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'''''HK Magazine''''' is a free, [[Hong Kong]]-based [[English-language]] weekly magazine published by Asia City Publishing Limited. With its premier issue published in [[1991]], it targets [[young]] [[metropolitan]]s with a focus on "City Living". It offers discussions on current social issues as well as entertainment listings. New issue of the magazine is available every Friday in cafes, restaurants, bars and stores where expatriates and tourists often visit. The 600th issue will be published on 11 [[November 2005]].
[[Image:wangrr1.jpg|left|thumb|150px|HK Magazine: Targeting on young Hong Kong metropolitans]]
== '''History''' ==
The founders of '''''HK Magazine''''' are Greg Duncan, Stephen Freeman and Gretchen Worth. In [[1989]], considering Hong Kong as a suitable place to start a city living magazine, they decided to establish an English-language magazine.
The first issue of '''''HK Magazine''''' was published in [[June 1991]] by a local private company Asia City Publishing Limited. It had 24 pages and a [[circulation]] of 15,000. As the name of the magazine suggests, it is a magazine about life in Hong Kong. It started off as a monthly magazine and was originally called "HK: the indispensable Hong Kong Guide", as depicted on the cover, although it was also referred to as "HK Magazine".
In [[November 1992]], because of the ambiguity of the name and the change of the publisher's schedule, the magazine was renamed as "HK Magazine" and was published bi-weekly for almost three years.
Later in [[September 1995]], it became a weekly magazine. There was also an increase in its variety. Now, the regular number of pages is 64-72 and it had a circulation of 50,000.
== '''Distribution''' ==
The magazine is available for free on every Friday in around 700 venues in Hong Kong. These venues include restaurants, bars, coffee shops, bookshops, retail stores and other venues that are frequently visited by tourists and English-speaking people living in Hong Kong. Therefore the distribution outlets are mostly concentrated in [[Central]] and [[Tsim Sha Tsui]].
== '''Readership''' ==
The magazine targets a young readership, especially the tourists, expatriates and the local Chinese population who have a good command in English.
It has around 236,000 readers per week of which 60% are female and about 83% of the readers are in the age group of 20-44.
According to a survey conducted by '''''HK Magazine''''' in [[2004]], 87% of the readers are holders of at least one university degree and 75% of them earn more than HK$30,000 per month, supporting its claim that its readers are in general well-educated and affluent young professionals. (''Source: HK Magazine 2004 Readership Survey, '''''HK Magazine''''' 2004 Distribution Survey'').
== '''Contents''' ==
'''''HK Magazine''''' covers mainly the reviews and reports of local venues and entertainment events . It can be regarded as a lifestyle guide for the outgoing, energetic, active , fun-loving young residents in the city. It usually contains features about Hong Kong's local issues, and articles about music, movies, fashion, dining and travel, etc. Here are the main sections that appear regularly in the magazine:
==== ''Letters''====
Letters from readers who would like to have their voices heard are published. There may be comments or thoughts about past issues, opinions towards public affairs etc.
==== ''Streettalk'' ====
Interviews with ordinary Hong Kong people on their lifestyle and working environment. For example, in an issue, a news vendor was interviewed about his working condition and the habits of his customers.
====''Features'' ====
Generally, there are two features in each issue, both covering local issues and sometimes foreign issues. The first one is usually about social, political and cultural events. The second one is usually about events in our daily life.
==== ''Dish''====
This section includes features and reviews on restaurants and cafes, introducing the latest news on where to find delicacies in Hong Kong. There are usually recommendations of an indoor, an outdoor and a new restaurant in every issue. Sometimes, there will be a collection of dishes recommendations from a particular country or cuisine.
[[Image:Wangrr3.JPG|left|thumb|100px|a dinner feature of HK magazine]]
===='' Where to go & what to do'' ====
There are six different catagories in this section
1.'''Nightlife'''
It writes about the nightlife in Hong Kong. There is a list of clubs and bars in alphabetical order. Brief description of the events schedule, opening hours, ___location details and contact information of each specific club or bar are also included.
2.'''Art'''
It provides details of different gallaries in Hong Kong, including the content, address and opening dates and hours.
3.'''Stage'''
It writes about concerts, dance and theaters. It includes the date, time, venue and the price of the shows.
4.'''Sport'''
There are two parts, namely "spectator sports" and "get physical", which include all the sports events that are going to take place in Hong Kong for the week.
5.'''Stuff'''
It writes about different classes, seminars and workshops held in Hong Kong.
6.'''Film'''
It provides synopsis and reviews of recently released movies, CDs and DVDs and also a film schedule. It includes not only movies shown in cinemas, but also in [http://www.hkac.org.hk/ Hong Kong Arts Centre], [[the Space Museum]] etc.
==== ''First person'' ====
Interviews with celebrities such as Sam Lee(李燦森), a local actor and Joey Tang(鄧建明),vocalist of a local pop-rock band "TaiChi"(太極) from the 80s.
==== ''Black + White'' ====
It is attached as another booklet, containing mainly classified advertisements including "Personals", "Flat Finders", etc and also Q & A sections, where the readers pose questions and the magazine provides answers. It allows free ads in "Personals" of 30 words for 2 weeks.
