Learning and Evaluation/Plan your program metrics: Difference between revisions

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{{Evalheading|Plan|Measures for Evaluation}}

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'''Measures for Evaluation''' is a guide for individuals, organizations, grantees, or anyone involved in the Wikimedia movement who wants to evaluate their programs. It is a matrix of '''suggested measures''' organized by program or program objective.

==What does your program, project or event aim to achieve?==

===Increase Participation===

<div style="font-size:1.1em;">

[[Learning and Evaluation/Plan your program metrics/Recruit new users|Recruiting new users]] • [[Learning and Evaluation/Plan your program metrics/Convert new users|Converting new users]] • [[Learning and Evaluation/Plan your program metrics/Retain community|Retaining community]]

</div>

===Add Quality Content===

There are three overarching goals: '''Increase participation''', '''Add Quality Content''', and '''Expand Wikimedia's Reach and Readership'''. Not all the goals have measures and not all measures have tools. feedback on this talk page and let us know if there are measures or tools that you think might work.

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[[Learning and Evaluation/Plan your program metrics/Awareness of content needs|Awareness of content needs]] • [[Learning and Evaluation/Plan your program metrics/Diversity of participation|Diversity of participation]] • [[Learning and Evaluation/Plan your program metrics/Participation of content experts|Participation of content experts]] • [[Learning and Evaluation/Plan your program metrics/Productivity per editor|Productivity per editor]] • [[Learning and Evaluation/Plan your program metrics/References and sources|References and sources]]

<div class="plainlinks mw-ui-button mw-ui-progressive"> [//meta.wikimedia.org/w/index.php?title=Grants_talk:Evaluation/Measures_for_evaluation&action=edit&section=new <span style="color:#FAFAFA"><translate><!--T:3-->

Submit a Measure!</translate></span>]</div>

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{{clear}}<div style="height:50px"></div>

= '''Goals''' =

<div style="float:left">

<div style="float:left;margin:20px;font-size:18px;">

<table valign="top" cellpadding="5px" cellspacing="4px" style="font-size:16px;font-weight:bold">

<tr valign="top" >

<td colspan="5">

<center><span style="font-size:20px">What does your program, project or event aim to achieve?</span></center>

</td>

</tr>

<tr valign="top" >

<td colspan="5">

{{clear}}<div style="height:50px"></div>{{clear}}

</td>

</tr>

<tr valign="top" style="background:#DCDCDC">

<td style="background:#85CB9F;font-size:20px;font-family:Sans"><center>'''''Increase Participation''</center>

</td>

<td style="background:#fff">

</td>

<td style="background:#EFA3A3;font-size:20px;font-family:Sans"><center>'''''Add Quality Content''</center>

</td>

<td style="background:#fff">

</td>

<td style="background:#87A9F4;font-size:20px;font-family:Sans;"><center>'''''Expand Reach and Readership''</center>

</td>

</tr>

<tr style="text-align:center">

<td>[[File:Down arrow.svg|x60px]]

</td>

<td>

</td>

<td>[[File:Down arrow.svg|x60px]]

</td>

<td>

</td>

<td>[[File:Down arrow.svg|x60px]]

</td>

</tr>

<tr valign="bottom" >

<td colspan="5" >

{{clear}}<div style="height:20px"></div>{{clear}}

<center> ''Select a Lever of Change to view measures for evaluation''</center>

</td>

</tr>

<tr>

<td style="background:#CCE6D9">[[User:EGalvez (WMF)/Sandbox/GM/Recruit New Users |Recruit New Users ]]

</td>

<td>

</td>

<td style="background:#EBCCCC">[[User:EGalvez (WMF)/Sandbox/GM/Awareness of content needs|Awareness of Content Needs]]

</td>

<td>

</td>

<td style="background:#CCE0EB">[[User:EGalvez (WMF)/Sandbox/GM/Awareness of Wikimedia|Awareness of Wikimedia]]

</td>

</tr>

<tr>

<td style="background:#CCE6D9">[[User:EGalvez_(WMF)/Sandbox/GM/Convert new users|Convert New Users]]

</td>

<td>

</td>

<td style="background:#EBCCCC">[[User:EGalvez (WMF)/Sandbox/GM/Diversity of participation|Diversity of Participation]]

</td>

<td>

</td>

<td style="background:#CCE0EB">[[User:EGalvez (WMF)/Sandbox/GM/Access to Wikimedia|Access to Wikimedia]]

</td>

</tr>

<tr>

<td style="background:#CCE6D9">[[User:EGalvez_(WMF)/Sandbox/GM/Retain community|Retain Community]]

</td>

<td>

</td>

<td style="background:#EBCCCC">[[User:EGalvez (WMF)/Sandbox/GM/Participation of content experts|Participation of Content Experts]]

</td>

<td>

</td>

<td style="background:#CCE0EB">[[User:EGalvez (WMF)/Sandbox/GM/Perception of quality|Reputation of Wikimedia Quality]]

</td>

</tr>

<tr>

<td>

</td>

<td>

</td>

<td style="background:#EBCCCC">[[User:EGalvez (WMF)/Sandbox/GM/Productivity per editor|Productivity per Editor]]

</td>

<td>

</td>

<td>

</td>

</tr>

<tr>

<td>

</td>

<td>

</td>

<td style="background:#EBCCCC">[[User:EGalvez (WMF)/Sandbox/GM/References and sources|References and Sources]]

</td>

<td>

</td>

<td>

</td>

</tr>

</table>

===Expand Reach and Readership===

<div style="font-size:1.1em;">

[[Learning and Evaluation/Plan your program metrics/Awareness of Wikimedia|Awareness of Wikimedia]] • [[Learning and Evaluation/Plan your program metrics/Access to Wikimedia|Access to Wikimedia]] • [[Learning and Evaluation/Plan your program metrics/Perception of quality|Perception of quality]]

