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{{Short description|American children's programming block}}
{{Use mdy dates|date=December 2022}}{{Infobox programming block
| name = Disney Jr.<br/>Mickey Mornings
| image = File:2024 Disney Jr. Logo.svg
| caption = Current logo used since June 1, 2024
| image_size = 250px
| premiered = {{Start date and age|1997|04|6}}
| channel = [[Disney Channel]]
| parent = [[Disney Entertainment Television]]<br>([[The Walt Disney Company]])
| country = United States
| language = {{Unbulleted list|English|Spanish (via [[Second audio program|SAP]] audio track)}}
| broadcast area = Nationwide
| headquarters = [[Burbank, California]]
| formerly_known = {{Plainlist|
* Disney Channel Preschool Block (1997–1999)
* Playhouse Disney (1999–2011)
}}
| timeshift names = Disney Junior +1 (available in the [[United Kingdom]] and [[Italy]])
| website = {{
}}
'''Disney Jr.''', formerly '''Playhouse Disney''' and '''Disney Junior''', is an American preschool [[block programming|programming block]] on [[Disney Channel]]. Aimed mainly at children aged two to six years old, its programming features a mix of live-action and [[list of animated television series|animated series]].
The block was rebranded as "Disney Junior" on Disney Channel on February 14, 2011, with the international programming blocks and television channels featuring the Playhouse Disney brand rebranding to Disney Junior later that year. The block later launched the "Mickey Mornings" sub-block in 2020.
==History==
[[File:2000 Playhouse Disney logo.svg|thumb|right|Logo used from February 1, 1999 to September 29, 2002]]
=== Playhouse Disney ===
==== Early years (1997–2002) ====
Before Playhouse Disney's launch, Disney Channel had aired a lineup of preschool-targeted programs to compete with Nick Jr. (which were mixed alongside animated series aimed at older children) during the morning hours since the channel's launch on April 18, 1983.
On April 6, 1997, Disney Channel underwent a relaunch that signified the beginning of its full conversion into a commercial-free basic cable channel, and its preschool block now utilized a similar graphics package for its promotions as that used for the channel's afternoon children's programs. After Disney Channel's preschool block premiered three new original series in 1998 (''[[PB&J Otter]]'', ''[[Rolie Polie Olie]]'', and ''[[Out of the Box (TV series)|Out of the Box]]''), the block rebranded as Playhouse Disney on February 1, 1999.
One of Playhouse Disney's most popular series was ''[[Bear in the Big Blue House]]'', which debuted on October 20, 1997; the series was named by ''[[TV Guide]]'' as one of the "top 10 new shows for kids" that year.<ref name=ks>{{cite news|last=Kidscreen Staff|title=A Salute to Disney Channel: Disney Channel time line|url=http://kidscreen.com/1998/04/01/21442-19980401/|access-date=April 12, 2014|newspaper=KidScreen.com|date=April 1, 1998}}</ref> For the first three years of its run, the Playhouse Disney block originally aired each weekday from 8:30 a.m. to 2:30 p.m. [[Eastern Time Zone|Eastern Time]], and weekends from 6:00 to 10:00 a.m. Eastern Time. Following each program, which usually ran 23 minutes (most of which, except for films, aired without promotional interruption), the remainder of the time period was filled by either short segments and
On April 16, 2001, Playhouse Disney introduced a new on-air graphics package produced by motion graphics company Beehive;<ref>[http://www.postmagazine.com/Publications/Post-Magazine/2002/June-1-2002/Opens-and-Logos.aspx Opens and Logos], ''Post Magazine'', June 1, 2002.</ref> actress [[Allyce Beasley]] began serving as the U.S. block's promo announcer at this time, a capacity she would hold until March 30, 2007. [[Radio Disney]] [[cross-promotion|cross-promoted]] the block by rebranding its "Mickey and Minnie's Tune Time" block as "Playhouse Disney", and in 2002, the
==== Marketing expansion (2002–2011) ====
Like Disney Channel, Playhouse Disney was a commercial-free service, but it did show short "promotional spots" (structured as short-form segments for Disney products targeted at the block's demographics) alongside
On March 31, 2007, Ooh and Aah, two puppet monkeys (who served as the main characters for one of the short series featured on the Playhouse Disney lineup, ''[[Ooh, Aah & You]]'') became the official hosts of the block, replacing Clay. Every summer
===
On May 26, 2010, Disney-ABC Television Group announced the relaunch of Playhouse Disney as Disney Junior, which would serve as the brand for the Disney Channel block and a new standalone digital cable and satellite channel in the United States, as well as the new brand for the existing Playhouse Disney-branded cable channels and program blocks outside the US.<ref name="PreSchool Programs Replace SOAPnet">{{cite news |last1=Barnes |first1=Brooks |title=PreSchool Programs Replace SOAPnet |url=https://www.nytimes.com/2010/05/27/business/media/27disney.html?src=busln |url-access=subscription |access-date=19 January 2024 |work=[[The New York Times]] |date=May 27, 2010 |archive-url=https://web.archive.org/web/20100530054727/https://www.nytimes.com/2010/05/27/business/media/27disney.html?src=busln |archive-date=2010-05-30}}</ref><ref name="EW">[http://hollywoodinsider.ew.com/2010/05/26/soapnet-will-go-dark-to-make-way-for-disney-junior SOAPnet Will Go Dark to Make Way for Disney Junior] {{webarchive|url=https://web.archive.org/web/20100527032646/http://hollywoodinsider.ew.com/2010/05/26/soapnet-will-go-dark-to-make-way-for-disney-junior/ |date=2010-05-27 }}, ''[[Entertainment Weekly]]'', May 26, 2010.</ref> The Playhouse Disney block ended its 14-year run on February 13, 2011, with the last program to air being an episode of the short series ''Handy Manny's School for Tools'' at 8:55 a.m. Eastern Time.
The Disney Junior block debuted on February 14, 2011
The 24-hour Disney Junior cable channel
[https://
==Programming==
{{Main|List of programs broadcast by
==See also==
* [[Nick Jr.
*[[Sprout (TV channel)|Sprout]] – a defunct preschool-targeted digital cable and satellite network. It
* [[Cartoonito (American programming block)|Cartoonito]] – a similar programing brand on [[Cartoon Network]] since 2006 in the UK and 2021 in America.
==References==
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==External links==
* {{official website|http://disneyjunior.disney.com}}
* {{Official website|https://web.archive.org/web/20030201105002/http://disney.go.com/park/bases/playhousebase/today/flash/index.html * [http://www.disneyabcpress.com/disneyjunior/ Disney Junior Press] {{Webarchive|url=https://web.archive.org/web/20180104143203/http://www.disneyabcpress.com/disneyjunior/|date=January 4, 2018}}
{{Disney Channel}}
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{{Children's television & radio in UK & Ireland}}
{{Authority control}}
[[Category:Disney Jr.]]
[[Category:Disney Channel]]
[[Category:Children's television networks in the United States]]
[[Category:Commercial-free television networks]]
[[Category:Disney
[[Category:Disney television networks]]
[[Category:Television programming blocks in the United States]]
[[Category:Television channels and stations established in 1997]]
[[Category:Preschool education television networks]]
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