Pac-12 Conference and Pepsi: Difference between pages

Revision as of 01:42, 18 December 2006

Revision as of 16:31, 31 May 2007

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{{Infobox Beverage

{| class="infobox"

|name=Pepsi-Cola

!colspan="2" style="background: black; color: white;" | Pacific Ten Conference

|image=[[Image:PepsiLogo.jpg|150px]]

|-

|type=[[Cola]]

|colspan="2" align=center | [[Image:Pac-10-Sun-Logo.gif|104px|Pacific Ten Conference]]

|manufacturer=[[PepsiCo, Inc.]]

|-

|origin={{USA}}

!colspan="2" style="background: black; color: white;" | Data

|introduced=[[1903]]

|-

|discontinued=

|'''Established''' || 1959

|related= [[Coca-Cola]]<br/>[[RC Cola]]

|-

}}

|'''Members''' || 10

'''Pepsi-Cola''', commonly called '''Pepsi''', is a [[cola]] [[soft drink]] produced and manufactured by [[PepsiCo]]. It is sold worldwide in stores, restaurants and from vending machines. The drink was first made in the [[1890s]] by [[pharmacy|pharmacist]] [[Caleb Bradham]]. The brand was trademarked on [[June 16]], [[1903]]. There have been many [[List of Pepsi types|Pepsi variants]] produced over the years, including [[Diet Pepsi]], [[Crystal Pepsi]], [[Pepsi Max]], [[Pepsi Samba]], [[Pepsi Blue]], [[Pepsi Gold]], [[Pepsi Holiday Spice]], [[Pepsi Jazz]], [[Pepsi Next]] (available in [[Japan]] and [[South Korea]]), and [[Pepsi Easter Hop]].{{Fact|date=May 2007}} pepsi is for losers and gay people.

|-

|'''Sports fielded''' || 22 (11 men's, 11 women's)

|-

|'''Region''' || [[West Coast of the United States]]

|-

|'''States''' || 4 - [[Arizona]], [[California]], [[Oregon]],<br>[[Washington]]

|-

|'''Past names''' || Athletic Association of Western Universities, <br> Pacific-8 Conference

|-

|'''Headquarters''' || [[Walnut Creek, California]]

|}

The '''Pacific Ten Conference''' ('''Pac-10''') is a [[list of college athletic conferences|college athletic conference]] which operates in the western [[United States]]. It participates in the [[National Collegiate Athletic Association|NCAA]]'s Division I (Division I-A for football).

==MembershipHistory==

[[Image:Pepsi soda.jpg|thumb|right|Pepsi soda in a cup with icecubes.]]

{| class="wikitable"

===Origins===

!Institution

Pepsi-Cola was first made in [[New Bern, North Carolina]] in the United States in the early 1890s by [[pharmacy|pharmacist]] [[Caleb Bradham]]. In [[1898]], "Brad's drink" was changed to "Pepsi-Cola" and later trademarked on [[June 16]], [[1903]].<ref>[http://www.pepsi.com/help/faqs/faq.php?viewall=yes&category=ads_and_history Pepsi World - FAQs - ADS & HISTORY]</ref> There are several theories on the origin of the word "pepsi".

!Athletics

!Location

!Founded

!Affiliation

!Enrollment

!Team Nickname

|-

|[[University of Arizona]]

|[[Arizona Wildcats]]

|[[Tucson, Arizona]]

|1885

|Public

|37,036

|[[Wildcats]]

|-

|[[Arizona State University]]

|[[Arizona State University Athletics|ASU Sun Devils]]

|[[Tempe, Arizona]]

|1885

|Public

|61,033

|[[Sun Devils]]

|-

|[[University of California, Berkeley]]

|[[California Golden Bears|California Golden Bears]]

|[[Berkeley, California]]

|1868

|Public ([[University of California]] system)

|33,000

|[[Bears|Golden Bears]]

|-

|[[University of Oregon]]

|[[Oregon Ducks]]

|[[Eugene, Oregon]]

|1876

|Public ([[Oregon University System]])

|20,339

|[[Ducks]]

|-

|[[Oregon State University]]

|[[Oregon State Beavers]]

|[[Corvallis, Oregon]]

|1868

|Public ([[Oregon University System]])

|19,362

|[[Beavers]]

|-

|[[Stanford University]]

|[[Stanford Cardinal]]

|[[Stanford, California]]

|1891

|Private/Non-sectarian

|14,654

|[[Cardinal (color)|Cardinal]]

|-

|[[University of California, Los Angeles]]

|[[UCLA Bruins]]

|[[Los Angeles, California]]

|1919

|Public ([[University of California]] system)

|38,000

|[[Bruins]]

|-

|[[University of Southern California]]

|[[USC Trojans]]

|[[Los Angeles, California]]

|1880

|Private/Non-sectarian

|32,160

|[[Trojans]]

|-

|[[University of Washington]]

|[[Washington Huskies]]

|[[Seattle, Washington]]

|1861

|Public

|42,708

|[[Huskies]]

|-

|[[Washington State University]]

|[[Washington State Cougars]]

|[[Pullman, Washington]]

|1890

|Public

|23,121

|[[Puma|Cougars]]

|}

The only two discussed within the current PepsiCo website are the following:

=== Full members ===

#Caleb Badham bought the name "Pep Kola" from a local competitor and changed it to Pepsi-Cola.

[[Image:Pac-10-USA-states.PNG|right|250px]]

#"Pepsi-Cola" is an [[anagram]] for "Episcopal" - a large church across the street from Bradham's drugstore. There is a plaque at the site of the original drugstore documenting this, though PepsiCo has denied this theory.

* [[University of Arizona|Arizona]] [[Arizona Wildcats|Wildcats]]

* [[Arizona State University|Arizona State]] [[Arizona State University Athletics|Sun Devils]]

* [[University of California, Berkeley|California]] [[California Golden Bears|Golden Bears]]

* [[University of Oregon|Oregon]] [[Oregon Ducks|Ducks]]

* [[Oregon State University|Oregon State]] [[Oregon State Beavers|Beavers]]

* [[Stanford University|Stanford]] [[Stanford Cardinal|Cardinal]]

* [[University of California, Los Angeles|UCLA]] [[UCLA Bruins|Bruins]]

* [[University of Southern California|USC]] [[USC Trojans|Trojans]]

* [[University of Washington|Washington]] [[Washington Huskies|Huskies]]

* [[Washington State University|Washington State]] [[Washington State Cougars|Cougars]]

Another theory is that Caleb Badham and his customers simply thought the name sounded good or the fact that the drink had some kind of "pep" in it because it was a carbonated drink, they gave it the name "Pepsi".

