Models of communication: Difference between revisions

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{{Short description|Simplified representations of communication}}

[[File:Common components of models of communication.svg|thumb|upright=1.5|alt=Diagram showing the most common components of models of communication|Many models of communication include the idea that a [[Sending|sender]] encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback.{{sfn|Fujishin|2009|p=[https://books.google.com/books?id=sFrheqNL-ukC&pg=PA8 8]}}]]

'''Models of communication''' aresimplify simplifiedor representations ofrepresent the process of [[communication]]. Most modelscommunication [[model]]s try to describe both [[Verbal communication|verbal]] and [[non-verbal communication]] and often understand it as an exchange of [[message]]s. Their function is to give a compact overview of the complex process of communication. This helps researchers formulate [[Hypothesis|hypotheses]], apply communication-related concepts to real-world cases, and test [[prediction]]s. Despite their usefulness, many models are criticized based on the claim that they are too simple because they leave out essential aspects. The components and their interactions are usually presented in the form of a diagram. Some basic components and interactions reappear in many of the models. They include the idea that a sender [[Code|encodes]] information in the form of a message and sends it to a [[Receiver (information theory)|receiver]] through a [[Communication channel|channel]]. The receiver needs to decode the message to understand the initial idea and provides some form of [[feedback]]. In both cases, [[Communication noise|noise]] may interfere and distort the message.

Models of communication are classified depending on their intended applications and on how they conceptualize the process. General models apply to all forms of communication while specialized models restrict themselves to specific forms, like [[mass communication]]. Linear transmission models understand communication as a one-way process in which a sender transmits an idea to a receiver. Interaction models include a feedback loop through which the receiver responds after getting the message. Transaction models see sending and responding as simultaneous activities. They hold that [[Meaning (philosophy)|meaning]] is created in this process and does not exist prior to it. Constitutive and [[Social constructionism|constructionist]] models stress that communication is a basic phenomenon responsible for how people understand and [[experience]] [[reality]]. [[Interpersonal communication|Interpersonal]] models describe communicative exchanges with other people. They contrast with [[Intrapersonal communication|intrapersonal]] models, which discuss communication with oneself. Models of non-human communication describe communication among other species. Further types include encoding-decoding models, hypodermic models, and relational models.

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== Definition and function ==

Models of communication are representations of the process of [[communication]]. They try to provide a simple explanation of the process by highlighting its most basic characteristics and components. As simplified pictures, they only present the aspects that, according to the model's designer, are most central to communication.{{sfn|Ruben|2001|loc=[https://www.encyclopedia.com/media/encyclopedias-almanacs-transcripts-and-maps/models-communication Models Of Communication]}}{{sfn|West|2010}} Communication can be defined as the transmission of ideas. General models of communication try to describe all of its forms, including [[Verbal communication|verbal]] and [[non-verbal communication]] as well as [[visual]], [[Hearing|auditory]], and [[olfactory]] forms.{{sfn|Narula|2006|p=[https://books.google.com/books?id=AuRyXwyAJ78C 1–8]|loc=Introduction}} In the widest sense, communication is not restricted to humans but happens also [[Animal communication|among animals]] and between species. However, models of communication normally focus on [[human communication]] as the [[paradigm|paradigmatic form]].{{sfn|UMN staff|2013|loc=[https://open.lib.umn.edu/communication/chapter/1-1-communication-history-and-forms/ 1.1 Communication: History and Forms]}} They usually involve some type of interaction between two or more parties in which messages are exchanged.{{sfn|Chandler|Munday|2011|p=[https://books.google.com/books?id=nLuJz-ZB828C 60]|loc=communication models}}{{sfn|Craig|1999}} The process as a whole is very complex, which is why models of communication only present the most salient features by showing how the main components operate and interact.{{sfn|Narula|2006|p=[https://books.google.com/books?id=AuRyXwyAJ78C 10–12, 23–25]|loc=1. Basic Communication Models}} They usually do so in the form of a simplified visualization and ignore some aspects for the sake of simplicity.{{sfn|UMN staff|2013|loc=[https://open.lib.umn.edu/communication/chapter/1-2-the-communication-process/ 1.2 The Communication Process]}}{{sfn|McQuail|2008|p=[https://www.wiley.com/en-us/The+International+Encyclopedia+of+Communication%2C+12+Volume+Set-p-9781405131995 3143–9]|loc=Models of communication}}{{sfn|Cobley|Schulz|2013|p=[https://www.degruyter.com/document/doi/10.1515/9783110240450/html 7–10]|loc=Introduction}}

