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{{Use British English|date=August 2014}}
{{Infobox television
| italic_title = no
| name = ITV-F1
| image = ITV Sport F1 Vector Logo.svg
| image_size =
| caption = ITV F1 Logo 1999–2005
| genre = [[Broadcasting of sports events|Sports]]
| presenter = [[Jim Rosenthal]] (1997–2005)<br />[[Steve Rider]] (2006–2008)
| narrated = [[Murray Walker]] (1997–2001)<br />[[James Allen (journalist)|James Allen]] (2001–2008)<br />[[Martin Brundle]] (1997–2008)
| starring = [[Louise Goodman]] (1997–2008)<br />James Allen (1997–2001)<br />[[Ted Kravitz]] (2001–2008)
| opentheme = "
| country = United Kingdom
| language = English
| ___location = Worldwide
| company = [[North One Television]]
| network = [[ITV (TV network)|ITV]]<br />[[ITV2]]<br />[[ITV3]]<br />[[ITV4]]▼
| first_aired = {{start date|1997|03|08|df=y}}▼
| last_aired = {{end date|2008|11|02|df=y}}▼
▲| network = [[ITV (TV network)|ITV]]<br />[[ITV2]]<br />[[ITV3]]<br />[[ITV4]]
| related = [[Grand Prix (TV programme)|Grand Prix]]▼
▲| first_aired = {{start date|1997|03|08|df=y}}
▲| last_aired = {{end date|2008|11|02|df=y}}
▲| related = [[Grand Prix (TV programme)|Grand Prix]]
}}
[[ITV (TV network)|ITV]] held the broadcasting rights for the [[Formula One]] coverage in the United Kingdom between 8 March 1997 and 2 November 2008. ITV gained the rights for Formula One coverage for 1997 in late 1995 from the [[BBC]] and focused on more in-depth coverage, conducting more interviews and gaining access to better camera angles. The coverage was initially presented by [[Jim Rosenthal]] with veteran commentator [[Murray Walker]] and former racing driver [[Martin Brundle]] being the initial commentators before Walker's retirement after the [[2001 United States Grand Prix]] and was succeeded by pit-lane reporter [[James Allen (journalist)|James Allen]]. Rosenthal left in 2005 and was succeeded by [[Steve Rider]] who presented the coverage until ITV ceased to broadcast Formula One after 2008. Formula One coverage returned to the BBC in 2009 for ITV to focus on more extensive coverage of [[UEFA Champions League]] football matches.▼
The programme was successful in collecting three consecutive [[BAFTA]] awards for sporting coverage but also garnered criticism for showing advertisements during their coverage along with their handling of competitions held by the broadcaster. In December 2015, ITV was rumoured to take over the broadcasting rights from BBC from 2016 onwards, after BBC had terminated its broadcasting contract three years early. However, on 21 December 2015 it was announced that [[Channel 4]] would broadcast F1 alongside [[Sky UK|Sky]].▼
▲ITV gained the rights for Formula One coverage for 1997 in late 1995 from the [[BBC]] and focused on more in-depth coverage, conducting more interviews and gaining access to better camera angles. The coverage was initially presented by [[Jim Rosenthal]] with veteran commentator [[Murray Walker]] and former racing driver [[Martin Brundle]] being the initial commentators before Walker's retirement after the [[2001 United States Grand Prix]] and was succeeded by pit-lane reporter [[James Allen (journalist)|James Allen]]. Rosenthal left in 2005 and was succeeded by [[Steve Rider]] who presented the coverage until ITV ceased to broadcast Formula One after 2008. Formula One coverage returned to the BBC in 2009 for ITV to focus on more extensive coverage of [[UEFA Champions League]] football matches.
▲In December 2015, ITV was rumoured to take over the broadcasting rights from BBC from 2016 onwards, after BBC had terminated its broadcasting contract three years early. However, on 21 December 2015 it was announced that [[Channel 4]] would broadcast F1 alongside [[Sky UK|Sky]].
==History==
===1997–2008===
[[File:ITV Sport 2006.svg|thumb|ITV Sport's logo, which was used in F1 broadcasts from 2006-2008.]]
