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{{Use mdy dates|date=April 2020}}
{{infobox brand
| name = M&M
| logo = M&M's 2022.svg
| logo_size = 210
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| website = {{url|mms.com}}
}}
[[File:1941mandms.jpeg|thumb|right|[[Chocolate]] confections were introduced in 1941 by M&M Limited in Newark, New Jersey]]▼
[[File:M&m2.jpg|thumb|Peanut M&Ms have a different shape]]▼
'''M&M's''' is the brand name of a color-varied sugar-coated, [[dragée]] [[chocolate]] [[confectionery]] made by the [[Wrigley Company|Mars Wrigley Confectionery]] division of [[Mars Inc.]] that was founded as M&M Limited in 1941. The confection consists of a candy shell surrounding a filling that determines the specific type or variety. Each piece has the letter "m" printed in [[lower case]] in white on one side. They are produced in different colors, some of which have changed over the years.
The original confection of this brand had a [[semi-sweet chocolate]] filling that upon introduction of other varieties, was branded as the "plain, normal" variety. The first alternate variety to be introduced was the Peanut M&M
In 1941, the confection came into production in the United States.<ref>{{Cite book|url=https://books.google.com/books?id=JbOsI9RG8fYC&q=peanut+m&pg=PA84|title=Peanuts: The Illustrious History of the Goober Pea|last=Smith|first=Andrew F.|date=2002|publisher=[[University of Illinois Press]]|isbn=9780252025532|language=en}}</ref> Since 2003, the confections have been sold in more than 100 countries.<ref name="usat03"/> The candy-coated chocolate confection was created by [[Forrest Mars Sr.]], likely inspired from [[Smarties]] confection that he may have encountered during the [[Spanish Civil War]] (1936–1939).<ref>{{Cite web|url=https://www.moma.org/learn/moma_learning/forrest-mars-mms-late-1930s/|title=Forrest Mars. M&Ms. Late 1930s|website=MoMA.org}}</ref> A sugar coating made it possible to carry chocolate in warm climates [[Melting point of chocolate|without it melting]] and that characteristic eventually prompted his company's longest-lasting marketing slogan that became, "the milk chocolate that melts in your mouth, not in your hand".
A traditional milk chocolate M&M weighs approximately 0.91 grams / 0.032 ounces.<ref>Per M&M/Mars FAQ, [http://www.mymms.com/customer_service/FAQ.aspx#nq10 How many candies are in a bag?] {{Webarchive|url=https://web.archive.org/web/20150310225706/http://www.mymms.com/customer_service/faq.aspx#nq10 |date=March 10, 2015 }} mymms.com
{{Cite web |url=http://www.mymms.com/customer_service/faq.aspx |title=Personalized Gifts, Favors and More | M&M'S |access-date=September 18, 2019 |archive-date=March 10, 2015 |archive-url=https://web.archive.org/web/20150310225706/http://www.mymms.com/customer_service/faq.aspx |url-status=bot: unknown }}</ref> It has approximately 4.7 [[calories]] (kcal) of [[food energy]] (1.7 kcal from fat).<ref>By calculation from [http://www.mms.com/us/nutrition#milk M&M's nutrition] {{Webarchive|url=https://web.archive.org/web/20150314040531/http://www.mms.com/us/nutrition#milk |date=March 14, 2015 }} info page.</ref> Contrary to a misconception held by some, each colored M&M does not have a different flavor, all possess the same chocolate taste.<ref>{{cite web | url=https://www.mashed.com/769584/does-each-mms-color-have-a-different-taste/ | title=Does Each M&M's Color Have a Different Taste? | date=February 15, 2022 }}</ref>
== History ==
=== 1940–70s: Beginnings ===
▲[[File:1941mandms.jpeg|thumb|right|[[Chocolate]] confections were introduced in 1941 by M&M Limited in Newark, New Jersey]]
In the 1930s, [[Forrest Mars Sr.]], son of the Mars Company founder, [[Franklin Clarence Mars]], saw soldiers in the [[Spanish Civil War]] eating [[Smarties]], British-made chocolate pellets with a colored shell of what confectioners call hard panning (essentially hardened sugar syrup) surrounding the outside, preventing the chocolate confection from melting that were produced under the brand name, Rowntree.