Some theorists, like Paul Cobley and Peter J. Schulz, distinguish models of communication from [[Communication theory|theories of communication]]. This is based on the idea that theories of communication try to provide a more abstract [[conceptual framework]] that is strong enough to accurately represent the underlying [[reality]] despite its complexity.{{sfn|Cobley|Schulz|2013|p=[https://www.degruyter.com/document/doi/10.1515/9783110240450/html 7–10]|loc=Introduction}} Communication theorist Robert Craig sees the difference in the fact that models primarily represent communication while theories additionally explain it.{{sfn|Craig|2013|pp=46–47}} According to Frank Dance, there is no one fully comprehensive model of communication since each one highlights only certain aspects and distorts others. For this reason, he suggests that a family of different models should be adopted.{{sfn|Narula|2006|p=[https://books.google.com/books?id=AuRyXwyAJ78C 23]|loc=1. Basic Communication Models}}

Models of communication serve various functions. Their simplified presentation helps students and researchers identify the main steps of communication and apply communication-related concepts to real-world cases.{{sfn|Narula|2006|p=[https://books.google.com/books?id=AuRyXwyAJ78C 10–12, 23–25]|loc=1. Basic Communication Models}}{{sfn|UMN staff|2013|loc=[https://open.lib.umn.edu/communication/chapter/1-2-the-communication-process/ 1.2 The Communication Process]}} The unified picture they provide makes it easier to describe and explain the observed phenomena. Models of communication can guide the formulation of [[hypotheses]] and [[prediction]]s about how communicative processes will unfold and show how these processes can be measured.{{sfn|Narula|2006|p=[https://books.google.com/books?id=AuRyXwyAJ78C 23–25]|loc=1. Basic Communication Models}}{{sfn|McQuail|2008|p=[https://www.wiley.com/en-us/The+International+Encyclopedia+of+Communication%2C+12+Volume+Set-p-9781405131995 3143–9]|loc=Models of communication}} One of their goals is to show how to improve communication, for example, by avoiding distortions through [[noise]] or by discovering how [[Society|societal]] and [[Economy|economic]] factors affect the quality of communication.{{sfn|Narula|2006|p=[https://books.google.com/books?id=AuRyXwyAJ78C 1–8]|loc=Introduction}}

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Many basic concepts reappear in the different models, like "sender", "[[Receiver (information theory)|receiver]]", "[[message]]", "[[Communication channel|channel]]", "[[signal]]", "[[encoding]]", "decoding", "[[Communication noise|noise]]", "[[feedback]]", and "[[Context (language use)|context]]". Their exact meanings vary slightly from model to model and sometimes different terms are used for the same ideas. Simple models only rely on a few of these concepts while more complex models include many of them.{{sfn|Narula|2006|p=[https://books.google.com/books?id=AuRyXwyAJ78C 10–12, 23–25]|loc=1. Basic Communication Models}}{{sfn|UMN staff|2013|loc=[https://open.lib.umn.edu/communication/chapter/1-2-the-communication-process/ 1.2 The Communication Process]}}{{sfn|McQuail|2008|p=[https://www.wiley.com/en-us/The+International+Encyclopedia+of+Communication%2C+12+Volume+Set-p-9781405131995 3143–9]|loc=Models of communication}}

