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=== [[Korean War]] ===
{{Infobox Beverage
I have been editing this article for a few days. I ran down through the article and fixed any grammer mistakes I could find. I would appreciate any suggestions on what to do and how I can really improve it further. Thanks a lot. [[User:Mr. Killigan|Mr. Killigan]] 06:17, 12 July 2007 (UTC)
|name=Pepsi-Cola
|image=[[Image:PepsiLogo.jpg|150px]]
|type=[[Cola]]
|manufacturer=[[PepsiCo, Inc.]]
|origin=[[USA]]
|introduced=[[1903]]
|discontinued=
|related= [[Coca-Cola]]
}}
'''Pepsi-Cola''', most commonly called '''Pepsi''', is a [[soft drink]] produced by [[PepsiCo]] which is sold worldwide in stores, restaurants and vending machines.
==== Kirill Lokshin ====
==History==
[[Image:Pepsivintagelogo.jpg|thumb|right|"Pepsi" logo (used from [[1906]]-[[1939]] in several slightly different variations).]]
[[Image:Pepsi Logo.png|thumb|right|The international Pepsi logo. Also used as logo from [[1991]]-[[1998]].]]
[[Image:Pepsi Logo.JPG|right|175px|thumb|The "Pepsi" logo (used from [[1998]]- present).]]
[[Image:Pepsistufflogo1.jpg|right|175px|thumb|[[Pepsi Stuff]] represented a major assault in the [[Cola Wars]]]]
There are a number of areas to work on, at this point; keep in mind, though, that this is a very high-profile article, so you should be careful to move slowly and carefully to avoid getting entangled in any editorial conflicts here.
Pepsi-Cola was first made in [[New Bern, North Carolina]] in the United States in the early 1890s by [[pharmacy|pharmacist]] [[Caleb Bradham]]. On [[August 28]], [[1898]] , "Brad's drink" was changed to "Pepsi-Cola" and later trademarked on [[June 16]], [[1903]]. As Pepsi was initially intended to cure stomach pains, Bradham coined the name Pepsi from the condition ''[[dyspepsia]]'' (stomachache or indigestion). It was made of [[carbonated water]], [[sugar]], [[vanilla]], [[essential oil|rare oils]], and [[kola nut]]s. Whether the original recipe included the [[enzyme]] [[pepsin]] is disputed.<ref>[http://medialit.med.sc.edu/pepsi.htm Mike Gange, ''Pop Culture Paraphernalia''], ''The Encyclopedia of Pepsi-Cola Collectibles''</ref><ref>[http://inventors.about.com/library/inventors/blpepsi.htm "The History of Pepsi Cola"], Mary Bellis, ''about.com''</ref>
* <s>The article is, in my opinion, simply too long; we're looking at 72K (~12,000 words) of prose. The "Legacy" section, in particular, is ripe for splitting out into a separate [[Legacy of the Korean War]] article, with a much shorter summary left in the main one.</s>
* <s>"Korean War (1950 – 1953)" should really be something like "Course of the war"; you probably don't want to repeat the article title as a section heading.</s>
* The citations need cleanup; at a minimum, all of the embedded external links should be converted to footnotes. There are also a number of "citation needed" tags floating around. Beyond that, more thorough citation would be appropriate throughout the article; see [[WP:MILHIST#CITE]] for some guidelines.
* <s>The "Depictions" section should be turned into prose, rather than a laundry list of films; see also [[WP:MILHIST#POP]].</s>
* <s>The "Names" section, as it's presently constituted, would work much better as a narrow sidebar; it's of some interest, but I doubt there's enough material to sustain a separate section.</s>
* <s>The "See also" section should be eliminated. If something isn't worth linking from the text, it's generally not worth linking at all. </s>
* <s>The rump "Bibliography" section should be removed as well.</s>
* The "External links" section could use trimming.
Hope that helps! [[User:Kirill Lokshin|Kirill]] 04:08, 13 July 2007 (UTC)<s>cool</s>
::Thank you very much for offering your opinion! [[User:Mr. Killigan|Mr. Killigan]] 00:57, 14 July 2007 (UTC)
In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of [[syrup]]. The next year, Pepsi was sold in six-ounce bottles and sales increased to 19,848 gallons. In 1905, Pepsi received its first logo redesign since the original design of 1898. In 1906, the logo was changed again. In 1909, automobile race pioneer [[Barney Oldfield]] endorsed Pepsi-Cola in newspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race".
In 1923, Pepsico went bankrupt due to high sugar prices as a result of [[World War I]], assets were sold and Roy C. Megargel bought the Pepsi trademark.<ref>[http://www.sodamuseum.bigstep.com/generic.jhtml?pid=3 "The History of Pepsi-Cola"], ''sodamuseum.bigstep.com'' paragraph 8</ref>Eight years later, the company went bankrupt again, resulting in a reformulation of the Pepsi-Cola syrup formula.