===Associate members (men's soccer)===

* [[San Diego State University|San Diego State]] [[SDSU Aztecs|Aztecs]]

As Pepsi was initially intended to cure stomach pains, many believe Bradham coined the name Pepsi from either the condition ''[[dyspepsia]]'' (stomach ache or indigestion) or the possible one-time use of pepsin root as an ingredient (often used to treat upset stomachs).{{Fact|date=February 2007}} It was made of [[carbonated water]], [[sugar]], [[vanilla]], [[essential oil|rare oils]], and [[kola nut]]s. Whether the original recipe included the [[enzyme]] [[pepsin]] is disputed.<ref>[http://medialit.med.sc.edu/pepsi.htm Mike Gange, ''Pop Culture Paraphernalia''], ''The Encyclopedia of Pepsi-Cola Collectibles''</ref><ref>[http://inventors.about.com/library/inventors/blpepsi.htm "The History of Pepsi Cola"], Mary Bellis, ''about.com''</ref>

===Associate members (wrestling)===

* [[Boise State University|Boise State Broncos]]

* [[California Polytechnic State University|Cal Poly Mustangs]]

* [[California State University, Fullerton|Cal State Fullerton Titans]]

* [[California State University-Bakersfield|Cal State Bakersfield Roadrunners]]

* [[Portland State University|Portland State Vikings]]

* [[University of California, Davis|UC Davis Aggies]]

In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of [[syrup]]. The next year, Pepsi was sold in six-ounce bottles and sales increased to 19,848 gallons. In 1924, Pepsi received its first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer [[Barney Oldfield]] endorsed Pepsi-Cola in newspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race".

==History==

The roots of the Pacific-10 Conference go back to [[December 15]], [[1915]], when the [[Pacific Coast Conference]] (PCC) was founded at a meeting at the Oregon Hotel in [[Portland, Oregon]]. Original membership consisted of four schools: the University of California (now University of California, Berkeley), the University of Washington, the University of Oregon, and Oregon State College (now Oregon State University).

In 1929, the Pepsi-Cola Company went bankrupt during the [[Great Depression]]- in large part due financial losses incurred by speculating on wildly fluctuating sugar prices as a result of [[World War I]]. Assets were sold and Roy C. Megargel bought the Pepsi trademark.<ref>[http://www.sodamuseum.bigstep.com/generic.jhtml?pid=3 "The History of Pepsi-Cola"], ''sodamuseum.bigstep.com'' paragraph 8</ref> Eight years later, the company went bankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manfuacturer with retail stores that contained soda fountains. He sought to replace [[Coca-Cola]] at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula.

The Pacific Coast Conference play began in [[1916]]. One year later, Washington State College (now Washington State University), was accepted into the Conference, and Stanford University joined in [[1918]].

===Rise in popularity===

In [[1922]], the PCC expanded to eight teams with the admission of the University of Southern California and the [[University of Idaho]]. The [[University of Montana]] joined the Conference in [[1924]], and in [[1928]], the PCC grew to 10 members with the addition of UCLA.

During [[The Great Depression]], Pepsi gained popularity following the introduction in 1934 of a 12-ounce bottle. Initially priced at 10 cents, sales were slow, but when the price was slashed to 5 cents, sales went through the roof. With twelve ounces a bottle instead of the six ounces Coca-Cola sold, Pepsi turned the price difference to its advantage with a slick radio advertising campaign, featuring the [[jingle]] "Pepsi cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you,", encouraging price-watching consumers to switch to Pepsi, while obliquely referring to the Coca-Cola standard of six ounces a bottle for the price of five cents (a nickel), instead of the twelve ounces Pepsi sold at the same price. Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi Cola's profits doubled.<ref name="coke at home">Jones, Eleanor & Ritzmann, Florian. [http://xroads.virginia.edu/~class/coke/coke1.html "Coca-Cola at Home"]. Retrieved June 17, 2006.</ref>

Pepsi's success under Guth came while the Loft Candy business was faltering. Since he had initially used Loft's finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of the Pepsi Cola company. A long legal battle then ensued, with Guth losing. Loft now owned Pepsi, and the two companies did a merger, then immediately spun the Loft company off.

The Pacific Coast Conference competed as a 10-team league until [[1950]], with the exception of [[1943]]-[[1945|45]], when [[World War II]] curtailed intercollegiate athletic competition to a minimum. In 1950, Montana resigned from the Conference and joined the Mountain States Conference. The PCC continued as a nine-team Conference through [[1958]].

===Niche marketing===

Following a "pay-for-play" scandal at several PCC institutions, the PCC was dissolved and the Pac-10 was founded on [[July 1]], [[1959]] as the '''Athletic Association of Western Universities''', with Cal, Stanford, UCLA, USC and Washington as charter members. Washington State joined in [[1962]]; Oregon and Oregon State joined in [[1964]]. In [[1968]], the name '''Pacific-8 Conference''' was adopted. In [[1978]], Arizona and Arizona State joined, creating the Pac-10 in its current form. The conference expressed interest in admitting [[The University of Texas]] after the collapse of the [[Southwest Conference]], but Texas joined three fellow SWC schools in forming the [[Big 12 Conference]]. Thus of Division I conferences, only the [[Ivy League]] has maintained its current membership for a longer time.

[[Image:Pepsi targeted ad 1940s.jpg|thumb|1940s advertisement specifically targeting African Americans. The young boy is [[Ron Brown (U.S. politician)|Ron Brown]].]]

Walter Mack was named the new President of Pepsi-Cola and guided the company through the 1940s. Mack, who supported [[progressivism|progressive]] causes, noticed that the company's strategy of using [[advertising]] for a general audience either ignored [[African American]]s or used [[ethnic stereotypes in American media|ethnic stereotypes]] in portraying blacks. He realized African Americans were an untapped [[niche market]] and that Pepsi stood to gain [[market share]] by targeting its advertising directly towards them.<ref name="nytboyd">{{cite news | url=http://www.nytimes.com/2007/05/06/business/06boyd.html?_r=1&ref=obituaries&oref=slogin | last=Martin | first=Douglas | date=[[May 6]] [[2007]] | title=Edward F. Boyd Dies at 92; Marketed Pepsi to Blacks. | publisher=[[The New York Times]] | accessdate=2007-05-05}}</ref> To this end, he hired Hennan Smith, an advertising executive "from the Negro newspaper field"<ref name="capparellreview">{{cite news | url=http://www.usatoday.com/money/books/reviews/2007-01-22-pepsi-book_x.htm?csp=34 | title=Pepsi's challenge in 1940s: Color barrier | publisher=[[USA Today]] | first=Michelle | last=Archer | date=[[January 22]] [[2007]] | accessdate=2007-05-07}}</ref> to lead an all-black sales team, which had to be cut due to the onset of [[World War II]]. In 1947, Mack resumed his efforts, hiring [[Edward F. Boyd]] to lead a twelve-man team. They came up with advertising portraying black Americans in a positive light, such as one with a smiling mother holding a [[six pack]] of Pepsi while her son (a young [[Ron Brown (U.S. politician)|Ron Brown]], who grew up to be [[United States Secretary of Commerce|Secretary of Commerce]]<ref name="latboyd">{{cite news | url=http://www.latimes.com/news/obituaries/la-me-boyd5may05,0,7240282,full.story?coll=la-news-obituaries | title=Edward Boyd, 92; Pepsi ad man broke color barriers | publisher=[[Los Angeles Times]] | first=Jocelyn Y | last=Stewart | date=[[May 5]] [[2007]] | accessdate=2007-05-05}}</ref>) reaches up for one. Another [[ad campaign]], titled "Leaders in Their Fields", profiled twenty prominent African Americans such as [[Nobel Peace Prize]] winner [[Ralph Bunche]] and photographer [[Gordon Parks]].