When the BBC lost their rights to broadcast Formula One in late 1995, ITV gained the coverage for 1997. The deal worth £60 million was negotiated by [[Formula One Management|FOM]] president [[Bernie Ecclestone]]. ITV chose to bid for the rights due to constantly being beaten at weekends while the ''[[Grand Prix (TV programme)|Grand Prix]]'' coverage was on.<ref name=walker>{{cite book | title = Murray Walker: Unless I'm Very Much Mistaken | first = Murray | last = Walker | author-link = Murray Walker | isbn = 0-00-712696-4 | publisher = [[HarperCollins|CollinsWillow]] | date = September 2002 | pages = [https://archive.org/details/myautobiographyu00walk/page/217 217–223] | url = https://archive.org/details/myautobiographyu00walk/page/217 }}</ref>
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In the early years, ITV also showed ''Murray & Martin's F1 Special'', which usually aired on Saturday teatimes at each Grand Prix weekend. Introduced by Murray Walker and Martin Brundle, the programmes featured detailed reports on the day's qualifying session, along with interviews and features with the drivers and team personnel. The programme was slowly phased out in 1999, with fewer specials airing, before being dropped altogether at the end of 2000.
ITV also introduced Martin Brundle's hugely popular gridwalk at the [[1997 British Grand Prix]], where roughly 10–15 minutes before the start of the race Brundle would walk around the grid interviewing drivers, team personnel, celebrities and whoever else he could find.<ref name=walker /> Brundle had elected not to commentate from some races such as the Canadian Grand Prix in 1997 where he raced at Le Mans and missed the race in 1998.<ref>{{cite web|last=Fox|first=Norman|title=Pescarolo rolls back the years|url=https://www.independent.co.uk/sport/pescarolo-rolls-back-the-years-1256057.html|
[[File:Steve Rider.jpg|thumb|Steve Rider took over presenting duties in 2006]]
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ITV were not able to show the qualifying for the [[1999 French Grand Prix]] due to a dispute with [[Formula One Management]]. FOM President Bernie Ecclestone asked ITV if they wanted live coverage with the broadcaster refusing stating they would show coverage at a later time. Ecclestone apologised in the [[Sunday Express]] and the race coverage was unaffected.<ref>{{cite news|url=http://www.autosport-atlas.com/article.asp?id=5344 |title=ITV to blame for TV no-show, says Ecclestone |publisher=[[Autosport]] |work=[[Haymarket Group|Haymarket Publications]] |date=1999-06-27 |access-date=2008-10-26 |archive-url=https://web.archive.org/web/20081204052931/http://www.autosport-atlas.com/article.asp?id=5344 |archive-date=4 December 2008 |url-status=live |df=dmy }}</ref>
In a one-off move for the return of the [[United States Grand Prix]] in 2000, ITV moved the coverage over to [[ITV2]] as the schedule of the main channel could not occupy the coverage of the race.<ref>{{cite web|title=British F1 fans get raw USGP deal|url=http://www.crash.net/f1/news/36758/1/british_f1_fans_get_raw_usgp_deal.html|publisher=crash.net|date=2000-09-14}}</ref> The [[2001 United States Grand Prix]] was Murray Walker's last in the ITV commentary booth, having missed four other races that season.<ref>{{cite book | title = Murray Walker: Unless I'm Very Much Mistaken | first = Murray | last = Walker | author-link = Murray Walker | isbn = 0-00-712696-4 | publisher = [[HarperCollins|CollinsWillow]] | date = September 2002 | pages = [https://archive.org/details/myautobiographyu00walk/page/356 356–359] | url = https://archive.org/details/myautobiographyu00walk/page/356 }}</ref> James Allen moved up from his former role as pitlane reporter to replace Walker in the commentary box with Brundle still commentating as usual and [[Ted Kravitz]] inheriting Allen's old role.