The ''sender'' is responsible for creating the message and sending it to the ''receiver''. Some theorists use the terms ''source'' and ''destination'' instead. The ''message'' itself can be verbal or non-verbal and contains some form of [[information]].{{sfn|UMN staff|2013|loc=[https://open.lib.umn.edu/communication/chapter/1-2-the-communication-process/ 1.2 The Communication Process]}}{{sfn|Steinberg|2007|p=[https://books.google.com/books?id=g8GRgXYeo_kC&pg=PA91 91]}} The process of ''encoding'' translates the message into a signal that can be conveyed using a channel. The ''channel'' is the sensory route on which the signal travels. For example, expressing one's thoughts in a speech encodes them as [[sound]]s, which are transmitted using air as a channel. ''Decoding'' is the reverse process of encoding: it happens when the signal is translated back into a message.{{sfn|Sereno|Mortensen|1970|p=[https://books.google.com/books?id=vQwEAQAAIAAJ 122–3]|loc=Communication Theory: Decoding-Encoding}}{{sfn|Chandler|Munday|2011|p=[https://books.google.com/books?id=nLuJz-ZB828C 125]|loc=encoding}}{{sfn|Chandler|Munday|2011|p=[https://books.google.com/books?id=nLuJz-ZB828C 44]|loc=channel}} ''

Noise'' is any influence that interferes with the message reaching its destination. Some theorists distinguish between environmental noise and [[Semantics|semantic]] noise.: Environmentalenvironmental noise distorts the signal on its way to the receiver., Semanticwhereas semantic noise occurs during encoding or decoding, for example, when an ambiguous word in the message is not interpreted by the receiver as it was meant by the sender.{{sfn|UMN staff|2013|loc=[https://open.lib.umn.edu/communication/chapter/1-2-the-communication-process/ 1.2 The Communication Process]}}{{sfn|Chandler|Munday|2011|p=[https://books.google.com/books?id=nLuJz-ZB828C 296]|loc=noise}} ''Feedback'' means that the receiver responds to the message by conveying some information back to the original sender.{{sfn|UMN staff|2013|loc=[https://open.lib.umn.edu/communication/chapter/1-2-the-communication-process/ 1.2 The Communication Process]}} ''Context'' consists in the circumstances of the communication. It is a very wide term that can apply to the physical environment and the [[mental state]] of the communicators as well as the general social situation.{{sfn|Chandler|Munday|2011|p=[https://books.google.com/books?id=nLuJz-ZB828C 72]|loc=context}}

== Classifications ==

Models of communication are classified in many ways and the proposed classifications often overlap. Some models are general in the sense that they aim to describe all forms of communication. Others are specialized: they only apply to specific fields or areas. For example, models of [[mass communication]] are specialized models that do not aim to give a universal account of communication.{{sfn|Fiske|2011|p=[https://www.routledge.com/Introduction-to-Communication-Studies/Fiske/p/book/9780415596497 24, 30]|loc=2. Other models}} Another contrast is between linear and non-linear models. Most early models of communication are linear models. They present communication as a unidirectional process in which messages flow from the communicator to the [[audience]]. Non-linear models, on the other hand, are multi-directional: messages are sent back and forth between participants. According to Uma Narula, linear models describe single acts of communication while non-linear models describe the whole process.{{sfn|Narula|2006|p=[https://books.google.com/books?id=AuRyXwyAJ78C 12–14]|loc=1. Basic Communication Models}}{{sfn|McQuail|2008|p=[https://www.wiley.com/en-us/The+International+Encyclopedia+of+Communication%2C+12+Volume+Set-p-9781405131995 3143–9]|loc=Models of communication}}{{sfn|Chandler|Munday|2011|p=[https://books.google.com/books?id=nLuJz-ZB828C 438]|loc=transmission models}}

=== Linear transmission model ===

[[File:Linearmodel.svg|thumb|upright=1.5|Linear transmission model{{sfn|UMN staff|2013|loc=[https://open.lib.umn.edu/communication/chapter/1-2-the-communication-process/ 1.2 The Communication Process]}}]]

