List of Black Order members and Beer in Serbia: Difference between pages
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{{Serbia_topics}}
'''[[Serbia]]'s beer''' ([[Serbian language]]: пиво / pivo) is not well-known or famous outside of its national borders. This is mainly because Serbian breweries only target the domestic market.
==Visual presentation==
Beer for home consumption is mostly sold in half-[[litre]] glass bottles (if buyer doesn't have empty ones he can usually pay a deposit, which is returned after returning the bottle to the retailer), while 0.33L bottles are rarer.
[[Beverage can|Can]]s are less common even if canned beer could be of slightly better quality.
Recently, most [[brewery|breweries]] began packing their product in [[plastic]] Q-pack bottles of 1.5, 2 or even 2.5 [[litre]]s. This beer is cheaper though equal in quality.
It's worth noting that unlike in countries like [[Canada]] or certain states of the [[United States|USA]] where beer is sold only in specialty beer and liquor stores, beer can be purchased in regular supermarkets, groceries, corner shops and street kiosks all across [[Serbia]].
In bars and restaurants beer is either served in 0.33 or 0.5L bottles, or rarely poured (''točeno'').
Light beer dominates in [[Serbia]]. Due to significantly lower consumption, dark beer is not as commonly present (almost every larger brewery produces it in small quantities, making it harder to find on the market). Some breweries also produce [[kvass]].
Beer in glass bottles costs around 45.00 [[Serbian dinar|RSD]] (0.50 [[euro|€]]) per litre while in plastic it could go as low as 35.00 RSD (0.40 €) per litre. Beer in pubs costs around 150.00 RSD (1.70 €) per litre. In addition to various domestic brands, majority of bars serve the usual foreign fare of [[Heineken]], [[Beck's]], [[Carlsberg]], [[Tuborg]], etc.
==Availability and Market Presence==
In recent years, Serbia has seen a boom in beer-related advertising. Catchy slogans, large bilboards and polished TV spots featuring local celebrities or folksy characters are present at every turn. It's highly improbable more than 10 minutes will pass on any Serbian TV station without a beer commercial. Similarly in print media, page-long ads constantly remind readers about joys of beer.
While some believe in-your-face presence of brands like Lav, [[Jelen pivo|Jelen]], MB, Weifert, and Atlas actually produces a reverse effect, marketing experts point to significant increase in beer consumption among Serbs as proof that this kind of advertising works. Serbia's total annual beer consumption in [[2004]] was 5.8 million hectolitres, which translates to 50 litres per capita.[http://www.efesbev.com/our_group/serbia.aspx]
Breweries producing these brands also sponsor large outdoor concerts, sports and entertainment events that further raise their public profile.
Brewery MB is most probably spending the most money on advertising.
==Quality==
Which brew is the best, and indeed which brews are good or bad is, of course, a disputed subject.
In a February 2004 [[online]] [[opinion poll|poll]][http://www.krstarica.com/eng/poll/index.php?anketa=125] conducted by the largest Serbian search engine [[Krstarica.com]], 5304 visitors have voted on what is the best domestic beer. The winner was [[Jelen pivo|Jelen]] with 30% of the votes, followed by [[MB premium|MB]] with 26%, and [[Niksicko pivo|Nikšićko]] with 16% while all other brews received 7% or less votes. Of these, Jelen is the best and has richer taste and especially smell than MB but causes significantly worse [[hangover]]; while Nikšićko is a class of its own, being about 50% more expensive than other brews.
It is important to know a phenomenon caused by competition between breweries, most notably between the breweries of [[Apatin]] and [[Belgrade]]. When one brewery starts making beer of higher quality, more and more people start buying it; because of high demand the brewery begins [[hyperproduction]] of beer, and as a result of this its quality drops; meanwhile the other brewery, having low sales, improves the quality in order to attract customers; people switch back to it and the circle starts again.