In October 2002, the BBC had prepared pay £175 million to gain the rights off ITV when their contract was to expire at the end of 2004.<ref>{{cite
▲In October 2002, the BBC had prepared pay £175 million to gain the rights off ITV when their contract was to expire at the end of 2004.<ref>{{cite web|last=Bryne|first=Michael|title=BBC prepares to snatch F1 from ITV in £175 million deal|url=http://www.mediaweek.co.uk/news/161047/BBC-prepares-snatch-F1-ITV-175m-deal/?DCMP=ILC-SEARCH|publisher=Media Week|date=2002-11-15}}</ref> In April 2004, ITV signed a six-year extension to their contract worth £150 million.<ref>{{cite web|title=ITV extends F1 deal|url=http://www.sportbusiness.com/news/154356/itv-extends-f1-deal|publisher=Sport Business|date=2004-04-26|access-date=7 August 2012|archive-url=https://web.archive.org/web/20120730155135/http://www.sportbusiness.com/news/154356/itv-extends-f1-deal|archive-date=30 July 2012|url-status=live|df=dmy-all}}</ref> In that same year, the coverage dropped its trackside studio and the presenters and analysts provided the coverage directly from within the paddock, allowing them to be at every race ___location for the first time – in previous years, for certain races, particularly for those held in Asia, the trackside studio was based in London, using satellite link-up to broadcast the race. With the advent of new anti-tobacco advertising laws in the United Kingdom that were placed in force on 31 July 2005, it was feared that Formula One coverage would be blacked out because with the showing of tobacco company logos on television, the broadcaster would face extra charges even in a country where tobacco sponsorship was permitted.<ref>{{cite web|title=ITV loses a big F1 supporter|url=http://www.grandprix.com/ns/ns13901.html|publisher=Grandprix.com|date=2004-11-26|access-date=7 August 2012|archive-url=https://web.archive.org/web/20131216162624/http://www.grandprix.com/ns/ns13901.html|archive-date=16 December 2013|url-status=live|df=dmy-all}}</ref> In September 2005, it was reported that ITV had secured Steve Rider's services and would replace Rosenthal from 2006 onwards to present coverage of Formula One. Rider made his debut broadcast covering ITV F1 coverage at the [[2006 Bahrain Grand Prix]].<ref>[http://www.timesonline.co.uk/article/0,,5923-2061238,00.html "Rider opts for some driver practice]" ''[[The Times]]'', 4 March 2006; Retrieved 2 April 2006</ref>
ITV extended their contract with North One Television for a further five years in an agreement that started at the first round of the 2006 season and would produce over 100 hours of content which also included qualifying and the highlight shows. ITV were the host broadcasters for the British Grand Prix.<ref>{{cite web|title=North One wins £35m F1 contract|url=http://www.broadcastnow.co.uk/news/multi-platform/news/north-one-wins35m-f1-contract/155412.article|publisher=2006-03-02|access-date=2012-08-18|archive-url=https://web.archive.org/web/20160303205453/http://www.broadcastnow.co.uk/news/multi-platform/news/north-one-wins35m-f1-contract/155412.article|archive-date=3 March 2016|url-status=live|df=dmy-all}}</ref>
In March 2008, ITV announced the coverage would be transferred to the BBC from the 2009 season so that the broadcaster could focus more on coverage on the [[UEFA Champions League]].<ref>{{cite web|title=ITV wins Champions League rights|url=http://news.bbc.co.uk/1/hi/business/7307971.stm|publisher=BBC News|date=2008-03-20|access-date=7 August 2012|archive-url=https://web.archive.org/web/20080325025024/http://news.bbc.co.uk/1/hi/business/7307971.stm|archive-date=25 March 2008|url-status=live|df=dmy-all}}</ref> The contract to show the sport at the time of announcement was worth £25 million.<ref>{{cite web|title=Lewis success to bost revenue|url=http://www.planet-f1.com/news/3213/2483505|publisher=Planet-F1|date=2007-04-09|access-date=7 August 2012|archive-url=https://archive.
At the [[2008 Japanese Grand Prix]], Martin Brundle stood in as the lead presenter as Steve Rider was unavailable due to his commitments hosting England international football on the same weekend. This wasn't the first time that ITV's main F1 presenter had missed a race for such a reason, Rosenthal had missed the [[2005 Belgian Grand Prix]] to be part of ITV's live coverage of boxing on that particular weekend, he was replaced in the role for that race by [[Angus Scott (television presenter)|Angus Scott]]. Similarly, Rider missed the [[2006 United States Grand Prix]] as he was in Germany presenting ITV's coverage of the [[2006 FIFA World Cup]], with Scott again presenting that race in his absence.