Boyd also led a sales team composed entirely of African Americans around the country to promote Pepsi. [[Racial segregation]] and [[Jim Crow laws]] were still in place throughout much of the U.S. and Boyd's team encountered a great deal of discrimination as a result.<ref name="capparellreview"/> Not only did they have to ride on segregated trains and stay in black-only hotels, but they faced insults from Pepsi co-workers and even endured threats from the [[Ku Klux Klan]].<ref name="latboyd"/> On the other hand, they were able to use [[racism]] as a selling point, attacking Coke's reluctance to hire blacks and the support of segregationist [[Governor of Georgia]] [[Herman Talmadge]] by the chairman of Coke.<ref name="nytboyd"/> As a result, Pepsi's market share as compared to Coke's shot up dramatically. After the sales team visited [[Chicago]], Pepsi's share in the city overtook that of Coke for the first time.<ref name="nytboyd"/>

The Pac-10 is one of the founding members of the [[Mountain Pacific Sports Federation]], a conference organized to provide competition in non-revenue [[Olympic Games|Olympic]] sports. All Pac-10 members participate in at least one MPSF sport, and for certain sports, the Pac-10 admits certain schools as Associate Members (which currently are [[San Diego State University|San Diego State]] for men's [[soccer]], and [[University of California, Davis|UC Davis]], [[California Polytechnic State University|Cal Poly San Luis Obispo]], [[Boise State University|Boise State]], [[California State University, Fullerton|Cal State Fullerton]], [[Portland State University|Portland State]], and [[California State University-Bakersfield|Cal State Bakersfield]] for [[wrestling]]).

Besides racism, the sales team faced obstacles laid down by Coke personnel. ''Wall Street Journal'' writer Stephanie Capparell's book ''The Real Pepsi Challenge'' details efforts by Coke deliverymen to tear down Pepsi advertising or dirty Pepsi bottles by wiping them with oil rags. They even started a rumor that a black man drowned in one of Pepsi's syrup tanks, leading to a boycott of the cola in [[North Carolina]].<ref name="capparellreview"/>

==Pac-10 football rivalries==

[[Image:Big Game Play 1.jpg|right|thumb|300px|[[Big Game]] 2004 between Cal and Stanford]]

The Pac-10 is an anomaly in college sports, in that each school within the conference has its own in-state, conference rivalry. One is an intracity rivalry, and another is within the same metropolitan area. These rivalries (and the name given to the football forms) are:

This focus on the African American market caused some consternation within the company and among its affiliates. They did not want to seem focused on black customers for fear that [[whites]] would be pushed away.<ref name="nytboyd"/> In a meeting at the [[Waldorf-Astoria Hotel]], Mack tried to assuage the 500 [[bottler]]s in attendance by pandering to them, saying, "We don't want it to become known as the [[nigger]] drink."<ref>{{cite web | url=http://www.pbs.org/kcet/tavissmiley/archive/200702/20070227_boyd.html | first=Smiley | last=Tavis | date=[[February 27]] [[2007]] | title=Edward Boyd | publisher=[[PBS]] | format=interview | accessdate=2007-05-04}}</ref> After Mack left the company in 1950, support for the black sales team team faded and it was cut.

*Arizona-Arizona State (winner gets the [[Territorial Cup]])

*Washington-Washington State (winner gets the [[Apple Cup]])

*Oregon-Oregon State ([[Civil War (college football game)|The Civil War]])

*Cal-Stanford (The [[Big Game (football)|Big Game]], winner gets the [[Stanford Axe]])

*[[UCLA-USC rivalry|UCLA-USC]] ("''The Battle of [[Los Angeles|L.A.]]''", winner gets the [[Victory Bell (USC-UCLA)|Victory Bell]])

===New advertising strategy===

USC also has a long-standing rivalry with [[University of Notre Dame|Notre Dame]], meeting 75 times in the battle for the [[Jeweled Shillelagh]]. The Irish war club is decorated with rubies for Trojan victories and emeralds for Irish wins. The rivalry initially started in the [[Knute Rockne]] era when a USC alumn bragged about the cold climate of Notre Dame's schedule compared to USC's. The record stands at 42-30-5 in favor of Notre Dame. USC and Stanford have also had a long-standing football grudge: they are the two private schools in the league and early on Stanford was the traditional football powerhouse on the West Coast<ref>[[Beano Cook]], [http://sports.espn.go.com/classic/s/beano_stanusc.html Longstanding West Coast rivalry], [[ESPN Classic]].com, Sept. 26, 2001, ''Accessed June 14, 2006''</ref>.

New President Alfred Steele completely changed direction with the marketing of the product to alter the "econo-brand" image of Pepsi. Postwar inflation put an end to the "Twice as much for a nickel" pricing and marketing strategy anyway, with some bottlers switching to 10 or even 8 ounce bottles at the nickel price, while others kept the 12 ounce bottles but at a higher price, and still others switched to 6 ounce bottles for seven cents. Pepsi's formula was also slightly changed, this time removing some of the sugar content. This was tied into their new image of Pepsi as "The Light Refreshment" and was followed by attempts to market Pepsi as a more affluent beverage. This was the "Be Sociable" campaign and wasn't particularly successful. Pepsi's next strong marketing success didn't occur until they targeted the youth market. First with the "Think Young" campaign in 1961, then more famously with their "Pepsi Generation" advertising two years later.

By the early 1960s, competitor [[Royal Crown Company]] was having strong success with their [[Diet Rite Cola]]. At that time, The Pepsi-Cola company had branched out into producing other flavors, under their Patio line, and in response to the success of Diet Rite, they added Patio Diet Cola. Success with Patio Diet Cola encouraged them to instead market it as Diet Pepsi in 1964. This was the also the year that Pepsi purchased the [[Mountain Dew]] brand from the southeast region Tip Corporation.