Linear transmission models describe communication as a one-way process. In it, a sender intentionally conveys a message to a receiver. The reception of the message is the endpoint of this process. Since there is no feedback loop, the sender may not know whether the message reached its intended destination. Most early models were transmission models. Due to their linear nature, they are often too simple to capture the dynamic aspects of various forms of communication, such as regular face-to-face conversation.{{sfn|UMN staff|2013|loc=[https://open.lib.umn.edu/communication/chapter/1-2-the-communication-process/ 1.2 The Communication Process]}}{{sfn|Kastberg|2019|p=[https://books.google.com/books?id=esLDDwAAQBAJ&pg=PA56 56]}} By focusing only on the sender, they leave out the audience's perspective. For example, listening usually does not just happen, but is an active process involving [[Understanding|listening skills]] and interpretation.{{sfn|Narula|2006|p=[https://books.google.com/books?id=AuRyXwyAJ78C 15–17]|loc=1. Basic Communication Models}} However, some forms of communication can be accurately described by them, such as many types of [[computer-mediated communication]]. This applies, for example, to [[text messaging]], sending an email, posting a blog, or sharing something on social media.{{sfn|UMN staff|2013|loc=[https://open.lib.umn.edu/communication/chapter/1-2-the-communication-process/ 1.2 The Communication Process]}}{{sfn|Kastberg|2019|p=[https://books.google.com/books?id=esLDDwAAQBAJ&pg=PA56 56]}}{{sfn|Manuela|Clara|2018|p=[https://books.google.com/books?id=FjFtDwAAQBAJ&pg=PA2 2]}} Some theorists, like Uma Narula, talk of "action models" instead of linear transmission models to stress how they only focus on the actions of the sender.{{sfn|Narula|2006|p=[https://books.google.com/books?id=AuRyXwyAJ78C 15]|loc=1. Basic Communication Models}} Linear transmission models include Aristotle's, [[Lasswell's model of communication|Lasswell]]'s, [[Shannon–Weaver model|Shannon-Weaver]]'s and [[Source-Message-Channel-Receiver model of communication|Berlo]]'s model.{{sfn|Chandler|Munday|2011|p=[https://books.google.com/books?id=nLuJz-ZB828C 438]|loc=transmission models}}{{sfn|Cobley|Schulz|2013|p=[https://books.google.com/books?id=6xrNrpSZKxsC&pg=PA41 41]}}{{sfn|Hakanen|2007|p=[https://books.google.com/books?id=oFHgZaiNhWUC&pg=PA28 28]}}

=== Interaction model ===

[[File:Interaction_models_of_communication.svg|thumb|upright=1.5|Interaction model{{sfn|UMN staff|2013|loc=[https://open.lib.umn.edu/communication/chapter/1-2-the-communication-process/ 1.2 The Communication Process]}}]]

For interaction models, the participants in communication alternate the positions of sender and receiver. So upon receiving a message, a new message is generated and returned to the original sender as a form of feedback. In this regard, communication is a two-way process. This adds more complexity to the model since the participants are both senders and receivers and they alternate between these two positions.{{sfn|UMN staff|2013|loc=[https://open.lib.umn.edu/communication/chapter/1-2-the-communication-process/ 1.2 The Communication Process]}}{{sfn|Kastberg|2019|p=[https://books.google.com/books?id=esLDDwAAQBAJ&pg=PA56 56]}}

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For interaction models, these steps happen one after the other: first, one message is sent and received, later another message is returned as feedback, etc. Such feedback loops make it possible for the sender to assess whether their message was received and had the intended effect or whether it was distorted by noise.{{sfn|Narula|2006|p=[https://books.google.com/books?id=AuRyXwyAJ78C 15–19]|loc=1. Basic Communication Models}} For example, interaction models can be used to describe a conversation through [[instant messaging]]: the sender sends a message and then has to wait for the receiver to react. Another example is a question/answer session where one person asks a question and then waits for another person to answer. Interaction models usually put more emphasis on the interactive process and less on the technical problem of how the message is conveyed at each step. For this reason, more prominence is given to the context that shapes the exchange of messages. This includes the physical context, like the distance between the speakers, and the psychological context, which includes mental and emotional factors like stress and anxiety.{{sfn|UMN staff|2013|loc=[https://open.lib.umn.edu/communication/chapter/1-2-the-communication-process/ 1.2 The Communication Process]}}{{sfn|Kastberg|2019|p=[https://books.google.com/books?id=esLDDwAAQBAJ&pg=PA56 56]}} [[Schramm's model]] is one of the earliest interaction models.{{sfn|Littlejohn|Foss|2009|p=[https://books.google.com/books?id=2veMwywplPUC&pg=PA176 176]}}

