS Saturday''. The block was later rebranded as ''CBS Toontastic TV'' in 1994, ''CBS Saturday Morning'' in 1995, and ''CBS Kidz'' in 1996. Additional live-action and animated programs that aired on the block around this time included ''[[Beakman's World]]'', ''[[Beethoven (TV series)|Beethoven]]'', ''[[The Mask: Animated Series]]'', ''[[The Twisted Tales of Felix the Cat]]'', and ''[[Ace Ventura: Pet Detective (TV series)|Ace Ventura: Pet Detective]]''.
 
During the early and mid-1990s, through a partnership between the networkCBS and [[The Walt Disney Company]], [[Disney Television Animation|Walt Disney Television Animation]] provided much of CBS's animated programming (in addition, Disney partnered with CBS for some of its holiday specials such as ''[[Happy New Year, America]]'' and ''The All-American Thanksgiving Day Parade''). The partnership led to, among other shows, several adaptations of recent Disney films (such as ''[[The Little Mermaid (TV series)|The Little Mermaid: The Series]]'', ''[[Timon & Pumbaa (TV series)|Timon & Pumbaa]]'' and ''[[Aladdin (animated TV series)|Aladdin: The Series]]'') appearing on CBS's Saturday morning lineup. These series also aired concurrently on the syndicated animation block [[The Disney Afternoon]].
 
====''Action Zone'' (1994–1997)====
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In 1997, taking advantage of the tightened [[Children's Television Act]] regulations mandated by the [[Federal Communications Commission]] that required broadcasters to carry three hours of educational programming each week, CBS launched an all-"[[E/I|educational/informational]]" Saturday morning lineup for the 1997-98 season, known as ''Think CBS Kids'' (which served as both the block's branding and tagline), replacing CBS Kidz.
 
The block consisted entirely of live-action series, marking the first time that CBS did not feature animated series within its children's program lineup. Programs included the youth-oriented game show ''[[Wheel 2000]]'' (which aired simultaneously on the [[Game Show Network]]), a magazine series based on ''[[Sports Illustrated Kids|Sports Illustrated for Kids]]'', a revival of the popular PBS television series ''[[The New Ghostwriter Mysteries]]'', the long-running ''Beakman's World'' carried over from CBS Kidz, the second season of ''[[Fudge (TV series)|Fudge]]'', and [["Weird Al" Yankovic]]'s first regular television series, ''[[The Weird Al Show]]''. ''In the News'' was also briefly revived as part of the ''Think CBS Kids'' block, hosted by CBS Radio News Washington correspondent Dan Raviv (in place of original narrators [[Christopher Glenn]] and Gary Shepard).
 
