Learning patterns/Tracking an online campaign: Difference between revisions

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Latest revision as of 13:48, 26 January 2019

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__NOTOC__

{{Probox

{{Evaluation/Pattern/Infobox

|titlepattern=Tracking an online campaign

|problem=It is difficult to track new user registrations that come from a specific event or online campaign.

|solution=Use the campaign tracker URL to point to the Wikipedia signup page and create an automatic list of users!

|pattern_type1=

|pattern_type2=

|type=evaluation

|type2=online engagement

|image=

|portal=Patterns

|translations=Probox/Patterns/Content

|title=Tracking an online campaign

|more_participants=NO

|translate = NO <!--leave this as 'NO' until most of the sections of the pattern page have been filled in-->

|status=

|timestamp = 3 July, 2014

|endorse=[[User:Jwild|Jwild]]

|creator = Jwild

*[[User:Wolliff (WMF)|Wolliff]]

}}

}}

== What problem does this solve? ==

<!--write a description of a common problem that this pattern is supposed to help solve, or a question that it answers.-->

When running a campaign - for example, social media outreach, a central notice, or mobile editing - attempting to bring it new users, it can be difficult to track back the number of new registrations directly associated with your outreach. Without this list of users, it is likewise impossible to know the effects of your campaign over time to help answer questions around user acquisition (how many new users), user activation (how many new active editors), and user retention (proportion of new editors that still edit after x months). Such data is essential for understanding and improving on campaigns into the future.

== What is the solution? ==

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* Writing a personal blog post encouraging people to start editing Wikipedia

* the list goes on!

== Endorsements ==

|endorse=*[[User:Jwild|Jwild]]

*[[User:Wolliff (WMF)|Wolliff]]

== See also ==

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<!--optional. a bulleted list of links to other resources related to this pattern (books, websites, wiki pages, etc)-->

* [[mw:Extension:Campaigns|Extension:Campaigns]] (MediaWiki)

=== References ===

{{Reflist}}

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[[Category:Event management learning patterns]]

[[Category:Volunteer management learning patterns]]

[[Category:Outcome:Participation learning patterns]]

[[Category:Evaluation learning patterns]]

[[Category:Organizational effectiveness learning patterns]]

[[Category:Communications learning patterns]]

[[Category:Reporting patterns]]

[[Category:Wiki design patterns]]

[[Category:Social media learning patterns]]

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[[Category:On-wiki writing contests learning patterns]]

[[Category:Workshops learning patterns]]

[[Category:Outcome:Participation learning patterns]]

[[Category:ReportingLow complexity learning patterns]]

[[Category:Evaluation measurement learning patterns]]