=== Transaction model ===

[[File:Transactionalmodel.svg|thumb|upright=1.5|Transaction model{{sfn|UMN staff|2013|loc=[https://open.lib.umn.edu/communication/chapter/1-2-the-communication-process/ 1.2 The Communication Process]}}]]

Transaction models depart from interaction models in two ways. On the one hand, they understand sending and responding as simultaneous processes. This can be used to describe how listeners use non-verbal communication, like [[body posture]] and [[facial expression]]s, to give some form of feedback. This way, they can signal whether they agree with the message while the speaker is talking. This feedback may in turn influence the speaker's message while it is being produced. On the other hand, transactional models stress that meaning is created in the process of communication and does not exist prior to it. This is often combined with the claim that communication creates social realities like relationships, [[Identity (social science)|personal identities]], and [[communities]].{{sfn|UMN staff|2013|loc=[https://open.lib.umn.edu/communication/chapter/1-2-the-communication-process/ 1.2 The Communication Process]}}{{sfn|Kastberg|2019|p=[https://books.google.com/books?id=esLDDwAAQBAJ&pg=PA56 56]}}{{sfn|Barnlund|2013|p=48}} This also affects the communicators themselves on various levels, such as their thoughts and feelings as well as their social identities.{{sfn|Chandler|Munday|2011|p=[https://books.google.com/books?id=nLuJz-ZB828C 387]|loc=Shannon and Weaver's model}}

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=== Newcomb ===

[[File:Newcomb's model of communication.svg|thumb|upright=1|alt=Diagram of Newcomb's model of communication|The basic components of Newcomb's model are two communicators (A and B) and a topic (X). The arrows symbolize the orientations the communicators have toward each other and toward the topic.{{sfn|Newcomb|1953|p=[https://philpapers.org/rec/NEWAAT-4 394]}}]]

Newcomb's model was first published by [[Theodore_Newcomb|Theodore HM. Newcomb]] in his 1953 paper "An approach to the study of communicative acts".{{sfn|Newcomb|1953|p=[https://philpapers.org/rec/NEWAAT-4 393–404]}}{{sfn|Watson|Hill|2012|p=195–6|loc=Newcomb's ABX model of communication}} It is called the ABX model of communication since it understands communication in terms of three components: two parties (A and B) interacting with each other about a topic or object (X). A and B can be persons or groups, such as trade unions or nations. X can be any part of their shared environment like a specific thing or another person.{{sfn|Narula|2006|p=[https://books.google.com/books?id=AuRyXwyAJ78C 22, 33]|loc=1. Basic Communication Models}}{{sfn|Fiske|2011|p=[https://www.routledge.com/Introduction-to-Communication-Studies/Fiske/p/book/9780415596497 31–32]|loc=2. Other models}}{{sfn|Feather|1967|p=[https://books.google.com/books?id=H4ardmrt5rkC&pg=PA135 135–7]}} The ABX model differs from earlier models by focusing on the [[social relation]] between the communicators in the form of the orientations or attitudes they have toward each other and toward the topic.{{sfn|Watson|Hill|2012|p=195–6|loc=Newcomb's ABX model of communication}}{{sfn|Gałajda|2017|p=[https://books.google.com/books?id=FXkoDwAAQBAJ&pg=PA5 5]}}{{sfn|Fiske|2010|p=[https://books.google.com/books?id=kfEtCgAAQBAJ&pg=PA29 29–32]}} The orientations can be favorable or unfavorable and include beliefs. They have a big impact on how communication unfolds. It is relevant, for example, whether A and B like each other and whether they have the same attitude towards X.{{sfn|Narula|2006|p=[https://books.google.com/books?id=AuRyXwyAJ78C 22, 33]|loc=1. Basic Communication Models}}{{sfn|Fiske|2011|p=[https://www.routledge.com/Introduction-to-Communication-Studies/Fiske/p/book/9780415596497 31–32]|loc=2. Other models}}{{sfn|Ahmet|Can|2016|p=[https://books.google.com/books?id=lffZDAAAQBAJ&pg=PA53 53–4]}}