==
===In Serbia===
* [[Apatin]]: [[Apatinska pivara]] (Apatin brewery) <small>(majority owned by [[InBev]])</small>
** [[Jelen pivo]]
** [[Pils Light]]
* [[Becej|Bečej]]: [[Pivara Becej|Pivara Bečej]] [http://www.pivara.co.yu]
** [[Old Gold]] - light and dark
** [[Gerber's]] - light and dark
* [[Belgrade]]: [[Beogradska industrija piva]] (BIP) (Belgrade Beer Industry) [http://www.bip.co.yu/], in Serbian
** [[Bg]]
** [[Bip]] (БИП)
** [[Premium Pils]]
** [[Ruski kvas]] - kvass
* Belgrade: [[Kasina]] - brewpub
* [[Celarevo|Čelarevo]]: [[Pivara Celarevo|Pivara Čelarevo]] (Brewery Čelarevo) [http://www.carlsberg.co.yu] <small>(owned by [[Carlsberg|Carlsberg brewery group]])</small>
** [[Lav pivo]]
* [[Jagodina]]: [[Jagodinska pivara]] (Jagodina brewery)
** [[Jagodinsko pivo]]
*** [[Simbol]] <small>(export brew)</small>
* [[Nis|Niš]]: [[Niska pivara|Niška pivara]] (Niš brewery)
**[[Niško]]
**[[Appel pivo]] <small>(only in 0.33l bottles)</small>
* [[Novi Sad]]: [[Pivara MB]] (Brewery MB)
** [[MB Premium]]
** [[MB Pils]]
** [[MB Swartz]]
** [[MB Dunkel]]
* [[Pancevo|Pančevo]]: [[Pivara Pancevo|Pivara Pančevo]] (Pančevo brewery) [http://www.weifert.co.yu] <small>(acquired by [[Efes Beverage Group|Efes Beer Group]] in [[2003]])</small>
** [[Pancevacko ekstra|Pančevačko ekstra]]
** [[Standard (brew)|Standard]]
** [[Weifert]]
** [[Belo - Wiefert]]
** [[Wiefert tamno]]
* [[Pec|Peć]]: [[Pećka pivara]] <small>(currently operating in Belgrade)</small>
* Peć: [[Biere e Peja]] <small>(operating in facilities of Pećka pivara)</small>
* [[Ritisevo|Ritiševo]]: [[Pivara Ritisevo|Pivara Ritiševo]] (Brewery Ritiševo)
** [[Krugher & Brent]]
* [[Valjevo]]: [[Valjevska pivara]] (Valjevo brewery) [http://www.valjevsko.co.yu]
** [[Valjevsko pivo]]
** [[Atlas Pils]]
* [[Vrsac|Vršac]]: [[Vrsacka pivara|Vršačka pivara]] (Vršac brewery) [http://www.vrsackapivara.co.yu], in Serbian
** [[Sampion|Šampion]] <small>(light and dark, plus two varieties)</small>
** [[Zoffman]]
* [[Zajecar|Zaječar]]: [[Zajecarska pivara|Zaječarska pivara]] (Zaječar brewery) <small>(acquired by [[Efes Beverage Group|Efes Beer Group]] in [[2004]])</small>
** [[Zajecarsko pivo|Zaječarsko pivo]] (Zaječar beer)
** [[Pils plus]]
** [[Nikola Pasic (beer)|Nikola Pašić]] - dark beer
* [[Zrenjanin]]: [[Zrenjaninska industrija piva]] (ZIP) (Zrenjanin Beer Industry) [http://www.zip.co.yu]
** [[Rooster Beer]]
==Foreign brands brewed in Serbia==
*[[Apatin]] - [[Beck's]], [[Stella Artois]]
*[[Čelarevo]] - [[Carlsberg]], [[Tuborg]]
==
===Belgrade Beer Fest===
Started in [[2003]], [[Belgrade Beer Fest]] ([http://www.belgradebeerfest.com www.belgradebeerfest.com]), is held annually over 3-4 days at the foot of Belgrade's [[Kalemegdan]] fortress as a showcase event for various beer producers. In addition to domestic and foreign brews at affordable prices, the festival features live music performances each evening. It has quickly grown in size and popularity. In [[2004]], it attracted over 75,000 foreign visitors to [[Belgrade]][http://chillout.co.yu/news.php?ops=1&news_id=348] and in [[2005]] it was the second most visited festival in [[Serbia]] with 300,000 visitors.[http://www.chillout.co.yu/news.php?ops=1&news_id=413] It's profile will no doubt be further raised by the fact that on [[December 31]], [[2005]] British daily ''[[The Independent]]'' named it as one of the worldwide events to visit in [[2006]].[http://travel.independent.co.uk/news_and_advice/article335722.ece]
===Dani piva===
[[Dani Piva]] (days of beer) ([http://www.danipiva.co.yu www.danipiva.co.yu]) is a beer festival in [[Zrenjanin]], started in [[1985]], organised by the Zrenjanin brewery [[Zrenjaninska industrija piva]].
==External links==
*[http://www.cyber-pivo.co.yu Site about beer in Serbia] (in Serbian)
*[http://www.serbiafood.co.yu/directory/pivo.htm Address book of most breweries in Serbia and Montenegro]
*[http://www.b92.net/biz/vesti/srbija.php?yyyy=2007&mm=07&dd=06&nav_id=254184 Efes Weifert: Manji gubici za 22%]
[[Category:Serbian culture]]
[[Category:Beer and breweries in Serbia]]
{{Beers of the world}}
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