Learning and Evaluation/Plan your program metrics: Difference between revisions

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{{Evalheading|Measure|Measures for Evaluation}}

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<center><span style="font-size:20px">What does my program, project or event aim to achieve?</span></center>

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<td style="background:#85CB9F;font-size:20px;font-family:Sans"><center>'''''Increase Participation''</center>

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<td style="background:#EFA3A3;font-size:20px;font-family:Sans"><center>'''''Add Quality Content''</center>

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<td style="background:#87A9F4;font-size:20px;font-family:Sans;"><center>'''''Expand Reach and Readership''</center>

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<td>[[File:Down arrow.svg|x100px]]

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<center> <span style="font-size:18px">'''My program, project, or event, will work on:'''</span></center>

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<td style="background:#CCE6D9">[[Grants:Evaluation/Measures for evaluation/Recruit new users |Recruiting New Users ]]

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<td style="background:#EBCCCC">[[Grants:Evaluation/Measures for evaluation/Awareness of content needs|Awareness of Content Needs]]

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<td style="background:#CCE0EB">[[Grants:Evaluation/Measures for evaluation/Awareness of Wikimedia|Awareness of Wikimedia]]

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<td style="background:#CCE6D9">[[Grants:Evaluation/Measures for evaluation/Convert new users|Converting New Users]]

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<td style="background:#EBCCCC">[[Grants:Evaluation/Measures for evaluation/Diversity of participation|Diversity of Participation]]

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<td style="background:#CCE0EB">[[Grants:Evaluation/Measures for evaluation/Access to Wikimedia|Access to Wikimedia]]

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<td style="background:#CCE6D9">[[Grants:Evaluation/Measures for evaluation/Retain community|Retaining Community]]

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<td style="background:#EBCCCC">[[Grants:Evaluation/Measures for evaluation/Participation of content experts|Participation of Content Experts]]

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<td style="background:#CCE0EB">[[Grants:Evaluation/Measures for evaluation/Perception of quality|Reputation of Wikimedia Quality]]

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<td style="background:#EBCCCC">[[Grants:Evaluation/Measures for evaluation/Productivity per editor|Productivity per Editor]]

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<td style="background:#EBCCCC">[[Grants:Evaluation/Measures for evaluation/References and sources|References and Sources]]

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==What does your program, project or event aim to achieve?==

===Increase Participation===

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[[Learning and Evaluation/Plan your program metrics/Recruit new users|Recruiting new users]] • [[Learning and Evaluation/Plan your program metrics/Convert new users|Converting new users]] • [[Learning and Evaluation/Plan your program metrics/Retain community|Retaining community]]

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'''Measures for Evaluation''' is a guide for individuals, organizations, grantees, or anyone involved in the Wikimedia movement who wants to evaluate their programs.

There are three overarching goals: '''(1) Increase participation''', '''(2) Add Quality Content''', and '''(3) Expand Wikimedia's Reach and Readership'''. These goals are aligned with the [http://wikimediafoundation.org/wiki/Wikimedia_Movement_Strategic_Plan_Summary Wikimedia movement strategic plan], with additional guidance from [[Research:Index|research]] and [https://www.mediawiki.org/wiki/Analytics analytics] about the movement. Under each of these goals is a list of '''Levers for Change''' or potential strategies for achieving the main goal. Within each page, you will find a list of '''''suggested measures'''''.

None of these levers for change have a complete list of measures and not all measures have tools. Leave feedback about goals, levers for change, or measures on the talk page or let us know if have ideas for tools!

<div class="plainlinks mw-ui-button mw-ui-progressive"> [//meta.wikimedia.org/w/index.php?title=Grants_talk:Evaluation/Measures_for_evaluation&action=edit&section=new <span style="color:#FAFAFA">Submit a Measure!</span>]</div>

===Add Quality Content===

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[[Learning and Evaluation/Plan your program metrics/Awareness of content needs|Awareness of content needs]] • [[Learning and Evaluation/Plan your program metrics/Diversity of participation|Diversity of participation]] • [[Learning and Evaluation/Plan your program metrics/Participation of content experts|Participation of content experts]] • [[Learning and Evaluation/Plan your program metrics/Productivity per editor|Productivity per editor]] • [[Learning and Evaluation/Plan your program metrics/References and sources|References and sources]]

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===Expand Reach and Readership===

= Goals by Program - A few examples =

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[[Learning and Evaluation/Plan your program metrics/Awareness of Wikimedia|Awareness of Wikimedia]] • [[Learning and Evaluation/Plan your program metrics/Access to Wikimedia|Access to Wikimedia]] • [[Learning and Evaluation/Plan your program metrics/Perception of quality|Perception of quality]]