Newcomb understands communication as a "learned response to strain" caused by discrepancies between orientations.{{sfn|Mcquail|Windahl|2015|p=[https://books.google.com/books?id=hLpACwAAQBAJ&pg=PA27 27–8]}} The social function of communication is to maintain equilibrium in the [[social system]] by keeping the different orientations in balance.{{sfn|Fiske|2010|p=[https://books.google.com/books?id=kfEtCgAAQBAJ&pg=PA29 29–32]}} In Newcomb's words, communication enables "two or more individuals to maintain simultaneous orientation to each other and towards objects of the external environment".{{sfn|Watson|Hill|2012|p=195–6|loc=Newcomb's ABX model of communication}} The orientations of A and B are subject to change and influence each other. Significant discrepancies between them, such as divergent opinions on X, cause a strain in the relation. In such cases, communication aims to reduce the strain and restore balance through the exchange of information about the object.{{sfn|Feather|1967|p=[https://books.google.com/books?id=H4ardmrt5rkC&pg=PA135 135–7]}}{{sfn|Gałajda|2017|p=[https://books.google.com/books?id=FXkoDwAAQBAJ&pg=PA5 5]}}{{sfn|Ahmet|Can|2016|p=[https://books.google.com/books?id=lffZDAAAQBAJ&pg=PA53 53–4]}} For example, if A and B are friends and X is someone both know, then equilibrium means that they have the same attitude towards X. However, there is a disequilibrium or strain if A likes X but B doesn'tdoes not. This creates a tendency for A and B to exchange information about X until they arrive at a shared attitude. The more important X is to A and B, the more urgent this tendency is.{{sfn|Fiske|2010|p=[https://books.google.com/books?id=kfEtCgAAQBAJ&pg=PA29 29–32]}}

[[File:Westley and MacLean's model of communication.svg|thumb|upright=1.5|alt=Diagram of Westley and MacLean's model of communication|Westley and MacLean's expansion of Newcomb's model.{{sfn|Narula|2006|p=[https://books.google.com/books?id=AuRyXwyAJ78C 33]}}]]

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{{main|Schramm's model of communication}}

[[File:Schramm's model of communication.svg|thumb|upright=1.5|Schramm's model of communication differs from earlier models by including a feedback loop.{{sfn|Schramm|1954|p=[https://books.google.com/books?id=z2aaAQAACAAJ 8]|loc=How communication works}}]]

Schramm's model of communication is one of the earliest interaction models of communication.{{sfn|Littlejohn|Foss|2009|p=[https://books.google.com/books?id=2veMwywplPUC&pg=PA176 176]}}{{sfn|Steinberg|1995|p=[https://books.google.com/books?id=VPs3kidEqXYC&pg=PA18 18]}}{{sfn|Bowman|Targowski|1987|p=21–34}} It was published by [[Wilbur Schramm]] in 1954 as a response to and an improvement over linear transmission models of communication, such as Lasswell's model and the Shannon–Weaver model.{{sfn|Liu|Volcic|Gallois|2014|p=[https://books.google.com/books?id=QfSICwAAQBAJ&pg=PA38 38]}}{{sfn|Schwartz|2010|p=[https://books.google.com/books?id=K92eBQAAQBAJ&pg=PA52 52]}} The main difference in this regard is that Schramm does not see the audience as passive recipients. Instead, he understands them as active participants that respond by sending their own message as a form of feedback.{{sfn|Blythe|2009}}{{sfn|Bowman|Targowski|1987|p=21–34}}{{sfn|Schramm|1954|p=[https://books.google.com/books?id=z2aaAQAACAAJ 4, 7–9, 16]|loc=How communication works}} Feedback forms part of many types of communication and makes it easier for the participants to identify and resolve possible misunderstandings.{{sfn|Blythe|2009}}