Ironically, ITV F1's highest ever broadcast rating came in its final race, the [[2008 Brazilian Grand Prix]], which attracted 8.8 million viewers, peaking at 12.5 million viewers.<ref>http://www.broadcastnow.co.uk/news/2008/11/hamilton_drives_125m_to_itv1.html</ref> On 17 November 2008, BBC announced that Martin Brundle would continue his commentary role alongside [[Jonathan Legard]] during the [[2009 Formula One season|2009 season]], while Ted Kravitz would continue his pit-lane reporter role alongside [[Lee McKenzie]].<ref>{{Cite web |url=http://www.f1fanatic.co.uk/2008/11/17/brundle-at-bbc-in-2009/ |title=Archived copy |access-date=8 September 2012 |archive-url=https://web.archive.org/web/20121015205551/http://www.f1fanatic.co.uk/2008/11/17/brundle-at-bbc-in-2009/ |archive-date=15 October 2012 |url-status=live |df=dmy-all }}</ref>▼
▲Ironically, ITV F1's highest ever broadcast rating came in its final race, the [[2008 Brazilian Grand Prix]], which attracted 8.8 million viewers, peaking at 12.5 million viewers and saw [[Lewis Hamilton]] win his first Formula One Drivers' World Championship title.<ref>http://www.broadcastnow.co.uk/news/2008/11/hamilton_drives_125m_to_itv1.html {{Dead link|date=February 2022}}</ref> On 17 November 2008, BBC announced that Martin Brundle would continue his commentary role alongside [[Jonathan Legard]] during the [[2009 Formula One season|2009 season]], while Ted Kravitz would continue his pit-lane reporter role alongside [[Lee McKenzie]].<ref>{{Cite web |url=http://www.f1fanatic.co.uk/2008/11/17/brundle-at-bbc-in-2009/ |title=
==Features==
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Between 1997 and 2001, ITV's coverage was sponsored by [[Texaco]], who outbid [[RAC Limited|RAC]] in December 1996.<ref>{{cite web|last=Beale|first=Claire|title=Texaco to pay pounds 12m for F1 motor racing sponsorship on ITV|url=http://www.prweek.com/uk/news/19881/NEWS-Texaco-pay-pounds-12m-F1-motor-racing-sponsorship-ITV/?DCMP=ILC-SEARCH|publisher=PR Week|date=1996-12-06}}</ref> For the first year, the sponsorship promotion was created by Steve Pickard and directed by David Harris who were both from IMP. The sponsorship credits were based upon the speed and excitement of a Formula One team refuelling one of their racing cars with a circular theme involving the Texaco logo.<ref>{{cite web|last=Green|first=Harriet|title=ITV pulls out all the stops for Formula One|url=http://www.brandrepublic.com/news/20062/|publisher=BrandRepublic|date=1997-03-07|access-date=2012-09-15}}</ref> Texaco placed £12 million in the first three years of their contract with ITV. The credits were directed by Darryl Goodrich and produced by Nicolas Unsworth.<ref>{{cite web|last=Green|first=Harriet|title=ITV pulls out all the stops for F1 revamp with Texaco's pounds 12m|url=http://www.campaignlive.co.uk/news/20062/ITV-pulls-stops-F1-revamp-Texaco-rsquos-pounds-12m/|publisher=Campaign|date=1997-03-07}}</ref>
''[[The Daily Telegraph]]'' signed a one-year £4.5 million deal to take over the sponsorship in 2004.<ref>{{cite news|last=Garside|first=Kevin|title=Telegraph drive into Formula One|url=https://www.telegraph.co.uk/sport/2373661/Telegraph-drive-into-Formula-One.html|publisher=The Telegraph|date=2004-02-24|access-date=3 April 2018|archive-url=https://web.archive.org/web/20180202012453/http://www.telegraph.co.uk/sport/2373661/Telegraph-drive-into-Formula-One.html|archive-date=2 February 2018|url-status=live|df=dmy-all}}</ref>