<br>

<span style="font-size:16px">The table below provides some guidance for what a program might work to achieve. This table is not meant to be exhaustive! The goals and levers above could fit just about any program - the idea is to design your program, its goals, and choose the measures that fit best. <br>'''Click into a box to explore measures for your program!'''</span>

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<tr valign="bottom" style="font-family:Times New Roman;font-weight:bold;background:#DCDCDC">

<td style="color:#000;font-size:16px;font-family:Arial;">Program

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<td style="text-align:center;font-size:18px;width:27%;background:#85CB9F">''Increase Participation

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<td style="text-align:center;font-size:18px;width:27%;background:#EFA3A3">''Add Quality Content

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<td style="text-align:center;font-size:18px;width:27%;background:#87A9F4">''Expand Reach and Readership

</td>

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<td style="font-size:16px;background:#fff;">Editathons,<br> Editing Parties

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<td>

<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Recruit new users|Recruiting New Users]]</center></div>

<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Retain community|Retaining Community]]</center></div>

</td>

<td>

<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Diversity of participation|Diversity of Participation]]</center></div>

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<td style="font-size:16px;background:#fff">Editing Workshops

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<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Recruit new users|Recruiting New Users]]</center></div>

<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Convert new users|Convert New Users]]</center></div>

</td>

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<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Participation of content experts|Participation of Content Experts]]</center></div>

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<div style="border-bottom:3px solid #DCDCDC">

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<td style="font-size:16px;background:#fff">Photo Upload Events

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<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Recruit new users|Recruiting New Users]]</center></div>

<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Retain community|Retaining Community]]</center></div>

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<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Awareness of content needs|Awareness of Content Needs]]</center></div>

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<div style="float:left;padding:5px;margin:1px;background:#CCE0EB;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Awareness of Wikimedia|Awareness of Wikimedia]]</center></div>

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<td colspan="4">

<div style="border-bottom:3px solid #DCDCDC">

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<td style="font-size:16px;background:#fff">Wikipedia Education Program

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<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Participation of content experts|Participation of Content Experts]]</center></div>

<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Awareness of content needs|Awareness of Content Needs]]</center></div>

<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Diversity of participation|Diversity of Participation]]</center></div>

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<div style="float:left;padding:5px;margin:1px;background:#CCE0EB;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Perception of quality|Reputation of Wikimedia Quality]]</center></div></td>

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<td colspan="4">

<div style="border-bottom:3px solid #DCDCDC">

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<td style="font-size:16px;background:#fff">Online Campaigns

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<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Recruit new users|Recruiting New Users]]</center></div>

<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Convert new users|Convert New Users]]</center></div>

<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Retain community|Retaining Community]]</center></div>

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<td colspan="4">

<div style="border-bottom:3px solid #DCDCDC">

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<td style="font-size:16px;background:#fff">Hackathons

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<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Retain community|Retaining Community]]</center></div>

</td>

<td>

<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Productivity per editor|Productivity per Editor]]</center></div>

<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/References and sources|References and Sources]]</center></div>

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<div style="border-bottom:3px solid #DCDCDC">

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<td style="font-size:16px;background:#fff"> Wikimedians in Residence

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<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Recruit new users|Recruiting New Users]]</center></div>

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<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Awareness of content needs|Awareness of Content Needs]]</center></div>

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<div style="float:left;padding:5px;margin:1px;background:#CCE0EB;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Awareness of Wikimedia|Awareness of Wikimedia]]</center></div>

<div style="float:left;padding:5px;margin:1px;background:#CCE0EB;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Perception of quality|Reputation of Wikimedia Quality]]</center></div></td>

</td>

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<td colspan="4">

<div style="border-bottom:3px solid #DCDCDC">

</div>

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<td style="font-size:16px;background:#fff">GLAM partnerships

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<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Participation of content experts|Participation of Content Experts]]</center></div>

<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/References and sources|References and Sources]]</center></div>

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<div style="float:left;padding:5px;margin:1px;background:#CCE0EB;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Perception of quality|Reputation of Wikimedia Quality]]</center></div></td></td>

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<td colspan="4">

<div style="border-bottom:3px solid #DCDCDC">

</div>

</td>

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<td style="font-size:16px;background:#fff">Editing Contests

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<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Retain community|Retaining Community]]</center></div>

</td>

<td>

<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Participation of content experts|Participation of Content Experts]]</center></div>

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==See also==

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* [[Learning and Evaluation/Question Bank|Survey questions!]]

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* [[Learning and Evaluation/Capturing your metrics|Tools for capturing your metrics]]

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[[Category:Planning your metrics| ]]

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[[Category:Programs support{{#translation:}}]]

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[[Category:Wikimedia resources for program coordinators{{#translation:}}]]

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[[Category:Wikimedia resources for affiliate organizers{{#translation:}}]]