Chi-square automatic interaction detection: Difference between revisions

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==History==

CHAID is based on a formal extension of AID (Automatic Interaction Detection)<ref name="morgan1963">{{Cite journal |last1=Morgan |first1=James N. |last2=Sonquist |first2=John A. |date=1963 |title=Problems in the Analysis of Survey Data, and a Proposal |url=http://www.tandfonline.com/doi/abs/10.1080/01621459.1963.10500855 |journal=Journal of the American Statistical Association |language=en |volume=58 |issue=302 |pages=415–434 |doi=10.1080/01621459.1963.10500855 |issn=0162-1459|url-access=subscription }}</ref> and THAID (THeta Automatic Interaction Detection)<ref name="messenger1972">{{Cite journal |last1=Messenger |first1=Robert |last2=Mandell |first2=Lewis |date=1972 |title=A Modal Search Technique for Predictive Nominal Scale Multivariate Analysis |url=http://www.tandfonline.com/doi/abs/10.1080/01621459.1972.10481290 |journal=Journal of the American Statistical Association |language=en |volume=67 |issue=340 |pages=768–772 |doi=10.1080/01621459.1972.10481290 |issn=0162-1459|url-access=subscription }}</ref><ref name="morgan1973">{{Cite book |last=Morgan |first=James N. |url=https://www.worldcat.org/oclc/666930 |title=THAID, a sequential analysis program for the analysis of nominal scale dependent variables |date=1973 |others=Robert C. Messenger |isbn=0-87944-137-2 |___location=Ann Arbor, Mich. |oclc=666930}}</ref> procedures of the 1960s and 1970s, which in turn were extensions of earlier research, including that performed by Belson in the UK in the 1950s.<ref>{{Cite journal |last=Belson |first=William A. |date=1959 |title=Matching and Prediction on the Principle of Biological Classification |url=https://www.jstor.org/stable/2985543 |journal=Applied Statistics |volume=8 |issue=2 |pages=65–75 |doi=10.2307/2985543|jstor=2985543 |url-access=subscription }}</ref>

In 1975, the CHAID technique itself was developed in South Africa. It was published in 1980 by Gordon V. Kass, who had completed a PhD thesis on the topic.<ref name="kass1980"/>

A history of earlier supervised tree methods can be found in [[Gilbert Ritschard|Ritschard]], including a detailed description of the original CHAID algorithm and the exhaustive CHAID extension by Biggs, De Ville, and Suen.<ref name=":0" /><ref name=":1">{{Cite journal |last=Ritschard |first=Gilbert |title=CHAID and Earlier Supervised Tree Methods |url=https://www.researchgate.net/publication/315476407 |journal=Contemporary Issues in Exploratory Data Mining in the Behavioral Sciences, McArdle, J.J. And G. Ritschard (Eds) |___location=New York |publisher=Routledge |publication-date=2013 |pages=48–74}}</ref>

CHAID was used as the data mining technique. It is a technique based on multiway splitting to create discrete groups and understand their impact on the dependent variable. CHAID was preferred for analysis because of five major criteria:

1. A good proportion of input data was categorical;

2. Its efficiency in large datasets;

3. Its highly visual and ease of interpretation;

4. Ease of implementation/integration of business rules generated from CHAID in business; and

5. Input data quality can be handled efficiently<ref>{{Cite web |last=Behera, Desik |first= |date=Nov 2012 |title=Acquiring Insurance Customer: The CHAID Way |url=https://www.researchgate.net/publication/256038754_Acquiring_Insurance_Customer_The_CHAID_Way |access-date=7 Aug 2025 |website=Research Gate}}</ref><ref>{{Cite web |last=Kotane |first=Inta |date=September 2024 |title=APPLICATION OF CHAID DECISION TREES AND NEURAL NETWORKS METHODS IN FORECASTING THE YIELD OF CEREAL INDUSTRY COMPANIES |url=https://www.researchgate.net/publication/383956028_APPLICATION_OF_CHAID_DECISION_TREES_AND_NEURAL_NETWORKS_METHODS_IN_FORECASTING_THE_YIELD_OF_CEREAL_INDUSTRY_COMPANIES |url-status=live |archive-url= |archive-date= |access-date=7 August 2025 |website=Research Gate |doi=10.17770/het2024.28.8264}}</ref>

==Properties==