</div>

{{clear}}<div style="height:50px"></div>{{clear}}

= Goals by Program - A few examples =

<span style="font-size:16px">The following table provides some guidance for what each program commonly aims to accomplish. This table is not meant to be exhaustive.</span>

<table cellpadding="10px" cellspacing="1px">

<tr valign="top">

<td style="background:#696969;color:white;font-size:18px;">Program

</td>

<td style="background:#696969;color:white;font-size:18px;">Participation

</td>

<td style="background:#696969;color:white;font-size:18px;">Content

</td>

<td style="background:#F0F0F0"></td>

<td style="background:#696969;color:white;font-size:14px;">Editing Skills ''(optional)''

</td>

<td style="background:#696969;color:white;font-size:14px;">Reach ''(optional)''

</td>

</tr>

<tr valign="top" >

<td style="background: #E3D4F7;font-size:18px;font-weight:bold">Editathons

</td>

<td style="background: #E3D4F7">

[[User:EGalvez_(WMF)/Sandbox/GM/Drop_Recruiting_New_Users|<span style="color:black">Recruiting New Users</span>]]<br>

Retaining/Activating Existing Users

</td>

<td style="background: #E3D4F7">

Adding Text

</td>

<td style="background:#F0F0F0"></td>

<td style="background: #E3D4F7">

Skill Building

</td>

<td style="background: #E3D4F7">

Reach/Readership

</td>

</tr>

<tr valign="top" >

<td style="background: #D8D7F4;font-size:18px;font-weight:bold">Editing Workshops

</td>

<td style="background: #D8D7F4">

Recruiting New Users

</td>

<td style="background: #D8D7F4">

</td>

<td style="background:#F0F0F0"></td>

<td style="background: #D8D7F4">

Skill Building

</td>

<td style="background: #D8D7F4">

</td>

</tr>

<tr valign="top" >

<td style="background: #CDDAF1;font-size:18px;font-weight:bold">Photo Upload Events

</td>

<td style="background: #CDDAF1">

Recruiting New Users<br>

Retaining/Activating Existing Users

</td>

<td style="background: #CDDAF1">

Adding images

</td>

<td style="background:#F0F0F0"></td>

<td style="background: #CDDAF1">

</td>

<td style="background: #CDDAF1">

Reach/Readership

</td>

</tr>

<tr valign="top" >

<td style="background: #C3D5E6;font-size:18px;font-weight:bold">Wikipedia Education Program

</td>

<td style="background: #C3D5E6">

Recruiting New Users<br>

</td>

<td style="background: #C3D5E6">

Adding text

</td>

<td style="background:#F0F0F0"></td>

<td style="background: #C3D5E6">

Skill building

</td>

<td style="background: #C3D5E6">

Reach/Readership

</td>

</tr>

<tr valign="top" >

<td style="background: #B2D9E6;font-size:18px;font-weight:bold">Online Campaigns

</td>

<td style="background: #B2D9E6">

Recruiting New Users<br>

</td>

<td style="background: #B2D9E6">

</td>

<td style="background:#F0F0F0"></td>

<td style="background: #B2D9E6">

</td>

<td style="background: #B2D9E6">

</td>

</tr>

<tr valign="top" >

<td style="background: #B3DAE3;font-size:18px;font-weight:bold">Hackathons

</td>

<td style="background: #B3DAE3">

Retaining/Activating Existing Users

</td>

<td style="background: #B3DAE3">

Improving the functionality of WM projects

</td>

<td style="background:#F0F0F0"></td>

<td style="background: #B3DAE3">

</td>

<td style="background: #B3DAE3">

</td>

</tr>

<tr valign="top" >

<td style="background: #B5DCDB;font-size:18px;font-weight:bold"> Wikimedians in Residence

</td>

<td style="background: #B5DCDB">

Developing networks, Creating partnerships

</td>

<td style="background: #B5DCDB">

Adding text<br>

Adding images<br>

Adding other media files<br>

</td>

<td style="background:#F0F0F0"></td>

<td style="background: #B5DCDB">

</td>

<td style="background: #B5DCDB">

Reach/Readership

</td>

</tr>

<tr valign="top" >

<td style="background: #B9E3D8;font-size:18px;font-weight:bold">GLAM partnerships

</td>

<td style="background: #B9E3D8">

Developing networks, Creating partnerships

</td>

<td style="background: #B9E3D8">

Adding text<br>

Adding images<br>

Adding other media files

</td>

<td style="background:#F0F0F0"></td>

<td style="background: #B9E3D8">

</td>

<td style="background: #B9E3D8">

Reach/Readership

</td>

</tr>

<tr valign="top" >

<td style="background: #B8E1D9;font-size:18px;font-weight:bold">IEGs

</td>

<td style="background: #B8E1D9">

Developing networks, Creating partnerships

</td>

<td style="background: #B8E1D9">

Improving functionality of the projects

</td>

<td style="background:#F0F0F0"></td>

<td style="background: #B8E1D9">

</td>

<td style="background: #B8E1D9">

==See also==

</td>

* [[Learning and Evaluation/Question Bank|Survey questions!]]

</tr>

* [[Learning and Evaluation/Capturing your metrics|Tools for capturing your metrics]]

[[Category:Planning your metrics| ]]

</table>

[[Category:Programs support{{#translation:}}]]

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[[Category:Wikimedia resources for program coordinators{{#translation:}}]]

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[[Category:Wikimedia resources for affiliate organizers{{#translation:}}]]

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