Stanford University also holds a rivalry game with Notre Dame, the battle for the Legends Trophy, a combination of Irish crystal and California redwood.

In 1965, the Pepsi-Cola Company merged with Frito-Lay, forming [[PepsiCo]].

Cal and UCLA also share a rivalry (albeit not as heated as those with their local counterparts). Their rivalry is rooted in their shared history as elite campuses within the [[University of California]] system (UCLA was once considered a southern extension of the UC Berkeley campus), the culture clash between Northern and Southern California, and the controversy over [[Sons of Westwood|UCLA's theft of Cal's fight song]]. In addition is the similarity of UCLA's mascot, the Bruin, to Cal's mascot, the Golden Bear. All University of California schools share some version of blue and yellow as their school colors; in particular, Cal has a dark blue and gold scheme while UCLA has a deep sky blue and gold color scheme.

==Marketing==

Cal and USC also have a long history between each other, having played each other practically every year in football since 1916. The rivalry has been marked by USC enjoying decades of success on the football field, while Cal claimed academic superiority. Cal has found more success in the past decade in football, however, as well as dominating the early years of the series. USC leads the all-time series 59-30-5.

[[Image:Pepsicup.jpg|thumb|right|A large advertisement made to resemble a Pepsi cup.]]

[[Image:Pepsinewcan.jpg|right|thumb|200px|The first of many new designs of Pepsi cans were released in 2007.]]

In 1975, PepsiCo introduced the [[Pepsi Challenge]] marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival [[Coca-Cola]]. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. PepsiCo took great advantage of the campaign with [[television commercial]]s reporting the test results to the public.<ref>[http://www.sodamuseum.bigstep.com/generic.jhtml?pid=3 SODAmuseum.com "The History of Pepsi-Cola"], ''sodamuseum.bigstep.com'', paragraph 31</ref> Some attribute this to the higher sugar content found in Pepsi compared to Coca-Cola, as seen in the book ''[[Big Secrets]]'' by [[William Poundstone]].{{Fact|date=February 2007}}

In 1996, PepsiCo launched the highly successful [[Pepsi Stuff]] marketing strategy. By 2002, the strategy was cited by Promo Magazine as one of 16 "Ageless Wonders" that "helped redefine promotion marketing."<ref>[http://www.pepsico.com/PEP_Company/Honors/index.cfm PepsiCo - Company - Honors (2002)], ''Promo'' Magazine, 2002.</ref>

Washington State also has a rivalry with the [[University of Idaho]]. The two schools are located a mere eight miles from each other, and the two were conference rivals from 1922 to 1958. The teams first met in [[1894]] and played almost every year of the [[20th century]] until [[1979]], when the rivalry was nearly abandoned for two decades while Idaho competed in [[Division I-AA]]. This rivalry is much less fiercely contested than the intra-state rivalry with Washington, and is generally considered to be more important to Idaho's fans than to WSU's.

In 2007, PepsiCo announced that Pepsi's cans would be redesigned again.<ref>[http://www.pepsigallery.com/?or=pw.474 Pepsi Can Gallery]</ref>

With the NCAA permanently approving 12-game schedules in college football in 2006, Pac-10 schools now play a full round-robin schedule for the first time since Arizona and Arizona State joined the conference in 1978.

=== Celebrity endorsers ===

==Rivalries in other sports==

{{main|Pepsi spokespersons}}

All of the intra-conference rivalries in football are carried over into other sports. However, over the years UCLA and Arizona have developed a primarily basketball rivalry between the two schools due to the fact that both teams have historically dominated the conference. In the last few years, Stanford's success has also led to a rivalry with Arizona, which peaked in 2001 with both receiving #1 seeds in the [[NCAA tournament]]. In addition, certain nonconference rivalries have developed in other sports.

Unlike Coca-Cola, Pepsi and its associated beverages have had various [[celebrity]] endorsers and continue to use them. [[Joan Crawford]] married Al Steele who was director of the company, she filled Al's place on the board of directors after he died.

<!-- Please do not put specific celebrities here. Celebrities are detailed in the Pepsi spokespersons article-->

=== Slogans ===

During the 1970s, UCLA and Notre Dame had an intense men's basketball rivalry. For several years, it was the only nonconference game in Division I basketball that was played twice a season (home-and-home). Unquestionably, the most famous game in the rivalry was on [[January 19]], [[1974]], when Notre Dame scored the last 12 points of the game to nip UCLA and end the Bruins' record 88-game winning streak. This rivalry is now dormant, partly because Notre Dame is no longer independent in sports other than football.

*1939: "Twice as Much for a Nickel"

*1950: "More Bounce to the Ounce"

*1958: "Be Sociable, Have a Pepsi"

*1961: "Now It's Pepsi for Those Who Think Young"

*1963: "Come Alive, You're in the Pepsi Generation".

*1967: "(Taste that beats the others cold) Pepsi Pours It On".

*1969: "You've Got a Lot to Live, Pepsi's Got a Lot to Give".

*1973: "Join the Pepsi people (feeling free)".

*1975: "Have a Pepsi day".

*1979: "Catch that Pepsi spirit". David Lucas composer

*1981: "Pepsi's got your taste for life".

*1983: "Pepsi's Now!"

*1984: "The Choice of a New Generation".

*1991: "Gotta Have It."

*1995: "Nothing Else is a Pepsi".

*1997: "GeneratioNext".

*1999: "Ask for More"/"The Joy of Pepsi-Cola".

*2003: "It's the Cola"/"Dare for More".

*2007: "More Happy".

==Types of Pepsi==

In recent years, Washington and Washington State have developed a major in-state rivalry in men's basketball with [[Gonzaga University|Gonzaga]]. Although Gonzaga has largely dominated against both teams, most of the games have been competitive, especially those between Gonzaga and Washington.

:''See also: [[List of Pepsi types]]''

==Past Conference Champions==

[[Image:Crystal-pepsi.jpg|thumb|right|[[Crystal Pepsi]] was one of the unpopular Pepsi variations.]]

===Men's Basketball===

There are many types of Pepsi-Cola all differing in taste, price and appearance. Diet Pepsi is one of the most popular variations of the drink, containing no sugar and zero calories. Other popular low calorie variations of the drink include [[Pepsi Max]], [[Pepsi ONE]], [[Caffeine-Free Pepsi]] and [[Caffeine-Free Diet Pepsi]]. In Japan there is Pepsi NEX, which is believed to be the equivilent of Pepsi MAX.