At this time, CBS reduced its Saturday morning children's program lineup to three hours, with the launch of the two hour-long ''CBS News Saturday Morning'' (which eventually evolved into the Saturday edition of ''[[The Early Show]]''). Since 1997, like other networks, the scheduling of CBS's children's programming has varied depending on the CBS station (for example, then-affiliate [[KTVT]] in [[Fort Worth, Texas]]—now [[owned-and-operated station|owned-and-operated]] by CBS—aired the experimental ''Think CBS Kids'' block from 9:00 to 11:00&nbsp;A.M. on Saturdays and 7:00 to 8:00&nbsp;A.M. on Sundays from 1997 to 1998).
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===''CBS Kidshow'' (1998–2000)===
{{main|CBS Kidshow}}
[[File:CBS Kidshow.jpg|thumb|200x200px|CBS Kidshow logo]]
In 1998, CBS began contracting other companies to provide programming material for the network's Saturday morning schedule. The first of these blocks was the ''[[CBS Kidshow]]'' (using the tagline, "The CBS Kidshow: Get in the Act."), which debuted in October of that year and featured programming from the Canada-based animation studio [[Nelvana]]<ref name="Nick Jr. on CBS">{{cite news|title=CBS picks Nick mix|url=https://variety.com/2000/tv/news/cbs-picks-nick-mix-1117782661/|author=Michael Schneider|periodical=[[Variety (magazine)|Variety]]|publisher=[[Reed Business Information]]|date=June 15, 2000|access-date=August 13, 2009}}</ref> (such as ''[[Anatole (TV series)|Anatole]]'', ''[[Mythic Warriors]]'', ''[[Birdz (TV series)|Birdz]]'', ''[[Rescue Heroes]]'' and ''[[Flying Rhino Junior High]]''), replacing Think CBS Kids.<ref>{{cite news|title=CTV pacts for 3 Nelvana series|url=https://variety.com/1998/tv/news/ctv-pacts-for-3-nelvana-series-1117489638/|author=Brendan Kelly|work=Variety|publisher=Reed Business Information|date=December 22, 1998|access-date=August 13, 2009}}</ref> In January 1999, ''[[Franklin (TV series)|Franklin]]'' and ''[[Rupert (TV series)|Rupert]]'' switched networks, with the former moving from the CBS lineup to [[Nickelodeon]]'s preschool block [[Nick Jr. (block)|Nick Jr.]], while the latter moved from Nick Jr. to CBS.<ref>{{cite web|title=Nick vet CBS-bound as nets alter kidvid skeds|url=https://variety.com/1998/tv/news/nick-vet-cbs-bound-as-nets-alter-kidvid-skeds-1117489365/|author=Joseph Adalian|periodical=Variety|publisher=Reed Business Information|date=December 14, 1998|access-date=June 22, 2006}}</ref>
 
===''Nick Jr. on CBS''/''Nick on CBS'' (2000–2006)===
{{main|Nickelodeon on CBS}}
[[File:Nick on CBS.svg|thumb|250x250px|Nickelodeon on CBS logo]]
[[File:Nick Jr. on CBS logo (2000).svg|thumb|Nick Jr. on CBS logo]]
After CBS's programming agreement with Nelvana ended in 2000, the network subsequently entered into a deal with [[Nickelodeon]] (which became a sister property to CBS, as a result of one-time CBS subsidiary-turned-media conglomerate [[Viacom (original)|Viacom]]'s merger with the network) to air programming from the [[Nick Jr. (TV programming block)|Nick Jr. block]] under the banner ''Nick Jr. on CBS''.<ref name="Nick Jr. on CBS"/> The block debuted on September 16, 2000, hosted by Face, the animated host/mascot originated on the flagship Nick Jr. block. The lineup was rebranded as simply ''Nick on CBS'' on September 14, 2002, as the block incorporated live-action and animated Nickelodeon series aimed at older children in addition to the Nick Jr. series. The older-skewing Nickelodeon series were removed from the block on September 11, 2004, refocusing the block back exclusively toward preschooler-oriented series; the block also began incorporating interstitial hosted segments featuring Piper O'Possum.
 
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===''KOL Secret Slumber Party''/''KEWLopolis''/''Cookie Jar TV'' (2006–2013)===
{{Main|Cookie Jar TV}}
[[File:Cookie Jar TV.png|thumb|Cookie Jar TV logo]]
On January 19, 2006, less than a month after the Viacom-CBS split was finalized, CBS announced that it would enter into a three-year programming partnership with [[DIC Entertainment]] (which included the distribution of select [[broadcast delay|tape delayed]] [[Formula One]] auto races) to produce a new children's program block featuring new and recent series from its program library.<ref name="Synergy">{{cite news|title=Synergy not kid-friendly at Eye web|url=https://variety.com/2006/digital/markets-festivals/synergy-not-kid-friendly-at-eye-web-1117936466/|author=Elizabeth Guider|periodical=Variety|publisher=Reed Business Information|date=January 19, 2006|access-date=August 13, 2009}}</ref><ref>{{cite web |url=http://www.cjar.com/press/cj_press_20080620.php |title=Cookie Jar and Dic Entertainment to Merge, Creating independent global children's entertainment and education powerhouse |work=Cookie Jar Group |date=June 20, 2008 |access-date=December 23, 2008 |url-status=dead |archive-url=https://web.archive.org/web/20090531232059/http://www.cjar.com/press/cj_press_20080620.php |archive-date=May 31, 2009 }}</ref><ref>{{cite web |title=COOKIE JAR ENTERTAINMENT EXPANDS BRAND PORTFOLIO, TALENT AND GLOBAL REACH WITH CLOSING OF DIC TRANSACTION |url=http://www.cjar.com/press/cj_press_20080723a.php |work=Cookie Jar Group |date=July 23, 2008 |access-date=December 23, 2008 |url-status=dead |archive-url=https://web.archive.org/web/20090531231944/http://www.cjar.com/press/cj_press_20080723a.php |archive-date=May 31, 2009 }}</ref><ref>{{cite web|title=World Screen – Home<!-- Bot generated title -->|url=http://www.worldscreen.com/newscurrent.php?filename=dic30706.htm|work=Worldscreen|date=March 7, 2006|access-date=May 27, 2010|archive-date=December 26, 2008|archive-url=https://web.archive.org/web/20081226231914/http://www.worldscreen.com/newscurrent.php?filename=dic30706.htm|url-status=dead}}</ref>
 