[[File:Schramm's model - fields of experience.svg|thumb|upright=1.5|One requirement of successful communication is that the message is located in the overlap of the fields of experience of the participants.{{sfn|Schramm|1954|p=[https://books.google.com/books?id=z2aaAQAACAAJ 6]|loc=How communication works}}]]

For Schramm, communication is based on the relation between a source and a destination and consists in sharing ideas or information.{{sfn|Schramm|1954|p=[https://books.google.com/books?id=z2aaAQAACAAJ 3]|loc=How communication works}}{{sfn|Ruben|2017|p=[https://books.google.com/books?id=Fm5QDwAAQBAJ&pg=PA12 12]}} For this to happen, the source has to encode their idea in symbolic form as a message.{{sfn|Littlejohn|Foss|2009|p=[https://books.google.com/books?id=2veMwywplPUC&pg=PA176 176]}}{{sfn|Schramm|1954|p=[https://books.google.com/books?id=z2aaAQAACAAJ 3–5]|loc=How communication works}}{{sfn|Moore|1994|p=[https://books.google.com/books?id=icMsdAGHQpEC&pg=PA90 90–1]}} This message is sent to the destination using a channel, such as sound waves or ink on paper.{{sfn|Blythe|2009}}{{sfn|Schramm|1954|p=[https://books.google.com/books?id=z2aaAQAACAAJ 3–5]|loc=How communication works}} The destination has to decode and interpret the message in order to reconstruct the original idea. The processes of encoding and decoding correspond to the roles of transmitter and receiver in the Shannon–Weaver model.{{sfn|SchwartzLiu|2010Volcic|pGallois|2014|pp=[https://books.google.com/books?id=K92eBQAAQBAJQfSICwAAQBAJ&pg=PA52PA36 5236–38]}} According to Schramm, these processes are influenced by the fields of [[experience]] of each participant. A field of experience includes past life experiences and affects what the participant understands and is familiar with.{{sfn|Blythe|2009}}{{sfn|Schramm|1954|p=[https://books.google.com/books?id=z2aaAQAACAAJ 6–7]|loc=How communication works}}{{sfn|Dwyer|2012|p=[https://books.google.com/books?id=xhHiBAAAQBAJ&pg=PA10 10]}} Communication fails if the message is outside the receiver's field of experience. In this case, the receiver is unable to decode it and connect it to the sender's idea.{{sfn|Schramm|1954|p=[https://books.google.com/books?id=z2aaAQAACAAJ 6–8]|loc=How communication works}}{{sfn|Moore|1994|p=[https://books.google.com/books?id=icMsdAGHQpEC&pg=PA90 90–1]}}{{sfn|Meng|2020|p=[https://books.google.com/books?id=b0HWDwAAQBAJ&pg=PA120 120]}} Other sources of error are external noise or mistakes in the phases of decoding and encoding.{{sfn|Schramm|1954|p=[https://books.google.com/books?id=z2aaAQAACAAJ 3–5, 13–16]|loc=How communication works}} Schramm holds that successful communication is about realizing an intended effect. He discusses the conditions for this to be possible. They include making sure that one has the receiver's [[attention]], that the message is understandable, and that the audience is able and motivated to react to the message in the intended way.{{sfn|Schramm|1954|p=[https://books.google.com/books?id=z2aaAQAACAAJ 13]|loc=How communication works}}{{sfn|Babe|2015|p=[https://books.google.com/books?id=YAKeCAAAQBAJ&pg=PA90 90]}}

In the 1970s, Schramm proposed modifications to his original model to take into account the discoveries made in [[communication studies]] in the preceding decades.{{sfn|Narula|2006|p=[https://books.google.com/books?id=AuRyXwyAJ78C 22, 30–31]|loc=1. Basic Communication Models}}{{sfn|Blythe|2009}}{{sfn|Schramm|1971|p=6}} His new approach gives special emphasis to the relation between the participants. The relation determines the goal of communication and the roles played by the participants.{{sfn|Narula|2006|p=[https://books.google.com/books?id=AuRyXwyAJ78C 22, 30–31]|loc=1. Basic Communication Models}}{{sfn|Chandler|Munday|2011|p=[https://books.google.com/books?id=nLuJz-ZB828C 364]|loc=relational models}}{{sfn|Schramm|1971|p=7-8}}

