Disney Jr. (programming block): Difference between revisions

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{{Short description|International group of television channels for preschool aged children}}

{{Short description|American children's programming block}}

{{About|the American morning block on Disney Channel|the 24/7 channel|Disney Junior}}{{Use mdy dates|date=December 2022}}{{Infobox programming block

| name = Disney JuniorJr.<br/>Mickey Mornings

| image =

| image = File:2024 Disney Jr. Logo.svg

| caption =

| caption = Current logo used since June 1, 2024

| image_size = 250px

| premiered = {{Start date and age|1997|04|6}}

| channel = [[Disney Channel]]

| parent = [[Disney General Entertainment ContentTelevision]]<br />([[The Walt Disney Company]])

| country = United States

| language = {{Unbulleted list|English|Spanish (via [[Second audio program|SAP]] audio track)}}

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'''Disney JuniorJr.''', (formerly '''Playhouse Disney''') and '''Disney Junior''', is aan morningAmerican preschool [[block programming|programming block]] on [[Disney Channel]]. Aimed mainly at children aged 2–6two to six years old, its programming featuredfeatures a mix of live-action and [[list of animated television series|animated series]].

The block was rebranded as "Disney Junior" on Disney Channel on February 14, 2011., Thewith remainingthe channelsinternational andprogramming blocks usingand television channels featuring the Playhouse Disney brand outsiderebranding theto USDisney wereJunior rebrandedlater asthat wellyear. The block later launched the "Mickey Mornings" sub-block in 2020.

==History==

[[File:2000 Playhouse Disney logo.svg|thumb|right|Logo used from February 1, 1999 to September 29, 2002]]

[[File:Playhouse Disney (2010).png|thumb|Final logo used from May 10, 2010 until Playhouse Disney rebranded to Disney Junior]]

=== Playhouse Disney ===

==== Early years (1997–2002) ====

Before Playhouse Disney's launch, Disney Channel had aired a lineup of preschool-targeted programs to compete with Nick Jr. (which were mixed alongside animated series aimed at older children) during the morning hours since itsthe debutchannel's inlaunch on April 18, 1983.

On April 6, 1997, Disney Channel underwent a relaunch that signified the beginning of its full conversion into a commercial-free basic cable channel, and its preschool block now utilized a similar graphics package for its promotions as that used for the channel's afternoon children's programs. After Disney Channel's preschool block premiered three new original series in 1998 (''[[PB&J Otter]]'', ''[[Rolie Polie Olie]]'', and ''[[Out of the Box (TV series)|Out of the Box]]''), the block rebranded as Playhouse Disney on February 1, 1999.

One of Playhouse Disney's most popular series was ''[[Bear in the Big Blue House]]'', which debuted on October 20, 1997; the series was named by ''[[TV Guide]]'' as one of the "top 10 new shows for kids" that year.<ref name=ks>{{cite news|last=Kidscreen Staff|title=A Salute to Disney Channel: Disney Channel time line|url=http://kidscreen.com/1998/04/01/21442-19980401/|access-date=April 12, 2014|newspaper=KidScreen.com|date=April 1, 1998}}</ref> For the first three years of its run, the Playhouse Disney block originally aired each weekday from 8:30&nbsp;a.m. to 2:30&nbsp;p.m. [[Eastern Time Zone|Eastern Time]], and weekends from 6:00 to 10:00&nbsp;a.m. Eastern Time. Following each program, which usually ran 23 minutes (most of which, except for films, aired without promotional interruption), the remainder of the time period was filled by either short segments and [[music video]]svideos (the latter of which were originally aired under the banner "Feet Beat") or an episode of an acquired short series.