PCC

*1915-16-Oregon State/California

*1916-17-Washington State

*1918-19-Oregon

*1919-20-Stanford

*1920-21-Stanford/California

*1921-22-Idaho

*1922-23-Idaho

*1923-24-California

*1924-25-California

*1925-26-California

*1926-27-California

*1927-28-USC

*1928-29-California

*1929-30-USC

*1930-31-Washington

*1931-32-California

*1932-33-Oregon State

*1933-34-Washington

*1934-35-USC

*1935-36-Stanford

*1936-37-Stanford

*1937-38-Stanford

*1938-39-Oregon

*1939-40-USC

*1940-41-Washington State

*1941-42-Stanford

*1942-43-Washington

*1943-44-Washington/California

*1944-45-Oregon/UCLA

*1945-46-California

*1946-47-Oregon State

*1947-48-Washington

*1948-49-Oregon State

*1949-50-UCLA

*1950-51-Washington

*1951-52-UCLA

*1952-53-Washington

*1953-54-USC

*1954-55-Oregon State

*1955-56-UCLA

*1956-57-California

*1957-58-Oregon State/California

*1958-59-California

PepsiCo has marketed many different fruit flavors of the drink including: [[Wild Cherry Pepsi]] (1988), [[Diet Wild Cherry Pepsi]] (2005), Pepsi Lime (2005) and Diet Pepsi Lime (2005) and [[Pepsi Jazz]] diet cola with two flavors, Strawberries & Cream (2006) and Black Cherry French Vanilla (2006). PepsiCo also rivaled Coca-Cola's lemon-flavored products with [[Pepsi Twist]]. Pepsi Twist has been successfully marketed in [[Brazil]] (with lime instead of lemon), where a limited-edition version is also sold, the ''Pepsi Twistão'', with an even stronger lime flavor. Pepsi A-ha, with a lemon flavor, was launched in [[India]] in 2002 but was not successful. Another type, Pepsi Samba, was released in Australia in the 3rd Quarter of 2005; it is Pepsi with a tropical taste of [[tamarind]] and [[mango]].

AAWU/Pac-8/Pac-10

*1959-60-California

*1960-61-USC

*1961-62-UCLA

*1962-63-Stanford/UCLA

*1963-64-UCLA

*1964-65-UCLA

*1965-66-Oregon State

*1966-67-UCLA

*1967-68-UCLA

*1968-69-UCLA

*1969-70-UCLA

*1970-71-UCLA

*1971-72-UCLA

*1972-73-UCLA

*1973-74-UCLA

*1974-75-UCLA

*1975-76-UCLA

*1976-77-UCLA

*1977-78-UCLA

*1978-79-UCLA

*1979-80-Oregon State

*1980-81-Oregon State

*1981-82-Oregon State

*1982-83-UCLA

*1983-84-Oregon State/Washington

*1984-85-USC/Washington

*1985-86-Arizona

*1986-87-UCLA

*1987-88-Arizona

*1988-89-Arizona

*1989-90-Arizona/Oregon State

*1990-91-Arizona

*1991-92-UCLA

*1992-93-Arizona

*1993-94-Arizona

*1994-95-UCLA

*1995-96-UCLA

*1996-97-UCLA

*1997-98-Arizona

*1998-99-Stanford

*1999-00-Arizona/Stanford

*2000-01-Stanford

*2001-02-Oregon

*2002-03-Arizona

*2003-04-Stanford

*2004-05-Arizona

*2005-06-UCLA

PepsiCo has introduced many variant versions of Pepsi over the years that differ from the original version in either flavor, appearance or both. [[Crystal Pepsi]], a clear cola free of caffeine, sodium and preservatives, was introduced in 1992 and phased out the following year. Similarly, the blue-colored berry cola [[Pepsi Blue]] was introduced in mid-2002 to a mixed response. PepsiCo withdrew it from the market in 2004. In 2006, [[Pepsi Gold]] was released.

====See also====

PepsiCo has introduced [[coffee]]-flavored variations of the drink. In 2005, [[Pepsi Cappuccino]] was released in [[Romania]] and [[Bulgaria]] with another coffee-flavored cola called [[Pepsi Tarik]] in [[Malaysia]] and [[Pepsi Cafechino]] in India. In late 2005/early 2006 in the UK PepsiCo released Pepsi Max Cino, a [[cappuccino]] variant of its popular Pepsi Max beverage.

*[[Pacific-10 Conference Men's Basketball Tournament|Pac-10 Tournament]]

Many types of the drink have only been produced or sold for a limited time, such as [[Pepsi Holiday Spice]], a spicy Christmas seasonal finish of ginger and cinnamon. [[Pepsi X]] is another variation which contains more caffeine than regular Pepsi-Cola and in addition also contains [[taurine]] and [[guaranine]]. It is similar to other energy drinks such as [[Red Bull]].

===Women's Basketball===

PepsiCo markets [[Pepsi ONE]] in the US in place of Pepsi X (sold only outside the US and not currently available for import), as both are sweetened with SPLENDA® No Calorie Sweetener, and Pepsi ONE contains 4.6mg of caffeine per ounce without the added taurine and guaranine (Pepsi X has 2.5mg of caffeine and regular Pepsi has 3.13mg per ounce).

*1985-86-USC

*1986-87-USC

*1987-88-Washington

*1988-89-Stanford

*1989-90-Stanford/Washington

*1990-91-Stanford

*1991-92-Stanford

*1992-93-Stanford

*1993-94-USC

*1994-95-Stanford

*1995-96-Stanford

*1996-97-Stanford

*1997-98-Stanford

*1998-99-UCLA/Oregon

*1999-00-Oregon

*2000-01-Arizona State/Stanford/Washington

*2001-02-Stanford

*2002-03-Stanford

*2003-04-Arizona/Stanford

*2004-05-Stanford

*2005-06-Stanford

===Football=Criticisms==

:''Main article'': ''[[PepsiCo#Criticisms|PepsiCo Criticisms]]''

In 2003 and again in 2006,<ref>[http://www.rediff.com/money/2003/aug/05pepsicoke.htm Pepsi, Coke contain pesticides: CSE]</ref> the [[Centre for Science and Environment]] (CSE), a [[non-governmental organization]] in [[New Delhi]], found that soda drinks produced by manufacturers in India, including both Pepsi and Coca-Cola, had dangerously high levels of pesticides in their drinks. Both PepsiCo and The Coca-Cola Company maintain that their drinks are safe for consumption and have published newspaper advertisements that say pesticide levels in their products are less than those in other foods such as tea, fruit and dairy products.<ref>[http://www.financialexpress.com/latest_full_story.php?content_id=136991 Cola sales down 10% on state bans]</ref> In the Indian state of [[Kerala]], sale and production of Pepsi-Cola, along with other soft drinks, has been banned.<ref>[http://autofeed.msn.co.in/pandorav3/output/News/53a3285a-8106-4c3f-9e76-a5081c8762b8.aspx Kerala bans Coke and Pepsi]</ref> Five other Indian states have announced partial bans on the drinks in schools, colleges and hospitals.<ref>[http://news.bbc.co.uk/2/hi/south_asia/4776623.stm Indian state bans Pepsi and Coke]</ref>

