Learning and Evaluation/Plan your program metrics: Difference between revisions

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'''Measures for Evaluation''' is a guide for individuals, organizations, grantees, or anyone involved in the Wikimedia movement who wants to evaluate their programs. It is a matrix of '''''suggested measures''''' organized by program goals.

==What does your program, project or event aim to achieve?==

===Increase Participation===

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[[Learning and Evaluation/Plan your program metrics/Recruit new users|Recruiting new users]] • [[Learning and Evaluation/Plan your program metrics/Convert new users|Converting new users]] • [[Learning and Evaluation/Plan your program metrics/Retain community|Retaining community]]

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===Add Quality Content===

There are three overarching goals: '''(1) Increase participation''', '''(2) Add Quality Content''', and '''(3) Expand Wikimedia's Reach and Readership'''. These goals are aligned with the [http://wikimediafoundation.org/wiki/Wikimedia_Movement_Strategic_Plan_Summary Wikimedia movement strategic plan], with additional guidance from [[Research:Index|research]] and [https://www.mediawiki.org/wiki/Analytics analytics] about the movement. Not all of these goals have measures and not all measures have tools. Leave feedback about goals, measures, or tools on the talk page or let us know if have ideas for measuring these goals!

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[[Learning and Evaluation/Plan your program metrics/Awareness of content needs|Awareness of content needs]] • [[Learning and Evaluation/Plan your program metrics/Diversity of participation|Diversity of participation]] • [[Learning and Evaluation/Plan your program metrics/Participation of content experts|Participation of content experts]] • [[Learning and Evaluation/Plan your program metrics/Productivity per editor|Productivity per editor]] • [[Learning and Evaluation/Plan your program metrics/References and sources|References and sources]]

<div class="plainlinks mw-ui-button mw-ui-progressive"> [//meta.wikimedia.org/w/index.php?title=Grants_talk:Evaluation/Measures_for_evaluation&action=edit&section=new <span style="color:#FAFAFA">Submit a Measure!</span>]</div>

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= '''Goals''' =

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<table valign="top" cellpadding="5px" cellspacing="4px" style="font-size:16px;font-weight:bold">

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<td colspan="5">

<center><span style="font-size:20px">What does my program, project or event aim to achieve?</span></center>

</td>

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<td colspan="5">

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</td>

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<td style="background:#85CB9F;font-size:20px;font-family:Sans"><center>'''''Increase Participation''</center>

</td>

<td style="background:#fff">

</td>

<td style="background:#EFA3A3;font-size:20px;font-family:Sans"><center>'''''Add Quality Content''</center>

</td>

<td style="background:#fff">

</td>

<td style="background:#87A9F4;font-size:20px;font-family:Sans;"><center>'''''Expand Reach and Readership''</center>

</td>

</tr>

<tr style="text-align:center">

<td>[[File:Down arrow.svg|x100px]]

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<td>

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<td>[[File:Down arrow.svg|x100px]]

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<td>[[File:Down arrow.svg|x100px]]

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<td colspan="5" >

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<center> <span style="font-size:18px">''My program, project, or event, will work on:''</span></center>

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</td>

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<td style="background:#CCE6D9">[[Grants:Evaluation/Measures for evaluation/Recruit new users |Recruiting New Users ]]

</td>

<td>

</td>

<td style="background:#EBCCCC">[[Grants:Evaluation/Measures for evaluation/Awareness of content needs|Awareness of Content Needs]]

</td>

<td>

</td>

<td style="background:#CCE0EB">[[Grants:Evaluation/Measures for evaluation/Awareness of Wikimedia|Awareness of Wikimedia]]

</td>

</tr>

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<td style="background:#CCE6D9">[[Grants:Evaluation/Measures for evaluation/Convert new users|Converting New Users]]

</td>

<td>

</td>

<td style="background:#EBCCCC">[[Grants:Evaluation/Measures for evaluation/Diversity of participation|Diversity of Participation]]

</td>

<td>

</td>

<td style="background:#CCE0EB">[[Grants:Evaluation/Measures for evaluation/Access to Wikimedia|Access to Wikimedia]]

</td>

</tr>

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<td style="background:#CCE6D9">[[Grants:Evaluation/Measures for evaluation/Retain community|Retaining Community]]

</td>

<td>

</td>

<td style="background:#EBCCCC">[[Grants:Evaluation/Measures for evaluation/Participation of content experts|Participation of Content Experts]]

</td>

<td>

</td>

<td style="background:#CCE0EB">[[Grants:Evaluation/Measures for evaluation/Perception of quality|Reputation of Wikimedia Quality]]