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{{main|CBS WKND}}
[[File:CBS WKND.svg|thumb|CBS WKND logo]]
On July 24, 2013, CBS announced that it had entered into a programming agreement with [[Litton Entertainment]] (which already programs a [[Litton's Weekend Adventure|Saturday morning block]] syndicated to ABC owned-and-operated stations and affiliates and has subsequently begun producing a [[One Magnificent Morning|similarly formatted block]] for CBS' co-owned sister network [[The CW]] as of October 4, 2014) to launch a new Saturday morning block featuring live-action E/I lifestyle, wildlife and documentary programming aimed at teenagers between the ages of 13 and 18. The new Litton-produced block, the ''[[CBS Dream Team]]'', debuted on September 28, 2013,<ref>{{cite news|title=CBS partners with Litton Entertainment for Saturday teen block|url=https://www.latimes.com/entertainment/envelope/cotown/la-et-ct-cbs-litton-entertainment-saturday-teen-block-20130724,0,7010894.story|author=Meg James|newspaper=[[Los Angeles Times]]|date=July 24, 2013|access-date=July 25, 2013}}</ref> marking the return to an exclusively live-action Saturday morning programming block to the network since the discontinuance of the experimental ''Think CBS Kids'' block in September 1998 (once again ending the entirety of conventional children's programming—animated or otherwise—airing on CBS). The block's lineup consisted mainly of newer series (including one scripted [[police procedural]], ''[[The Inspectors (TV series)|The Inspectors]]'', a format Litton has not used on programs airing on its other blocks), with the cooking series ''[[Recipe Rehab]]'' migrating to the ''Dream Team'' from the ABC-syndicated ''Litton's Weekend Adventure'' block.<ref name=ap>{{cite news|title=Former Greenbrier chef now stars in 'Recipe Rehab'|url=http://bigstory.ap.org/article/former-greenbrier-chef-now-stars-recipe-rehab|agency=[[Associated Press]]|date=September 7, 2013|access-date=March 29, 2015|archive-date=July 14, 2014|archive-url=https://web.archive.org/web/20140714195340/http://bigstory.ap.org/article/former-greenbrier-chef-now-stars-recipe-rehab|url-status=dead}}</ref>
 