For a period in 2006, Swiftcover.com sponsored the coverage from that year's San Marino Grand Prix. The screening of their sponsorship included Formula One drivers who were frustrated whilst speaking over the team radio to chickens in the pit lane.<ref>{{cite web|title=Swiftcover.com backs F1 on ITV|url=http://www.mediaweek.co.uk/news/551641/Swiftcovercom-backs-F1-ITV/|publisher=MediaWeek|date=2006-04-05}}</ref> For 2007, [[Honda]] took over as the main sponsor which also included Honda's logo being placed onto the ITV-F1 website with the aim to attract younger viewers.<ref>{{cite web|last=Huff|first=Phil|title=Honda to sponsor ITV's F1 coverage|url=http://www.f1network.net/main/s169/st113174.htm|publisher=f1network.net|date=2007-03-13|access-date=7 August 2012|archive-url=https://web.archive.org/web/20140420022111/http://www.f1network.net/main/s169/st113174.htm|archive-date=20 April 2014|url-status=live|df=dmy-all}}</ref> The idents for Honda's sponsorship were produced by Honda's creative agency Wieden and Kennedy which built upon the car manufacturers indisputable passion for motor racing.<ref>{{cite web|title=Honda moves up a gear|url=http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=1435&Title=Honda_moves_up_a_gear|publisher=U Talk Marketing|date=2007-03-15|access-date=7 August 2012|archive-url=https://web.archive.org/web/20140420012526/http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=1435&Title=Honda_moves_up_a_gear|archive-date=20 April 2014|url-status=live|df=dmy-all}}</ref>▼
In 2005, [[LG Electronics|LG]] took over the sponsorship with a £3.5 million contract for a year. Their sponsorship included the promotion of the LG Mobile brand among the aim for younger viewers to watch the programming.<ref>{{cite web|title=LG to sponsor F1|url=http://www.mobiletoday.co.uk/News/3501/____________LG_to_sponsor_F1.aspx|publisher=Mobile Today|date=2005-02-23|access-date=7 August 2012|archive-url=https://web.archive.org/web/20131213024212/http://www.mobiletoday.co.uk/News/3501/____________LG_to_sponsor_F1.aspx|archive-date=13 December 2013|url-status=live|df=dmy-all}}</ref>
For a period in 2006, Swiftcover.com sponsored the coverage from that year's San Marino Grand Prix. The screening of their sponsorship included Formula One drivers who were frustrated whilst speaking over the team radio to chickens in the pit lane.<ref>{{cite web|title=Swiftcover.com backs F1 on ITV|url=http://www.mediaweek.co.uk/news/551641/Swiftcovercom-backs-F1-ITV/|publisher=MediaWeek|date=2006-04-05}}</ref>
▲
For 2008, [[Sony]] signed a deal that was negotiated by OMD UK as the final sponsor of the network's coverage. The amount of sponsorship money was unpublished but was thought to be around £5 million. The idents were developed by fallon with digital and mobile assets developed by Dare.<ref>{{cite web|last=Ramsay|first=Fiona|title=Sony to sponsor ITV's F1 coverage|url=http://www.brandrepublic.com/news/789265/Sony-sponsor-ITVs-F1-coverage/|publisher=BrandRepublic|date=2008-03-05|access-date=7 August 2012|archive-url=https://web.archive.org/web/20081007181305/http://www.brandrepublic.com/News/789265/Sony-sponsor-ITVs-F1-coverage/|archive-date=7 October 2008|url-status=live|df=dmy-all}}</ref>
==Scheduling==
All races were broadcast live with occasional reruns in races where the start time was considered early for fans who had elected not to watch at an earlier time.<ref>{{cite web|title=ITV F1 programming schedule |url=http://www.itv-f1.com/html/pitpass/4688.html |publisher=ITV-F1 ([[ITV Sport]]) |date=2000-03-03 |access-date=2012-09-07 |url-status=dead |archive-url=https://web.archive.org/web/20000407205002/http://www.itv-f1.com/html/pitpass/4688.html |archive-date=7 April 2000 }}</ref> Originally, qualifying sessions for races held in North America were not shown live and were instead screened as delayed coverage, usually beginning at 11:00pm. From 2005, these sessions were shown live, but on [[ITV2]] and [[ITV3]] and in 2006 and 2007 the sessions were screened live on ITV3 and [[ITV4]], with it being repeated on [[
When qualifying was split into two sessions from 2003,
The highlights programme lasted for one hour and would normally have started at around 11:35pm depending on the schedule.<ref>{{cite web|title=ITV F1 TV Times |url=http://www.itv-f1.com/tv_schedule/index.php3 |publisher=ITV-F1 ([[ITV Sport]]) |access-date=2012-09-07 |url-status=dead |archive-url=https://web.archive.org/web/20000621202535/http://www.itv-f1.com/tv_schedule/index.php3 |archive-date=21 June 2000 }}</ref>
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===Showing of advertisements===