</td>

</tr>

<tr>

<td>

</td>

<td>

</td>

<td style="background:#EBCCCC">[[Grants:Evaluation/Measures for evaluation/Productivity per editor|Productivity per Editor]]

</td>

<td>

</td>

<td>

</td>

</tr>

<tr>

<td>

</td>

<td>

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<td style="background:#EBCCCC">[[Grants:Evaluation/Measures for evaluation/References and sources|References and Sources]]

</td>

<td>

</td>

<td>

</td>

</tr>

</table>

===Expand Reach and Readership===

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[[Learning and Evaluation/Plan your program metrics/Awareness of Wikimedia|Awareness of Wikimedia]] • [[Learning and Evaluation/Plan your program metrics/Access to Wikimedia|Access to Wikimedia]] • [[Learning and Evaluation/Plan your program metrics/Perception of quality|Perception of quality]]

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= Goals by Program - A few examples =

<span style="font-size:18px">The table below provides some guidance for what a program might work to achieve. This table is not meant to be exhaustive! </span>

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<td>

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<td colspan="3" cellpadding="3px" style="background:gray;color:white;text-align:center;padding:0px;font-size:16px">

Example goals

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<tr valign="bottom" style="font-family:Times New Roman;font-weight:bold">

<td style="background:#fff;color:#000;font-size:18px;font-family:Arial;">Program

</td>

<td style="background:#fff;color:#000;font-size:18px;text-align:center;">''Increase Participation

</td>

<td style="background:#fff;color:#000;font-size:18px;text-align:center;">''Add Quality Content

</td>

<td style="background:#fff;color:#000;font-size:18px;text-align:center;">''Expand Reach and Readership

</td>

</tr>

<tr valign="top" style="background:#E3D4F7">

<td style="font-size:18px;font-weight:bold">Editathons

</td>

<td>

[[User:EGalvez_(WMF)/Sandbox/GM/Drop_Recruiting_New_Users|<span style="color:black">Recruiting New Users</span>]]<br>

Retaining community

</td>

<td>

Diversity of Participation

</td>

<td>

</td>

</tr>

<tr valign="top" style="background: #D8D7F4">

<td style="font-size:18px;font-weight:bold">Editing Workshops

</td>

<td>

Recruiting New Users<br>

Convert New users

</td>

<td>

Participation of Context Experts

</td>

<td>

</td>

</tr>

<tr style="background: #CDDAF1" valign="top" >

<td style="font-size:18px;font-weight:bold">Photo Upload Events

</td>

<td>

Recruiting New Users<br>

Retaining community

</td>

<td>

Adding images

</td>

<td>

</td>

</tr>

<tr valign="top" style="background: #C3D5E6">

<td style="font-size:18px;font-weight:bold">Wikipedia Education Program

</td>

<td>

</td>

<td>

Participation of Context Experts

</td>

<td>

Reputation of Wikimedia Quality

</td>

</tr>

<tr valign="top" style="background: #B2D9E6">

<td style="font-size:18px;font-weight:bold">Online Campaigns

</td>

<td>

Recruiting New Users

Retain Community

</td>

<td>

Participation of Context Experts<br>

Productivity per Editor

</td>

<td>

</td>

</tr>

<tr valign="top" style="background: #B3DAE3">

<td style="font-size:18px;font-weight:bold">Hackathons

</td>

<td>

Retaining Community

</td>

<td>

Productivity per Editor

References and Sources

</td>

<td>

</td>

</tr>

<tr valign="top" style="background: #B5DCDB">

<td style="font-size:18px;font-weight:bold"> Wikimedians in Residence

</td>

<td>

Recruit Editors

</td>

<td>

Participation of Content Experts

</td>

<td>

Awareness of Wikimedia<br>

Reputation of Wikimedia Quality

</td>

</tr>

<tr valign="top" style="background: #B9E3D8">

<td style="font-size:18px;font-weight:bold">GLAM partnerships

</td>

<td>

</td>

<td>

Participation of Content Experts<br>

References and Sources

</td>

<td>

Reputation of Wikimedia Quality

</td>

</tr>

==See also==

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* [[Learning and Evaluation/Question Bank|Survey questions!]]

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* [[Learning and Evaluation/Capturing your metrics|Tools for capturing your metrics]]

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[[Category:Planning your metrics| ]]

= Next Step: Explore Logic Models and Create your Own =

[[Category:Programs support{{#translation:}}]]

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[[Category:Wikimedia resources for program coordinators{{#translation:}}]]

Once you have a sense of what your want to achieve, and some of the goals you'd like to accomplish, Try building your own logic model for your program.

[[Category:Wikimedia resources for affiliate organizers{{#translation:}}]]

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