Learning and Evaluation/Plan your program metrics: Difference between revisions

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{{TNT|Learning and Evaluation portal navigation|active=3}} __NOTOC__

* '''[[Learning and Evaluation/Question Bank|Survey questions!]]'''

* '''[[Learning and Evaluation/Capturing your metrics|Tools for capturing your metrics]]'''

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<center><span style="font-size:20px">What does my program, project or event aim to achieve?</span></center>

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<td style="background:#85CB9F;font-size:20px;font-family:Sans"><center>'''''Increase Participation''</center>

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<td style="background:#EFA3A3;font-size:20px;font-family:Sans"><center>'''''Add Quality Content''</center>

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<td style="background:#87A9F4;font-size:20px;font-family:Sans;"><center>'''''Expand Reach and Readership''</center>

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<td>[[File:Down arrow.svg|x100px]]

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<center> <span style="font-size:18px">'''My program, project, or event, will work on:'''</span></center>

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<td style="background:#CCE6D9">[[Grants:Evaluation/Measures for evaluation/Recruit new users |Recruiting New Users ]]

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<td style="background:#EBCCCC">[[Grants:Evaluation/Measures for evaluation/Awareness of content needs|Awareness of Content Needs]]

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<td style="background:#CCE0EB">[[Grants:Evaluation/Measures for evaluation/Awareness of Wikimedia|Awareness of Wikimedia]]

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<td style="background:#CCE6D9">[[Grants:Evaluation/Measures for evaluation/Convert new users|Converting New Users]]

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<td style="background:#EBCCCC">[[Grants:Evaluation/Measures for evaluation/Diversity of participation|Diversity of Participation]]

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<td style="background:#CCE0EB">[[Grants:Evaluation/Measures for evaluation/Access to Wikimedia|Access to Wikimedia]]

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<td style="background:#CCE6D9">[[Grants:Evaluation/Measures for evaluation/Retain community|Retaining Community]]

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<td style="background:#EBCCCC">[[Grants:Evaluation/Measures for evaluation/Participation of content experts|Participation of Content Experts]]

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<td style="background:#CCE0EB">[[Grants:Evaluation/Measures for evaluation/Perception of quality|Reputation of Wikimedia Quality]]

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<td style="background:#EBCCCC">[[Grants:Evaluation/Measures for evaluation/Productivity per editor|Productivity per Editor]]

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<td style="background:#EBCCCC">[[Grants:Evaluation/Measures for evaluation/References and sources|References and Sources]]

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==What does your program, project or event aim to achieve?==

===Increase Participation===

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[[Learning and Evaluation/Plan your program metrics/Recruit new users|Recruiting new users]] • [[Learning and Evaluation/Plan your program metrics/Convert new users|Converting new users]] • [[Learning and Evaluation/Plan your program metrics/Retain community|Retaining community]]

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'''Measures for Evaluation''' is a guide for individuals, organizations, grantees, or anyone involved in the Wikimedia movement who wants to evaluate their programs.

There are three overarching goals: '''(1) Increase participation''', '''(2) Add Quality Content''', and '''(3) Expand Wikimedia's Reach and Readership'''. These goals are aligned with the [http://wikimediafoundation.org/wiki/Wikimedia_Movement_Strategic_Plan_Summary Wikimedia movement strategic plan], with additional guidance from [[Research:Index|research]] and [https://www.mediawiki.org/wiki/Analytics analytics] about the movement. Under each of these goals is a list of '''Levers for Change''' or potential strategies for achieving the main goal. Within each page, you will find a list of '''''suggested measures'''''.

None of these levers for change have a complete list of measures and not all measures have tools. Leave feedback about goals, levers for change, or measures on the talk page or share ideas for tools!

<div class="plainlinks mw-ui-button mw-ui-progressive"> [//meta.wikimedia.org/w/index.php?title=Grants_talk:Evaluation/Measures_for_evaluation&action=edit&section=new <span style="color:#FAFAFA">Leave feedback!</span>]</div>

===Add Quality Content===

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[[Learning and Evaluation/Plan your program metrics/Awareness of content needs|Awareness of content needs]] • [[Learning and Evaluation/Plan your program metrics/Diversity of participation|Diversity of participation]] • [[Learning and Evaluation/Plan your program metrics/Participation of content experts|Participation of content experts]] • [[Learning and Evaluation/Plan your program metrics/Productivity per editor|Productivity per editor]] • [[Learning and Evaluation/Plan your program metrics/References and sources|References and sources]]

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===Expand Reach and Readership===