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=== 1980s: Expanding internationally ===
▲[[File:M&m2.jpg|thumb|Peanut M&Ms have a different shape]]
In the 1980s, the confections were introduced internationally to Australia, Canada, Europe, Hong Kong, Japan, Malaysia, and the United Kingdom.<ref>{{cite web |url=http://www.mms.com/us/about/mmshistory/ |title=M&M'S About M&MS: History |website=Mms.com |date=October 6, 2010 |access-date=November 21, 2012 |archive-url=https://web.archive.org/web/20121124062134/http://mms.com/us/about/mmshistory/ |archive-date=November 24, 2012 |url-status=dead }}</ref> M&Ms Royals were marketed in the early 1980s with an advertising campaign that said: "Now chocolate's got a whisper of mint." They were colored pale green or brown and showed a crown rather than an M&Ms logo.
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== M&M characters ==
[[File:M&M spokescandies.jpeg|thumb|500px|The seven [[cartoon]] "[[Spokesperson|spokescandies]]" in marketing since 2022]]
Early black-and-white ads for the
The first incarnation of the characters in CGI was a 1994 celebrity campaign that had the characters interacting with celebrities on which M&M candy color is their favorite. This campaign was created by [[Blue Sky Studios]]. Concurrent with the 1995 blue M&M campaign, the company introduced a second set of computer-animated [[Mascot|"spokescandies"]] in their [[television commercial]]s. The depiction and campaign of the M&Ms were made by [[Will Vinton]] in 1995. Vinton previously created the [[Clay animation|clay-animated]] [[The California Raisins|California Raisins]] in 1986. Around the time he worked on CGI projects, he made the depiction of the M&M characters as more mature than most food mascots. These include the team of the [[Cynicism (contemporary)|cynical]] and [[Sarcasm|sardonic]] Red (originally voiced by [[Jon Lovitz]], thereafter [[Billy West]]),<ref>{{cite web |url=http://www.behindthevoiceactors.com/commercials/MMs/Red/ |title=Behind The Voice Actors M&M's – Voice of Red |publisher=Behind the Voice Actors |access-date=April 26, 2012 |archive-url=https://web.archive.org/web/20121114062243/http://www.behindthevoiceactors.com/commercials/MMs/Red/ |archive-date=November 14, 2012 |url-status=live }}</ref> who is the voice of the mascots for [[milk chocolate]], [[peanut butter]], and crispy. The happy and [[Gullibility|gullible]] Yellow (originally voiced by [[John Goodman]], thereafter was voiced by [[J. K. Simmons]]), who is the mascot for Peanut and originally was known as "Peanut" when that variety was first introduced. Other mascots include the "cool one", Blue (voiced by Robb Pruitt),<ref>{{Cite web|url=https://vimeo.com/56353136|title=Behind the Bowl with Robb Pruitt|via=Vimeo|access-date=March 5, 2019}}</ref><ref name=":0">{{Cite web|url=https://www.behindthevoiceactors.com/commercials/MMs/|title=M&M's|website=Behind The Voice Actors|access-date=March 5, 2019|archive-url=https://web.archive.org/web/20190306044223/https://www.behindthevoiceactors.com/commercials/MMs/|archive-date=March 6, 2019|url-status=live}}</ref> who is the mascot for [[Almond]] M&M's; the [[Sexual attraction|seductive]] Green (her personality is a reference to the 1970s [[urban legend]] that green M&Ms were aphrodisiacs)<ref>[https://www.snopes.com/fact-check/green-mms-aphrodisiacs/ Green M&Ms as Aphrodisiacs] in snopes.com</ref> (voiced by [[Cree Summer]]; Larissa Murray),<ref name=":0" /> who is the mascot for both [[Mint chocolate|Dark Chocolate Mint]] and [[Peanut Butter]], and the slightly [[Neurosis|neurotic]] Orange (voiced by Eric Kirchberger), who was introduced when the Crispy variety was first released and is currently the mascot Pretzel that debuted in 2010. As the mascot of Pretzel, Orange was joined by the second non-M&M mascot, Pretzel Guy, who "supports" the character and offers helpful advice who hates the idea of having a pretzel put inside his body.
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[[File:M & Ms (3685102458).jpg|thumb|300px|Transparent chutes hold M&Ms of various colors]]
In 1976, Mars eliminated red-colored M&Ms<ref>{{cite web|url=http://us.mms.com/us/about/history/story/|title=The Story of M&M's Brand|access-date=June 14, 2008|work=mms.com|publisher=[[Mars, Incorporated]]|archive-url = https://web.archive.org/web/20080409043530/http://us.mms.com/us/about/history/story/ |archive-date = April 9, 2008}}</ref> because of health concerns over the dye [[Amaranth (dye)|amaranth]] ([[FD&C]] Red #2) that was a suspected [[carcinogen]] and they introduced the orange variety. Despite the fact that M&Ms never had contained the dye, this action
|title=The man who brought red M&M's back to life
|first=Jim
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