On April 16, 2001, Playhouse Disney introduced a new on-air graphics package produced by motion graphics company Beehive;<ref>[http://www.postmagazine.com/Publications/Post-Magazine/2002/June-1-2002/Opens-and-Logos.aspx Opens and Logos], ''Post Magazine'', June 1, 2002.</ref> actress [[Allyce Beasley]] began serving as the U.S. block's promo announcer at this time, a capacity she would hold until March 30, 2007. [[Radio Disney]] [[cross-promotion|cross-promoted]] the block by rebranding its "Mickey and Minnie's Tune Time" block as "Playhouse Disney", and in 2002, the TV block's "Feet Beat" interstitials were renamed "[[B. B. Good|BB]]'s Music Time" to promote the Radio Disney block. On June 25, 2001, Disney-ABC Cable Networks Group (now Disney-ABC Television Group) announced plans to launch Playhouse Disney Channel, a companion [[digital cable]] and satellite channel that would have served the same target audience as the Disney Channel block;<ref>[https://web.archive.org/web/20110624034312/http://www.highbeam.com/doc/1G1-76166895.html Play nice now; Walt Disney Co. plans to introduce Playhouse Disney Channel], ''[[Broadcasting & Cable]]'' (via HighBeam Research), June 25, 2001.</ref><ref name=wsj>{{cite news|last1=Beatty|first1=Sally|title=Disney Plans to Launch New Cable Network, Aiming Programming at Preschool Audience|url=https://online.wsj.com/news/articles/SB993071891973180362|access-date=July 21, 2014|work=Wall Street Journal|date=June 21, 2001}}</ref> plans for the network were latereventually scrappedcanceled, although Disney-ABC International Television would launch dedicated Playhouse Disney channels and blocks in international markets (including Canada, [[Afro-Eurasia]] and [[Latin America]]) between 2002 and 2007. The Walt Disney Company acquired the broadcast rights to ''[[The Wiggles]]'' as part of their purchase of the [[Fox Family Channel]] in 2001; ''The Wiggles'' moved to Playhouse Disney in June 2002 and became one of the block's most watched shows during its run.

==== Marketing expansion (2002–2011) ====

Like Disney Channel, Playhouse Disney was a commercial-free service, but it did show short "promotional spots" (structured as short-form segments for Disney products targeted at the block's demographics) alongside – beginning in 2002 – [[underwriting|underwriter sponsorships]] (with companies such as [[McDonald's]]) within breaks between programs beginning in 2002<ref>{{cite news|last1=Oei|first1=Lily|title=Nick's Noggin nabs sponsors|url=https://variety.com/2004/tv/news/nick-s-noggin-nabs-sponsors-1117897987/|access-date=July 21, 2014|work=Variety|date=January 7, 2004}}</ref>) within breaks between programs<ref>{{cite web | title = Playhouse Disney schedule | url = http://tv.disney.go.com/playhouse/grown-ups/tvschedule.html | access-date = 2007-10-28}}</ref> (preschool-targeted programs that aired between 3:00 and 7:00&nbsp;a.m. Central Time outside of the Playhouse Disney banner, included the promotional shorts for Disney entertainment products that were seen during Disney Channel's afternoon and nighttime schedule). On September 30, 2002, Playhouse Disney changed its logo to reflect Disney Channel's on-air rebranding. As part of theThe block's effortalso toremoved phasemost outof its older interstitial material, itand introduced a mascot that month named Clay (voiced by [[Debi Derryberry]]), an anthropomorphic clay figure who often used the catchphrases "It's true!" and "Are you with me?".

On March 31, 2007, Ooh and Aah, two puppet monkeys (who served as the main characters for one of the short series featured on the Playhouse Disney lineup, ''[[Ooh, Aah & You]]'') became the official hosts of the block, replacing Clay. Every summer sincestarting in 2007, Playhouse Disney's end time was truncated to four hours on weekdays (from 6:00 to 10:00&nbsp;a.m. Eastern Time). Episodes from Disney Channel's original series were aired during the late morning and early afternoon hours. However, the weekend schedule continued to air for seven hours. By this point, the Playhouse Disney block had expanded to air from 4:00&nbsp;a.m. to 2:00&nbsp;p.m. Eastern Time on weekdays, and 4:00 to 9:00&nbsp;a.m. Eastern Time on weekends, each running a different schedule.