{| class="wikitable"

On Friday, September 22, 2006, the High Court in Kerala overturned the Kerala ban ruling that only the federal government can ban food products.<ref>Thomas, V.M. [http://www.washingtonpost.com/wp-dyn/content/article/2006/09/22/AR2006092200277.html Indian Court Overturns Coke, Pepsi Ban]</ref>

|-

!Season

!Champion

!Conference Record

|-

|rowspan=3|1959

|USC

|3-1-0

|-

|UCLA

|3-1-0

|-

|Washington

|3-1-0

|-

|1960

|Washington

|4-0-0

|-

|1961

|UCLA

|3-1-0

|-

|1962

|USC

|4-0-0

|-

|1963

|Washington

|4-1-0

|-

|rowspan=2|1964

|Oregon State

|3-1-0

|-

|USC

|3-1-0

|-

|1965

|UCLA

|4-0-0

|-

|1966

|USC

|4-1-0

|-

|1967

|USC

|6-1-0

|-

|1968

|USC

|6-0-0

|-

|1969

|USC

|6-0-0

|-

|1970

|Stanford

|6-1-0

|-

|1971

|Stanford

|6-1-0

|-

|1972

|USC

|7-0-0

|-

|1973

|USC

|7-0-0

|-

|1974

|USC

|6-0-1

|-

|rowspan=2|1975

|California

|6-1-0

|-

|UCLA

|6-1-0

|-

|1976

|USC

|7-0-0

|-

|1977

|Washington

|6-1-0

|-

|1978

|USC

|6-1-0

|-

|1979

|USC

|6-0-1

|-

|1980

|Washington

|6-1-0

|-

|1981

|Washington

|6-2-0

|-

|1982

|UCLA

|5-1-1

|-

|1983

|UCLA

|6-1-1

|-

|1984

|USC

|7-1-0

|-

|1985

|UCLA

|6-2-0

|-

|1986

|Arizona State

|5-1-1

|-

|rowspan=2|1987

|USC

|7-1-0

|-

|UCLA

|7-1-0

|-

|1988

|USC

|8-0-0

|-

|1989

|USC

|6-0-1

|-

|1990

|Washington

|7-0-1

|-

|1991

|Washington

|8-0-0

|-

|rowspan=2|1992

|Stanford

|6-2-0

|-

|Washington

|6-2-0

|-

|rowspan=3|1993

|Arizona

|6-2-0

|-

|USC

|6-2-0

|-

|UCLA

|6-2-0

|-

|1994

|Oregon

|7-1-0

|-

|rowspan=2|1995

|USC

|6-1-1

|-

|Washington

|6-1-1

|-

|1996

|Arizona State

|8-0-0

|-

|rowspan=2|1997

|UCLA

|7-1-0

|-

|Washington State

|7-1-0

|-

|1998

|UCLA

|8-0

|-

|1999

|Stanford

|7-1

|-

|rowspan=3|2000

|Oregon

|7-1

|-

|Oregon State

|7-1

|-

|*Washington

|7-1

|-

|2001

|Oregon

|7-1

|-

|rowspan=2|2002

|USC

|7-1

|-

|*Washington State

|7-1

|-

|2003

|USC

|7-1

|-

|2004

|USC

|8-0

|-

|2005

|USC

|8-0

|-

|rowspan=2|2006

|*USC

|7-2

|-

|California

|7-2

|-

|}

Iran state television broadcast anti-Pepsi propaganda, saying that the PEPSI letters stood for Pay Each Penny Save Israel.[http://www.memritv.org/Transcript.asp?P1=1277] PepsiCo has a bottling plant in Iran.[http://www.metimes.com/articles/normal.php?StoryID=20060719-083019-1430r]

''* Denotes Pac-10 representative in Rose Bowl

==Rivalry with Coca-Cola==

===Men's Soccer===

According to Consumer Reports, in the 1970s, the rivalry continued to heat up the market. Pepsi conducted [[blind taste test]]s in stores, in what was called the "[[Pepsi Challenge]]". These tests suggested that more consumers preferred the taste of Pepsi (which is believed to have more [[lemon]] oil, less [[orange (fruit)|orange]] oil, and uses [[vanillin]] rather than [[vanilla]]) to Coke. The sales of Pepsi started to climb, and Pepsi kicked off the "Challenge" across the nation.

In 1985, [[The Coca-Cola Company]], amid much publicity, changed its [[Coca-Cola formula|formula]]. Some authorities believe that [[New Coke]], as the reformulated drink came to be known, was invented specifically in response to the Pepsi Challenge.{{Fact|date=February 2007}} However, a consumer backlash led to Coca-Cola quickly reintroducing the original formula as Coke "Classic".

The conference established men's soccer as a sponsored sport beginning in the 2000 academic year. Prior to then, most members who fielded a men's collegiate soccer team competed in the [[Mountain Pacific Sports Federation]].

Overall, Coca-Cola continues to outsell Pepsi in almost all areas of the world. [[Saudi Arabia]], [[Pakistan]] (Pepsi has been a dominant sponsor of the [[Pakistan cricket team]] since the [[1990s]]) and the [[Province of Canada|Canadian provinces]] of [[Quebec]] and [[Prince Edward Island]] are three exceptions.<ref>[http://www.strategymag.com/articles/magazine/20041015/vive.html?page=1 "Vive la difference

{| class="wikitable"

'Does that mean I have to have a separate campaign?"], ''Strategy Magazine'', [[October]] [[2004]]</ref>

|-

!Season

By most accounts, Coca-Cola was India's leading soft drink until 1977 when it left India after a new government ordered The Coca-Cola Company to turn over its secret formula for Coke and dilute its stake in its Indian unit as required by the Foreign Exchange Regulation Act (FERA). In [[1988]], PepsiCo gained entry to India by creating a joint venture with the Punjab government-owned [[Punjab Agro Industrial Corporation]] (PAIC) and [[Voltas India Limited]]. This joint venture marketed and sold Lehar Pepsi until 1991 when the use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in [[1994]]. In [[1993]], The Coca-Cola Company returned in pursuance of India's [[Liberalization]] policy.<ref>[http://www.mindfully.org/Water/2005/India-Coca-Cola-Pepsi14mar05.htm "India: Soft Drinks, Hard Cases"], ''The Water Dossier'', [[14 March]] [[2005]]</ref> In 2005, The Coca-Cola Company and PepsiCo together held 95% market share of soft-drink sales in India. Coca-Cola India's market share was 60.8%.<ref>[http://economictimes.indiatimes.com/articleshow/1191706.cms "Fizzical Facts: Coke claims 60% mkt share in India"], ''Times News Network'', [[August 5]] [[2005]]</ref>