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=== Potential future partnerships with Nickelodeon ===
Following the announcement of the [[2019 merger of CBS and Viacom|second merger between Viacom and CBS Corporation]], former CBS Corporation CEO [[Joseph Ianniello]] was receptive to the possibility of the return of Nickelodeon children's programming to CBS.<ref>{{Cite web|url=https://www.latimes.com/entertainment-arts/business/story/2019-08-26/joe-ianniello-will-keep-an-eye-on-cbs-properties-after-they-merge-with-viacom|title=Q&A: He was tied to the old regime at CBS. Can Joe Ianniello pave its future under Viacom?|last=Battaglio|first=Stephen|date=2019-08-26|website=Los Angeles Times|language=en-US|access-date=2019-12-16}}</ref> As CBS is currently under contract with [[Litton Entertainment (now present-day [[Hearst Media Production Group]]) to carry the ''[[CBS Weekend]]'' E/I programming block until the end of the 20242025-2526 television season, any Nickelodeon programming that CBS would decide to add would have to comply with the [[Federal Communications Commission|FCC's]] E/I requirements (as the network's affiliates use the block for most of their E/I compliance); as with cable TVtelevision, advertising restrictions would still be enforced for any programming targeted at children under 13.<ref name=":0" />
 
==Programming==
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===Animated primetime holiday specials===
CBS was the original broadcast network home of the animated primetime holiday specials based on the ''[[Peanuts]]'' comic strip, beginning with ''[[A Charlie Brown Christmas]]'' in 1965. Over 30 holiday Peanuts specials (each for a specific holiday such as [[Halloween]]) were broadcast on CBS from that time until 2000, when the broadcast rights were acquired by ABC. CBS also aired several prime time animated specials based on the works of [[Dr. Seuss]], beginning with ''[[How the Grinch Stole Christmas! (TV special)|How the Grinch Stole Christmas]]'' in 1966, as well as several specials based on the ''Garfield'' comic strip during the 1980s (which led to Garfield getting his own Saturday morning cartoon on the network, Garfield and Friends, in 1988). Two animated specials by the [[Rankin/Bass]] studio, the [[stop motion]] classic ''[[Rudolph the Red-Nosed Reindeer (TV special)|Rudolph the Red-Nosed Reindeer]],'' and the traditionally animated ''[[Frosty the Snowman (TV programspecial)|Frosty Thethe Snowman]]'' have been annual holiday staples on CBS respectively since 1972 (Rudolph) (eight years after the special originally debuted on NBC) and 1969 (Frosty) (when it debuted on CBS). {{As of|2023}}, ''Rudolph'' and ''Frosty'' are the only two pre-1990 animated specials that continue to air on CBS on an annual basis (since 2019, they have also aired on [[Freeform (TV channel)|Freeform]]); the broadcast rights to the ''Peanuts'' specials are now held by [[Apple TV+]] while ''How The Grinch Stole Christmas'' is broadcast by NBC, its streaming sister [[Peacock (streaming service)|Peacock]] and [[Warner Bros. Discovery]] outlets; the ''Garfield'' specials aren't currently shown. In the 21st century, ''Rudolph'' and ''Frosty'' have been joined by a series of newer specials that air on a semi-regular basis, including such entries as ''[[Frosty Returns]]'', the ''[[Robbie the Reindeer]]'' shorts, ''[[The Flight Before Christmas (2008 film)|The Flight Before Christmas]]'' and ''[[The Story of Santa Claus]]''.
 
All of these animated specials, from 1973 to 1992, began with a fondly remembered seven-second animated opening sequence, in which the words "A CBS Special Presentation" were displayed in a colorful [[ITC Avant Garde]] typeface. The word "SPECIAL", in all caps and repeated multiple times in multiple colors, slowly zoomed out from the frame in a spinning counterclockwise motion against a black background, and rapidly zoomed back into frame as a single word, in white, at the end; the sequence was accompanied by a jazzy though majestic up-tempo fanfare with dramatic horns and percussion (believed to be edited incidental music from the CBS crime drama ''[[Hawaii Five-O (1968 TV series)|Hawaii Five-O]]'', titled "Call to Danger" on the [[Capitol Records]] soundtrack LP). This opening sequence – presumably designed by, or under the supervision of, longtime CBS creative director [[Lou Dorfsman]] (who oversaw print and on-air graphics for CBS for nearly 30 years, replacing [[William Golden (graphic designer)|William Golden]] following his death in 1959) – also appeared immediately before other CBS specials of the period (such as the annual presentations of the [[Miss USA]] pageant and the [[Kennedy Center Honors]]).