==== ''In every issue'' ====
This part includes comics, astrology and short paragraphes about significant cultural events happened around the world.
== '''Supplements''' ==
[[Image:Wangrr5.JPG|right|thumb|100px|2005 Restaurant Guide]]
==== ''Restaurant Guide'' ====
Each year, a booklet called "Restaurant Guide" is given away for free with '''''HK Magazine'''''. It is an annual publication providing information about restaurants in [[Macau]] and Hong Kong. It can also be bought seperately for $50.
Moreover, "Restaurant Guide" gives out a "Dish Award" every year. For example, Hong Kong's Habibi Restaurant, which provides authentic Middle-eastern cuisine, won the 2003 HK Magazine Dish Award. (see more information at [http://www.habibi.com.hk/ Habibi Restaurant])
[[Image:Wangrr4.JPG|left|thumb|100px|Another Supplementary Publication]]
==== ''Nightlife Guide ''====
[[Image:Wangrr8.JPG|right|thumb|100px|2004 Health and Beauty Guide]]
Another supplement of '''''HK Magazine''''' is the "Nightlife Guide". It is also an annual publication and it provides comprehensive information about bars and discos around Hong Kong with short description. It can also be bought seperately for $30.
==== ''Health and Beauty Guide ''====
=='''Other Services''' ==
'''''HK Magazine''''' collaborates with "Relationship Network", an online personal network, in providing online meeting services and personal ads.
== '''Publisher''' ==
'''''HK Magazine''''' is the publication of an international company called Asia City Publishing Limited. Established on Feb 10, 1989 in Hong Kong, the Asia City Publishing Limited becomes one of the media firms producing free publications in South East Asia. Its former name was Lucky Still Limited until the corporation effectively changed its name into Asia City Publishing Limited on May 23, 1989. It aims at introducing new lifestyle to readers in different regions through their publications. After 16 years of development, it now has branches in Hong Kong, [[Singapore]], [[Bangkok]], [[Kuala Lumpur]], [[Shanghai]]
Along with the '''''HK Magazine''''', Asia City Publishing Limited also publishes "Where HK", a free tourist guide, as a supplement of the '''''HK Magazine'''''.
=== ''Sister Publications'' ===
'''''HK Magazine''''' is one of the magazines under the "Asia City Living" project of the Asia City Publishing Group. Others publications under this project include Singapore's "I-S Magazine", Bangkok "BK Magazine" and Shanghai's "SH Out Every Friday".
== '''Editors and Directors''' ==
Publisher and Executive Editor: Stephen Freeman
Managing Editor: Tom Hilditch
Senior Associate Editor: Jane Steer
Associate Editor: Bruce Dawson
Assistant Editor: Zach Hines
Arts Editor: Alexandra Carroll
Production Manager: Blackie Hui
Advertising Director: George Christofis
Marketing Director: Michelle Fong
Group Financial Controller: Philip Wong
== '''Contact''' ==
Address: 301 Hollywood Centre, 233 Hollywood Road, Hong Kong
Tel: (852) 28505065
Fax: (852) 25431880
E-mail:asiacity@asia-city.com.hk
Letters to the editor: letters@asia-city.com.hk
For personal ads, tel: (852) 25349500
For text ads, tel: (852) 25349552
== '''See Also''' ==
* [[Media in Hong Kong]]
* [[:category:Hong Kong magazines|List of magazines in Hong Kong]]
== '''External Links''' ==
=== ''About HK Magazine ''===
*[http://www.asia-city.com/group/acpg.html Asia City Publishing Group]
*[http://www.asia-city.com/group/mediakit/hkmag/hkmag_distribution.pdf Places to pick up HK Magazine]
*[http://www.relationshipnetwork.com/hkmag_home.html Hong Kong Personals - HK Magazine The Personals Online]
=== ''Articles from HK Magazine ''===
*[http://www.compunicate.com/clients/Lamma/images/nick-interview.gif Street Talk: The Book, Man] - Street Talk: Interview with Nick Lovatt, by Patrick Suen
*[http://www.article23.org.hk/english/newsupdate/feb03/knowitall.htm Mr Know-It-All's Guide to Article 23] - Feature about Article 23, by Joyce Hor-Chung Lau, 31/01/2003
*[http://www.hkjewishfilmfest.org/image/shotfromtheoutside.jpg Shot From the Outside] - Feature about Hong Kong Jewish Film Festival, by Clare Tyrrell, 9/3/2001
*[http://www.nepalrestaurant.com.hk/reviews_pages/hk_aug31_01.htm The Dish On Dining: High Food] - Restaurant Review, by Reggie Ho, 31/08/2001
*[http://www.hkjewishfilmfest.org/image/hkmagazine.jpg The Fifth Annual Hong Kong Jewish Film Festival] - Shout article about Hong Kong Jewish Film Festival, 19/11/2004
== '''References''' ==
Companies Registry. (2005).Retrived October 11,2005 from http://www.info.gov.hk/cr/
[[Category:Hong Kong magazines]]
[[Category:English-language magazines]]
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