=== Rebranding as Disney Junior/Disney Jr. (2011–present) ===

On May 26, 2010, Disney-ABC Television Group announced the launchrelaunch of Playhouse Disney as Disney Junior, a relaunching of Playhouse Disney thatwhich would serve as the brand for the Disney Channel block and a new standalone digital cable and satellite channel in the United States, as well as the new brand for the existing Playhouse Disney-branded cable channels and program blocks outside the US.<ref name="PreSchool Programs Replace SOAPnet">[{{cite news |last1=Barnes |first1=Brooks |title=PreSchool Programs Replace SOAPnet |url=https://www.nytimes.com/2010/05/27/business/media/27disney.html?src=busln PreSchool|url-access=subscription Programs|access-date=19 ReplaceJanuary SOAPnet],2024 ''|work=[[The New York Times]]'', |date=May 27, 2010 |archive-url=https://web.archive.org/web/20100530054727/https://www.nytimes.com/2010/05/27/business/media/27disney.html?src=busln |archive-date=2010-05-30}}</ref><ref name="EW">[http://hollywoodinsider.ew.com/2010/05/26/soapnet-will-go-dark-to-make-way-for-disney-junior SOAPnet Will Go Dark to Make Way for Disney Junior] {{webarchive|url=https://web.archive.org/web/20100527032646/http://hollywoodinsider.ew.com/2010/05/26/soapnet-will-go-dark-to-make-way-for-disney-junior/ |date=2010-05-27 }}, ''[[Entertainment Weekly]]'', May 26, 2010.</ref> The Playhouse Disney block ended its 14-year run on February 13, 2011, with the last program to air being an episode of the short series ''Handy Manny's School for Tools'' at 8:55&nbsp;a.m. Eastern Time.

The Disney Junior block debuted on February 14, 2011,.<ref>{{cite web |first=Christy|last=Grosz |url=https://variety.com/2011/digital/news/disney-junior-acing-frosh-year-1118043061/ |title=Disney Junior acing frosh year |work=[[Variety (magazine)|Variety]] |date=September 26, 2011 |access-date=September 18, 2019}}</ref> with the ''[[Little Einsteins]]'' episode “Fire Truck Rocket” as its first program.<ref>{{cite web |first=Stuart|last=Levine |url=https://variety.com/2010/scene/markets-festivals/doc-mcstuffins-set-for-disney-1118021002/ |title="Doc McStuffins" Set for Disney |work=[[Variety (magazine)|Variety]] |date=June 24, 2010 |access-date=September 18, 2019}}</ref><ref>{{cite press release |url=https://tvbythenumbers.zap2it.com/network-press-releases/disney-junior-to-debut-in-february-2011-on-disney-channel/ |title=Disney Junior to Debut In February 2011 on Disney Channel |publisher=Disney Junior |via=[[TV by the Numbers]] |date=November 5, 2010 |access-date=September 18, 2019}}{{dead link|date=OctoberApril 20202025|bot=medic}}{{cbignore|bot=medic}}</ref><ref>{{cite web |first=Sofia M.|last=Fernandez |url=https://www.hollywoodreporter.com/news/disney-junior-shifts-focus-educational-35845 |title=Disney Junior Shifts Focus Away From Educational Programming |work=[[The Hollywood Reporter]] |date=November 4, 2010 |access-date=September 18, 2019}}</ref>{{failed verification|reason=None of these sources even mention ''Little Einsteins''.|date=September 2019}} Several former Playhouse Disney series werecontinued carriedto over toair the relaunched block including ''[[Mickey Mouse Clubhouse]]'', ''[[Special Agent Oso]]'', ''[[Imagination Movers (TV series)|Imagination Movers]]'', ''[[Handy Manny]]'', and ''[[Little Einsteins]]''. With the relaunch of the block, the block's mascots Ooh and Aah were retired and several of its older programs were entirely discontinuedremoved (however, ''Ooh and Aah & You'' was later briefly availablereturned on the Disney Junior website as a part of the Fan Favorites week of July 18, 2011, and was also later carried in reruns on the Disney Junior cabletelevision channel). Additionally, its episodes are available on Disney Junior's YouTube channel as of January 6, 2011).