During [[The Great Depression]], Pepsi gained popularity following the introduction in 1934 of a 12-ounce bottle. With twelve ounces a bottle instead of the six ounces Coca-Cola sold, PepsiCo turned the price difference to its advantage with a slick radio advertising campaign which was the first use of a [[jingle]] in advertising. "Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you," encouraged price-watching consumers to switch to Pepsi, while obliquely referring to the Coca-Cola standard of six ounces a bottle for the price of five cents (a nickel), instead of the twelve ounces Pepsi sold at the same price. Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, PepsiCo's profits doubled.<ref name="coke at home">Jones, Eleanor & Ritzmann, Florian. [http://xroads.virginia.edu/~class/coke/coke1.html "Coca-Cola at Home"]. Retrieved June 17, 2006.</ref>
== Marketing ==
In 1975, Pepsi introduced the [[Pepsi Challenge]] marketing campaign where Pepsico set up a blind tasting between Pepsi-Cola and rival [[Coca-Cola]]. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. Pepsi took great advantage of the campaign with [[television commercial]]s reporting the test results to the public.<ref>[http://www.sodamuseum.bigstep.com/generic.jhtml?pid=3 SODAmuseum.com "The History of Pepsi-Cola"], ''sodamuseum.bigstep.com'', paragraph 31</ref>
In 1996, PepsiCo launched the highly successful [[Pepsi Stuff]] marketing strategy. In 2002, the strategy was cited by Promo Magazine as one of 16 "Ageless Wonders" that "helped redefine promotion marketing."[http://www.pepsico.com/PEP_Company/Honors/index.cfm# Source: Promo Magazine, 2002].
=== Celebrity endorsers ===
{{main|Pepsi spokespersons}}
As with most popular soft drinks, Pepsi and its associated beverages have had various [[celebrity]] endorsers.
== Types of Pepsi ==
:''See also: [[List of Pepsi types]]''
[[Image:Pepsi_diet.jpg|thumb|right|[[Diet Pepsi]] first debuted in 1964, and is one of the most popular types of Pepsi.]]
[[Image:Crystal-pepsi.jpg|thumb|right|[[Crystal Pepsi]] was one of the many unpopular Pepsi variations.]]
There are many types of Pepsi-Cola all differing in taste, price, appearance and availability. [[Diet Pepsi]] is one of the most popular variations of the drink, containing no sugar and zero calories. Introduced in 1964, Diet Pepsi was the United States's first national diet soft drink.
==Criticisms==
{{main|PepsiCo#Criticisms}}
==Rivalry with Coca-Cola==
While some people claim that Pepsi tastes exactly the same to Coca-Cola, other people say they can tell a difference in the two sodas. In the past, the difference in taste between Pepsi and [[The Coca-Cola Company]]'s Coca-Cola was even greater than it is today. When the Pepsi taste became more popular, Coca-Cola tried to make their drink to be closer to the American taste of Pepsi. Although PepsiCo claimed this a victory for their brand of cola, Coca-Cola soon changed because, while testing showed the taste of the new Coca-Cola was better, consumers preferred Coca-Cola to stay the same. Coca-Cola outsells Pepsi in the US overall because Coca-Cola is sold exclusively in more locations, such as restaurants that sell Coca-Cola, but not Pepsi. In locations where Pepsi and Coca-Cola are sold side-by-side Pepsi generally outsells Coca-Cola in the US.
Coca-Cola still outsells Pepsi in almost all areas of the world. [[Saudi Arabia]] and the [[Provinces of Canada|Canadian provinces]] of [[Prince Edward Island]], [[Newfoundland and Labrador]], [[Ontario]] and [[Quebec]] are some of the few exceptions.{{citation needed}}
By most accounts, Coca-Cola was India's leading soft drink until [[1977]] when it left India after a new government ordered the company to turn over its secret formula for Coca-Cola and dilute its stake in its Indian unit as required by the Foreign Exchange Regulation Act (FERA). In [[1988]], Pepsi gained entry to India by creating a joint venture with the Punjab government-owned [[Punjab Agro Industrial Corporation]] (PAIC) and [[Voltas India Limited]]. This joint venture marketed and sold Lehar Pepsi until 1991 when the use of foreign brands was allowed; Pepsi bought out its partners and ended the joint venture in [[1994]]. In [[1993]], Coca-Cola returned in pursuance of India's [[Liberalization]] policy. <ref>[http://www.mindfully.org/Water/2005/India-Coca-Cola-Pepsi14mar05.htm "India: Soft Drinks, Hard Cases"], ''The Water Dossier'', [[14 March]] [[2005]]</ref> In 2005, Coca-Cola and Pepsi together held 95% market share of soft-drink sales in India. Coca-Cola India's market share was 60.9%. <ref>[http://economictimes.indiatimes.com/articleshow/1191706.cms "Fizzical Facts: Coke claims 60% mkt share in India"], ''Times News Network'', [[August 5]] [[2005]]</ref> Others claim that due to rumors of the use of [[cocaine]], Coke was banned for a long time in India and recently the ban was lifted, however, Pepsi had maintained a commanding market share.