= Goals by Program - A few examples =

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[[Learning and Evaluation/Plan your program metrics/Awareness of Wikimedia|Awareness of Wikimedia]] • [[Learning and Evaluation/Plan your program metrics/Access to Wikimedia|Access to Wikimedia]] • [[Learning and Evaluation/Plan your program metrics/Perception of quality|Perception of quality]]

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<span style="font-size:16px">The table below provides some guidance for what a program might work to achieve. This table is not meant to be exhaustive! The goals and levers above could fit just about any program - the idea is to design your program, its goals, and choose the measures that fit best. <br><br>'''Click into a box to explore measures for your program!'''</span>

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<td style="color:#000;font-size:16px;font-family:Arial;">Program

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<td style="text-align:center;font-size:18px;width:27%;background:#85CB9F">''Increase Participation

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<td style="text-align:center;font-size:18px;width:27%;background:#EFA3A3">''Add Quality Content

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<td style="text-align:center;font-size:18px;width:27%;background:#87A9F4">''Expand Reach and Readership

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<td style="font-size:16px;background:#fff;">Editathons,<br> Editing Parties

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<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Recruit new users|Recruiting New Users]]</center></div>

<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Retain community|Retaining Community]]</center></div>

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<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Diversity of participation|Diversity of Participation]]</center></div>

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<td style="font-size:16px;background:#fff">Editing Workshops

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<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Recruit new users|Recruiting New Users]]</center></div>

<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Convert new users|Convert New Users]]</center></div>

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<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Participation of content experts|Participation of Content Experts]]</center></div>

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<td style="font-size:16px;background:#fff">Photo Upload Events

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<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Recruit new users|Recruiting New Users]]</center></div>

<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Retain community|Retaining Community]]</center></div>

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<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Awareness of content needs|Awareness of Content Needs]]</center></div>

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<div style="float:left;padding:5px;margin:1px;background:#CCE0EB;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Awareness of Wikimedia|Awareness of Wikimedia]]</center></div>

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<td style="font-size:16px;background:#fff">Wikipedia Education Program

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<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Participation of content experts|Participation of Content Experts]]</center></div>

<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Awareness of content needs|Awareness of Content Needs]]</center></div>

<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Diversity of participation|Diversity of Participation]]</center></div>

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<div style="float:left;padding:5px;margin:1px;background:#CCE0EB;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Perception of quality|Reputation of Wikimedia Quality]]</center></div></td>

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<td style="font-size:16px;background:#fff">Online Campaigns

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<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Recruit new users|Recruiting New Users]]</center></div>

<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Convert new users|Convert New Users]]</center></div>

<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Retain community|Retaining Community]]</center></div>

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<td style="font-size:16px;background:#fff">Hackathons

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<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Retain community|Retaining Community]]</center></div>

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<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Productivity per editor|Productivity per Editor]]</center></div>

<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/References and sources|References and Sources]]</center></div>

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<td style="font-size:16px;background:#fff"> Wikimedians in Residence

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<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Recruit new users|Recruiting New Users]]</center></div>

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<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Awareness of content needs|Awareness of Content Needs]]</center></div>

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<div style="float:left;padding:5px;margin:1px;background:#CCE0EB;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Awareness of Wikimedia|Awareness of Wikimedia]]</center></div>

<div style="float:left;padding:5px;margin:1px;background:#CCE0EB;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Perception of quality|Reputation of Wikimedia Quality]]</center></div></td>

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<div style="border-bottom:3px solid #DCDCDC">

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<td style="font-size:16px;background:#fff">GLAM partnerships

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<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Participation of content experts|Participation of Content Experts]]</center></div>

<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/References and sources|References and Sources]]</center></div>

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<div style="float:left;padding:5px;margin:1px;background:#CCE0EB;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Perception of quality|Reputation of Wikimedia Quality]]</center></div></td></td>

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<div style="border-bottom:3px solid #DCDCDC">

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<td style="font-size:16px;background:#fff">Editing Contests

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<div style="float:left;padding:5px;margin:1px;background:#CCE6D9;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Retain community|Retaining Community]]</center></div>

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<div style="float:left;padding:5px;margin:1px;background:#EBCCCC;width:200px"><center>[[Grants:Evaluation/Measures for evaluation/Participation of content experts|Participation of Content Experts]]</center></div>

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==See also==

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* [[Learning and Evaluation/Question Bank|Survey questions!]]

* [[Learning and Evaluation/Capturing your metrics|Tools for capturing your metrics]]

[[Category:Planning your metrics| ]]