Line 119 ⟶ 121:

=== Berlo ===

{{main|Source-Message-Channel-ReceiverSource–message–channel–receiver model of communication}}

[[File:SMCR model - full.svg|thumb|alt=Diagram of the SMCR model|upright=1.5|Berlo's model includes a detailed discussion of the four main components of communication and their different aspects.{{sfn|Berlo|1960|p=[https://books.google.com/books?id=0k9IAAAAMAAJ 72]|loc=3. The fidelity of communication}}{{sfn|Mannan|2013|p=[https://books.google.com/books?id=G-slBQAAQBAJ&pg=PT19 19]}}]]

Berlo's model is a linear transmission model of communication. It was published by [[David Berlo]] in 1960 and was influenced by earlier models, such as the Shannon–Weaver model and Schramm's model.{{sfn|Berlo|1960|p=[https://books.google.com/books?id=0k9IAAAAMAAJ 40]|loc=3. The fidelity of communication}}{{sfn|Melkote|Steeves|2001|p=[https://books.google.com/books?id=PKAi6t2e5AEC&pg=PA108 108]}}{{sfn|Straubhaar|LaRose|Davenport|2015|p=[https://books.google.com/books?id=jUR-BAAAQBAJ&pg=PT47 18–9]}} It is usually referred to as the Source-Message-Channel-Receiver (SMCR) model because of its four main components (source, message, channel, and receiver).{{sfn|Pande|2020|p=[https://sk.sagepub.com/reference/the-sage-encyclopedia-of-mass-media-and-society/i15120.xml 1588–1589]|loc=SMCR Model}}{{sfn|Tengan|Aigbavboa|Thwala|2021|p=[https://books.google.com/books?id=8nQhEAAAQBAJ&pg=PT112 94]}} Each of these components is characterized by various aspects and the main focus of the model is a detailed discussion of each of them. For Berlo, all forms of communication are attempts to influence the [[Human behavior|behavior]] of the receiver. To do so, the source has to express their purpose by encoding it into a message.{{sfn|Berlo|1960|p=[https://books.google.com/books?id=0k9IAAAAMAAJ 1–22]|loc=1. Communication: Scope and Purpose}}{{sfn|Jandt|2010|p=[https://books.google.com/books?id=3nqUSY2C4wsC&pg=PA41 41]}}{{sfn|Zaharna|2022|p=[https://books.google.com/books?id=dSxTEAAAQBAJ&pg=PA70 70]}} This message is sent through a channel to the receiver, who has to decode it in order to understand it and react to it.{{sfn|Pande|2020|p=[https://sk.sagepub.com/reference/the-sage-encyclopedia-of-mass-media-and-society/i15120.xml 1588–1589]|loc=SMCR Model}}{{sfn|Agunga|2006|p=[https://books.google.com/books?id=85WbPmx9QlcC&pg=PA381 381]}} Communication is successful if the reaction of the receiver matches the purpose of the source.{{sfn|Berlo|1960|p=[https://books.google.com/books?id=0k9IAAAAMAAJ 40–41]|loc=3. The fidelity of communication}}{{sfn|Agunga|2006|p=[https://books.google.com/books?id=85WbPmx9QlcC&pg=PA381 381]}}

Line 147 ⟶ 149:

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* {{cite book |lastlast1=WestWood |firstfirst1=RichardJulia LT. |url=https://www.worldcat.org/oclc/226356706 |title=Introducing communication theoryInterpersonal Communication: analysisEveryday and applicationEncounters |date=20101 January 2012 |publisher=McGraw-HillCengage |others=Lynn H. TurnerLearning |isbn=978-01-07133-33850771157-5 |editionpages=4th15–7 |___locationurl=Bostonhttps://books.google.com/books?id=9d4JAAAAQBAJ&pg=PT34 |oclclanguage=226356706en }}{{cbignore}}

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{{refend}}