!Champion

!Record

Pepsi had long been the drink of Canadian [[Francophone]]s and it continues to hold its dominance by relying on local [[Québécois]] celebrities (especially [[Claude Meunier]], of ''[[La Petite Vie]]'' fame) to sell its product. "Pepsi" eventually became an offensive [[nickname]] for Francophones viewed as a lower class by [[Anglophone]]s in the middle of the 20th century. The term is now used as an historical reference to French-English linguistic animosity (During the partitionist debate surrounding the 1995 referendum, a pundit wrote, "''And a wall will be erected along St-Laurent street [the traditional divide between French and English in Montréal] because some people were throwing Coke bottles one way and Pepsi bottles the other way''").

!Runner-Up

!Record

|-

|2000

|''Washington''

|

|

|

|-

|2001

|''Stanford''

|

|

|

|-

|2002

|''UCLA''

|16-3-3 (8-2-0)

|California

|14-6-2 (6-3-1)

|-

|2003

|''UCLA''

|20-2-1 (10-0-0)

|Oregon State

|13-7-0 (7-3-0)

|-

|2004

|''UCLA''

|14-4-2 (6-2-0)

|California

|13-4-3 (4-3-1)

|-

|2005

|''UCLA''

|12-5-3 (7-1-2)

|California

|14-4-3 (6-3-1)

|-

|2006

|''California''

|12-5-1 (7-3-0)

|San Diego State

|9-5-4 (5-2-3)

|}

In the U.S., Pepsi's total market share was about 31.7 percent in 2004, while Coke's was about 43.1 percent.<ref>[http://www.beverage-digest.com/pdf/top-10_2005.pdf "Beverage Digest Press Release"], ''Beverage Digest'', [[March 4]] [[2005]] (PDF)</ref>

===Women's Soccer===

In [[Russia]], Pepsi once had a larger market share than Coca-Cola. However, Pepsi's dominance in Russia was undercut as the [[Cold War]] ended. PepsiCo had made a deal with the Soviet Union for scale production of Pepsi in 1972.[http://www.free-essays.us/dbase/b5/lvt48.shtml] When the [[Collapse of the Soviet Union|Soviet Union fell apart]], Pepsi, was associated with the old Soviet system, and Coca Cola, just newly introduced to the Russian market in 1992, was associated with the new system. Thus, Coca-Cola rapidly captured a significant [[market share]] away from Pepsi that might otherwise have needed years to build up. By July 2005, Coca-Cola enjoyed a market share of 19.4 percent, followed by Pepsi with 13 percent.<ref>[http://www.themoscowtimes.com/stories/2005/12/30/041.html "Coke Versus Pepsi, Santa Versus Moroz"], ''The Moscow Times'', [[December 30]] [[2005]]</ref>

The conference established women's soccer as a sponsored sport beginning in the 1995 academic year.

In the same way that Coca Cola has become a cultural icon and its global spread has spawned words like "[[coca colonization]]", Pepsi Cola and its relation to Russia has also turned it into an icon. In the early 1990s, the term, "[[Pepsi-stroika]]", began appearing as a pun on "[[perestroika]]", the reform policy of the Soviet Union under [[Mikhail Gorbachev]]. Critics viewed the policy as a lot of fizz without substance and as an attempt to usher in Western products in deals there with the old elites. Pepsi, as one of the first American products in the Soviet Union, became a symbol of the relationship and the Soviet policy.<ref>The word first appeared in an exhibit in the Harvard University Law School Library in December 1990 to February 1991, then in several articles and books by anthropologist [[David Lempert]], who coined the phrase. Most notable is the third book inside the two volume set, "Pepsi-stroika" in ''Daily Life in a Crumbling Empire: The Absorption of Russia into the World Economy,'' Columbia University Press/ Eastern European Monographs, 1996.</ref>

{| class="wikitable"

== Ingredients ==

<!-- ingredients details correct as found at http://www.dietfacts.com/html/items/13138.htm -->

{| class ="wikitable" align="right" cellborder="1" cellspacing="2" cellpadding="1"

!

! Amount per 100mL

|-

|'''Energy'''

!Season

|196.5 kJ

!Champion

!Record

!Runner-Up

!Record

|-

|'''Fat'''

|1995

|0 g

|''Stanford''

|

|

|-

|'''Sodium'''

|1996

|0.98 mg

|''Stanford''

|

|

|-

|'''Carbohydrates'''

|1997

|11.74 g

|''UCLA''

|

|

|-

|'''Sugar'''

|1998

|11.04 g

|''California/UCLA/USC''

|

|

|-

|'''Protein'''

|1999

|0 g

|''Stanford''

|

|

|-

|'''Caffeine'''

|2000

|10 mg

|''Washington''

|

|

|-

|2001

|''UCLA''

|

|

|-

|2002

|''Stanford''

|

|

|-

|2003

|''UCLA''

|20-2-3 (8-0-1)

|Arizona State

|13-5-3 (6-2-1)

|-

|2004

|''UCLA/Arizona''

|17-6-0/15-6-0 (6-3-0)

|Washington

|17-5-1 (5-3-1)

|-

|2005

|''UCLA''

|22-2-2 (7-0-2)

|California

|16-4-2 (7-1-1)

|-

|2006

|''UCLA''

|17-3-0 (8-1-0)

|Oregon

|12-6-2 (6-1-2)

|}

The Pepsi-Cola drink contains basic ingredients found in most other similar drinks including carbonated water, [[high fructose corn syrup]], sugar, [[coloring]]s, [[phosphoric acid]], [[caffeine]], [[citric acid]] and [[flavor|natural flavors]]. The caffeine free Pepsi-Cola contains the same ingredients minus the caffeine.

The original Pepsi-Cola recipe (which is pretty close to the original Coca-Cola recipe) was actually available from documents filed with the court at the time that the Pepsi-Cola Company went bankrupt in 1929. Note that the original formuation contained neither cola nor caffiene.