The 24-hour Disney Junior cable channel debutedlaunched on March 23, 2012, with the ''[[Mickey Mouse Clubhouse]]'' episode "Mickey's Big Surprise" as its first program, mainly featuring a mix of original series and programs held over from the Playhouse Disney library (which largely aired as part of the channel's overnight schedule until mid-2014, when overtime,most moreof the Playhouse Disney shows were takenremoved offfrom the airschedule completely after premieringairing their series finales and ceased to air in reruns).<ref name="EW"/><ref>

[https://www.deadline.com/20102007/0504/disneynow-juniorthe-toremake-replacebarack-soapnetsnake-inmoan-2012/ Disney Junior to Replace SOAPnet in 2012], ''[[Deadline Hollywood]]'', May 26, 2010.</ref> Disney Junior took overreplaced the channel space held by the Disney-owned [[soap opera]]-focused channel [[Soapnet]] on some cable providers, largely due to that channel's existingdeclining subscriber reach (being carried in 75 million households with pay television at the time of Disney Junior's launch). An automated Soapnet feed remained in operation for providers that did not yet reach agreements to carry the Disney Junior channel or providers that were required to continue carrying Soapnet in addition to Disney Junior<ref>{{cite web|url=https://www.tvguide.com/News/Disney-Junior-SoapNet-March-1041380.aspx|title=Disney Junior to replace Soapnet in March|last=Schneider|first=Michael|work=TV Guide|date=January 9, 2012|access-date=January 9, 2012}}</ref><ref>Villarreal, Yvonne. "''Show Tracker: What You're Watching'' — [http://latimesblogs.latimes.com/showtracker/2012/03/disney-junior-247-channel-launches-friday.html Disney Junior 24/7 channel launches Friday], ''[[Los Angeles Times]]'', March 22, 2012. Retrieved April 19, 2012.</ref> until Soapnet fully ceasedshut operations by going quietly darkdown on December 31, 2013, at 11:59 pm, followingwith the last program to air being an episode of ''[[General Hospital]]''.<ref name="soapnetdrain">{{cite news|url=https://www.latimes.com/entertainment/envelope/cotown/la-fi-ct-disney-soapnet-20131109,0,3311291.story|title=Disney's SOAPnet channel headed for the drain|last=James|first=Meg|work=Los Angeles Times|date=November 9, 2013|access-date=November 10, 2013}}</ref>

==Programming==

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==See also==

* [[Nick Jr. Channel]] – a similar programing brand that originated as a program block on [[Nickelodeon]] fromin 1988 to 2009 and a channel since 2009.

*[[Sprout (TV channel)|Sprout]] – a defunct preschool-targeted digital cable and satellite network. It has sincewas rebranded as a youth audience channel, [[Universal Kids]], as ofin 2017, which was closed in March 2025.

* [[Cartoonito (American programming block)|Cartoonito]] – a similar programing brand on [[Cartoon Network]] since 2006 in the UK and 2021 in the USAAmerica.

==References==

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{{Children's television & radio in UK & Ireland}}

{{Authority control}}

[[Category:Disney JuniorJr.]]

[[Category:Disney Channel]]

[[Category:Children's television networks in the United States]]

[[Category:Commercial-free television networks]]

[[Category:Disney JuniorJr. original programming]]

[[Category:Disney television networks]]

[[Category:Television programming blocks in the United States]]