Pepsi had long been the drink of Canadian [[Francophone]]s and it continues to hold its dominance by relying on local [[Québécois]] celebrities (especially [[Claude Meunier]], of ''[[La Petite Vie]]'' fame) to sell its product. "Pepsi" eventually became an offensive [[nickname]] for Francophones viewed as a lower class by [[Anglophone]]s in the middle of the 20th century. The term is now used as a historical reference to French-English linguistic animosity (During the partitionist debate surrounding the 1995 referendum, a pundit wrote, "''And a wall will be erected along St-Laurent street [the traditional divide between French and English in Montréal] because some people were throwing Coke bottle one way and Pepsi bottles the other way''").
According to Consumer Reports, in the 1970's, the rivalry continued to heat up the market. Research proved that Pepsi is preferred over Coca-Cola. The way that they proved this was by blind taste tests that were conducted in stores. These tests were called "Challenge Booths." The sales of Pepsi started to climb, and Pepsi kicked off the "Challenge" across the nation.
More importantly, Pepsi outsells its rival in grocery and convenience stores in the U.S. (regarded as an indicator of consumer preference), with Coca-Cola's dominance in exclusive restaurant, movie theater, amusement park, college, and stadium deals giving Coke the overall sales advantage.{{citationneeded}} In the U.S., Pepsi's total market share was about 31.7 percent in 2004, while Coke's was about 43.1 percent. <ref>[http://www.beverage-digest.com/pdf/top-10_2005.pdf "Beverage Digest Press Release"], ''Beverage Digest'', [[March 4]] [[2005]] (PDF)</ref>
In [[Russia]], Pepsi once had a larger market share than Coca-Cola. However, Pepsi's dominance in Russia was undercut as the [[Cold War]] ended. Pepsi had made a deal with the Soviet Union for scale production of Pepsi in 1972.[http://www.free-essays.us/dbase/b5/lvt48.shtml] When the [[Collapse of the Soviet Union|Soviet Union fell apart]], Pepsi, was associated with the old Soviet system, and Coca Cola, just newly introduced to the Russian market in 1992, was associated with the new system. Thus, Coke rapidly captured a significant [[market share]] away from Pepsi that might otherwise have needed years to build up. By July 2005, Coca-Cola enjoyed a market share of 19.4 percent, followed by Pepsi with 13 percent. <ref>[http://www.themoscowtimes.com/stories/2005/12/30/041.html "Coke Versus Pepsi, Santa Versus Moroz"], ''The Moscow Times'', [[December 30]] [[2005]]</ref>
According to Consumer Reports, the overall advertising of the two companies still involve tv commercials that endorse the image of youth, beauty, family togetherness, fun, pleasure, celebrity and patriotism. These components are expected to bring positives to the company so that the rivalry will continue on.
== Ingredients ==
<!-- ingredients details correct as found at http://www.dietfacts.com/html/items/13138.htm -->
{| class ="wikitable" align="right" cellborder="1" cellspacing="2" cellpadding="1"
!
! Amount 8 fluid ounces
|-
|'''Calories'''
|100
|-
|'''Fat'''
|0 g
|-
|'''Sodium'''
|30 mg
|-
|'''Potassium'''
|10 mg
|-
|'''Carbohydrates'''
|27 g
|-
|'''Sugar'''
|27 g
|-
|'''Protein'''
|0 g
|-
|'''Caffeine'''
|25 mg
|}
The Pepsi-Cola drink contains basic ingredients found in most other similar drinks including carbonated water, [[high fructose corn syrup]], sugar, [[coloring]]s, [[phosphoric acid]], [[caffeine]], [[citric acid]] and [[flavor|natural flavors]]. The caffeine free Pepsi-Cola contains the same ingredients but obviously does not include any caffeine.
==See also==
*[[Pepsico]]
*[[Pepsi Stuff]]
*[[Pepsi Points]]
*[[Soft drink]]
*[[Cola wars]]
*[[Coca-Cola]] (drink)
*[[The Coca-Cola Company]] (Competitor)
*[[Pepsiman]] (Mascot for the [[Japan|Japanese]] division of Pepsi)
*[[List of Pepsi types]]
== Notes ==
<div class="references-small">
<references/>
</div>
==References==
* ''Beverage World Magazine'', January 1998, "Celebrating a Century of Refreshment: Pepsi - The First 100 Years"
* Stoddard, Bob. ''Pepsi Cola - 100 Years'' (1997), General Publishing Group, Los Angeles, CA, USA
* "''History & Milestones''" (1996), Pepsi packet
==External links==
* [http://www.pepsiworld.com/ Pepsi World]
* [http://money.cnn.com/2005/03/07/news/fortune500/cokepepsi_sales/ 'Coke, Pepsi losing the fizz']
* [http://wiredforbooks.org/johnsculley/ 1987 Audio Interview with John Sculley by Don Swaim of CBS Radio - RealAudio]
* [http://www.pepsifireworks.com The Annual Pepsi Independence Day Celebration (Tri-Cities, TN.)]
{{colas}}
[[Category:Cola]]
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[[Category:PepsiCo brands]]
[[Category:NASCAR sponsors]]
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