A major criticism of ITV's coverage was they were permitted to show advertisements during the coverage which promoted a number of complaints from viewers. Many key events in races were not shown as live as a result over the years of the coverage, some of these included: Damon Hill overtaking Michael Schumacher for the race lead at the 1997 Hungarian Grand Prix (where he eventually finished second due to a hydraulic failure), Schumacher's retirement at the 1998 Japanese Grand Prix which handed the drivers' championship to Mika
====2005 San Marino Grand Prix coverage controversy====
The most
In a 2022 interview on The Race's ''Bring Back V10s'' podcast looking back retrospectively at this particular race Ted Kravitz (who was ITV's pitlane reporter at the event) stated ITV held off going to the final commercial break because Jenson Button had been leading the race at certain points and the assumption that Schumacher would pass Alonso relatively quickly as the reason for the channel delaying an advert break until the closing laps and also criticised Ofcom for their response to complaints.<ref>{{cite web |title=Bring Back V10s: Alonso defeats Schumacher, Ad break enrages |url=https://the-race.com/formula-1/bring-back-v10s-alonso-defeats-schumacher-ad-break-enrages/ |website=THE RACE |date=3 March 2022 |publisher=The Race Media |access-date=3 March 2022}}</ref>
▲The most serious incident however occurred at the [[2005 San Marino Grand Prix]] when the broadcaster cut to a commercial break during the closing moments of the race which garnered 126 complaints from viewers. [[Ofcom]] ruled that ITV breached section 6.7 of the Rules on the Amount and Scheduling of Advertising.<ref>{{cite web|last=Welsh|first=James|title=126 viewers complain over ITV F1 ad break|url=http://www.digitalspy.co.uk/media/news/a22709/126-viewers-complain-over-itv-f1-ad-break.html|publisher=Digital Spy|date=2005-07-18|access-date=7 August 2012|archive-url=https://web.archive.org/web/20111129044850/http://www.digitalspy.co.uk/media/news/a22709/126-viewers-complain-over-itv-f1-ad-break.html|archive-date=29 November 2011|url-status=live|df=dmy-all}}</ref> The broadcasters also had not shown the post-race press conference segment featuring [[Jenson Button]]'s comments about the race.<ref>{{cite web|title=F1 broadcaster guilty|url=http://formula-1.updatesport.com/news/article/1121719837/formula_one/F1headlines/F1-broadcaster-guilty/view.html|publisher=updatef1.com|date=2005-07-18|access-date=7 August 2012|archive-url=https://archive.is/20130205090359/http://formula-1.updatesport.com/news/article/1121719837/formula_one/F1headlines/F1-broadcaster-guilty/view.html|archive-date=5 February 2013|url-status=dead|df=dmy-all}}</ref> ITV repeated the last three laps after the race and as a result of these complaints, the server on their website crashed. An on-air apology was made by Jim Rosenthal before the start of the [[2005 Spanish Grand Prix|next race in Spain]] two weeks later.<ref>{{cite news | title = Rosenthal sorry for race break | publisher = The Guardian | url = https://www.theguardian.com/sport/2005/apr/25/formulaone.matthewhancock | access-date = 2008-06-12 | ___location = London | first = Matthew | last = Hancock | date = 2005-04-25 | archive-url = https://web.archive.org/web/20160307181143/http://www.theguardian.com/sport/2005/apr/25/formulaone.matthewhancock | archive-date = 7 March 2016 | url-status = live | df = dmy-all }}</ref>
===Coverage===
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==See also==
* ''[[Grand Prix (TV programme)|Grand Prix]]'' – The BBC's Formula One programme from 1978 to 1996 and from 2009 to 2015
* [[Sky Sports F1]] – Sky's television channel created for coverage of Formula One since 2012
* ''[[Channel 4 F1]]'' – Channel 4's coverage of Formula One since 2016
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==External links==
* {{itv.com|id=news/topic/formula-one|title=ITV News - Formula One}}
* {{IMDb name|0493185}}
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