==Commissioners==

===PCC===

The Original Pepsi-Cola Recipe[http://www.sodamuseum.bigstep.com/generic.jhtml?pid=11]

*Edwin N. Atherton 1940-44

*Victor O. Schmidt 1944-59

Pepsi Cola Formula:

===AAWU===

*Sugar- Standard Confectioners A 7500 pounds

*Water, sufficient quantity to 1200 gallons

*Caramel - burnt sugar color 12 gallons

*Lime Juice 12 gallons

*Phosphoric Acid S.G. 1.750 58 pounds

*Alcohol 1/2 gallon

*Oil Lemon 6 fluid ounces

*Oil Orange 5 fluid ounces

*Cinnamon Oil 4 fluid ounces

*Oil Nutmeg 2 fluid ounces

*Oil Coriander 2 fluid ounces

*Oil Petit Grain 1 fluid ounce

Mix; Stir two hours:

* Thomas J. Hamilton 1959-68

Boil Sugar and Water

===Pacific-8===

==Competitors==

* Thomas J. Hamilton 1968-71

*[[Coca-Cola]]

* Wiles Hallock 1971-78

*[[R.C. Cola]]

===Pacific-10=See also==

*[[Pepsico]]

*[[Pepsi Stuff]]

*[[Soft drink]]

*[[Cola wars]]

*[[Coca-Cola]] (drink)

*[[The Coca-Cola Company]] (Competitor)

*[[Pepsiman]] (Mascot for the [[Japan]]ese division of Pepsi)

*[[List of Pepsi types]]

== Listen ==

* Wiles Hallock 1978-83

* [http://www.OldRadioFun.com/downloads/Commercials.19xx.xx.xx_Pepsi_Cola.mp3 1939 Radio Commercial] (Twice as Much for a Nickel)

* Thomas C. Hansen 1983-

== Notes ==

==Conference facilities==

{|<div class="wikitablereferences-small">

|-

!School

!Football stadium

!Stadium capacity

!Basketball arena

!Arena capacity

!Baseball stadium

!Stadium capacity

|-

|Arizona

|[[Arizona Stadium]]

|57,803

|[[McKale Center]]

|14,545

|[[Kindall Field]]

|6,500

|-

|Arizona State

|[[Sun Devil Stadium]]

|73,379

|[[Wells Fargo Arena]]

|14,198

|[[Packard Stadium]]

|7,785

|-

|California

|[[California Memorial Stadium]]

|73,347

|[[Haas Pavilion]]

|12,172

|[[Evans Diamond]]

|2,500

|-

|Oregon

|[[Autzen Stadium]]

|53,800

|[[McArthur Court]]

| 9,087

|No baseball team

|N/A

|-

|Oregon State

|[[Reser Stadium]]

|46,200

|[[Gill Coliseum]]

|10,400

|[[Goss Stadium at Coleman Field]]

|3,000

|-

|Stanford

|[[Stanford Stadium]]

|50,000

|[[Maples Pavilion]]

| 7,392

|[[Sunken Diamond]]

|4,000

|-

|UCLA

|[[Rose Bowl (stadium)|Rose Bowl]]

|92,542

|[[Pauley Pavilion]]

|12,829

|[[Jackie Robinson Stadium (UCLA baseball)|Jackie Robinson Stadium]]

|1,250

|-

|USC

|[[Los Angeles Memorial Coliseum]]

|92,000

|[[Galen Center]]

|10,258

|[[Dedeaux Field]]

|2,500

|-

|Washington

|[[Husky Stadium]]

|72,500

|[[Hec Edmundson Pavilion]]

|10,000

|[[Husky Ballpark]]

|1,500

|-

|Washington State

|[[Martin Stadium]]

|35,117

|[[Beasley Coliseum]]

|12,058

|[[Bailey-Brayton Field]]

|3,500

|}

==Reference==

<references/>

</div>

==References==

* ''Beverage World Magazine'', January 1998, "Celebrating a Century of Refreshment: Pepsi - The First 100 Years"

* Stoddard, Bob. ''Pepsi Cola - 100 Years'' (1997), General Publishing Group, Los Angeles, CA, USA

* "''History & Milestones''" (1996), Pepsi packet

* Louis, J.C. & Yazijian, Harvey Z. "The Cola Wars" (1980), Everest House, Publishers, New York, NY, USA

==External links==

* [http://www.pac-10theoriginof.orgcom/pepsi.html PacificThe Tenorigin Conferenceof OfficialCompany WebsitePepsi]

* [http://www.pactentalkpepsiusa.com/ Pac 10 ForumPepsi CommunityFAQ]

* [http://www.pepsiworld.com/ Pepsi World]

{{NCAA DI-A Conferences}}

* [http://www.pepsigallery.com/ Pepsi Gallery - Pepsi Promotional site]

{{Pacific Ten Conference}}

* [http://www.pepsiamericas.com/ Pepsi Americas]

[[Category:Pacific Ten Conference|*]]

* [http://money.cnn.com/2005/03/07/news/fortune400/cokepepsi_sales/ 'Coke, Pepsi losing the fizz']

[[de:Pacific Ten Conference]]

* [http://wiredforbooks.org/johnsculley/ 1987 Audio Interview with John Sculley by Don Swaim of CBS Radio - RealAudio]

[[fr:Pacific Ten Conference]]

* [http://www.pepsifireworks.com The Annual Pepsi Independence Day Celebration (Tri-Cities, TN.)]

[[ja:パシフィック10連盟]]

* [http://www.freewebs.com/pepsicappuccino/ The Pepsi Max Cappuccino Wire], a fan site to Pepsi Max Cappuccino.

[[zh:太平洋十大學聯會]]

* [http://www.foodsdatabase.com/LinkedLabel.aspx?FoodId=7356 Nutrition facts]

* http://www.springbokradio.com/ADSPEPSI.html (South African 1977 Radio Commercial)

{{colas}}

[[Category:Cola]]

[[Category:NASCAR sponsors]]

[[Category:PepsiCo brands]]

[[Category:1903 introductions]]

[[ar:بيبسي]]

[[bs:Pepsi]]

[[bg:Пепси]]

[[cs:Pepsi]]

[[cy:Pepsi]]

[[de:Pepsi]]

[[es:Pepsi]]

[[fa:پپسی‌کولا]]

[[fr:Pepsi-Cola]]

[[ko:펩시콜라]]

[[hr:Pepsi]]

[[id:Pepsi]]

[[it:Pepsi Cola]]

[[he:פפסי]]

[[la:Pepsi]]

[[ms:Pepsi-Cola]]

[[nl:Pepsi]]

[[ja:ペプシコーラ]]

[[no:Pepsi]]

[[nn:Pepsi]]

[[pl:Pepsi-Cola]]

[[pt:Pepsi-Cola]]

[[ru:Пепси-кола]]

[[sco:Pepsi]]

[[sq:Pepsi]]

[[simple:Pepsi]]

[[fi:Pepsi]]

[[sv:Pepsi-Cola]]

[[ta:பெப்சி]]

[[th:เป๊ปซี่]]

[[tr:Pepsi]]

[[zh-yue:百事可樂]]

[[zh:百事可樂]]